HARBOUR INVESTMENTS, INC. — 13F Holdings & Portfolio
CIK 810121 · latest 13F-HR filed 2026-08-12
HARBOUR INVESTMENTS, INC. manages $7.43B in 13F-reported U.S. long-equity assets across 4,768 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are VOO (3.84%), QQQ (2.91%), SDVY (2.33%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 273 new positions and exited 178; 2,494 existing positions rose in reported value and 1,105 fell.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
Long-equity book
Distinct positions
Filed 2026-08-12
vs 2026-03-31
Portfolio charts
Latest quarter's book, what changed, and how the portfolio has evolved across filings.
Portfolio map
Q2 26Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.
Sector mix
% of 13F valueSectors from each company's SIC code; funds and ETFs grouped separately.
Biggest buys and sells
Q1 26 → Q2 26Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.
13F assets and positions
4 quartersTotal reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.
Top positions over time
reported valueThe eight largest current positions, valued at each quarter end.
Concentration
top 10 = 18.8%Cumulative share of the portfolio held in the largest N positions.
SUITE 300
MADISON, WI 53719
| Name | Title / Status | Ownership | Type |
|---|---|---|---|
| SONDEL, NICK WILLIAM Control | CHIEF EXECUTIVE OFFICER | 75% or more | Individual |
| CONWELL, SCOTT OWEN | CHIEF COMPLIANCE OFFICER | Less than 5% | Individual |
| DUSHEK, JAMES WALTER | VICE PRESIDENT OF OPERATIONS | Less than 5% | Individual |
| HAGER, AARON MICHAEL | PRESIDENT | Less than 5% | Individual |
| KOPITZKE, KYLE LEE | DIRECTOR OF TRANSITIONS & PARTNERSHIPS | Less than 5% | Individual |
| MEDLAND, RICHARD ONEILL | DIRECTOR OF SUPERVISION | Less than 5% | Individual |
| MEYER, RHONDA LEE | SENIOR VICE PRESIDENT & CHIEF OPERATING OFFICER, FINOP | Less than 5% | Individual |
| NELLES, JULIE MARIE | VP OF ADVISORY OPERATIONS & SERVICES | Less than 5% | Individual |
| WIPPERFURTH, DANIEL THOMAS | VICE PRESIDENT OF ADVISOR DEVELOPMENT | Less than 5% | Individual |
Quarter-over-quarter changes
Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.
Top Adds (vs prior quarter)
- INVESCO QQQ TRUST SERIES I$55.4M +34.5%
- VANGUARD S&P 500 ETF$48.9M +20.7%
- FIRST TRUST SMID CAP RISING DIVIDEND ACHIEVERS ETF$22.3M +14.8%
- AVANTIS EMERGING MARKETS EQUITY ETF$21.5M +23.3%
- MICRON TECHNOLOGY INC COM$19.1M +204.2%
Top Trims
- THOR INDEX ROTATION ETF-$7.6M -84.3%
- ABRDN PHYSICAL GOLD SHARES ETF-$5.0M -60.0%
- AT&T INC COM-$3.4M -30.7%
- STATE STREET ENERGY SELECT SECTOR SPDR ETF-$3.1M -31.0%
