PACIFIC FINANCIAL GROUP INC — 13F Holdings & Portfolio

CIK 1279926 · latest 13F-HR filed 2026-08-13

PACIFIC FINANCIAL GROUP INC manages $208.6M in 13F-reported U.S. long-equity assets across 85 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are IVV (11.73%), QQQ (7.21%), IVW (5.74%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 3 new positions, exited 5, added to 55, and trimmed 16.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Filer Information
Address
1920 ADELICIA STREET
SUITE 500
NASHVILLE, TN 37212
Phone
(425) 451-7722
Filing Manager
PACIFIC FINANCIAL GROUP INC
NASHVILLE, TN
Signatory
Sarah Hidalgo
Compliance Operations Manager
Loading holdings…
AUM

$208.6M

Long-equity book

Holdings

85

Distinct positions

Period

2026-06-30

Filed 2026-08-13

Q/Q Activity

+3 / −5 / ↑55 / ↓16

vs 2026-03-31

Firm Profile & Key People
Name Title / Status Ownership Type

Top Adds (vs prior quarter)

  • ISHARES TR$3.5M +16.7%
  • INVESCO QQQ TR$2.5M +19.5%
  • INVESCO EXCHANGE TRADED FD T$2.0M +46.1%
  • ISHARES TR$1.7M +16.6%
  • INVESCO EXCH TRADED FD TR II$1.4M +48.2%
Show all 55

Top Trims

  • ADVISORS INNER CIRCLE FD II-$1.4M -87.3%
  • VANGUARD TAX-MANAGED FDS-$535.8K -8.9%
  • VANGUARD BD INDEX FDS-$391.6K -21.0%
  • VANGUARD SCOTTSDALE FDS-$369.9K -33.2%
  • VANGUARD INDEX FDS-$327.2K -6.3%
Show all 16

New Positions

  • INVESCO ACTIVELY MANAGED EXC$1.2M
  • NORTHERN LTS FD TR IV$232.1K
  • NORTHERN LTS FD TR IV$155.2K
Show all 3

Exited Positions

  • ETFS GOLD TR$829.6K
  • ISHARES TR$782.0K
  • INVESCO EXCH TRADED FD TR II$751.1K
  • ADVISORS INNER CIRCLE FD II$387.3K
  • ISHARES TR$273.8K
Show all 5
All Holdings

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 ISHARES TR IVV 464287200 $24.5M 11.73% 32,680 SH
2 INVESCO QQQ TR QQQ 46090E103 $15.0M 7.21% 20,412 SH
3 ISHARES TR IVW 464287309 $12.0M 5.74% 87,103 SH
4 STATE STR SPDR S&P 500 ETF T SPY 78462F103 $9.1M 4.38% 12,223 SH
5 ISHARES TR IJR 464287804 $7.9M 3.79% 53,339 SH
6 VANGUARD INDEX FDS VUG 922908736 $6.6M 3.17% 76,712 SH
7 ISHARES TR IMCB 464288208 $6.4M 3.05% 65,814 SH
8 INVESCO EXCHANGE TRADED FD T SPHQ 46137V241 $6.3M 3.00% 69,457 SH
9 ISHARES TR IVE 464287408 $5.8M 2.79% 25,598 SH
10 ISHARES TR DGRO 46434V621 $5.7M 2.74% 75,554 SH
11 SPDR SERIES TRUST SPYV 78464A508 $5.5M 2.64% 90,666 SH
12 VANGUARD TAX-MANAGED FDS VEA 921943858 $5.5M 2.63% 76,890 SH
13 ISHARES TR IJH 464287507 $5.2M 2.48% 67,032 SH
14 VANGUARD INDEX FDS VTV 922908744 $4.8M 2.32% 22,205 SH
15 NORTHERN LTS FD TR IV SECT 66538H591 $4.7M 2.23% 64,658 SH
16 INVESCO EXCH TRADED FD TR II SPMO 46138E339 $4.2M 2.00% 25,872 SH
17 ISHARES TR HAWX 46435G847 $3.7M 1.78% 80,061 SH
18 PGIM ETF TR PULS 69344A107 $3.7M 1.77% 74,275 SH
19 FIDELITY COVINGTON TRUST FDVV 316092840 $3.5M 1.68% 58,217 SH
20 BLACKROCK ETF TRUST DYNF 09290C103 $3.5M 1.68% 51,479 SH
21 VANGUARD INDEX FDS VB 922908751 $3.1M 1.51% 10,385 SH
22 ISHARES TR IJK 464287606 $3.0M 1.44% 25,578 SH
23 SPDR SERIES TRUST SPIB 78464A375 $2.7M 1.29% 80,472 SH
24 ISHARES TR IEFA 46432F842 $2.5M 1.21% 26,060 SH
25 ISHARES TR EFA 464287465 $2.4M 1.13% 22,768 SH
26 LISTED FDS TR OVLH 53656F581 $2.2M 1.07% 53,268 SH
27 ISHARES TR SHY 464287457 $2.2M 1.04% 26,458 SH
28 VANGUARD SCOTTSDALE FDS VGLT 92206C847 $2.0M 0.94% 35,460 SH
29 VANGUARD INTL EQUITY INDEX F VWO 922042858 $1.9M 0.92% 32,296 SH
30 VANGUARD INDEX FDS VTI 922908769 $1.8M 0.84% 4,758 SH
31 ISHARES TR AGG 464287226 $1.6M 0.78% 16,415 SH
32 ISHARES TR IJT 464287887 $1.6M 0.78% 9,057 SH
33 SPDR SERIES TRUST SPYM 78464A854 $1.6M 0.76% 18,015 SH
34 ISHARES TR EEM 464287234 $1.5M 0.72% 22,047 SH
35 VANGUARD BD INDEX FDS BSV 921937827 $1.5M 0.71% 18,956 SH
36 VANGUARD INDEX FDS VV 922908637 $1.4M 0.68% 4,126 SH
37 ISHARES TR IWM 464287655 $1.4M 0.67% 4,679 SH
38 ISHARES TR IJJ 464287705 $1.3M 0.64% 9,054 SH
39 ISHARES TR IJS 464287879 $1.3M 0.64% 9,752 SH
40 INVESCO ACTIVELY MANAGED EXC GTO 46090A804 $1.2M 0.57% 25,559 SH
41 INVESCO EXCH TRADED FD TR II QQQM 46138G649 $1.2M 0.57% 3,936 SH
42 ISHARES TR IWF 464287614 $1.2M 0.57% 9,510 SH
43 ISHARES TR MBB 464288588 $1.1M 0.55% 12,084 SH
44 ISHARES TR IEI 464288661 $1.1M 0.50% 8,944 SH
45 ISHARES TR IWD 464287598 $1.0M 0.49% 4,246 SH
46 ISHARES TR IWB 464287622 $991.4K 0.48% 2,421 SH
47 VANGUARD CHARLOTTE FDS BNDX 92203J407 $924.2K 0.44% 19,083 SH
48 ISHARES TR IWR 464287499 $918.3K 0.44% 8,324 SH
49 AMERICAN CENTY ETF TR AVEM 025072604 $912.1K 0.44% 9,453 SH
50 STATE STR SPDR S&P MIDCAP 40 MDY 78467Y107 $890.7K 0.43% 1,266 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-08-13 $208.6M 85 0001214659-26-010064
2026-03-31 2026-05-14 $185.6M 87 0001214659-26-006146
2025-12-31 2026-02-17 $179.9M 82 0001214659-26-001837
2025-09-30 2025-11-12 $135.0M 61 0001214659-25-016248