Top Institutional Investors

Well Done, LLC — 13F Holdings & Portfolio

CIK 1667132 · latest 13F-HR filed 2026-07-24

Backtest portfolio

Well Done, LLC manages $743.4M in 13F-reported U.S. long-equity assets across 202 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are IVV (12.49%), BRK.A (11.28%), AVLC (4.40%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 22 new positions and exited 17; 116 existing positions rose in reported value and 34 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Loading holdings…
AUM
$743.4M

Long-equity book

Holdings
202

Distinct positions

Period
2026-06-30

Filed 2026-07-24

Q/Q Activity
+22 / −17 / ↑116 / ↓34

vs 2026-03-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26
IVV12.5% · +1%BRK.A11.3% · 0%AVLC4.4% · +7%BRK.B3.5% · +2%IJH3.1% · -16%USMV3.0% · +1%QUAL2.4% · -1%DFSV2.4% · -2%MTUM2.3% · -3%BOXX2.2% · +17%DFAI2.2% · +5%DGRO2.2% · -1%ABBV1.6% · +0%ITOT1.4% · -2%SOXX1.3% · -28%IGV1.3% · newIAI1.2% · +6%QVAL1.2% · +9%ITA1.2% · -7%TCV1.2% · -0%IYJ1.2% · +3%GNTX1.2% · -0%IYZ1.2% · newIDHQ1.2% · -4%IDGT1.2% · newSPY1.1% · -1%VLUE1.1% · -1%SPHQ1.0% · -5%EFAV0.9% · +0%DFAS0.9% · +10%SHY0.8% · -15%VTV0.8% · -69%EEMV0.8% · -2%SOFI0.7% · +13%RSP0.7% · -27%ACWI0.7% · -3%VOO0.6% · -3%AAPL0.6% · -28%IAU0.6% · -64%ESGV0.6% · 0%IJR0.6% · -0%ABT0.5% · -0%AMZN0.5% · -13%JPM0.5% · -5%AVLV0.5% · +7%VT0.4% · +15%TSM0.4% · -2%MSFT0.4% · -10%TAXE0.4% · 0%CL0.3% · +0%IEFA0.3% · +19%QQQ0.3% · -3%SLV0.3% · -4%JNJ0.3% · -4%IQLT0.3% · -4%DON0.3% · -2%DNL0.3% · +6%CAT0.3% · -10%GEQ0.3% · newIWR0.3% · +2%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q1 26 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

3 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 47.1%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Aug 28, 2026.

Assets Under Management
$2.00B
Discretionary
$1.99B
Employees
26
Accounts
2,988
Address
85 E 8TH STREET
SUITE 150
HOLLAND, MI 49423
Phone
(616) 392-5332
Website
Name Title / Status Ownership Type
CARTER, RHONDA, GRACE ControlMANAGING MEMBER / CHIEF COMPLIANCE OFFICER
since Jun 2021
5–10%Individual
DEMAAGD, SCOTT, JONATHAN ControlCHIEF INVESTMENT OFFICER
since Jan 2021
Less than 5%Individual
JOHNSON, BRENDON, BRUCE ControlMANAGING MEMBER
since Jun 2021
10–25%Individual
LINN, BRYAN, PAUL ControlMANAGING MEMBER / CHIEF OPERATIONS OFFICER / CHIEF FINANCIAL OFFICER
since Jun 2021
10–25%Individual
PACANOWSKI, SHAWN, DENNIS ControlMANAGING MEMBER / DIRECTOR OF ADVISORY SERVICES
since Jun 2021
10–25%Individual
VANDENBRINK, BRIAN, LEE ControlMANAGING MEMBER / CHIEF EXECUTIVE OFFICER
since Jun 2021
25–50%Individual
Ownership & leadership changes · 8 filings with changes since Nov 26, 2014

