Advisory Alpha, LLC — 13F Holdings & Portfolio
CIK 1576762 · latest 13F-HR filed 2026-08-11
Advisory Alpha, LLC manages $4.08B in 13F-reported U.S. long-equity assets across 571 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are SPYG (8.43%), SPYV (7.36%), SCHM (6.32%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 69 new positions, exited 43, added to 309, and trimmed 105.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
HOLLAND, MI 49423
$4.08B
Long-equity book
571
Distinct positions
2026-06-30
Filed 2026-08-11
+69 / −43 / ↑309 / ↓105
vs 2026-03-31
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- SELECT SECTOR SPDR TR$80.7M +50.1%
- SPDR SERIES TRUST$54.8M +19.0%
- SCHWAB STRATEGIC TR$36.1M +16.3%
- SCHWAB STRATEGIC TR$24.3M +21.5%
- SPDR SERIES TRUST$20.4M +7.3%
Top Trims
- SELECT SECTOR SPDR TR-$15.9M -52.3%
- INNOVATOR ETFS TRUST-$7.0M -70.8%
- DEERE & CO-$5.4M -72.5%
- SELECT SECTOR SPDR TR-$4.5M -23.0%
- INNOVATOR ETFS TRUST-$2.9M -46.2%
New Positions
- BLUEROCK PVT REAL ESTATE FD$2.5M
- MARVELL TECHNOLOGY INC$1.5M
- ASTERA LABS INC$1.5M
- DIREXION SHARES ETF TRUST$1.0M
- TTM TECHNOLOGIES INC$972.7K
Exited Positions
- PROSHARES TR$987.1K
- CARNIVAL CORP$879.9K
- SCHWAB STRATEGIC TR$767.7K
- HONEYWELL INTL INC$707.3K
- COTERRA ENERGY INC$621.6K
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | SPDR SERIES TRUST | SPYG | 78464A409 | $343.7M | 8.43% | 2,888,101 | SH |
| 2 | SPDR SERIES TRUST | SPYV | 78464A508 | $300.2M | 7.36% | 4,938,446 | SH |
| 3 | SCHWAB STRATEGIC TR | SCHM | 808524508 | $257.5M | 6.32% | 6,983,767 | SH |
| 4 | SELECT SECTOR SPDR TR | XLK | 81369Y803 | $241.6M | 5.93% | 1,268,200 | SH |
| 5 | SPDR INDEX SHS FDS | SPDW | 78463X889 | $201.6M | 4.94% | 4,000,503 | SH |
| 6 | SPDR SERIES TRUST | SPSB | 78464A474 | $160.1M | 3.93% | 5,333,999 | SH |
| 7 | SCHWAB STRATEGIC TR | SCHA | 808524607 | $137.2M | 3.36% | 3,796,240 | SH |
| 8 | SPDR SERIES TRUST | SPHY | 78468R606 | $111.4M | 2.73% | 4,753,003 | SH |
| 9 | SELECT SECTOR SPDR TR | XLF | 81369Y605 | $104.9M | 2.57% | 1,956,757 | SH |
| 10 | SSGA ACTIVE ETF TR | SRLN | 78467V608 | $90.5M | 2.22% | 2,246,592 | SH |
| 11 | VANGUARD SCOTTSDALE FDS | VCIT | 92206C870 | $84.4M | 2.07% | 1,021,669 | SH |
| 12 | VANGUARD SCOTTSDALE FDS | VGSH | 92206C102 | $72.0M | 1.77% | 1,236,917 | SH |
| 13 | SPDR INDEX SHS FDS | SPEM | 78463X509 | $69.1M | 1.70% | 1,335,026 | SH |
| 14 | SELECT SECTOR SPDR TR | XLV | 81369Y209 | $60.3M | 1.48% | 379,833 | SH |
| 15 | SELECT SECTOR SPDR TR | XLI | 81369Y704 | $57.5M | 1.41% | 310,256 | SH |
| 16 | SPDR SERIES TRUST | SPMB | 78464A383 | $49.8M | 1.22% | 2,230,802 | SH |
| 17 | SELECT SECTOR SPDR TR | XLP | 81369Y308 | $49.5M | 1.21% | 596,228 | SH |
| 18 | ISHARES TR | ICVT | 46435G102 | $49.1M | 1.20% | 403,189 | SH |
