Trademark Financial Management, LLC — 13F Holdings & Portfolio

CIK 2011736 · latest 13F-HR filed 2026-07-27

Trademark Financial Management, LLC manages $244.2M in 13F-reported U.S. long-equity assets across 107 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are IVV (9.40%), PVAL (5.73%), QQQM (5.32%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 14 new positions and exited 9; 59 existing positions rose in reported value and 24 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

AUM

$244.2M

Long-equity book

Holdings

107

Distinct positions

Period

2026-06-30

Filed 2026-07-27

Q/Q Activity

+14 / −9 / ↑59 / ↓24

vs 2026-03-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26

IVV9.4% · -15%PVAL5.7% · +12%QQQM5.3% · +11%DFIV5.2% · +20%JCPB5.1% · +15%SPMO4.3% · +2%SPYM4.1% · +16%IDMO3.9% · +15%VFLO3.4% · +195%FRDM3.3% · -4%VTI3.2% · -6%USTB2.7% · +142%QQQ2.0% · -20%MGV2.0% · -17%FSMD1.9% · +35%JPST1.8% · -20%DBMF1.7% · +451%ESGV1.6% · -2%IAU1.6% · -9%SMH1.5% · -2%PXH1.3% · +330%STIP1.3% · -8%VIG1.1% · +50%PYLD1.1% · -29%LVHI1.1% · new IWF1.0% · +267%AVDE0.9% · -1%GDX0.9% · +6%QUAL0.7% · -7%AVDV0.7% · +22%EVTR0.7% · -51%MSFT0.7% · -9%FWD0.6% · +22%CLOI0.6% · -63%COWZ0.6% · -34%AVEM0.6% · +121%SPY0.6% · -0%SSMUF0.6% · new CGMM0.5% · -22%AVUS0.5% · -2%PWRD0.4% · +1%CGMS0.4% · +225%CSHI0.4% · new AMZN0.4% · -4%QGRW0.4% · -1%DFUS0.4% · 0%HYGH0.4% · +194%UBND0.4% · +5%BKDV0.3% · +48%OEF0.3% · -10%AVSD0.3% · -0%GVAL0.3% · +10%FBND0.3% · +4%DFSI0.3% · -0%COST0.3% · -2%MOAT0.3% · -15%IWY0.3% · +134%AAPL0.3% · 0%NVDA0.3% · +9%USRT0.3% · -62%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q1 26 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

3 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 49.6%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Mar 9, 2026.

Assets Under Management

$293.4M

Discretionary

$293.4M

Employees

Accounts

923

Address

7825 WASHINGTON AVE SOUTH
410
BLOOMINGTON, MN 55439

Phone

(952) 358-3395

Website

WWW.TRADEMARKFINANCIAL.US
TWITTER.COM/TRADEMARKFINMGT
WWW.LINKEDIN.COM/COMPANY/4810939

Name	Title / Status	Ownership	Type
CARLTON, MARK, ANBUHL Control	MANAGING MEMBER since Jun 2000	75% or more	Individual
LUTZ, JENNIFER, KATHRYN Control	CHIEF COMPLIANCE OFFICER since Oct 2022	Less than 5%	Individual

Ownership & leadership changes · 2 filings with changes since Mar 7, 2012

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Mar 19, 2024 filing

No longer listedMOWERY, JOHN, PHILLIP · VICE PRESIDENT · Less than 5% · control person · listed since Dec 2005

Oct 28, 2022 filing

AddedLUTZ, JENNIFER, KATHRYN · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
ChangedMOWERY, JOHN, PHILLIP · title CHIEF COMPLIANCE OFFICER → VICE PRESIDENT

Mar 7, 2012 filing (earliest on record)

ListedCARLTON, MARK, ANBUHL · MANAGING MEMBER · 75% or more · control person
ListedMOWERY, JOHN, PHILLIP · CHIEF COMPLIANCE OFFICER · Less than 5% · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Top Adds (vs prior quarter)

VICTORY PORTFOLIOS II$5.9M +242.0%
VICTORY PORTFOLIOS II$3.9M +141.8%
INVESCO EXCH TRADED FD TR II$3.8M +41.5%
LITMAN GREGORY FDS TR$3.4M +459.1%
INVESCO EXCH TRADED FD TR II$3.3M +46.2%

Show all 59 →

Top Trims

VANECK ETF TRUST-$2.6M -63.1%
MORGAN STANLEY ETF TRUST-$1.7M -50.6%
ISHARES GOLD TR-$1.1M -22.3%
J P MORGAN EXCHANGE TRADED F-$1.1M -20.0%
PIMCO ETF TR-$988.3K -27.7%

Show all 24 →

New Positions

Show all 14 →

Exited Positions

Show all 9 →

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#	Issuer	Symbol	CUSIP	Value	Δ

Trademark Financial Management, LLC Holdings (2026-06-30)

