CreativeOne Wealth, LLC — 13F Holdings & Portfolio
CIK 1739728 · latest 13F-HR filed 2026-08-13
CreativeOne Wealth, LLC manages $4.63B in 13F-reported U.S. long-equity assets across 1,991 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are AAPL (2.48%), VEA (2.41%), VTV (2.39%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 131 new positions and exited 113; 551 existing positions rose in reported value and 330 fell.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
Long-equity book
Distinct positions
Filed 2026-08-13
vs 2026-03-31
Portfolio charts
Latest quarter's book, what changed, and how the portfolio has evolved across filings.
Portfolio map
Q2 26Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.
Sector mix
% of 13F valueSectors from each company's SIC code; funds and ETFs grouped separately.
Biggest buys and sells
Q1 26 → Q2 26Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.
13F assets and positions
4 quartersTotal reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.
Top positions over time
reported valueThe eight largest current positions, valued at each quarter end.
Concentration
top 10 = 20.8%Cumulative share of the portfolio held in the largest N positions.
SUITE 400
OVERLAND PARK, KS 66211
| Name | Title / Status | Ownership | Type |
|---|---|---|---|
| CM2 HOLDING COMPANY, INC Control | OWNER | 50–75% | Domestic Entity |
| HEITZ, MARK, VOLNEY Control | MEMBER | 25–50% | Individual |
| HYMAN, KENNETH, ROSS Control | SENIOR VICE PRESIDENT, BUSINESS DEVELOPMENT | Less than 5% | Individual |
| KRAMPER, MATTHEW, SCOTT Control | CHIEF OPERATING OFFICER | Less than 5% | Individual |
| LAGERSTROM, CORY, LYNN Control | MEMBER | 50–75% | Individual |
| PFANNENSTIEL, MARTIN, JOSEPH Control | PRESIDENT, SALES & BUSINESS DEVELOPMENT | Less than 5% | Individual |
| SPARKS, LANCE Control | MEMBER | 25–50% | Individual |
| SPARKS, LANCE Control | MEMBER | 75% or more | Individual |
| Shin, Chang Control | CHIEF COMPLIANCE OFFICER | Less than 5% | Individual |
| TRIPSES, MICHAEL, RICHARD Control | MEMBER | 25–50% | Individual |
| JRC EQUITY PARTNERS, LLC | OWNER | 10–25% | Domestic Entity |
| MILLER, MICHAEL, H | OWNER | 5–10% | Individual |
| SEE ALSO, LLC | OWNER | 10–25% | Domestic Entity |
Quarter-over-quarter changes
Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.
Top Adds (vs prior quarter)
- SPDR SERIES TRUST$59.7M +232.6%
- INVESCO QQQ TR$24.8M +35.8%
- APPLE INC$19.1M +18.6%
- VANGUARD INDEX FDS$17.2M +20.6%
- ISHARES TR$15.6M +27.2%
Top Trims
- STRATEGY SHS-$35.6M -95.8%
- ISHARES TR-$25.2M -80.1%
- AMAZON COM INC-$18.5M -25.8%
- AMERICAN CENTY ETF TR-$13.9M -48.9%
- NORTHERN LTS FD TR IV-$13.5M -98.2%
New Positions
- BLACKROCK ETF TRUST$21.0M
- FIRST TR EXCHANGE-TRADED FD$5.1M
- FIRST TR EXCHNG TRADED FD VI$4.4M
- FIS TR$4.0M
- PUTNAM ETF TRUST$3.6M
Exited Positions
- ZACKS TRUST$16.4M
- EXXON MOBIL CORP$9.4M
- TIMOTHY PLAN$5.9M
- ELEVATION SERIES TRUST$4.6M
- INVESCO EXCH TRADED FD TR II$2.8M
CreativeOne Wealth, LLC Holdings (2026-06-30)
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | APPLE INC | AAPL | 037833100 | $115.0M | 2.48% | 397,370 | SH |
| 2 | VANGUARD TAX-MANAGED FDS | VEA | 921943858 | $111.8M | 2.41% | 1,569,751 | SH |
| 3 | VANGUARD INDEX FDS | VTV | 922908744 | $110.9M | 2.39% | 508,957 | SH |
| 4 | VANGUARD INDEX FDS | VUG | 922908736 | $99.1M | 2.14% | 1,150,202 | SH |
| 5 | INVESCO QQQ TR | QQQ | 46090E103 | $92.1M | 1.99% | 125,094 | SH |
| 6 | NVIDIA CORPORATION | NVDA | 67066G104 | $91.4M | 1.97% | 456,931 | SH |
| 7 | PIMCO ETF TR | BOND | 72201R775 | $74.1M | 1.60% | 803,284 | SH |
| 8 | STATE STR SPDR S&P 500 ETF T | SPY | 78462F103 | $70.9M | 1.53% | 94,929 | SH |
