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Financial Insights, Inc. — 13F Holdings & Portfolio

CIK 1642058 · latest 13F-HR filed 2026-08-25

Backtest portfolio

Financial Insights, Inc. manages $379.9M in 13F-reported U.S. long-equity assets across 147 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are SPYM (12.55%), SCHD (8.06%), DBEF (5.79%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 21 new positions and exited 4; 82 existing positions rose in reported value and 11 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

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AUM
$379.9M

Long-equity book

Holdings
147

Distinct positions

Period
2026-06-30

Filed 2026-08-25

Q/Q Activity
+21 / −4 / ↑82 / ↓11

vs 2026-03-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26
SPYM12.6% · +1%SCHD8.1% · +3%DBEF5.8% · +2%QQQ5.8% · +7%AVLC4.9% · newMSFT4.5% · +1%SPSM4.2% · +11%AAPL3.8% · -0%VUG3.4% · +441%CASH2.9% · newSPEM2.2% · 0%VEA1.7% · +0%XLK1.6% · -2%VB1.6% · -4%BRK.B1.6% · -22%VIG1.3% · -4%SPDW1.2% · -0%VV1.1% · +1%VOTE1.1% · -8%AMZN1.0% · +6%DIVO0.9% · +1%VTI0.9% · +2%NVDA0.9% · +1%DFAC0.9% · -7%RAFE0.8% · -2%PWRD0.7% · -3%DON0.7% · -2%CVIE0.7% · -1%VO0.7% · +265%DGRO0.7% · -1%COST0.6% · +1%PRCS0.6% · -38%NULG0.6% · -4%IDVO0.6% · +7%VYM0.6% · 0%INEQ0.6% · +2%VEU0.5% · 0%MUB0.5% · -17%DSI0.5% · -3%VWO0.5% · -0%QUAL0.4% · -6%IVV0.4% · +4%PFF0.4% · +5%GOOGL0.4% · +23%AVGO0.4% · -7%XLI0.3% · 0%LGLV0.3% · -1%DFAS0.3% · -5%AMD0.3% · -5%CSPF0.3% · -2%AMAT0.3% · +6%IJH0.3% · -1%VOO0.3% · +0%SPYV0.3% · +2%SBUX0.3% · -3%PSK0.3% · +9%JPM0.3% · +24%LLY0.3% · +4%VGT0.2% · +532%CSCO0.2% · +20%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q1 26 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

4 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 55.9%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Jun 2, 2026.

Assets Under Management
$746.7M
Discretionary
$708.5M
Employees
16
Accounts
768
Address
1551 BROADWAY
SUITE 600
TACOMA, WA 98402
Phone
(253) 627-6010
Website
Name Title / Status Ownership Type
Ford, Jordan ControlCHIEF COMPLIANCE OFFICER & DIRECTOR OF BUSINESS OPERATIONS
since Aug 2025
Less than 5%Individual
Kemp, Alexandria, Anne ControlCHIEF EXECUTIVE OFFICER
since Jan 2022
75% or moreIndividual
HENSLEY, ALAN, HANVICE PRESIDENT & WEALTH ADVISOR
since Oct 2023
5–10%Individual
LEWIS, DOROTHY, ANNEFOUNDER
since Feb 1981
5–10%Individual
McCaffrey, Daniel, JosephSENIOR PORTFOLIO MANAGER
since Jul 2024
Less than 5%Individual
McCaffrey, Daniel, JosephSR. PORTFOLIO MANAGER
since Mar 2020
Less than 5%Individual
Ownership & leadership changes · 8 filings with changes since Mar 29, 2012

