PACIFIC FINANCIAL GROUP INC — 13F Holdings & Portfolio
CIK 1279926 · latest 13F-HR filed 2026-05-14
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
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AUM
$185.6M
Long-equity book
Holdings
87
Distinct positions
Period
2026-03-31
Filed 2026-05-14
Q/Q Activity
+9 / −4 / ↑22 / ↓21
vs 2025-12-31
Firm Profile & Key People
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- INVESCO QQQ TR$9.7M +336.9%
- ADVISORS INNER CIRCLE FD II$799.2K +97.7%
- T ROWE PRICE ETF INC$602.6K +259.0%
- FIDELITY COVINGTON TRUST$372.2K +147.4%
- ISHARES TR$345.4K +26.5%
Top Trims
- ISHARES TR-$2.9M -12.3%
- ISHARES TR-$2.4M -19.1%
- VANGUARD INDEX FDS-$1.5M -18.7%
- STATE STR SPDR S&P 500 ETF T-$1.1M -10.7%
- LISTED FDS TR-$882.0K -30.3%
New Positions
- ISHARES TR$2.7M
- INVESCO ACTVELY MNGD ETC FD$913.8K
- AMERICAN CENTY ETF TR$799.0K
- ISHARES TR$782.0K
- SPDR SERIES TRUST$523.2K
Exited Positions
- ADVISORS INNER CIRCLE FD II$289.7K
- INVESCO EXCHANGE TRADED FD$262.4K
- WISDOMTREE TR$214.0K
- LITMAN GREGORY FDS TR$121.3K
All Holdings
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | ISHARES TR | IVV | 464287200 | $21.0M | 11.30% | 32,104 | SH |
| 2 | INVESCO QQQ TR | QQQ | 46090E103 | $12.6M | 6.78% | 21,794 | SH |
| 3 | ISHARES TR | IVW | 464287309 | $10.3M | 5.53% | 90,806 | SH |
| 4 | STATE STR SPDR S&P 500 ETF T | SPY | 78462F103 | $9.4M | 5.09% | 14,505 | SH |
| 5 | ISHARES TR | IJR | 464287804 | $6.7M | 3.64% | 54,283 | SH |
| 6 | VANGUARD INDEX FDS | VUG | 922908736 | $6.6M | 3.54% | 15,031 | SH |
| 7 | VANGUARD TAX-MANAGED FDS | VEA | 921943858 | $6.0M | 3.24% | 93,855 | SH |
| 8 | ISHARES TR | IVE | 464287408 | $5.7M | 3.06% | 26,887 | SH |
| 9 | ISHARES TR | IMCB | 464288208 | $5.6M | 3.00% | 66,732 | SH |
| 10 | ISHARES TR | DGRO | 46434V621 | $5.4M | 2.88% | 76,255 | SH |
| 11 | SPDR SERIES TRUST | SPYV | 78464A508 | $5.2M | 2.79% | 91,509 | SH |
| 12 | VANGUARD INDEX FDS | VTV | 922908744 | $5.2M | 2.78% | 26,333 | SH |
| 13 | ISHARES TR | IJH | 464287507 | $4.6M | 2.46% | 67,634 | SH |
| 14 | INVESCO EXCHANGE TRADED FD T | SPHQ | 46137V241 | $4.3M | 2.31% | 56,987 | SH |
| 15 | NORTHERN LTS FD TR IV | SECT | 66538H591 | $3.6M | 1.93% | 59,179 | SH |
| 16 | BLACKROCK ETF TRUST | DYNF | 09290C103 | $3.3M | 1.79% | 57,202 | SH |
| 17 | VANGUARD INDEX FDS | VB | 922908751 | $2.8M | 1.52% | 10,797 | SH |
| 18 | INVESCO EXCH TRADED FD TR II | SPMO | 46138E339 | $2.8M | 1.52% | 25,160 | SH |
| 19 | ISHARES TR | HAWX | 46435G847 | $2.7M | 1.45% | 65,624 | SH |
