SFLR Innovator Equity Managed Floor ETF

ETF

ETF quote, holdings, sector allocation, technicals, and options analytics. Fibonacci levels

Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.

SFLR — —
Key stats
About

Innovator Equity Managed Floor ETF (SFLR) ETF

No description available.

Exchange
ARCX
Inception
2022-11-08
Has Options
No
Fund profile
holdings as of Oct 20, 2026issuer datathrough Jul 2026flows, SEC filings
Defined-outcome fund. The stated cap and buffer apply only from the first day of the outcome period to its last; buying in between gives different terms. See what is left in the ETF lab.
Expense ratio
0.89%
issuer, Oct 21, 2026
Assets
$2.3B
issuer-reported, Oct 20, 2026
Trailing yield
0.24%
paid quarterly
Average daily volume
$10M
30 sessions
Holdings
192
top 10 are 38.9%
Listed
Nov 8, 2022
NYSE Arca
Net asset value
$39.33
issuer, Oct 20, 2026
Closure risk, 12 months
0.5%
low · model
FrenzyCap ETF score
47
how it is built
Cost10
Liquidity67
Scale87
Diversificationn/a

Moves with. US large-cap stocks (83% of its variance, beta 0.69). These factors explain 85% of its daily moves over the last year.

Stated objective. The Fund seeks to provide capital appreciation while seeking to limit the amount of losses experienced by investors (prior to taking into account management fees and other fees). (from the fund's prospectus)

All 192 holdingsFlow historyOverlap toolAll Hedged Equity ETFs

Fund flows
through Jul 2026SEC filings
Jul 2026
+$64M
latest reported month
Latest 3 months
+$403M
+19.0% of assets
Latest 12 months
+$1.1B
+51.4% of assets
Aug 2025: +$70MSep 2025: +$71MSepOct 2025: +$132MNov 2025: +$49MNovDec 2025: +$44M+$44MJan 2026: +$98MJanFeb 2026: +$81MMar 2026: +$66MMarApr 2026: +$74MMay 2026: +$261M+$261MMayJun 2026: +$78MJul 2026: +$64MJul
View as a table
Net flows of SFLR by month, Aug 2025 to Jul 2026
MonthNet flow
Jul 2026+$64M
Jun 2026+$78M
May 2026+$261M
Apr 2026+$74M
Mar 2026+$66M
Feb 2026+$81M
Jan 2026+$98M
Dec 2025+$44M
Nov 2025+$49M
Oct 2025+$132M
Sep 2025+$71M
Aug 2025+$70M

Net creations and redemptions from the fund's SEC filings, which become public about 60 days after each quarter. Every month since 45 months ago

Similar funds
FundOverlapFeeAssets1Y
HELOJPMorgan Hedged Equity Laddered Overlay ETF—0.50%$4.9B+7.2%compare
ACIOAptus Collared Investment Opportunity ETF—0.79%$2.4B+8.3%compare
FHEQFidelity Hedged Equity ETF—0.48%$1.0B+10.6%compare
HEGDSwan Hedged Equity US Large Cap ETF—0.87%$692M+8.2%compare
SIXHETC 6 Meridian Hedged Equity Index Option ETF—0.69%$622M+17.2%compare

The largest other funds in the Hedged Equity category.

Look-through: what the holdings say
weights as of Oct 20, 2026issuer data
Holdings vs fair value
+1.9%
25% under, 21% over · 100% covered
Price / earnings
26.8
3% loss-making · 100% covered
Price / book · sales
5.3 · 3.5
revenue growth +14.5%
Above 200-day average
69%
55% above 50-day · by weight
Short interest
2.2%
of float, weighted · 2.9 days to cover
Insider buying
4%
of weight had net insider buying, 90 days; 70% net selling
13F holders
+2.5%
change in shares held by institutions, latest quarter
Reporting earnings
31.9%
of weight in 7 days; 64.7% in 14
Largest contributors below fair value
Largest contributors above fair value

Each figure is the fund's holdings weighted by position size, using our data on those stocks, and covers only the share of the stock holdings stated. Positive fair value means the holdings trade below our estimate.

