Intrua Financial, LLC — 13F Holdings & Portfolio
CIK 1812792 · latest 13F-HR filed 2026-07-24
Intrua Financial, LLC manages $1.09B in 13F-reported U.S. long-equity assets across 495 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are SPYM (7.75%), XLK (4.49%), DGRW (4.36%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 66 new positions and exited 31; 223 existing positions rose in reported value and 119 fell.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
Loading holdings…
AUM
$1.09B
Long-equity book
Holdings
495
Distinct positions
Period
2026-06-30
Filed 2026-07-24
Q/Q Activity
+66 / −31 / ↑223 / ↓119
vs 2026-03-31
Portfolio charts
Latest quarter's book, what changed, and how the portfolio has evolved across filings.
Portfolio map
Q2 26SPYM8.0% · -1%XLK4.6% · +8%DGRW4.5% · -0%JBND3.8% · +2%QGRO3.5% · +1%GLD3.5% · +56%CGCB3.2% · newPYLD2.9% · +3%AAPL1.9% · -2%IQLT1.5% · +3%NVDA1.4% · -2%PCEF1.3% · +5%USFR1.2% · -2%XLI1.2% · -6%XLV1.1% · +99%XLY0.9% · +163%CGGE0.9% · +8%TBIL0.8% · +51%SPY0.8% · -11%XOM0.8% · -4%RLY0.8% · +558%IVV0.8% · -3%SCHD0.7% · -2%AVGO0.7% · -5%XLF0.7% · +43%MSFT0.7% · +2%BSJR0.7% · -12%AMZN0.6% · -2%RWL0.6% · +6%VTI0.6% · -15%COWZ0.6% · -5%JEPI0.6% · +5%IWF0.6% · +322%JPST0.6% · -85%FBND0.6% · +15%VOO0.5% · +4%AVUV0.5% · +41%ABBV0.5% · -4%YYY0.5% · +3%INCM0.4% · +18%IWB0.4% · -7%ARTY0.4% · +4%CFO0.4% · -1%XLU0.4% · +264%CVX0.4% · -7%IJR0.4% · +54%SFLR0.4% · +2%BSJS0.4% · +232%IWD0.4% · +58%IEFA0.4% · -4%XSHQ0.4% · -4%GOOGL0.4% · -1%SHY0.4% · -34%MBB0.4% · +6%SCHB0.3% · +2%QQQ0.3% · +0%IJH0.3% · -8%IGRO0.3% · +3%VCSH0.3% · -6%JMUB0.3% · -5%
Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.
Sector mix
% of 13F valueSectors from each company's SIC code; funds and ETFs grouped separately.
Biggest buys and sells
Q1 26 → Q2 26Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.
13F assets and positions
3 quartersTotal reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.
Top positions over time
reported valueThe eight largest current positions, valued at each quarter end.
Concentration
top 10 = 37.4%Cumulative share of the portfolio held in the largest N positions.
Firm Profile & Key People
As of the firm’s regulatory filing dated Sep 28, 2026.
Assets Under Management
$1.75B
Discretionary
$1.36B
Employees
53
Accounts
7,272
Address
3737 BUFFALO SPEEDWAY
SUITE 400
HOUSTON, TX 77098
SUITE 400
HOUSTON, TX 77098
Phone
(713) 355-9910
This firm reports 1 disclosure item on its registration.
| Name | Title / Status | Ownership | Type |
|---|---|---|---|
| Ayrer, Jessi, Mae Control | DIRECTOR OF OPERATIONS since Sep 2025 | Less than 5% | Individual |
| BUCHHEIT, AMY, L Control | VICE PRESIDENT since Apr 2024 | Less than 5% | Individual |
| Boettigheimer, Lindsey Control | CHIEF COMPLIANCE OFFICER since Mar 2025 | Less than 5% | Individual |
| LARSON FINANCIAL HOLDINGS, LLC Control | OWNER since Jul 2023 | 75% or more | Domestic Entity |
| LARSON, PAUL, DOUGLAS Control Indirect owner via LARSON FINANCIAL HOLDINGS, LLC | SHAREHOLDER since Nov 2020 | 75% or more | Individual |
Ownership & leadership changes · 12 filings with changes since Oct 2, 2015
From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.
