Strategic Family Wealth Counselors, L.L.C. — 13F Holdings & Portfolio
CIK 1729755 · latest 13F-HR filed 2026-02-04
Strategic Family Wealth Counselors, L.L.C. manages $445.5M in 13F-reported U.S. long-equity assets across 217 reported positions as of its 2025-12-31 13F-HR filing. Its largest disclosed positions are RBLX (4.63%), SCHG (3.77%), SCHD (2.97%). Quarter over quarter (versus its 2025-09-30 filing) the fund opened 66 new positions, exited 7, added to 84, and trimmed 15.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
$445.5M
Long-equity book
217
Distinct positions
2025-12-31
Filed 2026-02-04
+66 / −7 / ↑84 / ↓15
vs 2025-09-30
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- NVIDIA CORPORATION$5.3M +79.5%
- MICROSOFT CORP$3.5M +78.0%
- APPLE INC$3.4M +44.9%
- ALPHABET INC$2.8M +427.7%
- AMAZON COM INC$2.7M +136.3%
Top Trims
- ROBLOX CORP-$15.6M -43.1%
- ISHARES BITCOIN TRUST ETF-$1.8M -83.1%
- UBER TECHNOLOGIES INC-$1.6M -12.7%
- ARK ETF TR-$451.0K -5.5%
- BLACKROCK ETF TRUST II-$389.8K -65.8%
New Positions
- BITWISE 10 CRYPTO INDEX ETF$2.0M
- BITWISE FUNDS TRUST$1.9M
- BITWISE BITCOIN ETF TR$1.3M
- MICRON TECHNOLOGY INC$1.0M
- MCKESSON CORP$869.5K
Exited Positions
- EXCHANGE TRADED CONCEPTS TRU$2.0M
- INVESCO EXCH TRD SLF IDX FD$1.7M
- BERKSHIRE HATHAWAY INC DEL$754.2K
- SOUTHERN CO$208.1K
- ILLINOIS TOOL WKS INC$204.4K
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | ROBLOX CORP | RBLX | 771049103 | $20.6M | 4.63% | 261,574 | SH |
| 2 | SCHWAB STRATEGIC TR | SCHG | 808524300 | $16.8M | 3.77% | 531,813 | SH |
| 3 | SCHWAB STRATEGIC TR | SCHD | 808524797 | $13.2M | 2.97% | 460,502 | SH |
| 4 | SPDR S&P 500 ETF TR | SPY | 78462F103 | $12.7M | 2.86% | 18,807 | SH |
| 5 | CAPITAL GROUP GROWTH ETF | CGGR | 14020G101 | $12.3M | 2.76% | 280,490 | SH |
| 6 | VANGUARD WHITEHALL FDS | VYM | 921946406 | $12.3M | 2.76% | 83,782 | SH |
| 7 | NVIDIA CORPORATION | NVDA | 67066G104 | $12.0M | 2.69% | 67,382 | SH |
| 8 | SCHWAB STRATEGIC TR | SCHA | 808524607 | $11.7M | 2.63% | 388,298 | SH |
| 9 | SCHWAB STRATEGIC TR | SCHX | 808524201 | $11.7M | 2.62% | 436,678 | SH |
| 10 | SCHWAB STRATEGIC TR | SCHM | 808524508 | $11.4M | 2.56% | 359,910 | SH |
| 11 | APPLE INC | AAPL | 037833100 | $10.8M | 2.43% | 43,816 | SH |
| 12 | UBER TECHNOLOGIES INC | UBER | 90353T100 | $10.7M | 2.41% | 127,998 | SH |
| 13 | WISDOMTREE TR | DLN | 97717W307 | $10.6M | 2.38% | 119,283 | SH |
| 14 | INVESCO EXCHANGE TRADED FD T | RSP | 46137V357 | $10.5M | 2.37% | 53,800 | SH |
| 15 | SPDR SERIES TRUST | SDY | 78464A763 | $9.0M | 2.01% | 61,654 | SH |
| 16 | VANGUARD MALVERN FDS | VCRB | 922020748 | $8.4M | 1.90% | 108,610 | SH |
| 17 | VANGUARD INDEX FDS | VTV | 922908744 | $8.4M | 1.87% | 42,667 | SH |