| 9 | SPDR SERIES TRUST | SPYM | 78464A854 | $70.8M | 1.53% | 806,172 | SH |
| 10 | ADVISORSHARES TR | VEGA | 00768Y768 | $67.6M | 1.46% | 1,285,764 | SH |
| 11 | VANGUARD INDEX FDS | VOO | 922908363 | $61.5M | 1.33% | 89,481 | SH |
| 12 | BLACKROCK ETF TRUST | DYNF | 09290C103 | $56.8M | 1.23% | 834,644 | SH |
| 13 | VANGUARD CHARLOTTE FDS | BNDX | 92203J407 | $54.8M | 1.18% | 1,132,161 | SH |
| 14 | MICROSOFT CORP | MSFT | 594918104 | $54.5M | 1.18% | 145,991 | SH |
| 15 | ISHARES TR | IVW | 464287309 | $54.1M | 1.17% | 393,502 | SH |
| 16 | BLACKROCK ETF TRUST | CORO | 09290C764 | $54.1M | 1.17% | 1,477,638 | SH |
| 17 | AMAZON COM INC | AMZN | 023135106 | $50.4M | 1.09% | 211,568 | SH |
| 18 | ALPHABET INC | GOOGL | 02079K305 | $47.0M | 1.01% | 131,440 | SH |
| 19 | NORTHERN LTS FD TR IV | SECT | 66538H591 | $43.8M | 0.94% | 607,211 | SH |
| 20 | ISHARES TR | IUSB | 46434V613 | $41.4M | 0.89% | 897,670 | SH |
| 21 | BROADCOM INC | AVGO | 11135F101 | $40.8M | 0.88% | 108,027 | SH |
| 22 | ISHARES TR | IVE | 464287408 | $40.1M | 0.87% | 176,733 | SH |
| 23 | ISHARES TR | IVV | 464287200 | $36.3M | 0.78% | 48,464 | SH |
| 24 | FIRST TR EXCHNG TRADED FD VI | BUFR | 33740F755 | $36.3M | 0.78% | 992,576 | SH |
| 25 | VANGUARD BD INDEX FDS | BSV | 921937827 | $36.1M | 0.78% | 463,747 | SH |
| 26 | VANGUARD INDEX FDS | VB | 922908751 | $34.4M | 0.74% | 113,547 | SH |
| 27 | VANGUARD INTL EQUITY INDEX F | VWO | 922042858 | $34.2M | 0.74% | 573,123 | SH |
| 28 | ISHARES TR | GOVT | 46429B267 | $33.0M | 0.71% | 1,449,556 | SH |
| 29 | SIMPLIFY EXCHANGE TRADED FUN | MTBA | 82889N525 | $31.8M | 0.69% | 648,807 | SH |
| 30 | FRANKLIN TEMPLETON ETF TR | UDIV | 35473P306 | $31.7M | 0.69% | 528,170 | SH |
| 31 | BLACKROCK ETF TRUST | BAI | 09290C780 | $27.4M | 0.59% | 520,083 | SH |
| 32 | TESLA INC | TSLA | 88160R101 | $26.7M | 0.58% | 63,465 | SH |
| 33 | META PLATFORMS INC | META | 30303M102 | $25.2M | 0.54% | 44,803 | SH |
| 34 | VANGUARD INSTL INDEX FD | VBIL | 922040845 | $23.1M | 0.50% | 304,976 | SH |
| 35 | VANGUARD INDEX FDS | VTI | 922908769 | $23.1M | 0.50% | 62,319 | SH |
| 36 | ISHARES TR | ICSH | 46434V878 | $22.2M | 0.48% | 438,897 | SH |
| 37 | VANGUARD SCOTTSDALE FDS | VMBS | 92206C771 | $21.7M | 0.47% | 462,794 | SH |
| 38 | VANGUARD INDEX FDS | VNQ | 922908553 | $21.4M | 0.46% | 221,612 | SH |
| 39 | MICRON TECHNOLOGY INC | MU | 595112103 | $21.0M | 0.45% | 18,186 | SH |
| 40 | VANGUARD SPECIALIZED FUNDS | VIG | 921908844 | $20.7M | 0.45% | 87,405 | SH |
| 41 | VANGUARD WHITEHALL FDS | VYM | 921946406 | $20.4M | 0.44% | 129,162 | SH |
| 42 | VANGUARD BD INDEX FDS | BIV | 921937819 | $19.7M | 0.43% | 256,921 | SH |
| 43 | INVESCO EXCH TRADED FD TR II | SPMO | 46138E339 | $19.5M | 0.42% | 120,432 | SH |
| 44 | ELI LILLY & CO | LLY | 532457108 | $19.2M | 0.42% | 16,034 | SH |
| 45 | ISHARES TR | TLH | 464288653 | $19.1M | 0.41% | 190,517 | SH |
| 46 | ISHARES TR | IVW | 464287309 | $19.0M | 0.41% | 138,479 | SH |
| 47 | GLOBAL X FDS | SHLD | 37960A529 | $18.3M | 0.40% | 307,056 | SH |
| 48 | BLACKROCK ETF TRUST | IALT | 09290C665 | $18.2M | 0.39% | 650,015 | SH |
| 49 | BERKSHIRE HATHAWAY INC DEL | BRK.B | 084670702 | $17.9M | 0.39% | 35,797 | SH |
| 50 | PIMCO ETF TR | PYLD | 72201R585 | $17.5M | 0.38% | 661,005 | SH |
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-06-30 | 2026-08-13 | $4.63B | 1,991 | 0001739728-26-000004 |
| 2026-03-31 | 2026-05-15 | $4.31B | 1,938 | 0001739728-26-000003 |
| 2025-12-31 | 2026-02-13 | $4.12B | 1,903 | 0001739728-26-000001 |
| 2025-09-30 | 2025-11-13 | $4.10B | 1,849 | 0001739728-25-000007 |
SUITE 400
OVERLAND PARK, KS 66211