Dec 11, 2025 filing
- No longer listedGARNER, COURTNEY, CRAWFORD · BRANCH MANAGER · Less than 5% · control person · listed since Aug 2023
- AddedAyrer, Jessi, Mae · DIRECTOR OF OPERATIONS · Less than 5% · control person
- ChangedBoettigheimer, Lindsey · now a control person
Sep 9, 2025 filing
- No longer listedWOOD, MITCHELL, ALAN · PRESIDENT · Less than 5% · control person · listed since Dec 2023
- AddedBUCHHEIT, AMY, L · VICE PRESIDENT · Less than 5% · control person
Mar 31, 2025 filing
- AddedBoettigheimer, Lindsey · CHIEF COMPLIANCE OFFICER · Less than 5%
- ChangedWOOD, MITCHELL, ALAN · title PRESIDENT & CHIEF COMPLIANCE OFFICER → PRESIDENT
Dec 13, 2023 filing
- No longer listedLARSON, PAUL, DOUGLAS · CHIEF EXECUTIVE OFFICER · Less than 5% · control person · listed since Jul 2023
- No longer listedMILLER, RANDY, SCOTT · CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since Aug 2023
- No longer listedWIENS, COLIN, GREGORY · PRESIDENT · Less than 5% · control person · listed since Aug 2023
- ChangedWOOD, MITCHELL, ALAN · title CHIEF OPERATING OFFICER → PRESIDENT & CHIEF COMPLIANCE OFFICER
Sep 8, 2023 filing
- ChangedLARSON, PAUL, DOUGLAS · ownership 75% or more → Less than 5%
Aug 25, 2023 filing
- No longer listedINTRUA FINANCIAL HOLDINGS LLC. · SHAREHOLDER · 75% or more · control person · listed since Nov 2020
- No longer listedKELLER, ANDREW, CLIFTON · MANAGING PRINCIPAL · Less than 5% · control person · listed since Jan 2007
- No longer listedKELLER, ANDREW, CLIFTON · SHAREHOLDER · 25–50% · indirect via INTRUA FINANCIAL HOLDINGS LLC. · control person · listed since Nov 2020
- No longer listedKoncick, Teresa, A · CHIEF COMPLIANCE OFFICER · Less than 5% · listed since Mar 2023
- No longer listedLARSON FINANCIAL HOLDINGS, LLC · SHAREHOLDER · 25–50% · indirect via LARSON INTRUA FINANCIAL, LLC. · listed since Nov 2020
- No longer listedLARSON INTRUA FINANCIAL, LLC. · SHAREHOLDER · 50–75% · indirect via INTRUA FINANCIAL HOLDINGS LLC. · control person · listed since Nov 2020
- No longer listedLARSON, PAUL, DOUGLAS · SHAREHOLDER · 25–50% · indirect via LARSON INTRUA FINANCIAL, LLC. · control person · listed since Nov 2020
- AddedGARNER, COURTNEY, CRAWFORD · BRANCH MANAGER · Less than 5% · control person
- AddedLARSON FINANCIAL HOLDINGS, LLC · OWNER · 75% or more · control person
- AddedLARSON, PAUL, DOUGLAS · SHAREHOLDER · 75% or more · indirect via LARSON FINANCIAL HOLDINGS, LLC · control person
- AddedLARSON, PAUL, DOUGLAS · CHIEF EXECUTIVE OFFICER · 75% or more · control person
- AddedMILLER, RANDY, SCOTT · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
- AddedWIENS, COLIN, GREGORY · PRESIDENT · Less than 5% · control person
- AddedWOOD, MITCHELL, ALAN · CHIEF OPERATING OFFICER · Less than 5% · control person
May 9, 2023 filing
- AddedKoncick, Teresa, A · CHIEF COMPLIANCE OFFICER · Less than 5%
- ChangedKELLER, ANDREW, CLIFTON · title MANAGING PRINCIPAL AND CCO → MANAGING PRINCIPAL
Jan 29, 2023 filing
- No longer listedMERLA, CHRISTOPHER, AARON · CHIEF OPERATIONS OFFICER · Less than 5% · listed since Mar 2015
- No longer listedOBRYANT, COLLIN, FREDRICK · CHIEF COMPLIANCE OFFICER · Less than 5% · listed since Jan 2020
- ChangedKELLER, ANDREW, CLIFTON · title MANAGING PRINCIPAL → MANAGING PRINCIPAL AND CCO
Apr 16, 2021 filing
- AddedLARSON FINANCIAL HOLDINGS, LLC · SHAREHOLDER · 25–50% · indirect via LARSON INTRUA FINANCIAL, LLC.
