WealthPLAN Partners, LLC — 13F Holdings & Portfolio

CIK 1639943 · latest 13F-HR filed 2026-10-15

WealthPLAN Partners, LLC manages $543.9M in 13F-reported U.S. long-equity assets across 264 reported positions as of its 2026-09-30 13F-HR filing. Its largest disclosed positions are AAPL (8.22%), IVV (6.39%), BRK.B (5.67%). Quarter over quarter (versus its 2026-06-30 filing) the fund opened 13 new positions and exited 15; 78 existing positions rose in reported value and 78 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

AUM

$543.9M

Long-equity book

Holdings

264

Distinct positions

Period

2026-09-30

Filed 2026-10-15

Q/Q Activity

+13 / −15 / ↑78 / ↓78

vs 2026-06-30

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q3 26

AAPL8.2% · -2%IVV6.4% · +11%BRK.B5.7% · -2%QQQ2.7% · +1%DGRO2.7% · -3%NVDA2.5% · +10%BUFR2.2% · -8%BFLB2.1% · +8%AMZN1.9% · +2%SPYM1.8% · +0%MSFT1.7% · +16%IVW1.6% · -1%JCPB1.5% · +44%AGG1.4% · +22%EPS1.4% · +28%VYM1.4% · +2%VTI1.3% · -13%CLOI1.3% · -14%SCHD1.2% · +3%IUSB1.1% · +27%AVEM1.1% · -17%PAAA1.1% · -12%JUSA1.1% · new COST1.1% · -3%ACWX1.0% · +103%JPM1.0% · -2%SCHZ1.0% · +22%JIRE1.0% · +7%GOOGL1.0% · +16%UNP1.0% · 0%HELO0.9% · -14%JGRO0.9% · +15%JAVA0.9% · +9%IEMG0.8% · +34%IEFA0.8% · +29%GOOG0.7% · -4%META0.7% · +11%JFLX0.7% · +27%COWZ0.7% · -18%DYNF0.7% · -4%HEQT0.7% · -30%IVE0.7% · -1%XOM0.7% · +0%VUG0.6% · +4%IGRO0.6% · -21%SPYG0.6% · -15%TCAF0.5% · -2%JMEE0.5% · +29%JNJ0.5% · +2%MCK0.5% · +0%CVX0.5% · -8%CORO0.5% · +1%FTLS0.5% · -31%ABBV0.4% · -2%WMT0.4% · +3%XLF0.4% · -3%BLCR0.4% · +47%BSEP0.4% · +2%AGOX0.4% · -28%V0.4% · +29%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q2 26 → Q3 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

4 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 36.1%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

Assets Under Management

$2.33B

Discretionary

$359.3M

Employees

Accounts

982

Address

8777 N GAINEY CENTER DRIVE
SUITE 201
SCOTTSDALE, AZ 85258

Phone

(480) 505-0234

Website

WWW.WEALTHPLANADVISOR.COM
www.linkedin.com/company/wealthplanadvisor

Name	Title / Status	Ownership	Type
HORTON, RICK, LEWIS Control	MANAGER, CHIEF COMPLIANCE OFFICER	Less than 5%	Individual
HORTON, RICK, LEWIS Control	PRESIDENT	75% or more	Individual
RETIREMENT PLAN ADVISORS INC. Control	MEMBER	50–75%	Domestic Entity
SCHLAPPI, SCOTT, LARRY Control	MANAGER	Less than 5%	Individual
SCHLAPPI, SCOTT, LARRY Control	PRESIDENT	75% or more	Individual
WEALTH MANAGEMENT INC. Control	MEMBER	50–75%	Domestic Entity

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Top Adds (vs prior quarter)

APPLE INC$5.0M +12.5%
ISHARES TR$4.0M +13.1%
MICROSOFT CORP$3.4M +59.7%
ISHARES TR$2.9M +101.8%
NVIDIA CORPORATION$2.7M +25.5%

Show all 78 →

Top Trims

J P MORGAN EXCHANGE TRADED F-$2.4M -91.4%
SIMPLIFY EXCHANGE TRADED FUN-$1.4M -28.5%
AMERICAN CENTY ETF TR-$1.4M -19.4%
SELECT SECTOR SPDR TR-$1.2M -46.1%
VANECK ETF TRUST-$1.1M -14.2%

Show all 78 →

New Positions

Show all 13 →

Exited Positions

Show all 15 →

Loading…

#	Issuer	Symbol	CUSIP	Value	Δ

WealthPLAN Partners, LLC Holdings (2026-09-30)