Under the hood
fiscal year to Oct 31, 2025SEC census
Authorized participants
4 active
of 4 with agreements; top 3 did 96%
Created · redeemed
$709M · $127M
over the fiscal year
Redemptions in kind
99%
creations 96% in kind
Creation unit
50,000
shares
Securities lending
2.83%
of assets on loan on average; earned 0.6 bp
Diversification status
Non-diversified
may concentrate in fewer issuers

From the fund's annual census filing with the SEC. In-kind redemptions are what let an ETF shed appreciated securities without realising gains.

ETF Profile
holdings as of 2026-10-21
Holdings
192
AUM
$2.3B
Provider
Innovator
Inception
2022-11-08
Exchange
ARCX
Data As Of
2026-10-21
Expense Ratio
0.89%
Dividend Yield
0.24%
Distribution
Quarterly
Recent distributions
Ex-Date Pay Date Amount Type
2026-09-30 2026-10-02 $0.0195 CD
2026-06-30 2026-07-01 $0.0227 CD
2026-03-31 2026-04-01 $0.0309 CD
2025-12-31 2026-01-02 $0.0221 CD
2025-09-30 2025-10-02 $0.0320 CD
2025-06-30 2025-07-01 $0.0392 CD
Asset Allocation
Top Holdings
top 50 of 192 holdings
Symbol Name Weight % Asset Class Country
NVDA NVIDIA Corp 7.89% Equity (US) US
AAPL Apple Inc 7.61% Equity (US) US
MSFT Microsoft Corp 5.73% Equity (US) US
AMZN Amazon.com Inc 3.93% Equity (US) US
GOOGL Alphabet Inc 2.98% Equity (US) US
GOOG Alphabet Inc 2.55% Equity (US) US
AVGO Broadcom Inc 2.50% Equity (US) US
META Meta Platforms Inc 2.16% Equity (US) US
MU Micron Technology Inc 1.84% Equity (US) US
LLY Eli Lilly & Co 1.82% Equity (US) US
— US BANK MMDA - USBGFS 9 09/01/2037 1.76% Cash/Money Market —
TSLA Tesla Inc 1.67% Equity (US) US
AMD Advanced Micro Devices Inc 1.63% Equity (US) US
JPM JPMORGAN CHASE & CO. 1.52% Equity (US) US
BRK.B Berkshire Hathaway Inc 1.35% Equity (US) US
V Visa Inc 1.31% Equity (US) US
JNJ Johnson & Johnson 1.31% Equity (US) US
XOM ExxonMobil Holdings Corp 1.25% Equity (US) US
ABBV AbbVie Inc 1.05% Equity (US) US
CSCO Cisco Systems Inc 1.03% Equity (US) US
MA Mastercard Inc 1.00% Equity (US) US
WMT Walmart Inc 0.98% Equity (US) US
KO Coca-Cola Co/The 0.95% Equity (US) US
CVX Chevron Corp 0.89% Equity (US) US
COST Costco Wholesale Corp 0.88% Equity (US) US
LRCX Lam Research Corp 0.78% Equity (US) US
PG Procter & Gamble Co/The 0.77% Equity (US) US
INTC Intel Corp 0.76% Equity (US) US
CAT Caterpillar Inc 0.76% Equity (US) US
GE GE AEROSPACE 0.73% Equity (US) US
UNH UnitedHealth Group Inc 0.71% Equity (US) US
MRK Merck & Co Inc 0.69% Equity (US) US
DELL Dell Technologies Inc 0.68% Equity (US) US
HD Home Depot Inc/The 0.67% Equity (US) US
FTNT Fortinet Inc 0.66% Equity (US) US
BAC Bank of America Corp 0.65% Equity (US) US
— SPY US 09/30/27 P690 0.65% Derivative —
NFLX Netflix Inc 0.61% Equity (US) US
CRWD Crowdstrike Holdings Inc 0.61% Equity (US) US
AMGN Amgen Inc 0.59% Equity (US) US
GEV GE Vernova Inc 0.58% Equity (US) US
MRVL MARVELL TECHNOLOGY INC 0.58% Equity (US) US
LIN Linde PLC 0.54% Equity (Foreign) IE
DIS Walt Disney Co/The 0.54% Equity (US) US
COP ConocoPhillips 0.52% Equity (US) US
TMO Thermo Fisher Scientific Inc 0.50% Equity (US) US
MCD McDonald's Corp 0.48% Equity (US) US
PLTR Palantir Technologies Inc 0.47% Equity (US) US
T AT&T Inc 0.45% Equity (US) US
LMT Lockheed Martin Corp 0.43% Equity (US) US
Non-Equity Breakdown
Innovator Equity Managed Floor ETF · NPORT-P period 2026-07-31 (filed 2026-09-28)
Net assets: $2.12B · 197 total positions · equity 97.96% · non-equity 3.61%
Non-equity holdings — 9 positions, 3.61% of NAV
Category Weight Value Positions
Short-term investment 2.66% $56.3M 2
Derivative (equity) 0.95% $20.2M 7
Chart
Seasonality
Month'22'23'24'25'26Avg
Jan--4.97%2.13%2.46%0.41%2.49%
Feb---2.04%3.64%-0.42%-0.97%0.05%
Mar--3.44%2.91%-3.56%-3.96%-0.29%
Apr--1.35%-2.88%0.38%3.25%0.53%
May--1.59%3.84%2.72%5.02%3.29%
Jun--3.56%2.56%3.04%-0.98%2.04%
Jul--3.47%0.48%2.32%-0.75%1.38%
Aug---1.21%1.45%3.36%0.48%1.02%
Sep---3.65%2.88%3.21%0.80%0.81%
Oct---1.95%0.47%2.08%1.26%*0.47%
Nov5.72%4.39%4.68%-0.54%--3.56%
Dec-4.35%2.51%-2.14%0.57%---0.85%
Total1.12%17.20%21.61%16.52%4.37%12.16%
Technical Indicators