- AddedLARSON, PAUL, DOUGLAS · SHAREHOLDER · 25–50% · indirect via LARSON INTRUA FINANCIAL, LLC. · control person
Dec 18, 2020 filing
- AddedINTRUA FINANCIAL HOLDINGS LLC. · SHAREHOLDER · 75% or more · control person
- AddedKELLER, ANDREW, CLIFTON · SHAREHOLDER · 25–50% · indirect via INTRUA FINANCIAL HOLDINGS LLC. · control person
- AddedLARSON INTRUA FINANCIAL, LLC. · SHAREHOLDER · 50–75% · indirect via INTRUA FINANCIAL HOLDINGS LLC. · control person
- ChangedKELLER, ANDREW, CLIFTON · ownership 75% or more → Less than 5%
Older changes (3 more filings)
Mar 25, 2020 filing
- AddedOBRYANT, COLLIN, FREDRICK · CHIEF COMPLIANCE OFFICER · Less than 5%
- ChangedKELLER, ANDREW, CLIFTON · title MANAGING PRINCIPAL AND CHIEF COMPLIANCE OFFICER → MANAGING PRINCIPAL
Mar 20, 2018 filing
- AddedMERLA, CHRISTOPHER, AARON · CHIEF OPERATIONS OFFICER · Less than 5%
Oct 2, 2015 filing (earliest on record)
- ListedKELLER, ANDREW, CLIFTON · MANAGING PRINCIPAL AND CHIEF COMPLIANCE OFFICER · 75% or more · control person
Quarter-over-quarter changes
Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.
Top Adds (vs prior quarter)
- SELECT SECTOR SPDR TR$17.5M +55.6%
- SPDR SERIES TRUST$10.3M +13.9%
- SPDR GOLD TR$9.3M +33.7%
- SSGA ACTIVE ETF TR$7.3M +527.8%
- SELECT SECTOR SPDR TR$6.2M +183.4%
Top Trims
- J P MORGAN EXCHANGE TRADED F-$34.9M -85.4%
- INVESCO DB US DLR INDEX TR-$6.3M -92.6%
- PGIM ETF TR-$6.0M -82.0%
- EXXON MOBIL CORP-$2.6M -22.9%
- ISHARES TR-$2.0M -34.9%
New Positions
- CAPITAL GRP FIXED INCM ETF T$34.0M
- NORTHERN LTS FD TR III$2.1M
- INVESTMENT MANAGERS SER TR I$1.5M
- AMERICAN AIRLINES GROUP INC$1.3M
- FIRST TR EXCHNG TRADED FD VI$1.1M
Exited Positions
- ISHARES GOLD TR$856.2K
- ISHARES TR$803.4K
- WP CAREY INC$545.9K
- HONEYWELL INTL INC$539.1K
- GLOBALSTAR INC$527.8K
Intrua Financial, LLC Holdings (2026-06-30)
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | SPDR SERIES TRUST | SPYM | 78464A854 | $84.5M | 7.75% | 961,927 | SH |
| 2 | SELECT SECTOR SPDR TR | XLK | 81369Y803 | $48.9M | 4.49% | 256,928 | SH |
| 3 | WISDOMTREE TR | DGRW | 97717X669 | $47.5M | 4.36% | 497,158 | SH |
| 4 | J P MORGAN EXCHANGE TRADED F | JBND | 46654Q716 | $39.7M | 3.64% | 742,478 | SH |
| 5 | AMERICAN CENTY ETF TR | QGRO | 025072307 | $37.4M | 3.43% | 316,840 | SH |
| 6 | SPDR GOLD TR | GLD | 78463V107 | $37.1M | 3.40% | 100,661 | SH |
| 7 | CAPITAL GRP FIXED INCM ETF T | CGCB | 14020Y508 | $34.0M | 3.12% | 1,299,124 | SH |
| 8 | STATE STR SPDR S&P 500 ETF T Call | SPY | 78462F103 | $33.4M | 3.06% | 44,700 | SH |
| 9 | PIMCO ETF TR | PYLD | 72201R585 | $30.5M | 2.80% | 1,150,669 | SH |
| 10 | APPLE INC | AAPL | 037833100 | $19.7M | 1.80% | 67,949 | SH |
| 11 | ISHARES TR | IQLT | 46434V456 | $15.5M | 1.42% | 312,897 | SH |
| 12 | NVIDIA CORPORATION | NVDA | 67066G104 | $15.1M | 1.38% | 75,445 | SH |
| 13 | INVESCO EXCH TRADED FD TR II | PCEF | 46138E404 | $13.5M | 1.24% | 666,589 | SH |
| 14 | WISDOMTREE TR | USFR | 97717Y527 | $13.1M | 1.20% | 260,405 | SH |
| 15 | SELECT SECTOR SPDR TR | XLI | 81369Y704 | $12.5M | 1.15% | 67,543 | SH |
