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Advisory Alpha, LLC — 13F Holdings & Portfolio

CIK 1576762 · latest 13F-HR filed 2026-08-11

Backtest portfolio

Advisory Alpha, LLC manages $4.08B in 13F-reported U.S. long-equity assets across 571 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are SPYG (8.43%), SPYV (7.36%), SCHM (6.32%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 69 new positions and exited 43; 309 existing positions rose in reported value and 105 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

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AUM
$4.08B

Long-equity book

Holdings
571

Distinct positions

Period
2026-06-30

Filed 2026-08-11

Q/Q Activity
+69 / −43 / ↑309 / ↓105

vs 2026-03-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26
SPYG8.4% · -2%SPYV7.4% · -0%SCHM6.3% · -2%XLK5.9% · +5%SPDW4.9% · -2%SPSB3.9% · +3%SCHA3.4% · -2%SPHY2.7% · -0%XLF2.6% · +3%SRLN2.2% · -4%VCIT2.1% · +2%VGSH1.8% · +2%SPEM1.7% · +0%XLV1.5% · +1%XLI1.4% · -10%SPMB1.2% · +3%XLP1.2% · +23%ICVT1.2% · -3%XLY1.2% · +2%DFAU1.2% · +8%VSS1.1% · -1%AAPL1.0% · +2%SCHP1.0% · +0%XLRE1.0% · -0%VCLT1.0% · +1%FPE1.0% · +2%NVDA1.0% · +7%SCHR0.9% · -0%XLC0.9% · -1%VIG0.8% · -4%MLPX0.7% · -2%SPTL0.7% · +1%VWOB0.7% · +2%DFAI0.7% · +9%DFAS0.6% · +8%FLRN0.6% · -5%SPAB0.6% · +2%MSFT0.5% · +9%VOE0.5% · +6%XLB0.5% · -1%SCHD0.5% · +1%SPYM0.5% · +0%AMZN0.4% · +4%VOT0.4% · +5%DFIS0.4% · +8%DFLV0.4% · +6%COWZ0.4% · -0%XLE0.4% · -11%DFAE0.4% · +7%XLU0.4% · -52%GOOGL0.3% · +6%PJUN0.3% · +108%TSLA0.3% · +8%GOOG0.3% · +5%SJNK0.3% · -2%SPY0.3% · -15%VBR0.3% · +6%BSJQ0.3% · +7%DFIV0.3% · +2%IJH0.3% · -0%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q1 26 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

4 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 47.8%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People
Assets Under Management
$6.34B
Discretionary
$6.34B
Employees
24
Accounts
139
Address
1800 MCGILL COLLEGE AVENUE
SUITE 1300
MONTREAL, QC H3A 3J6
Canada
Phone
(514) 287-0110
Website
This firm reports 1 disclosure item on its registration.
Name Title / Status Ownership Type
ARDWOLD INVESTMENTS LTD. ControlSHAREHOLDER25–50%Foreign Entity
BEAUREGARD, ROBERT ControlDIRECTOR, PRESIDENT, UDPLess than 5%Individual
CONNOR, CLARK & LUNN FINANCIAL GROUP INVESTMENT PARTNERSHIP ControlPARTNER75% or moreForeign Entity
CONNOR, CLARK & LUNN FINANCIAL GROUP LP ControlPARTNER25–50%Foreign Entity
CONNOR, CLARK & LUNN FINANCIAL GROUP LTD. ControlPARTNER75% or moreForeign Entity
GLOBAL ALPHA CAPITAL MANAGEMENT PARTNERSHIP ControlPARTNERSHIP50–75%Foreign Entity
JI, QING ControlDIRECTORLess than 5%Individual
LACROIX, SABRINA ControlCHIEF COMPLIANCE OFFICERLess than 5%Individual
ROBITAILLE, PATRICK, DAVID ControlCORPORATE SECRETARYLess than 5%Individual
SAVIGNAC, DAVID ControlVICE PRESIDENTLess than 5%Individual
STODDART, JOHN, WARREN ControlDIRECTOR, VICE PRESIDENTLess than 5%Individual
STODDART, JOHN, WARREN ControlSHAREHOLDER75% or moreIndividual
Walsh, Michael, John ControlDIRECTORLess than 5%Individual
HASENAUER, ERIC, ROMANSN. VICE PRESIDENT, CO-HEADLess than 5%Individual
Marzec, Timothy, MichaelVICE PRESIDENTLess than 5%Individual
RICKETTS, JOHN, WYATTSN. VICE PRESIDENT, CO-HEADLess than 5%Individual
Reynolds, Stephen, EdwardVICE PRESIDENTLess than 5%Individual
SIMONETTE, GARY, JVICE PRESIDENTLess than 5%Individual