Quick-reference for reading the values below. Indicators combine to confirm a view — no single one is a trade signal on its own.

Trend Indicators
  • SMA 20 / 50 / 200 — price above = uptrend, below = downtrend. SMA 50 crossing SMA 200 is the golden/death cross.
  • EMA 12 / 26 — faster-reacting averages; 12 above 26 is short-term bullish.
  • MACD — bullish when MACD > signal (green badge), bearish when below. Divergence from price often precedes reversals.
  • ADX (14) — trend strength regardless of direction. <20 range, 20–25 weak trend, 25–50 trend, >50 strong trend.
  • +DI / −DI — +DI > −DI favors bulls; the reverse favors bears. Read alongside ADX.
Momentum Oscillators
  • RSI (14) — <30 oversold, >70 overbought. 40–60 is neutral; trending names can stay extreme.
  • Stochastic %K / %D — <20 oversold, >80 overbought. %K crossing %D is an early momentum signal.
  • Williams %R — inverted scale: <−80 oversold, >−20 overbought.

Oscillators work best in range-bound markets; in strong trends they give premature reversal signals.

Volume & Volatility
  • Bollinger Bands — price at upper band = overbought, lower = oversold. Narrow bands (squeeze) often precede expansion.
  • OBV — cumulative volume; rising OBV confirms uptrend, falling OBV confirms downtrend. Divergence from price is a warning.
  • Vol SMA 20 / Vol ROC — today's volume vs. 20-day average. Positive ROC with price move = conviction.
  • ATR / True Range — average daily $ move; sizing and stop-loss reference.
  • HV 20 / 30 / 60 — realized (historical) volatility. Compare to IV on the options cards: IV > HV = rich premium.

Confluence matters: trend + momentum + volume agreeing carries far more weight than any single indicator. For how these feed the spread scanner score, see the algorithm docs →

Trend Indicators

SMA 20: $39.40
SMA 50: $39.13
SMA 200: $37.83
Current: $39.53
EMA 12: $39.41
EMA 26: $39.32
MACD: 0.0917 | Signal: -0.0367
BULLISH
ADX (14): 16.00
RANGE
+DI: 20.81
−DI: 18.83

Momentum Oscillators

RSI (14): 55.20
NEUTRAL
Stoch %K: 30.74
Stoch %D: 27.13
Williams %R: -63.54

Volume & Volatility

BB Upper: $39.91
BB Lower: $38.88
NEUTRAL
OBV: 13,399,310
Vol SMA 20: 268,134
Vol ROC: -15.65%
ATR: $0.37
True Range: $0.35
HV 20: 7.4%
HV 30: 8.5%
HV 60: 8.4%

Data Summary

Data Points: 500
Last Updated:
Date Range: 2024-10-23T00:00:00 – 2026-10-21T00:00:00
AI Analysis

LLM Stock Analysis Report: SFLR

Executive Summary

Overall Assessment: NEUTRAL with a confidence level of 6/10.

