Advisory Alpha, LLC — 13F Holdings & Portfolio

CIK 1576762 · latest 13F-HR filed 2026-08-11

Advisory Alpha, LLC manages $4.08B in 13F-reported U.S. long-equity assets across 571 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are SPYG (8.43%), SPYV (7.36%), SCHM (6.32%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 69 new positions, exited 43, added to 309, and trimmed 105.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Filer Information
Address
348 S. WAVERLY RD., SUITE 100
HOLLAND, MI 49423
Phone
(866) 530-1400
Filing Manager
Advisory Alpha, LLC
HOLLAND, MI
Signatory
Janine Osterink
Chief Compliance Officer
Loading holdings…
AUM

$4.08B

Long-equity book

Holdings

571

Distinct positions

Period

2026-06-30

Filed 2026-08-11

Q/Q Activity

+69 / −43 / ↑309 / ↓105

vs 2026-03-31

Firm Profile & Key People
Name Title / Status Ownership Type

Top Adds (vs prior quarter)

  • SELECT SECTOR SPDR TR$80.7M +50.1%
  • SPDR SERIES TRUST$54.8M +19.0%
  • SCHWAB STRATEGIC TR$36.1M +16.3%
  • SCHWAB STRATEGIC TR$24.3M +21.5%
  • SPDR SERIES TRUST$20.4M +7.3%
Show all 309

Top Trims

  • SELECT SECTOR SPDR TR-$15.9M -52.3%
  • INNOVATOR ETFS TRUST-$7.0M -70.8%
  • DEERE & CO-$5.4M -72.5%
  • SELECT SECTOR SPDR TR-$4.5M -23.0%
  • INNOVATOR ETFS TRUST-$2.9M -46.2%
Show all 105

New Positions

  • BLUEROCK PVT REAL ESTATE FD$2.5M
  • MARVELL TECHNOLOGY INC$1.5M
  • ASTERA LABS INC$1.5M
  • DIREXION SHARES ETF TRUST$1.0M
  • TTM TECHNOLOGIES INC$972.7K
Show all 69

Exited Positions

  • PROSHARES TR$987.1K
  • CARNIVAL CORP$879.9K
  • SCHWAB STRATEGIC TR$767.7K
  • HONEYWELL INTL INC$707.3K
  • COTERRA ENERGY INC$621.6K
Show all 43
All Holdings