- VANECK GOLD MINERS ETF-$2.9M -19.9%
Exited Positions
- EXXON MOBIL CORP COM$22.3M
- HONEYWELL INTL INC COM$6.3M
- BANK FIRST CORPORATION COM$2.3M
- FRANKLIN FTSE BRAZIL ETF$826.2K
- DUPONT DE NEMOURS INC COM$803.5K
HARBOUR INVESTMENTS, INC. Holdings (2026-06-30)
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | VANGUARD S&P 500 ETF | VOO | 922908363 | $285.0M | 3.84% | 414,994 | SH |
| 2 | INVESCO QQQ TRUST SERIES I | QQQ | 46090E103 | $216.0M | 2.91% | 293,296 | SH |
| 3 | FIRST TRUST SMID CAP RISING DIVIDEND ACHIEVERS ETF | SDVY | 33741X102 | $173.3M | 2.33% | 4,017,829 | SH |
| 4 | APPLE INC COM | AAPL | 037833100 | $131.2M | 1.77% | 453,496 | SH |
| 5 | AVANTIS EMERGING MARKETS EQUITY ETF | AVEM | 025072604 | $114.0M | 1.54% | 1,181,713 | SH |
| 6 | FIRST TRUST SMITH UNCONSTRAINED BOND ETF | UCON | 33740F888 | $104.4M | 1.41% | 4,197,950 | SH |
| 7 | ISHARES CORE S&P 500 ETF | IVV | 464287200 | $99.1M | 1.33% | 132,375 | SH |
| 8 | ISHARES CORE S&P MID-CAP ETF | IJH | 464287507 | $98.4M | 1.32% | 1,275,896 | SH |
| 9 | FT VEST LADDERED BUFFER ETF | BUFR | 33740F755 | $98.1M | 1.32% | 2,685,827 | SH |
| 10 | STATE STREET SPDR S&P 500 ETF | SPY | 78462F103 | $76.7M | 1.03% | 102,680 | SH |
| 11 | CAPITAL GROUP CORE PLUS INCOME ETF | CGCP | 14020Y102 | $76.1M | 1.02% | 3,413,963 | SH |
| 12 | FIRST TRUST RISING DIVIDEND ACHIEVERS ETF | RDVY | 33738R506 | $74.0M | 1.00% | 912,649 | SH |
| 13 | ISHARES S&P 500 GROWTH ETF | IVW | 464287309 | $72.5M | 0.98% | 527,487 | SH |
| 14 | STATE STREET SPDR PORTFOLIO S&P 500 ETF | SPYM | 78464A854 | $69.0M | 0.93% | 785,230 | SH |
| 15 | VANGUARD MORNINGSTAR GROWTH ETF | VUG | 922908736 | $66.2M | 0.89% | 768,216 | SH |
| 16 | NVIDIA CORPORATION COM | NVDA | 67066G104 | $65.6M | 0.88% | 327,830 | SH |
| 17 | SCHWAB US DIVIDEND EQUITY ETF | SCHD | 808524797 | $65.1M | 0.88% | 2,054,311 | SH |
| 18 | ISHARES S&P 500 VALUE ETF | IVE | 464287408 | $62.8M | 0.85% | 276,574 | SH |
| 19 | VANGUARD MORNINGSTAR TOTAL STOCK MARKET ETF | VTI | 922908769 | $60.2M | 0.81% | 162,611 | SH |
| 20 | FIRST TRUST CORE INVESTMENT GRADE ETF | FTCB | 33738D788 | $59.9M | 0.81% | 2,873,314 | SH |
| 21 | PROCTER & GAMBLE CO COM | PG | 742718109 | $56.7M | 0.76% | 386,463 | SH |
| 22 | ABBVIE INC COM | ABBV | 00287Y109 | $55.8M | 0.75% | 221,662 | SH |
| 23 | VANGUARD FTSE DEVELOPED MARKETS ETF | VEA | 921943858 | $54.4M | 0.73% | 764,009 | SH |
| 24 | SCHWAB U.S. LARGE-CAP ETF | SCHX | 808524201 | $53.6M | 0.72% | 1,819,857 | SH |
| 25 | CAPITAL GROUP DIVIDEND VALUE ETF | CGDV | 14020W106 | $53.5M | 0.72% | 1,085,868 | SH |