#	Issuer	Symbol	CUSIP	Value	Weight	Shares	Type
1	APPLE INC	AAPL	037833100	$44.7M	8.22%	134,222	SH
2	ISHARES TR	IVV	464287200	$34.8M	6.39%	45,408	SH
3	BERKSHIRE HATHAWAY INC DEL	BRK.B	084670702	$30.8M	5.67%	61,926	SH
4	INVESCO QQQ TR	QQQ	46090E103	$14.7M	2.70%	19,847	SH
5	ISHARES TR	DGRO	46434V621	$14.5M	2.66%	191,864	SH
6	NVIDIA CORPORATION	NVDA	67066G104	$13.4M	2.46%	58,674	SH
7	FIRST TR EXCHNG TRADED FD VI	BUFR	33740F755	$12.1M	2.22%	321,921	SH
8	EA SERIES TRUST	BFLB	02072Q341	$11.2M	2.06%	201,583	SH
9	AMAZON COM INC	AMZN	023135106	$10.2M	1.88%	41,065	SH
10	SPDR SERIES TRUST	SPYM	78464A854	$9.6M	1.77%	106,946	SH
11	MICROSOFT CORP	MSFT	594918104	$9.1M	1.68%	17,821	SH
12	ISHARES TR	IVW	464287309	$8.7M	1.60%	61,197	SH
13	J P MORGAN EXCHANGE TRADED F	JCPB	46641Q670	$8.0M	1.48%	179,748	SH
14	ISHARES TR	AGG	464287226	$7.8M	1.44%	82,992	SH
15	WISDOMTREE TR	EPS	97717W588	$7.7M	1.41%	96,195	SH
16	VANGUARD WHITEHALL FDS	VYM	921946406	$7.4M	1.35%	47,473	SH
17	VANGUARD INDEX FDS	VTI	922908769	$7.3M	1.34%	19,532	SH
18	VANECK ETF TRUST	CLOI	92189H748	$6.8M	1.26%	128,957	SH
19	SCHWAB STRATEGIC TR	SCHD	808524797	$6.5M	1.19%	198,867	SH
20	ISHARES TR	IUSB	46434V613	$5.9M	1.09%	134,855	SH
21	AMERICAN CENTY ETF TR	AVEM	025072604	$5.9M	1.08%	62,308	SH
22	PGIM ETF TR	PAAA	69344A834	$5.8M	1.07%	113,985	SH
23	J P MORGAN EXCHANGE TRADED F	JUSA	46654Q617	$5.8M	1.07%	85,116	SH
24	COSTCO WHOLESALE CORPORATION	COST	22160K105	$5.8M	1.06%	6,360	SH
25	ISHARES TR	ACWX	464288240	$5.7M	1.04%	74,775	SH
26	JPMORGAN CHASE & CO	JPM	46625H100	$5.6M	1.03%	16,903	SH
27	SCHWAB STRATEGIC TR	SCHZ	808524839	$5.5M	1.00%	246,831	SH
28	J P MORGAN EXCHANGE TRADED F	JIRE	46641Q134	$5.4M	1.00%	66,065	SH
29	ALPHABET INC	GOOGL	02079K305	$5.4M	1.00%	15,757	SH
30	UNION PAC CORP	UNP	907818108	$5.4M	0.98%	19,681	SH
31	J P MORGAN EXCHANGE TRADED F	HELO	46654Q724	$5.0M	0.91%	71,764	SH
32	J P MORGAN EXCHANGE TRADED F	JGRO	46654Q609	$4.8M	0.88%	49,701	SH
33	J P MORGAN EXCHANGE TRADED F	JAVA	46641Q167	$4.6M	0.85%	57,990	SH
34	ISHARES INC	IEMG	46434G103	$4.4M	0.80%	53,762	SH
35	ISHARES TR	IEFA	46432F842	$4.1M	0.75%	42,047	SH
36	ALPHABET INC	GOOG	02079K107	$4.0M	0.74%	11,792	SH
37	META PLATFORMS INC	META	30303M102	$3.9M	0.72%	5,393	SH
38	J P MORGAN EXCHANGE TRADED F	JFLX	46654Q559	$3.9M	0.71%	79,305	SH
39	PACER FDS TR	COWZ	69374H881	$3.7M	0.68%	55,628	SH
40	BLACKROCK ETF TRUST	DYNF	09290C103	$3.7M	0.68%	53,491	SH
41	SIMPLIFY EXCHANGE TRADED FUN	HEQT	82889N764	$3.6M	0.66%	105,040	SH
42	ISHARES TR	IVE	464287408	$3.6M	0.66%	15,769	SH
43	EXXONMOBIL HOLDINGS CORP	XOM	30233Q108	$3.5M	0.65%	21,683	SH
44	VANGUARD INDEX FDS	VUG	922908736	$3.5M	0.65%	39,152	SH
45	ISHARES TR	IGRO	46435G524	$3.3M	0.61%	37,648	SH
46	SPDR SERIES TRUST	SPYG	78464A409	$3.2M	0.59%	26,123	SH
47	T ROWE PRICE EXCHANGE-TRADED	TCAF	87283Q867	$3.0M	0.54%	69,895	SH
48	J P MORGAN EXCHANGE TRADED F	JMEE	46641Q118	$2.8M	0.52%	38,593	SH
49	JOHNSON & JOHNSON	JNJ	478160104	$2.7M	0.50%	10,366	SH
50	MCKESSON CORP	MCK	58155Q103	$2.7M	0.50%	3,190	SH

Filing History

Period	Filed	AUM	Holdings	Accession
2026-09-30	2026-10-15	$543.9M	264	0001639943-26-000006
2026-06-30	2026-07-28	$523.0M	264	0001639943-26-000004
2026-03-31	2026-04-29	$517.6M	275	0001639943-26-000003
2025-12-31	2026-02-12	$669.4M	324	0001639943-26-000001

Filer Information

Address

101 SO. 108TH AVE
2ND FLOOR
OMAHA, NE 68154

Phone

(402) 630-7234

Filing Manager

WealthPLAN Partners, LLC

OMAHA, NE

Signatory

Kevin Zemann

Compliance Consultant