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 SPDR SERIES TRUST SPYG 78464A409 $343.7M 8.43% 2,888,101 SH
2 SPDR SERIES TRUST SPYV 78464A508 $300.2M 7.36% 4,938,446 SH
3 SCHWAB STRATEGIC TR SCHM 808524508 $257.5M 6.32% 6,983,767 SH
4 SELECT SECTOR SPDR TR XLK 81369Y803 $241.6M 5.93% 1,268,200 SH
5 SPDR INDEX SHS FDS SPDW 78463X889 $201.6M 4.94% 4,000,503 SH
6 SPDR SERIES TRUST SPSB 78464A474 $160.1M 3.93% 5,333,999 SH
7 SCHWAB STRATEGIC TR SCHA 808524607 $137.2M 3.36% 3,796,240 SH
8 SPDR SERIES TRUST SPHY 78468R606 $111.4M 2.73% 4,753,003 SH
9 SELECT SECTOR SPDR TR XLF 81369Y605 $104.9M 2.57% 1,956,757 SH
10 SSGA ACTIVE ETF TR SRLN 78467V608 $90.5M 2.22% 2,246,592 SH
11 VANGUARD SCOTTSDALE FDS VCIT 92206C870 $84.4M 2.07% 1,021,669 SH
12 VANGUARD SCOTTSDALE FDS VGSH 92206C102 $72.0M 1.77% 1,236,917 SH
13 SPDR INDEX SHS FDS SPEM 78463X509 $69.1M 1.70% 1,335,026 SH
14 SELECT SECTOR SPDR TR XLV 81369Y209 $60.3M 1.48% 379,833 SH
15 SELECT SECTOR SPDR TR XLI 81369Y704 $57.5M 1.41% 310,256 SH
16 SPDR SERIES TRUST SPMB 78464A383 $49.8M 1.22% 2,230,802 SH
17 SELECT SECTOR SPDR TR XLP 81369Y308 $49.5M 1.21% 596,228 SH
18 ISHARES TR ICVT 46435G102 $49.1M 1.20% 403,189 SH
19 SELECT SECTOR SPDR TR XLY 81369Y407 $47.7M 1.17% 406,747 SH
20 DIMENSIONAL ETF TRUST DFAU 25434V104 $47.2M 1.16% 913,266 SH
21 VANGUARD INTL EQUITY INDEX F VSS 922042718 $43.8M 1.07% 283,898 SH
22 APPLE INC AAPL 037833100 $42.7M 1.05% 147,592 SH
23 SCHWAB STRATEGIC TR SCHP 808524870 $41.9M 1.03% 1,580,881 SH
24 SELECT SECTOR SPDR TR XLRE 81369Y860 $40.2M 0.99% 913,389 SH
25 VANGUARD SCOTTSDALE FDS VCLT 92206C813 $40.0M 0.98% 531,412 SH
26 FIRST TR EXCH TRADED FD III FPE 33739E108 $39.1M 0.96% 2,184,822 SH
27 NVIDIA CORPORATION NVDA 67066G104 $39.0M 0.96% 194,777 SH
28 SCHWAB STRATEGIC TR SCHR 808524854 $37.7M 0.92% 1,527,811 SH
29 SELECT SECTOR SPDR TR XLC 81369Y852 $35.0M 0.86% 326,682 SH
30 VANGUARD SPECIALIZED FUNDS VIG 921908844 $33.0M 0.81% 139,306 SH
31 GLOBAL X FDS MLPX 37954Y293 $29.8M 0.73% 404,310 SH
32 SPDR SERIES TRUST SPTL 78464A664 $28.3M 0.69% 1,079,040 SH
33 VANGUARD WHITEHALL FDS VWOB 921946885 $27.8M 0.68% 412,915 SH
34 DIMENSIONAL ETF TRUST DFAI 25434V203 $26.7M 0.66% 648,270 SH
35 DIMENSIONAL ETF TRUST DFAS 25434V500 $26.4M 0.65% 320,063 SH
36 SPDR SERIES TRUST FLRN 78468R200 $24.9M 0.61% 806,621 SH
37 SPDR SERIES TRUST SPAB 78464A649 $24.4M 0.60% 955,598 SH
38 MICROSOFT CORP MSFT 594918104 $21.4M 0.52% 57,359 SH
39 VANGUARD INDEX FDS VOE 922908512 $21.3M 0.52% 107,901 SH
40 SELECT SECTOR SPDR TR XLB 81369Y100 $21.1M 0.52% 415,988 SH
41 SCHWAB STRATEGIC TR SCHD 808524797 $20.1M 0.49% 632,443 SH
42 SPDR SERIES TRUST SPYM 78464A854 $19.5M 0.48% 221,997 SH
43 AMAZON COM INC AMZN 023135106 $17.4M 0.43% 73,039 SH
44 VANGUARD INDEX FDS VOT 922908538 $16.1M 0.40% 52,638 SH
45 DIMENSIONAL ETF TRUST DFIS 25434V773 $16.0M 0.39% 455,568 SH
46 DIMENSIONAL ETF TRUST DFLV 25434V666 $15.6M 0.38% 394,851 SH
47 PACER FDS TR COWZ 69374H881 $15.5M 0.38% 249,443 SH
48 SELECT SECTOR SPDR TR XLE 81369Y506 $15.1M 0.37% 283,956 SH
49 DIMENSIONAL ETF TRUST DFAE 25434V302 $14.7M 0.36% 364,776 SH
50 SELECT SECTOR SPDR TR XLU 81369Y886 $14.5M 0.36% 320,069 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-08-11 $4.08B 571 0001576762-26-000005
2026-03-31 2026-05-14 $3.66B 545 0001576762-26-000004
2025-12-31 2026-02-06 $3.67B 519 0001576762-26-000001
2025-09-30 2025-11-12 $3.59B 516 0001576762-25-000004