#	Issuer	Symbol	CUSIP	Value	Weight	Shares	Type
1	ISHARES TR	IVV	464287200	$22.9M	9.40%	30,642	SH
2	PUTNAM ETF TRUST	PVAL	746729300	$14.0M	5.73%	274,399	SH
3	INVESCO EXCH TRADED FD TR II	QQQM	46138G649	$13.0M	5.32%	42,876	SH
4	DIMENSIONAL ETF TRUST	DFIV	25434V807	$12.8M	5.24%	237,066	SH
5	J P MORGAN EXCHANGE TRADED F	JCPB	46641Q670	$12.3M	5.06%	263,023	SH
6	INVESCO EXCH TRADED FD TR II	SPMO	46138E339	$10.4M	4.26%	64,353	SH
7	SPDR SERIES TRUST	SPYM	78464A854	$10.0M	4.10%	113,887	SH
8	INVESCO EXCH TRADED FD TR II	IDMO	46138E222	$9.4M	3.86%	156,389	SH
9	VICTORY PORTFOLIOS II	VFLO	92647X830	$8.4M	3.43%	183,185	SH
10	EA SERIES TRUST	FRDM	02072L607	$8.0M	3.26%	109,058	SH
11	VANGUARD INDEX FDS	VTI	922908769	$7.9M	3.24%	21,411	SH
12	VICTORY PORTFOLIOS II	USTB	92647N535	$6.7M	2.73%	131,815	SH
13	INVESCO QQQ TR	QQQ	46090E103	$5.0M	2.05%	6,781	SH
14	VANGUARD WORLD FD	MGV	921910840	$4.8M	1.97%	29,369	SH
15	FIDELITY COVINGTON TRUST	FSMD	316092527	$4.5M	1.85%	85,635	SH
16	J P MORGAN EXCHANGE TRADED F	JPST	46641Q837	$4.3M	1.76%	85,029	SH
17	LITMAN GREGORY FDS TR	DBMF	53700T827	$4.1M	1.70%	135,356	SH
18	VANGUARD WORLD FD	ESGV	921910733	$3.9M	1.60%	29,581	SH
19	ISHARES GOLD TR	IAU	464285204	$3.9M	1.58%	51,059	SH
20	VANECK ETF TRUST	SMH	92189F676	$3.7M	1.50%	5,566	SH
21	INVESCO EXCH TRADED FD TR II	PXH	46138E727	$3.2M	1.29%	113,392	SH
22	ISHARES TR	STIP	46429B747	$3.2M	1.29%	30,900	SH
23	VANGUARD SPECIALIZED FUNDS	VIG	921908844	$2.6M	1.06%	10,969	SH
24	PIMCO ETF TR	PYLD	72201R585	$2.6M	1.06%	97,346	SH
25	LEGG MASON ETF INVT	LVHI	52468L505	$2.6M	1.05%	63,209	SH
26	ISHARES TR	IWF	464287614	$2.5M	1.03%	20,345	SH
27	AMERICAN CENTY ETF TR	AVDE	025072703	$2.3M	0.93%	25,569	SH
28	VANECK ETF TRUST	GDX	92189F106	$2.3M	0.92%	29,902	SH
29	ISHARES TR	QUAL	46432F339	$1.8M	0.73%	8,133	SH
30	AMERICAN CENTY ETF TR	AVDV	025072802	$1.8M	0.72%	17,137	SH
31	MORGAN STANLEY ETF TRUST	EVTR	61774R841	$1.7M	0.69%	33,268	SH
32	MICROSOFT CORP	MSFT	594918104	$1.6M	0.68%	4,423	SH
33	AB ACTIVE ETFS INC	FWD	00039J509	$1.6M	0.64%	10,589	SH
34	VANECK ETF TRUST	CLOI	92189H748	$1.5M	0.62%	28,580	SH
35	PACER FDS TR	COWZ	69374H881	$1.5M	0.59%	23,355	SH
36	AMERICAN CENTY ETF TR	AVEM	025072604	$1.4M	0.58%	14,783	SH
37	STATE STR SPDR S&P 500 ETF T	SPY	78462F103	$1.4M	0.56%	1,845	SH
38	PIMCO ETF TR	MINO	72201R635	$1.4M	0.56%	29,793	SH
39	CAPITAL GROUP EQUITY ETF TR	CGMM	14022A102	$1.3M	0.55%	40,398	SH
40	AMERICAN CENTY ETF TR	AVUS	025072885	$1.1M	0.46%	8,736	SH
41	TCW ETF TRUST	PWRD	29287L205	$1.1M	0.43%	8,585	SH
42	CAPITAL GRP FIXED INCM ETF T	CGMS	14020Y300	$1.0M	0.43%	37,998	SH
43	NEOS ETF TRUST	CSHI	78433H501	$1.0M	0.41%	20,212	SH
44	AMAZON COM INC	AMZN	023135106	$956.2K	0.39%	4,012	SH
45	WISDOMTREE TR	QGRW	97717Y477	$944.9K	0.39%	14,310	SH
46	DIMENSIONAL ETF TRUST	DFUS	25434V401	$942.3K	0.39%	11,500	SH
47	ISHARES U S ETF TR	HYGH	46431W606	$911.7K	0.37%	10,526	SH
48	VICTORY PORTFOLIOS II	UBND	92647X863	$878.3K	0.36%	40,429	SH
49	BNY MELLON ETF TRUST II	BKDV	05613H100	$841.2K	0.34%	25,118	SH
50	ISHARES TR	OEF	464287101	$823.6K	0.34%	2,251	SH