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Jun 30, 2021 filing
  • No longer listedJOHNSON, BRUCE, HILBERT · MANAGING MEMBER / CHIEF EXECUTIVE OFFICER · 50–75% · control person · listed since Nov 2014
  • No longer listedZWIEP, DIRK, ALAN · MEMBER · 10–25% · control person · listed since Nov 2014
  • AddedJOHNSON, BRENDON, BRUCE · MANAGING MEMBER · 10–25% · control person
  • AddedPACANOWSKI, SHAWN, DENNIS · MANAGING MEMBER / DIRECTOR OF ADVISORY SERVICES · 10–25% · control person
  • ChangedCARTER, RHONDA, GRACE · title CHIEF COMPLIANCE OFFICER → MANAGING MEMBER / CHIEF COMPLIANCE OFFICER; ownership Less than 5% → 5–10%
  • ChangedLINN, BRYAN, PAUL · title CHIEF OPERATIONS OFFICER / CHIEF FINANCIAL OFFICER → MANAGING MEMBER / CHIEF OPERATIONS OFFICER / CHIEF FINANCIAL OFFICER; ownership Less than 5% → 10–25%
  • ChangedVANDENBRINK, BRIAN, LEE · title MEMBER → MANAGING MEMBER / CHIEF EXECUTIVE OFFICER; ownership 10–25% → 25–50%
Jan 29, 2021 filing
  • AddedDEMAAGD, SCOTT, JONATHAN · CHIEF INVESTMENT OFFICER · Less than 5% · control person
Mar 11, 2019 filing
  • ChangedJOHNSON, BRUCE, HILBERT · ownership 75% or more → 50–75%
May 12, 2017 filing
  • AddedLINN, BRYAN, PAUL · CHIEF OPERATIONS OFFICER / CHIEF FINANCIAL OFFICER · Less than 5% · control person
  • ChangedJOHNSON, BRUCE, HILBERT · title MANAGING MEMBER → MANAGING MEMBER / CHIEF EXECUTIVE OFFICER
Mar 17, 2017 filing
  • ChangedVANDENBRINK, BRIAN, LEE · title MANAGING MEMBER → MEMBER
  • ChangedZWIEP, DIRK, ALAN · title CONSULTING DIRECTOR → MEMBER
Apr 23, 2016 filing
  • AddedCARTER, RHONDA, GRACE · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
  • ChangedVANDENBRINK, BRIAN, LEE · title CHIEF COMPLIANCE OFFICER → MANAGING MEMBER
Feb 12, 2016 filing
  • ChangedVANDENBRINK, BRIAN, LEE · ownership 5–10% → 10–25%
Jan 8, 2015 filing
  • ChangedJOHNSON, BRUCE, HILBERT · title PRINCIPAL → MANAGING MEMBER
Nov 26, 2014 filing (earliest on record)
  • ListedJOHNSON, BRUCE, HILBERT · PRINCIPAL · 75% or more · control person
  • ListedVANDENBRINK, BRIAN, LEE · CHIEF COMPLIANCE OFFICER · 5–10% · control person
  • ListedZWIEP, DIRK, ALAN · CONSULTING DIRECTOR · 10–25% · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Top Adds (vs prior quarter)

