JRM Investment Counsel, LLC — 13F Holdings & Portfolio

CIK 1631084 · latest 13F-HR filed 2026-08-13

JRM Investment Counsel, LLC manages $413.3M in 13F-reported U.S. long-equity assets across 21 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are BRK.B (24.52%), AVLV (11.96%), VEA (10.67%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 0 new positions, exited 0, added to 13, and trimmed 0.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Filer Information
Address
13625 CALIFORNIA STREET
SUITE 140
OMAHA, NE 68154
Phone
(402) 884-3737
Filing Manager
JRM Investment Counsel, LLC
OMAHA, NE
Signatory
Phil McDonnell
CCO
Loading holdings…
AUM

$413.3M

Long-equity book

Holdings

21

Distinct positions

Period

2026-06-30

Filed 2026-08-13

Q/Q Activity

+0 / −0 / ↑13 / ↓0

vs 2026-03-31

Firm Profile & Key People
Name Title / Status Ownership Type

Top Adds (vs prior quarter)

  • STURM RUGER & CO INC$7.2M +45.1%
  • AMERICAN CENTY ETF TR$6.5M +15.2%
  • AMERICAN CENTY ETF TR$5.5M +20.1%
  • AMERICAN CENTY ETF TR$4.1M +18.2%
  • AMERICAN CENTY ETF TR$4.1M +11.9%
Show all 13

Top Trims

  • No decreased positions.
Show all 0

New Positions

  • No new positions this quarter.
Show all 0

Exited Positions

  • No exits this quarter.
Show all 0
All Holdings

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 BERKSHIRE HATHAWAY INC DEL BRK.B 084670702 $101.3M 24.52% 202,508 SH
2 AMERICAN CENTY ETF TR AVLV 025072349 $49.4M 11.96% 541,727 SH
3 VANGUARD TAX-MANAGED FDS VEA 921943858 $44.1M 10.67% 618,971 SH
4 AMERICAN CENTY ETF TR AVUS 025072885 $38.6M 9.34% 301,331 SH
5 AMERICAN CENTY ETF TR AVEM 025072604 $32.6M 7.89% 337,757 SH
6 AMERICAN CENTY ETF TR AVUV 025072877 $26.9M 6.52% 215,990 SH
7 AMERICAN CENTY ETF TR AVDE 025072703 $23.2M 5.61% 260,135 SH
8 STURM RUGER & CO INC RGR 864159108 $23.1M 5.59% 610,000 SH
9 ENTERPRISE PRODS PARTNERS L EPD 293792107 $20.2M 4.89% 549,345 SH
10 AMERICAN CENTY ETF TR AVDV 025072802 $18.1M 4.37% 175,220 SH
11 BERKSHIRE HATHAWAY INC DEL BRK.A 084670108 $16.5M 3.99% 22 SH
12 PLAINS GP HLDGS L P PAGP 72651A207 $6.2M 1.50% 255,000 SH
13 SPDR INDEX SHS FDS SPDW 78463X889 $4.2M 1.02% 83,898 SH
14 WELLS FARGO & CO WFCPL 949746804 $2.2M 0.53% 1,881 SH
15 TC ENERGY CORP TRP 87807B107 $1.8M 0.43% 27,000 SH
16 APPLE INC AAPL 037833100 $1.4M 0.35% 4,971 SH
17 ISHARES TR IEFA 46432F842 $1.2M 0.29% 12,481 SH
18 VANGUARD SPECIALIZED FUNDS VIG 921908844 $1.0M 0.25% 4,344 SH
19 BANK OF AMER CORP BACPL 060505682 $584.0K 0.14% 466 SH
20 UNION PAC CORP UNP 907818108 $344.1K 0.08% 1,265 SH
21 BLACKSTONE INC BX 09260D107 $322.5K 0.08% 2,741 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-08-13 $413.3M 21 0001631084-26-000003
2026-03-31 2026-05-14 $375.4M 21 0001631084-26-000002
2025-12-31 2026-02-12 $345.7M 21 0001631084-26-000001
2025-09-30 2025-11-12 $334.1M 21 0001631084-25-000006