| 20 | ISHARES TR | IJK | 464287606 | $2.6M | 1.40% | 25,834 | SH |
| 21 | SPDR SERIES TRUST | SPIB | 78464A375 | $2.5M | 1.37% | 75,869 | SH |
| 22 | PGIM ETF TR | PULS | 69344A107 | $2.4M | 1.28% | 47,694 | SH |
| 23 | FIDELITY COVINGTON TRUST | FDVV | 316092840 | $2.3M | 1.25% | 41,867 | SH |
| 24 | ISHARES TR | SHY | 464287457 | $2.1M | 1.14% | 25,661 | SH |
| 25 | VANGUARD INTL EQUITY INDEX F | VWO | 922042858 | $2.1M | 1.13% | 38,684 | SH |
| 26 | LISTED FDS TR | OVLH | 53656F581 | $2.0M | 1.10% | 53,675 | SH |
| 27 | VANGUARD BD INDEX FDS | BSV | 921937827 | $1.9M | 1.01% | 23,829 | SH |
| 28 | ISHARES TR | EFA | 464287465 | $1.6M | 0.89% | 16,951 | SH |
| 29 | ADVISORS INNER CIRCLE FD II | EDGF | 00791R830 | $1.6M | 0.87% | 65,391 | SH |
| 30 | ISHARES TR | IJT | 464287887 | $1.5M | 0.82% | 10,480 | SH |
| 31 | VANGUARD INDEX FDS | VTI | 922908769 | $1.5M | 0.80% | 4,644 | SH |
| 32 | ISHARES TR | AGG | 464287226 | $1.5M | 0.79% | 14,683 | SH |
| 33 | ISHARES TR | IEFA | 46432F842 | $1.4M | 0.74% | 15,093 | SH |
| 34 | VANGUARD INDEX FDS | VV | 922908637 | $1.2M | 0.66% | 4,126 | SH |
| 35 | VANGUARD SCOTTSDALE FDS | VGLT | 92206C847 | $1.2M | 0.66% | 22,149 | SH |
| 36 | ISHARES TR | EEM | 464287234 | $1.2M | 0.66% | 21,428 | SH |
| 37 | ISHARES TR | IJJ | 464287705 | $1.2M | 0.65% | 9,157 | SH |
| 38 | ISHARES TR | IWM | 464287655 | $1.2M | 0.64% | 4,798 | SH |
| 39 | ISHARES TR | IJS | 464287879 | $1.1M | 0.62% | 9,683 | SH |
| 40 | VANGUARD SCOTTSDALE FDS | VTWO | 92206C664 | $1.1M | 0.60% | 11,130 | SH |
| 41 | ISHARES TR | MBB | 464288588 | $1.0M | 0.56% | 10,877 | SH |
| 42 | ISHARES TR | IWF | 464287614 | $1.0M | 0.55% | 2,377 | SH |
| 43 | VANGUARD CHARLOTTE FDS | BNDX | 92203J407 | $1.0M | 0.54% | 20,992 | SH |
| 44 | ISHARES TR | IEI | 464288661 | $963.1K | 0.52% | 8,121 | SH |
| 45 | VANGUARD INDEX FDS | VOO | 922908363 | $948.5K | 0.51% | 1,587 | SH |
| 46 | INVESCO ACTVELY MNGD ETC FD | PDBC | 46090F100 | $913.8K | 0.49% | 52,759 | SH |
| 47 | ISHARES TR | IWD | 464287598 | $875.6K | 0.47% | 4,098 | SH |
| 48 | ISHARES TR | IWB | 464287622 | $863.2K | 0.47% | 2,421 | SH |
| 49 | ISHARES TR | GOVT | 46429B267 | $842.1K | 0.45% | 36,758 | SH |
| 50 | T ROWE PRICE ETF INC | TCAF | 87283Q867 | $835.2K | 0.45% | 23,469 | SH |
Filing History
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-03-31 | 2026-05-14 | $185.6M | 87 | 0001214659-26-006146 |
| 2025-12-31 | 2026-02-17 | $179.9M | 82 | 0001214659-26-001837 |
| 2025-09-30 | 2025-11-12 | $135.0M | 61 | 0001214659-25-016248 |