Show all 116 →

Top Trims

Show all 34 →

New Positions

Show all 22 →

Exited Positions

Show all 17 →

Well Done, LLC Holdings (2026-06-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 ISHARES TR IVV 464287200 $92.9M 12.49% 124,013 SH
2 BERKSHIRE HATHAWAY INC DEL BRK.A 084670108 $83.9M 11.28% 112 SH
3 AMERICAN CENTY ETF TR AVLC 025072158 $32.7M 4.40% 363,663 SH
4 BERKSHIRE HATHAWAY INC DEL BRK.B 084670702 $25.8M 3.48% 51,648 SH
5 ISHARES TR IJH 464287507 $23.3M 3.14% 302,785 SH
6 ISHARES TR USMV 46429B697 $22.2M 2.99% 230,337 SH
7 ISHARES TR QUAL 46432F339 $18.0M 2.42% 81,845 SH
8 DIMENSIONAL ETF TRUST DFSV 25434V815 $17.8M 2.39% 457,938 SH
9 ISHARES TR MTUM 46432F396 $17.0M 2.29% 49,716 SH
10 EA SERIES TRUST BOXX 02072L565 $16.6M 2.24% 141,915 SH
11 DIMENSIONAL ETF TRUST DFAI 25434V203 $16.5M 2.22% 400,918 SH
12 ISHARES TR DGRO 46434V621 $16.5M 2.22% 218,014 SH
13 ABBVIE INC ABBV 00287Y109 $12.2M 1.63% 48,290 SH
14 ISHARES TR ITOT 464287150 $10.0M 1.35% 61,089 SH
15 ISHARES TR SOXX 464287523 $9.9M 1.33% 15,472 SH
16 ISHARES TR IGV 464287515 $9.5M 1.27% 104,489 SH
17 ISHARES TR IAI 464288794 $9.3M 1.25% 52,860 SH
18 EA SERIES TRUST QVAL 02072L102 $9.2M 1.24% 165,606 SH
19 ISHARES TR ITA 464288760 $9.1M 1.23% 37,594 SH
20 EA SERIES TRUST TCV 26824D506 $9.1M 1.23% 284,291 SH
21 ISHARES TR IYJ 464287754 $9.0M 1.22% 54,248 SH
22 GENTEX CORP GNTX 371901109 $9.0M 1.21% 357,319 SH
23 ISHARES TR IYZ 464287713 $9.0M 1.21% 213,136 SH
24 INVESCO EXCH TRADED FD TR II IDHQ 46138E214 $9.0M 1.21% 205,312 SH
25 ISHARES TR IFXAF 464287531 $8.8M 1.18% 73,077 SH
26 STATE STR SPDR S&P 500 ETF T SPY 78462F103 $8.2M 1.10% 10,925 SH
27 ISHARES TR VLUE 46432F388 $7.8M 1.05% 39,135 SH
28 INVESCO EXCHANGE TRADED FD T SPHQ 46137V241 $7.6M 1.02% 83,944 SH
29 ISHARES TR EFAV 46429B689 $6.7M 0.90% 75,883 SH
30 DIMENSIONAL ETF TRUST DFAS 25434V500 $6.5M 0.88% 79,436 SH
31 ISHARES TR SHY 464287457 $6.1M 0.83% 74,778 SH
32 VANGUARD INDEX FDS VTV 922908744 $6.1M 0.82% 27,949 SH
33 ISHARES INC EEMV 464286533 $5.8M 0.78% 76,990 SH
34 SOFI TECHNOLOGIES INC SOFI 83406F102 $5.1M 0.69% 285,900 SH
35 INVESCO EXCHANGE TRADED FD T RSP 46137V357 $4.9M 0.66% 23,211 SH
36 ISHARES TR ACWI 464288257 $4.9M 0.65% 30,898 SH
37 VANGUARD INDEX FDS VOO 922908363 $4.7M 0.63% 6,802 SH
38 APPLE INC AAPL 037833100 $4.7M 0.63% 16,135 SH
39 ISHARES GOLD TR IAU 464285204 $4.6M 0.62% 61,194 SH
40 VANGUARD WORLD FD ESGV 921910733 $4.3M 0.57% 32,251 SH
41 ISHARES TR IJR 464287804 $4.2M 0.57% 28,457 SH
42 ABBOTT LABORATORIES ABT 002824100 $4.1M 0.55% 44,700 SH
43 AMAZON COM INC AMZN 023135106 $4.0M 0.54% 16,967 SH
44 JPMORGAN CHASE & CO JPM 46625H100 $3.5M 0.47% 10,579 SH
45 AMERICAN CENTY ETF TR AVLV 025072349 $3.3M 0.45% 36,677 SH
46 VANGUARD INTL EQUITY INDEX F VT 922042742 $3.3M 0.45% 21,245 SH
47 TAIWAN SEMICONDUCTOR MANUFAC TSM 874039100 $3.3M 0.44% 6,820 SH
48 MICROSOFT CORP MSFT 594918104 $3.2M 0.43% 8,609 SH
49 T ROWE PRICE EXCHANGE-TRADED TAXE 87283Q818 $2.9M 0.39% 56,905 SH
50 COLGATE PALMOLIVE CO CL 194162103 $2.6M 0.34% 27,865 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-07-24 $743.4M 202 0001951757-26-001028
2026-03-31 2026-04-14 $680.8M 197 0001951757-26-000596
2025-12-31 2026-01-13 $669.1M 197 0001951757-26-000050
Filer Information
Address
85 E 8TH STREET
SUITE 150
HOLLAND, MI 49423
Phone
(616) 392-5332
Filing Manager
Well Done, LLC
HOLLAND, MI
Signatory
Rhonda Carter
Chief Compliance Officer