Strategic Family Wealth Counselors, L.L.C. — 13F Holdings & Portfolio

CIK 1729755 · latest 13F-HR filed 2026-08-14

Strategic Family Wealth Counselors, L.L.C. manages $430.0M in 13F-reported U.S. long-equity assets across 182 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are SCHG (4.26%), SCHD (3.43%), RBLX (3.31%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 24 new positions and exited 8; 103 existing positions rose in reported value and 21 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

AUM

$430.0M

Long-equity book

Holdings

182

Distinct positions

Period

2026-06-30

Filed 2026-08-14

Q/Q Activity

+24 / −8 / ↑103 / ↓21

vs 2026-03-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26

SCHG4.3% · +3%SCHD3.4% · +2%RBLX3.3% · 0%SPY3.3% · -0%CGGR3.2% · +3%VYM3.2% · +2%SCHA3.2% · +0%SCHM3.0% · -0%SCHX2.9% · +0%DLN2.8% · +3%RSP2.6% · +2%VTV2.5% · +12%VCRB2.5% · +8%CGCB2.3% · +9%SDY2.2% · +1%AAPL2.2% · +0%NVDA2.1% · -0%UBER2.1% · 0%ARKK1.8% · +8%IWF1.8% · +302%SCHB1.6% · -2%FVD1.6% · +0%AOR1.6% · +2%SPLV1.5% · -0%CGMS1.3% · +1%QQQ1.3% · +6%VOO1.2% · +10%VUG1.2% · +532%HDV1.2% · +403%COWZ1.1% · +1%PFE1.0% · -0%VGT1.0% · +749%VO0.9% · +326%VT0.9% · +16%MSFT0.9% · -1%JPST0.8% · -16%VB0.8% · +6%CGDV0.7% · +10%BSCQ0.7% · +1%CGGO0.7% · +21%AMZN0.6% · -8%VNLA0.6% · -21%ACWI0.6% · +1%GSLC0.5% · -0%USMV0.5% · +3%V0.5% · -19%SCHF0.5% · +0%BITQ0.5% · 0%UTG0.5% · -4%SCZ0.4% · -0%SPYM0.4% · +290%IWR0.4% · 0%JPM0.4% · -0%BSCR0.4% · +4%GOOG0.4% · +3%DON0.4% · +8%SCHC0.4% · -1%TWLO0.3% · 0%SHM0.3% · 0%IWS0.3% · 0%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q1 26 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

4 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 32.5%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

Assets Under Management

$1.66B

Discretionary

$1.26B

Employees

Accounts

3,600

Address

100 PASSAIC AVENUE
FAIRFIELD, NJ 07004

Phone

(973) 575-3444

Website

www.linkedin.com/company/strategic-family-wealth-counselors-llc
WWW.STRATEGICFAMILYWEALTH.COM

Name	Title / Status	Ownership	Type
DWYER, MICHAEL, TIMOTHY Control	MANAGING MEMBER	75% or more	Individual
DWYER, MICHAEL, TIMOTHY Control	TRUSTEE OF MICHAEL T. DWYER, III 2021 FAMILY TRUST	Less than 5%	Individual
SLUCK, JOSEPH, LAWRENCE Control	CHIEF COMPLIANCE OFFICER	Less than 5%	Individual
DWYER, CHRISTINE, T	TRUSTEE OF MICHAEL T. DWYER, III 2021 FAMILY TRUST	Less than 5%	Individual
MICHAEL T. DWYER, III 2021 FAMILY TRUST	MEMBER	75% or more	Domestic Entity

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Top Adds (vs prior quarter)

Show all 103 →

Top Trims

VANGUARD MALVERN FDS-$886.8K -41.2%
PFIZER INC-$704.2K -14.3%
JANUS DETROIT STR TR-$679.0K -21.0%
J P MORGAN EXCHANGE TRADED F-$677.9K -15.8%
SSGA ACTIVE ETF TR-$393.6K -27.9%

Show all 21 →

New Positions

Show all 24 →

Exited Positions

Show all 8 →

Loading…

#	Issuer	Symbol	CUSIP	Value	Δ

Strategic Family Wealth Counselors, L.L.C. Holdings (2026-06-30)