Key Drivers:

  • Technical indicators suggest a potential short-term correction, but the overall trend remains bullish.
  • The recent news headlines are neutral, without any significant catalysts that could impact the stock's price.

Primary Risks:

  • The stock is trading above its upper Bollinger Band, indicating overbought conditions.
  • The RSI is in the overbought zone, suggesting a potential pullback.

Investment Thesis: SFLR has been trending higher, driven by investor sentiment and market fundamentals. However, the recent price action suggests a need for caution, as the stock is trading above its upper Bollinger Band and RSI is in the overbought zone. A pullback could be imminent, but if it holds support around $36-37, the trend may continue.

Recent News Sentiment Impact: The recent news headlines are neutral, without any significant catalysts that could impact the stock's price. However, the overall market sentiment remains positive, which could support the stock's price in the short-term.

Technical Analysis

Trend Direction: Short-term (1-4 weeks) - Bullish, Medium-term (1-3 months) - Neutral, Long-term (3-12 months) - Bullish.

Support/Resistance Levels:

  • Upper Bollinger Band: $38.80
  • Middle Bollinger Band: $37.72
  • Lower Bollinger Band: $36.64

Momentum Signals:

  • RSI interpretation: Overbought (>70), Oversold (<30)
  • MACD signal: Bullish (0.48 / Signal: 0.05 / Histogram: 0.43)
  • Bollinger Bands position: Squeeze

Volume Analysis:

  • Volume SMA 20: 530954.30
  • On-Balance Volume (OBV): 17796068.49
  • Volume Rate of Change: 101.35%

News & Sentiment Analysis

Recent Headlines Summary: The recent news headlines are neutral, without any significant catalysts that could impact the stock's price.

Sentiment Assessment: Neutral sentiment prevails, with no clear bias towards bullish or bearish sentiment.

Catalyst Identification: No upcoming events or earnings releases that could significantly impact the stock's price.

Market Narrative: The market narrative is positive, but the recent price action suggests a need for caution. The stock is trading above its upper Bollinger Band and RSI is in the overbought zone, which may lead to a pullback.

Risk & Volatility Assessment

Risk Interpretation: Low risk, with a beta of 0.69 (vs SPY) and low volatility - stock moves less than market.

Volatility Regime: The current volatility level is relatively low compared to historical levels.

Options Market Signals: No options data available.

Downside Protection: Support levels around $36-37 could provide some downside protection if the stock experiences a pullback.

Market Context & Positioning

Sector Performance: SFLR's sector (Financials) has been performing well, with a relative strength index of 60.23.

Institutional Activity: Volume patterns suggest institutional interest in the stock, but no clear bias towards buying or selling.

Correlation Analysis: The correlation between SFLR and SPY is relatively high at 0.92, suggesting that the stock moves in tandem with the market.

Relative Valuation: SFLR's relative valuation is neutral, trading within its historical range.

Key Levels & Action Items

Critical Price Levels:

  • Upper Bollinger Band: $38.80
  • Middle Bollinger Band: $37.72
  • Lower Bollinger Band: $36.64

Breakout/Breakdown Levels: A breakout above the upper Bollinger Band could signal a continuation of the uptrend, while a breakdown below the lower Bollinger Band could indicate a reversal.

Time-Sensitive Catalysts: No upcoming events or earnings releases that could significantly impact the stock's price.

Risk Management: Stop-loss levels around $36-37 could provide some downside protection if the stock experiences a pullback. Position sizing considerations should also be taken into account, as the stock is trading above its upper Bollinger Band and RSI is in the overbought zone.

Generated

SFLR Options Activity & IV Rank

Loading options activity...
Spread Scanner GPU

Each spread is ranked by a composite score built in three stages. Full documentation →

Stage 1 — Base Score (GPU scanner)

score = P(profit) × (credit / spread_width)
P(profit) from short leg delta (1 − |delta|), penalised above 85%. Credit uses mid-price to handle illiquid chains fairly.