| 16 | SELECT SECTOR SPDR TR | XLV | 81369Y209 | $11.2M | 1.02% | 70,388 | SH |
| 17 | SELECT SECTOR SPDR TR | XLY | 81369Y407 | $9.6M | 0.88% | 82,224 | SH |
| 18 | CAPITAL GROUP GLOBAL EQUITY | CGGE | 14020R107 | $9.3M | 0.85% | 264,007 | SH |
| 19 | RBB FD INC | TBIL | 74933W452 | $8.9M | 0.82% | 179,161 | SH |
| 20 | STATE STR SPDR S&P 500 ETF T | SPY | 78462F103 | $8.8M | 0.81% | 11,773 | SH |
| 21 | EXXON MOBIL CORP | XOM | 30231G102 | $8.7M | 0.80% | 63,965 | SH |
| 22 | SSGA ACTIVE ETF TR | RLY | 78467V103 | $8.7M | 0.80% | 251,691 | SH |
| 23 | ISHARES TR | IVV | 464287200 | $8.3M | 0.76% | 11,017 | SH |
| 24 | SCHWAB STRATEGIC TR | SCHD | 808524797 | $7.8M | 0.72% | 247,303 | SH |
| 25 | BROADCOM INC | AVGO | 11135F101 | $7.8M | 0.72% | 20,748 | SH |
| 26 | SELECT SECTOR SPDR TR | XLF | 81369Y605 | $7.7M | 0.70% | 142,995 | SH |
| 27 | MICROSOFT CORP | MSFT | 594918104 | $7.5M | 0.69% | 20,153 | SH |
| 28 | INVESCO EXCH TRD SLF IDX FD | BSJR | 46138J585 | $6.9M | 0.63% | 309,958 | SH |
| 29 | AMAZON COM INC | AMZN | 023135106 | $6.8M | 0.62% | 28,490 | SH |
| 30 | INVESCO EXCH TRADED FD TR II | RWL | 46138G698 | $6.7M | 0.61% | 52,268 | SH |
| 31 | VANGUARD INDEX FDS | VTI | 922908769 | $6.5M | 0.60% | 17,593 | SH |
| 32 | PACER FDS TR | COWZ | 69374H881 | $6.4M | 0.58% | 102,582 | SH |
| 33 | J P MORGAN EXCHANGE TRADED F | JEPI | 46641Q332 | $6.3M | 0.57% | 111,071 | SH |
| 34 | ISHARES TR | IWF | 464287614 | $6.3M | 0.57% | 50,390 | SH |
| 35 | J P MORGAN EXCHANGE TRADED F | JPST | 46641Q837 | $6.0M | 0.55% | 118,323 | SH |
| 36 | FIDELITY MERRIMACK STR TR | FBND | 316188309 | $5.9M | 0.54% | 130,029 | SH |
| 37 | VANGUARD INDEX FDS | VOO | 922908363 | $5.5M | 0.50% | 7,964 | SH |
| 38 | AMERICAN CENTY ETF TR | AVUV | 025072877 | $5.0M | 0.46% | 40,370 | SH |
| 39 | ABBVIE INC | ABBV | 00287Y109 | $5.0M | 0.46% | 19,859 | SH |
| 40 | AMPLIFY ETF TR | YYY | 032108847 | $4.9M | 0.45% | 426,913 | SH |
| 41 | FRANKLIN TEMPLETON ETF TR | INCM | 35473P439 | $4.6M | 0.42% | 160,362 | SH |
| 42 | ISHARES TR | IWB | 464287622 | $4.5M | 0.42% | 11,097 | SH |
| 43 | ISHARES TR | ARTY | 46435U556 | $4.5M | 0.41% | 58,809 | SH |
| 44 | VICTORY PORTFOLIOS II | CFO | 92647N782 | $4.4M | 0.41% | 55,340 | SH |
| 45 | SELECT SECTOR SPDR TR | XLU | 81369Y886 | $4.2M | 0.39% | 93,665 | SH |
| 46 | CHEVRON CORPORATION | CVX | 166764100 | $4.2M | 0.38% | 25,322 | SH |
| 47 | ISHARES TR | IJR | 464287804 | $4.1M | 0.38% | 27,914 | SH |
| 48 | INNOVATOR ETFS TRUST | SFLR | 45783Y673 | $4.1M | 0.37% | 105,350 | SH |
| 49 | INVESCO EXCH TRD SLF IDX FD | BSJS | 46138J452 | $4.0M | 0.37% | 184,340 | SH |
| 50 | ISHARES TR | IWD | 464287598 | $4.0M | 0.36% | 16,367 | SH |
Filing History
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-06-30 | 2026-07-24 | $1.09B | 495 | 0001812792-26-000009 |
| 2026-03-31 | 2026-04-23 | $968.8M | 459 | 0001812792-26-000008 |
| 2025-12-31 | 2026-02-05 | $948.0M | 460 | 0001812792-26-000002 |
Filer Information
Address
3737 BUFFALO SPEEDWAYSUITE 400
HOUSTON, TX 77098
Phone
(713) 355-9910
Filing Manager
Intrua Financial, LLC
Houston, TX
Signatory
Lindsey Boettigheimer
CCO