JRM Investment Counsel, LLC — 13F Holdings & Portfolio
CIK 1631084 · latest 13F-HR filed 2026-08-13
JRM Investment Counsel, LLC manages $413.3M in 13F-reported U.S. long-equity assets across 21 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are BRK.B (24.52%), AVLV (11.96%), VEA (10.67%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 0 new positions and exited 0; 13 existing positions rose in reported value and 0 fell.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
Long-equity book
Distinct positions
Filed 2026-08-13
vs 2026-03-31
Portfolio charts
Latest quarter's book, what changed, and how the portfolio has evolved across filings.
Portfolio map
Q2 26Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.
Sector mix
% of 13F valueSectors from each company's SIC code; funds and ETFs grouped separately.
Biggest buys and sells
Q1 26 → Q2 26Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.
13F assets and positions
4 quartersTotal reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.
Top positions over time
reported valueThe eight largest current positions, valued at each quarter end.
Concentration
top 10 = 91.3%Cumulative share of the portfolio held in the largest N positions.
As of the firm’s regulatory filing dated Mar 31, 2026.
| Name | Title / Status | Ownership | Type |
|---|---|---|---|
| MCDONNELL, JACK, ROBERT Control | MANAGING MEMBER AND PRESIDENT since Oct 2005 | 25–50% | Individual |
| MCDONNELL, LAUREN, MARIE Control | VICE PRESIDENT since Apr 2018 | 25–50% | Individual |
| MCDONNELL, PHIL, THOMAS Control | CHIEF COMPLIANCE OFFICER since Mar 2016 | 25–50% | Individual |
Ownership & leadership changes · 3 filings with changes since Mar 12, 2012
From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.
- ChangedMCDONNELL, JACK, ROBERT · ownership 75% or more → 25–50%
- ChangedMCDONNELL, LAUREN, MARIE · ownership Less than 5% → 25–50%
- ChangedMCDONNELL, PHIL, THOMAS · ownership Less than 5% → 25–50%
- AddedMCDONNELL, LAUREN, MARIE · VICE PRESIDENT · Less than 5% · control person
- ChangedMCDONNELL, PHIL, THOMAS · title VICE PRESIDENT AND CHIEF COMPLIANCE OFFICER → CHIEF COMPLIANCE OFFICER
- AddedMCDONNELL, PHIL, THOMAS · VICE PRESIDENT AND CHIEF COMPLIANCE OFFICER · Less than 5% · control person
- ChangedMCDONNELL, JACK, ROBERT · title MANAGING MEMBER AND CHIEF COMPLIANCE OFFICER → MANAGING MEMBER AND PRESIDENT
- ListedMCDONNELL, JACK, ROBERT · MANAGING MEMBER AND CHIEF COMPLIANCE OFFICER · 75% or more · control person
Quarter-over-quarter changes
Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.
Top Adds (vs prior quarter)
- STURM RUGER & CO INC$7.2M +45.1%
- AMERICAN CENTY ETF TR$6.5M +15.2%
- AMERICAN CENTY ETF TR$5.5M +20.1%
- AMERICAN CENTY ETF TR$4.1M +18.2%
- AMERICAN CENTY ETF TR$4.1M +11.9%
JRM Investment Counsel, LLC Holdings (2026-06-30)
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | BERKSHIRE HATHAWAY INC DEL | BRK.B | 084670702 | $101.3M | 24.52% | 202,508 | SH |
| 2 | AMERICAN CENTY ETF TR | AVLV | 025072349 | $49.4M | 11.96% | 541,727 | SH |
| 3 | VANGUARD TAX-MANAGED FDS | VEA | 921943858 | $44.1M | 10.67% | 618,971 | SH |
| 4 | AMERICAN CENTY ETF TR | AVUS | 025072885 | $38.6M | 9.34% | 301,331 | SH |
| 5 | AMERICAN CENTY ETF TR | AVEM | 025072604 | $32.6M | 7.89% | 337,757 | SH |
| 6 | AMERICAN CENTY ETF TR | AVUV | 025072877 | $26.9M | 6.52% | 215,990 | SH |
| 7 | AMERICAN CENTY ETF TR | AVDE | 025072703 | $23.2M | 5.61% | 260,135 | SH |
| 8 | STURM RUGER & CO INC | RGR | 864159108 | $23.1M | 5.59% | 610,000 | SH |
| 9 | ENTERPRISE PRODS PARTNERS L | EPD | 293792107 | $20.2M | 4.89% | 549,345 | SH |
| 10 | AMERICAN CENTY ETF TR | AVDV | 025072802 | $18.1M | 4.37% | 175,220 | SH |
| 11 | BERKSHIRE HATHAWAY INC DEL | BRK.A | 084670108 | $16.5M | 3.99% | 22 | SH |
| 12 | PLAINS GP HLDGS L P | PAGP | 72651A207 | $6.2M | 1.50% | 255,000 | SH |
| 13 | SPDR INDEX SHS FDS | SPDW | 78463X889 | $4.2M | 1.02% | 83,898 | SH |
| 14 | WELLS FARGO & CO | WFCPL | 949746804 | $2.2M | 0.53% | 1,881 | SH |
| 15 | TC ENERGY CORP | TRP | 87807B107 | $1.8M | 0.43% | 27,000 | SH |
| 16 | APPLE INC | AAPL | 037833100 | $1.4M | 0.35% | 4,971 | SH |
| 17 | ISHARES TR | IEFA | 46432F842 | $1.2M | 0.29% | 12,481 | SH |
| 18 | VANGUARD SPECIALIZED FUNDS | VIG | 921908844 | $1.0M | 0.25% | 4,344 | SH |
| 19 | BANK OF AMER CORP | BACPL | 060505682 | $584.0K | 0.14% | 466 | SH |
| 20 | UNION PAC CORP | UNP | 907818108 | $344.1K | 0.08% | 1,265 | SH |
| 21 | BLACKSTONE INC | BX | 09260D107 | $322.5K | 0.08% | 2,741 | SH |
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-06-30 | 2026-08-13 | $413.3M | 21 | 0001631084-26-000003 |
| 2026-03-31 | 2026-05-14 | $375.4M | 21 | 0001631084-26-000002 |
| 2025-12-31 | 2026-02-12 | $345.7M | 21 | 0001631084-26-000001 |
| 2025-09-30 | 2025-11-12 | $334.1M | 21 | 0001631084-25-000006 |
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