Stage 2 — Skew Adjustment (±25% cap)

RR and BF (30-delta) from the persisted per-symbol skew snapshot — wing strikes picked by real greeks.delta, not a moneyness proxy. Put skew boosts bull puts, penalises bear calls. High butterfly boosts iron condors. Calendars are skew-neutral.

Stage 3 — Technical Overlay (±50% cap, 5 groups)
Group 1 · Directional Bias (±0.25)
  • RSI <40 bullish / >60 bearish
  • MACD crossover + histogram trend
  • Price vs SMA 50 & SMA 200
Group 2 · Momentum (±0.10)
  • Stochastic %K <20 / >80
  • Williams %R <−80 / >−20
Group 3 · Volatility (up to −0.25 / +0.15)
  • Blended ATR + straddle expected-move penalty
  • Bollinger Band signal (+ counter-trend penalty)
  • BB width — vol contraction boost for ICs
Group 4 · IV Regime (±0.15)
  • IV rank ≥ 75 → strong boost for credit spreads
  • IV rank < 25 → penalty (selling cheap vol)
Group 5 · Liquidity (penalty up to −0.10)
  • Min open interest across all legs
  • OI < 100 → −0.10 · OI < 500 → −0.05

score = base_score × skew_multiplier × tech_multiplier
Both multipliers are shown per spread. Beta is informational only — ATR already captures realized vol. Full algorithm documentation →

Enter a ticker to scan for optimal spread opportunities.

Evaluates all bull put, bear call, iron condor, and calendar spread combinations using GPU-accelerated analysis.

Skew (Wing IV − ATM IV)
DTE:
Wing Δ:
Metric:
Wing vs ATM
IV(put wing) − IV(ATM), in vol points

How much the OTM put trades above (or below) the at-the-money strike. Measures the height of the put-side tail relative to ATM — i.e. how expensive crash insurance is on this name.

  • Positive (typical) — wing IV > ATM IV. Standard equity put skew: portfolios bid up crash protection, so OTM puts trade richer than ATM.
  • Near zero or negative (unusual) — wing IV ≤ ATM IV. Flat or inverted put side. Common when there's no fear demand, in tightly mean-reverting names, or right after an earnings catalyst clears.
  • Percentile vs own 3-yr history: high = wings rich (good time to sell wing premium); low = wings cheap (good time to buy protection).
  • Not directional — high or low wings don't predict up or down moves. It's a price tag on tail insurance, not a forecast.
Risk Reversal
IV(call wing) − IV(put wing), equal delta on each side

Which side of the smile is the market paying up for? Measures the tilt of the surface — call skew vs put skew at matched deltas.

  • Negative (typical) — puts richer than calls. Standard equity behavior: hedging demand makes puts carry a premium. Most large-caps sit in the −1 to −5 vol-point range.
  • Strongly negative (< −5 pts) — heavy downside hedging, elevated fear, or an upcoming catalyst (earnings, FDA, macro event). Worth flagging.
  • Positive — calls richer than puts. Unusual for equities; signals bullish momentum, short-squeeze positioning, or takeover/M&A speculation.
  • Near zero — symmetric surface. Market sees roughly equal up/down risk. Rare for large-caps; more common in commodities and FX.
Reading them together

Wing-vs-ATM tells you how expensive the tails are. Risk Reversal tells you which side is favored. Combined:

  • High wing percentile + deeply negative RR → strong put bid; stress or major event priced in. Owning protection costs a premium; selling put premium is dangerous.
  • Low wing percentile + near-zero RR → complacency; insurance cheap and balanced. Good environment to add cheap downside hedges.
  • Positive RR + elevated wings → call-side fear-of-missing-out; common in squeeze setups. Upside calls expensive, downside puts not bid.
14 DTE / 10d —
— pts EXTREME
ATM — / Wing —
30 DTE / 10d —
— pts EXTREME
ATM — / Wing —

Percentile is the rank of today's reading within ~3 years of this symbol's own history. High percentile = wings are rich relative to history; not a directional signal. Skew is read off the chain in real time, not from CBOE SKEW.

Volatility Surface

Enter a ticker to render the implied volatility surface.

Volatility Smile

Enter a ticker to render the implied volatility smile.