| 26 | DIMENSIONAL INTERNATIONAL CORE EQUITY MARKET ETF | DFAI | 25434V203 | $52.6M | 0.71% | 1,275,139 | SH |
| 27 | AVANTIS INTERNATIONAL EQUITY ETF | AVDE | 025072703 | $52.4M | 0.71% | 587,109 | SH |
| 28 | MICROSOFT CORP COM | MSFT | 594918104 | $49.0M | 0.66% | 131,312 | SH |
| 29 | DIMENSIONAL US HIGH PROFITABILITY ETF | DUHP | 25434V831 | $47.6M | 0.64% | 1,140,749 | SH |
| 30 | AMAZON COM INC COM | AMZN | 023135106 | $44.2M | 0.59% | 185,330 | SH |
| 31 | VANGUARD DIVIDEND APPRECIATION ETF | VIG | 921908844 | $43.7M | 0.59% | 184,786 | SH |
| 32 | CAPITAL GROUP GROWTH ETF | CGGR | 14020G101 | $43.7M | 0.59% | 925,166 | SH |
| 33 | LIBERTY ONE SPECTRUM ETF | SPCT | 90214Q477 | $43.2M | 0.58% | 1,594,641 | SH |
| 34 | VANGUARD INFORMATION TECHNOLOGY ETF | VGT | 92204A702 | $41.1M | 0.55% | 343,516 | SH |
| 35 | FIRST TRUST CAPITAL STRENGTH ETF | FTCS | 33733E104 | $41.0M | 0.55% | 436,885 | SH |
| 36 | LIBERTY ONE TACTICAL INCOME ETF | LOTI | 90214Q451 | $40.6M | 0.55% | 1,560,574 | SH |
| 37 | CATERPILLAR INC COM | CAT | 149123101 | $40.4M | 0.54% | 37,977 | SH |
| 38 | FIRST TRUST RBA AMERICAN INDUSTRIAL RENAISSANCE ETF | AIRR | 33738R704 | $40.2M | 0.54% | 301,864 | SH |
| 39 | CAPITAL GROUP CORE BALANCED ETF | CGBL | 14021D107 | $38.6M | 0.52% | 1,015,848 | SH |
| 40 | DIMENSIONAL US SMALL CAP VALUE ETF | DFSV | 25434V815 | $36.1M | 0.49% | 930,059 | SH |
| 41 | FIRST TRUST LOW DURATION OPPORTUNITIES ETF | LMBS | 33739Q200 | $35.8M | 0.48% | 718,902 | SH |
| 42 | FIDELITY TOTAL BOND ETF | FBND | 316188309 | $35.6M | 0.48% | 781,949 | SH |
| 43 | SCHWAB U.S. BROAD MARKET ETF | SCHB | 808524102 | $33.7M | 0.45% | 1,163,565 | SH |
| 44 | JPMORGAN U.S. QUALITY FACTOR ETF | JQUA | 46641Q761 | $33.3M | 0.45% | 460,857 | SH |
| 45 | ELI LILLY & CO COM | LLY | 532457108 | $33.2M | 0.45% | 27,683 | SH |
| 46 | JPMORGAN ACTIVE BOND ETF | JBND | 46654Q716 | $31.9M | 0.43% | 595,638 | SH |
| 47 | PACER US CASH COWS 100 ETF | COWZ | 69374H881 | $30.5M | 0.41% | 490,316 | SH |
| 48 | VANGUARD TOTAL INTERNATIONAL BOND ETF | BNDX | 92203J407 | $29.2M | 0.39% | 603,409 | SH |
| 49 | FT VEST RISING DIVIDEND ACHIEVERS TARGET INCOME ETF | RDVI | 33738D879 | $28.6M | 0.39% | 974,155 | SH |
| 50 | MICRON TECHNOLOGY INC COM | MU | 595112103 | $28.4M | 0.38% | 24,609 | SH |
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-06-30 | 2026-08-12 | $7.43B | 4,768 | 0000810121-26-000005 |
| 2026-03-31 | 2026-05-15 | $6.48B | 4,673 | 0000810121-26-000004 |
| 2025-12-31 | 2026-02-09 | $4.93B | 3,866 | 0000810121-26-000002 |
| 2025-09-30 | 2025-11-12 | $4.41B | 3,746 | 0000810121-25-000005 |
SUITE 300
MADISON, WI 53719