| 19 | SELECT SECTOR SPDR TR | XLY | 81369Y407 | $47.7M | 1.17% | 406,747 | SH |
| 20 | DIMENSIONAL ETF TRUST | DFAU | 25434V104 | $47.2M | 1.16% | 913,266 | SH |
| 21 | VANGUARD INTL EQUITY INDEX F | VSS | 922042718 | $43.8M | 1.07% | 283,898 | SH |
| 22 | APPLE INC | AAPL | 037833100 | $42.7M | 1.05% | 147,592 | SH |
| 23 | SCHWAB STRATEGIC TR | SCHP | 808524870 | $41.9M | 1.03% | 1,580,881 | SH |
| 24 | SELECT SECTOR SPDR TR | XLRE | 81369Y860 | $40.2M | 0.99% | 913,389 | SH |
| 25 | VANGUARD SCOTTSDALE FDS | VCLT | 92206C813 | $40.0M | 0.98% | 531,412 | SH |
| 26 | FIRST TR EXCH TRADED FD III | FPE | 33739E108 | $39.1M | 0.96% | 2,184,822 | SH |
| 27 | NVIDIA CORPORATION | NVDA | 67066G104 | $39.0M | 0.96% | 194,777 | SH |
| 28 | SCHWAB STRATEGIC TR | SCHR | 808524854 | $37.7M | 0.92% | 1,527,811 | SH |
| 29 | SELECT SECTOR SPDR TR | XLC | 81369Y852 | $35.0M | 0.86% | 326,682 | SH |
| 30 | VANGUARD SPECIALIZED FUNDS | VIG | 921908844 | $33.0M | 0.81% | 139,306 | SH |
| 31 | GLOBAL X FDS | MLPX | 37954Y293 | $29.8M | 0.73% | 404,310 | SH |
| 32 | SPDR SERIES TRUST | SPTL | 78464A664 | $28.3M | 0.69% | 1,079,040 | SH |
| 33 | VANGUARD WHITEHALL FDS | VWOB | 921946885 | $27.8M | 0.68% | 412,915 | SH |
| 34 | DIMENSIONAL ETF TRUST | DFAI | 25434V203 | $26.7M | 0.66% | 648,270 | SH |
| 35 | DIMENSIONAL ETF TRUST | DFAS | 25434V500 | $26.4M | 0.65% | 320,063 | SH |
| 36 | SPDR SERIES TRUST | FLRN | 78468R200 | $24.9M | 0.61% | 806,621 | SH |
| 37 | SPDR SERIES TRUST | SPAB | 78464A649 | $24.4M | 0.60% | 955,598 | SH |
| 38 | MICROSOFT CORP | MSFT | 594918104 | $21.4M | 0.52% | 57,359 | SH |
| 39 | VANGUARD INDEX FDS | VOE | 922908512 | $21.3M | 0.52% | 107,901 | SH |
| 40 | SELECT SECTOR SPDR TR | XLB | 81369Y100 | $21.1M | 0.52% | 415,988 | SH |
| 41 | SCHWAB STRATEGIC TR | SCHD | 808524797 | $20.1M | 0.49% | 632,443 | SH |
| 42 | SPDR SERIES TRUST | SPYM | 78464A854 | $19.5M | 0.48% | 221,997 | SH |
| 43 | AMAZON COM INC | AMZN | 023135106 | $17.4M | 0.43% | 73,039 | SH |
| 44 | VANGUARD INDEX FDS | VOT | 922908538 | $16.1M | 0.40% | 52,638 | SH |
| 45 | DIMENSIONAL ETF TRUST | DFIS | 25434V773 | $16.0M | 0.39% | 455,568 | SH |
| 46 | DIMENSIONAL ETF TRUST | DFLV | 25434V666 | $15.6M | 0.38% | 394,851 | SH |
| 47 | PACER FDS TR | COWZ | 69374H881 | $15.5M | 0.38% | 249,443 | SH |
| 48 | SELECT SECTOR SPDR TR | XLE | 81369Y506 | $15.1M | 0.37% | 283,956 | SH |
| 49 | DIMENSIONAL ETF TRUST | DFAE | 25434V302 | $14.7M | 0.36% | 364,776 | SH |
| 50 | SELECT SECTOR SPDR TR | XLU | 81369Y886 | $14.5M | 0.36% | 320,069 | SH |
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-06-30 | 2026-08-11 | $4.08B | 571 | 0001576762-26-000005 |
| 2026-03-31 | 2026-05-14 | $3.66B | 545 | 0001576762-26-000004 |
| 2025-12-31 | 2026-02-06 | $3.67B | 519 | 0001576762-26-000001 |
| 2025-09-30 | 2025-11-12 | $3.59B | 516 | 0001576762-25-000004 |