IV Rank (7 DTE)
IV Rank (30 DTE)
Straddle Price (30 DTE)
Beta Analysis

Risk Metrics

Beta: 0.7044
Alpha: -1.62%
Correlation: 0.9189
R-Squared: 84.4%
Stock Volatility: 9.7%
Market Volatility: 12.7%

Analysis Details

Benchmark: SPY
Data Points: 251
Period: 252 trading days
Interpretation:
Low volatility - stock moves less than market
Beta & Alpha Over Time

SFLR Institutional Ownership (13F)

Latest filings — 2026-09-30

Institutional managers with $100M+ AUM file Form 13F-HR quarterly, due 45 days after quarter end. Holdings are reported gross at quarter-end market value — they are a snapshot, not a real-time position.

  • Shares — long equity positions in this name, aggregated across share classes.
  • Calls / Puts — notional value of long call / put exposure where this ticker is the underlying.
  • % of Float — holder's reported shares divided by the latest diluted shares outstanding. Sums above 100% indicate large custodian / prime broker positions where the same shares are reported by multiple filers.
  • Custodian badge — filers with more than 5,000 holdings are typically broker-dealers / custodians reporting customer-held shares, not active managers.

Each filer is counted once at its latest 13F-HR filing. New filings are ingested on a weekly cadence.

233 filers46,049,049 shares$1.78B value
# Filer Shares Value % of Total % of Float Period
1 Bank of America Corp Custodian 6,161,003 $237.69M 13.37% — 2026-06-30
2 LPL Financial LLC Custodian 6,038,926 $232.98M 13.11% — 2026-06-30
3 Envestnet Asset Management, Inc. 4,914,894 $189.62M 10.67% — 2026-06-30
4 Americana Partners, LLC 3,471,601 $133.93M 7.53% — 2026-06-30
5 Kingsview Wealth Management, LLC 2,404,900 $92.78M 5.22% — 2026-06-30
6 COMMONWEALTH EQUITY SERVICES, LLC 1,590,696 $61.37M 3.45% — 2026-06-30
7 Chicago Partners Investment Group LLC 1,102,852 $42.20M 2.37% — 2026-06-30
8 Cambridge Investment Research Advisors, Inc. 927,070 $35.77M 2.01% — 2026-06-30
9 Liberty Atlantic Advisors LLC 752,483 $29.32M 1.65% — 2026-09-30
10 OSAIC HOLDINGS, INC. Custodian 702,661 $27.11M 1.53% — 2026-06-30
11 WETZEL INVESTMENT ADVISORS, INC. 648,515 $25.27M 1.42% — 2026-09-30
12 ATTICUS WEALTH MANAGEMENT, LLC 644,710 $24.87M 1.40% — 2026-06-30
13 Cetera Investment Advisers Custodian 639,865 $24.69M 1.39% — 2026-06-30
14 Brookstone Capital Management 630,487 $24.32M 1.37% — 2026-06-30
15 VanWeelden Wealth Management, LLC 564,622 $21.78M 1.23% — 2026-06-30
16 Delta Investment Management, LLC 554,025 $21.37M 1.20% — 2026-06-30
17 Raymond James Financial, Inc. Custodian 518,730 $20.01M 1.13% — 2026-06-30
18 Rothschild Wealth LLC 432,556 $16.69M 0.94% — 2026-06-30
19 UNITED CAPITAL FINANCIAL ADVISORS, LLC 384,276 $14.85M 0.84% — 2026-06-30
20 HighTower Advisors, LLC 379,876 $14.66M 0.82% — 2026-06-30
21 PRINCIPAL SECURITIES, INC. 354,662 $13.68M 0.77% — 2026-06-30
22 Rockefeller Capital Management L.P. Custodian 311,487 $12.02M 0.68% — 2026-06-30
23 Southland Equity Partners LLC 288,481 $11.24M 0.63% — 2026-09-30
24 Private Advisor Group, LLC 280,125 $10.81M 0.61% — 2026-06-30
25 AE Wealth Management LLC Custodian 278,719 $10.75M 0.60% — 2026-06-30
# Filer Notional Value % of Total Period
# Filer Notional Value % of Total Period
Constituent Performance

Click any bar to view the full quote for that stock.

Constituents
Symbol Name Weight % Price 1 Day 1 Week 1 Month