#	Issuer	Symbol	CUSIP	Value	Weight	Shares	Type
1	SCHWAB STRATEGIC TR	SCHG	808524300	$18.3M	4.26%	540,636	SH
2	SCHWAB STRATEGIC TR	SCHD	808524797	$14.7M	3.43%	464,827	SH
3	ROBLOX CORP	RBLX	771049103	$14.2M	3.31%	261,458	SH
4	STATE STR SPDR S&P 500 ETF T	SPY	78462F103	$14.0M	3.26%	18,782	SH
5	CAPITAL GROUP GROWTH ETF	CGGR	14020G101	$13.9M	3.23%	293,910	SH
6	VANGUARD WHITEHALL FDS	VYM	921946406	$13.6M	3.16%	86,065	SH
7	SCHWAB STRATEGIC TR	SCHA	808524607	$13.6M	3.16%	375,833	SH
8	SCHWAB STRATEGIC TR	SCHM	808524508	$12.8M	2.98%	347,032	SH
9	SCHWAB STRATEGIC TR	SCHX	808524201	$12.6M	2.94%	429,373	SH
10	WISDOMTREE TR	DLN	97717W307	$11.8M	2.76%	123,010	SH
11	INVESCO EXCHANGE TRADED FD T	RSP	46137V357	$11.4M	2.64%	53,351	SH
12	VANGUARD INDEX FDS	VTV	922908744	$10.7M	2.50%	49,229	SH
13	VANGUARD MALVERN FDS	VCRB	922020748	$10.6M	2.48%	137,847	SH
14	CAPITAL GRP FIXED INCM ETF T	CGCB	14020Y508	$9.7M	2.26%	370,532	SH
15	SPDR SERIES TRUST	SDY	78464A763	$9.4M	2.18%	61,562	SH
16	APPLE INC	AAPL	037833100	$9.3M	2.17%	32,286	SH
17	NVIDIA CORPORATION	NVDA	67066G104	$9.0M	2.10%	45,184	SH
18	UBER TECHNOLOGIES INC	UBER	90353T100	$9.0M	2.09%	124,606	SH
19	ARK ETF TR	ARKK	00214Q104	$7.7M	1.80%	95,605	SH
20	ISHARES TR	IWF	464287614	$7.6M	1.77%	61,438	SH
21	SCHWAB STRATEGIC TR	SCHB	808524102	$7.0M	1.63%	242,581	SH
22	FIRST TR EXCHANGE-TRADED FD	FVD	33734H106	$7.0M	1.63%	145,624	SH
23	ISHARES TR	AOR	464289867	$6.7M	1.56%	96,670	SH
24	INVESCO EXCH TRADED FD TR II	SPLV	46138E354	$6.3M	1.47%	84,613	SH
25	CAPITAL GRP FIXED INCM ETF T	CGMS	14020Y300	$5.6M	1.29%	203,720	SH
26	INVESCO QQQ TR	QQQ	46090E103	$5.5M	1.29%	7,514	SH
27	VANGUARD INDEX FDS	VOO	922908363	$5.3M	1.23%	7,711	SH
28	ISHARES TR	HDV	46429B663	$5.1M	1.20%	187,624	SH
29	VANGUARD INDEX FDS	VUG	922908736	$5.0M	1.17%	58,367	SH
30	PACER FDS TR	COWZ	69374H881	$4.9M	1.13%	78,004	SH
31	PFIZER INC	PFE	717081103	$4.2M	0.98%	175,617	SH
32	VANGUARD WORLD FD	VGT	92204A702	$3.9M	0.92%	33,013	SH
33	VANGUARD INTL EQUITY INDEX F	VT	922042742	$3.9M	0.91%	25,031	SH
34	VANGUARD INDEX FDS	VO	922908629	$3.9M	0.90%	47,846	SH
35	MICROSOFT CORP	MSFT	594918104	$3.8M	0.89%	10,260	SH
36	J P MORGAN EXCHANGE TRADED F	JPST	46641Q837	$3.6M	0.84%	71,392	SH
37	VANGUARD INDEX FDS	VB	922908751	$3.6M	0.83%	11,773	SH
38	CAPITAL GROUP DIVIDEND VALUE	CGDV	14020W106	$3.1M	0.73%	63,822	SH
39	INVESCO EXCH TRD SLF IDX FD	BSCQ	46138J791	$3.1M	0.72%	158,956	SH
40	CAPITAL GROUP GBL GROWTH EQT	CGGO	14020X104	$2.9M	0.67%	68,082	SH
41	AMAZON COM INC	AMZN	023135106	$2.7M	0.63%	11,448	SH
42	JANUS DETROIT STR TR	VNLA	47103U886	$2.6M	0.59%	52,215	SH
43	ISHARES TR	ACWI	464288257	$2.5M	0.59%	16,215	SH
44	GOLDMAN SACHS ETF TR	GSLC	381430503	$2.4M	0.55%	16,641	SH
45	ISHARES TR	USMV	46429B697	$2.3M	0.53%	23,557	SH
46	VISA INC	V	92826C839	$2.2M	0.51%	6,428	SH
47	SCHWAB STRATEGIC TR	SCHF	808524805	$2.1M	0.50%	77,398	SH
48	BITWISE FUNDS TRUST	BITQ	09175C103	$2.0M	0.46%	80,328	SH
49	REAVES UTIL INCOME FD	UTG	756158101	$2.0M	0.46%	48,173	SH
50	ISHARES TR	SCZ	464288273	$1.9M	0.44%	23,024	SH

Filing History

Period	Filed	AUM	Holdings	Accession
2026-06-30	2026-08-14	$430.0M	182	0001729755-26-000003
2026-03-31	2026-05-11	$380.7M	163	0001729755-26-000002
2025-12-31	2026-02-04	$445.5M	217	0001729755-26-000001
2025-09-30	2025-11-10	$388.7M	164	0001729755-25-000002

Filer Information

Address

100 PASSAIC AVENUE
FAIRFIELD, NJ 07004

Phone

(973) 575-3444

Filing Manager

Strategic Family Wealth Counselors, L.L.C.

FAIRFIELD, NJ

Signatory

Joseph L. Sluck

CHIEF COMPLIANCE OFFICER