| 18 | MICROSOFT CORP | MSFT | 594918104 | $8.0M | 1.79% | 17,536 | SH |
| 19 | CAPITAL GRP FIXED INCM ETF T | CGCB | 14020Y508 | $7.9M | 1.77% | 297,636 | SH |
| 20 | ARK ETF TR | ARKK | 00214Q104 | $7.7M | 1.73% | 97,318 | SH |
| 21 | FIRST TR EXCHANGE-TRADED FD | FVD | 33734H106 | $7.0M | 1.56% | 148,004 | SH |
| 22 | ISHARES TR | IWF | 464287614 | $6.9M | 1.55% | 15,014 | SH |
| 23 | SCHWAB STRATEGIC TR | SCHB | 808524102 | $6.5M | 1.45% | 246,129 | SH |
| 24 | INVESCO EXCH TRADED FD TR II | SPLV | 46138E354 | $6.2M | 1.40% | 85,971 | SH |
| 25 | ISHARES TR | AOR | 464289867 | $6.1M | 1.36% | 92,928 | SH |
| 26 | CAPITAL GRP FIXED INCM ETF T | CGMS | 14020Y300 | $5.5M | 1.22% | 197,201 | SH |
| 27 | PACER FDS TR | COWZ | 69374H881 | $4.8M | 1.08% | 78,552 | SH |
| 28 | ISHARES TR | HDV | 46429B663 | $4.8M | 1.07% | 37,633 | SH |
| 29 | PFIZER INC | PFE | 717081103 | $4.7M | 1.04% | 182,254 | SH |
| 30 | AMAZON COM INC | AMZN | 023135106 | $4.6M | 1.03% | 19,926 | SH |
| 31 | VANGUARD INDEX FDS | VUG | 922908736 | $4.5M | 1.01% | 9,512 | SH |
| 32 | VANGUARD INDEX FDS | VOO | 922908363 | $4.2M | 0.94% | 6,717 | SH |
| 33 | J P MORGAN EXCHANGE TRADED F | JPST | 46641Q837 | $4.2M | 0.94% | 82,466 | SH |
| 34 | INVESCO QQQ TR | QQQ | 46090E103 | $4.0M | 0.90% | 6,593 | SH |
| 35 | ALPHABET INC | GOOG | 02079K107 | $3.5M | 0.78% | 10,752 | SH |
| 36 | VANGUARD INDEX FDS | VO | 922908629 | $3.4M | 0.76% | 11,517 | SH |
| 37 | JANUS DETROIT STR TR | VNLA | 47103U886 | $3.2M | 0.72% | 64,826 | SH |
| 38 | VANGUARD WORLD FD | VGT | 92204A702 | $3.2M | 0.71% | 4,281 | SH |
| 39 | VANGUARD INDEX FDS | VB | 922908751 | $3.0M | 0.68% | 11,065 | SH |
| 40 | INVESCO EXCH TRD SLF IDX FD | BSCQ | 46138J791 | $3.0M | 0.67% | 151,927 | SH |
| 41 | VANGUARD INTL EQUITY INDEX F | VT | 922042742 | $2.9M | 0.64% | 20,018 | SH |
| 42 | VISA INC | V | 92826C839 | $2.8M | 0.62% | 8,511 | SH |
| 43 | ALPHABET INC | GOOGL | 02079K305 | $2.7M | 0.60% | 8,302 | SH |
| 44 | JPMORGAN CHASE & CO. | JPM | 46625H100 | $2.6M | 0.59% | 8,690 | SH |
| 45 | BROADCOM INC | AVGO | 11135F101 | $2.5M | 0.57% | 7,623 | SH |
| 46 | META PLATFORMS INC | META | 30303M102 | $2.5M | 0.56% | 4,122 | SH |
| 47 | ISHARES TR | ACWI | 464288257 | $2.3M | 0.51% | 16,025 | SH |
| 48 | VANGUARD MALVERN FDS | VPLS | 922020755 | $2.2M | 0.50% | 28,729 | SH |
| 49 | GOLDMAN SACHS ETF TR | GSLC | 381430503 | $2.2M | 0.49% | 16,672 | SH |
| 50 | CAPITAL GROUP DIVIDEND VALUE | CGDV | 14020W106 | $2.2M | 0.49% | 49,667 | SH |
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2025-12-31 | 2026-02-04 | $445.5M | 217 | 0001729755-26-000001 |
| 2025-09-30 | 2025-11-10 | $388.7M | 164 | 0001729755-25-000002 |