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Advisory Alpha, LLC Holdings (2026-06-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 SPDR SERIES TRUST SPYG 78464A409 $343.7M 8.43% 2,888,101 SH
2 SPDR SERIES TRUST SPYV 78464A508 $300.2M 7.36% 4,938,446 SH
3 SCHWAB STRATEGIC TR SCHM 808524508 $257.5M 6.32% 6,983,767 SH
4 SELECT SECTOR SPDR TR XLK 81369Y803 $241.6M 5.93% 1,268,200 SH
5 SPDR INDEX SHS FDS SPDW 78463X889 $201.6M 4.94% 4,000,503 SH
6 SPDR SERIES TRUST SPSB 78464A474 $160.1M 3.93% 5,333,999 SH
7 SCHWAB STRATEGIC TR SCHA 808524607 $137.2M 3.36% 3,796,240 SH
8 SPDR SERIES TRUST SPHY 78468R606 $111.4M 2.73% 4,753,003 SH
9 SELECT SECTOR SPDR TR XLF 81369Y605 $104.9M 2.57% 1,956,757 SH
10 SSGA ACTIVE ETF TR SRLN 78467V608 $90.5M 2.22% 2,246,592 SH
11 VANGUARD SCOTTSDALE FDS VCIT 92206C870 $84.4M 2.07% 1,021,669 SH
12 VANGUARD SCOTTSDALE FDS VGSH 92206C102 $72.0M 1.77% 1,236,917 SH
13 SPDR INDEX SHS FDS SPEM 78463X509 $69.1M 1.70% 1,335,026 SH
14 SELECT SECTOR SPDR TR XLV 81369Y209 $60.3M 1.48% 379,833 SH
15 SELECT SECTOR SPDR TR XLI 81369Y704 $57.5M 1.41% 310,256 SH
16 SPDR SERIES TRUST SPMB 78464A383 $49.8M 1.22% 2,230,802 SH
17 SELECT SECTOR SPDR TR XLP 81369Y308 $49.5M 1.21% 596,228 SH
18 ISHARES TR ICVT 46435G102 $49.1M 1.20% 403,189 SH
19 SELECT SECTOR SPDR TR XLY 81369Y407 $47.7M 1.17% 406,747 SH
20 DIMENSIONAL ETF TRUST DFAU 25434V104 $47.2M 1.16% 913,266 SH
21 VANGUARD INTL EQUITY INDEX F VSS 922042718 $43.8M 1.07% 283,898 SH
22 APPLE INC AAPL 037833100 $42.7M 1.05% 147,592 SH
23 SCHWAB STRATEGIC TR SCHP 808524870 $41.9M 1.03% 1,580,881 SH
24 SELECT SECTOR SPDR TR XLRE 81369Y860 $40.2M 0.99% 913,389 SH
25 VANGUARD SCOTTSDALE FDS VCLT 92206C813 $40.0M 0.98% 531,412 SH
26 FIRST TR EXCH TRADED FD III FPE 33739E108 $39.1M 0.96% 2,184,822 SH
27 NVIDIA CORPORATION NVDA 67066G104 $39.0M 0.96% 194,777 SH
28 SCHWAB STRATEGIC TR SCHR 808524854 $37.7M 0.92% 1,527,811 SH
29 SELECT SECTOR SPDR TR XLC 81369Y852 $35.0M 0.86% 326,682 SH
30 VANGUARD SPECIALIZED FUNDS VIG 921908844 $33.0M 0.81% 139,306 SH
31 GLOBAL X FDS MLPX 37954Y293 $29.8M 0.73% 404,310 SH
32 SPDR SERIES TRUST SPTL 78464A664 $28.3M 0.69% 1,079,040 SH
33 VANGUARD WHITEHALL FDS VWOB 921946885 $27.8M 0.68% 412,915 SH
34 DIMENSIONAL ETF TRUST DFAI 25434V203 $26.7M 0.66% 648,270 SH
35 DIMENSIONAL ETF TRUST DFAS 25434V500 $26.4M 0.65% 320,063 SH
36 SPDR SERIES TRUST FLRN 78468R200 $24.9M 0.61% 806,621 SH
37 SPDR SERIES TRUST SPAB 78464A649 $24.4M 0.60% 955,598 SH
38 MICROSOFT CORP MSFT 594918104 $21.4M 0.52% 57,359 SH
39 VANGUARD INDEX FDS VOE 922908512 $21.3M 0.52% 107,901 SH
40 SELECT SECTOR SPDR TR XLB 81369Y100 $21.1M 0.52% 415,988 SH
41 SCHWAB STRATEGIC TR SCHD 808524797 $20.1M 0.49% 632,443 SH
42 SPDR SERIES TRUST SPYM 78464A854 $19.5M 0.48% 221,997 SH
43 AMAZON COM INC AMZN 023135106 $17.4M 0.43% 73,039 SH
44 VANGUARD INDEX FDS VOT 922908538 $16.1M 0.40% 52,638 SH
45 DIMENSIONAL ETF TRUST DFIS 25434V773 $16.0M 0.39% 455,568 SH
46 DIMENSIONAL ETF TRUST DFLV 25434V666 $15.6M 0.38% 394,851 SH
47 PACER FDS TR COWZ 69374H881 $15.5M 0.38% 249,443 SH
48 SELECT SECTOR SPDR TR XLE 81369Y506 $15.1M 0.37% 283,956 SH
49 DIMENSIONAL ETF TRUST DFAE 25434V302 $14.7M 0.36% 364,776 SH
50 SELECT SECTOR SPDR TR XLU 81369Y886 $14.5M 0.36% 320,069 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-08-11 $4.08B 571 0001576762-26-000005
2026-03-31 2026-05-14 $3.66B 545 0001576762-26-000004
2025-12-31 2026-02-06 $3.67B 519 0001576762-26-000001
2025-09-30 2025-11-12 $3.59B 516 0001576762-25-000004
Filer Information
Address
348 S. WAVERLY RD., SUITE 100
HOLLAND, MI 49423
Phone
(866) 530-1400
Filing Manager
Advisory Alpha, LLC
HOLLAND, MI
Signatory
Janine Osterink
Chief Compliance Officer