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Mar 30, 2026 filing
  • AddedHENSLEY, ALAN, HAN · VICE PRESIDENT & WEALTH ADVISOR · 5–10%
  • ChangedMcCaffrey, Daniel, Joseph · title SENIOR PORTFOLIO MANAGER → SENIOR PORTFOLIO MANAGER / SR. PORTFOLIO MANAGER
Oct 10, 2025 filing
  • AddedFord, Jordan · CHIEF COMPLIANCE OFFICER & DIRECTOR OF BUSINESS OPERATIONS · Less than 5% · control person
  • ChangedKemp, Alexandria, Anne · title CHIEF EXECUTIVE OFFICER & CHIEF COMPLIANCE OFFICER → CHIEF EXECUTIVE OFFICER
Mar 31, 2025 filing
  • AddedMcCaffrey, Daniel, Joseph · SENIOR PORTFOLIO MANAGER · Less than 5%
  • ChangedLEWIS, DOROTHY, ANNE · no longer a control person
Mar 30, 2023 filing
  • No longer listedBabbitt, Brian, Arthur · CHIEF INVESTMENT OFFICER · Less than 5% · control person · listed since Jun 2020
Feb 9, 2023 filing
  • ChangedBabbitt, Brian, Arthur · title CHIEF INVESTMENT OFFICER & CHIEF COMPLIANCE OFFICER → CHIEF INVESTMENT OFFICER
  • ChangedKemp, Alexandria, Anne · title CHIEF EXECUTIVE OFFICER → CHIEF EXECUTIVE OFFICER & CHIEF COMPLIANCE OFFICER
Mar 29, 2022 filing
  • AddedBabbitt, Brian, Arthur · CHIEF INVESTMENT OFFICER & CHIEF COMPLIANCE OFFICER · Less than 5% · control person
  • ChangedKemp, Alexandria, Anne · title PRESIDENT & CHIEF COMPLIANCE OFFICER → CHIEF EXECUTIVE OFFICER; ownership 10–25% → 75% or more
  • ChangedLEWIS, DOROTHY, ANNE · title CEO & FOUNDER → FOUNDER; ownership 75% or more → 5–10%
Mar 22, 2021 filing
  • ChangedKemp, Alexandria, Anne · title CHIEF COMPLIANCE OFFICER/MANAGING PARTNER → PRESIDENT & CHIEF COMPLIANCE OFFICER
  • ChangedLEWIS, DOROTHY, ANNE · title PRESIDENT/CEO → CEO & FOUNDER
Mar 25, 2014 filing
  • No longer listedMULLENAX, MARILYN, ANN · CHIEF COMPLIANCE OFFICER · Less than 5% · listed since Jan 2010
  • AddedKemp, Alexandria, Anne · CHIEF COMPLIANCE OFFICER/MANAGING PARTNER · 10–25% · control person
Mar 29, 2012 filing (earliest on record)
  • ListedLEWIS, DOROTHY, ANNE · PRESIDENT/CEO · 75% or more · control person
  • ListedMULLENAX, MARILYN, ANN · CHIEF COMPLIANCE OFFICER · Less than 5%

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Top Adds (vs prior quarter)

Show all 82 →

Top Trims

Show all 11 →

New Positions

Show all 21 →

Exited Positions

Show all 4 →

Financial Insights, Inc. Holdings (2026-06-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 SPDR SERIES TRUST SPYM 78464A854 $47.7M 12.55% 542,614 SH
2 SCHWAB STRATEGIC TR SCHD 808524797 $30.6M 8.06% 965,398 SH
3 DBX ETF TR DBEF 233051200 $22.0M 5.79% 402,788 SH
4 INVESCO QQQ TR QQQ 46090E103 $21.9M 5.77% 29,790 SH
5 AMERICAN CENTY ETF TR AVLC 025072158 $18.6M 4.89% 206,355 SH
6 MICROSOFT CORP MSFT 594918104 $17.2M 4.53% 46,108 SH
7 SPDR SERIES TRUST SPSM 78468R853 $16.1M 4.23% 278,497 SH
8 APPLE INC AAPL 037833100 $14.3M 3.75% 49,296 SH
9 VANGUARD INDEX FDS VUG 922908736 $12.9M 3.39% 149,643 SH
10 PATHWARD FINANCIAL INC CASH 59100U108 $11.0M 2.89% 0 SH
11 SPDR INDEX SHS FDS SPEM 78463X509 $8.4M 2.20% 161,493 SH
12 VANGUARD TAX-MANAGED FDS VEA 921943858 $6.6M 1.74% 92,812 SH
13 SELECT SECTOR SPDR TR XLK 81369Y803 $6.1M 1.62% 32,275 SH
14 VANGUARD INDEX FDS VB 922908751 $6.1M 1.61% 20,176 SH
15 BERKSHIRE HATHAWAY INC DEL BRK.B 084670702 $6.1M 1.60% 12,157 SH
16 VANGUARD SPECIALIZED FUNDS VIG 921908844 $5.1M 1.34% 21,545 SH
17 SPDR INDEX SHS FDS SPDW 78463X889 $4.7M 1.24% 93,637 SH
18 VANGUARD INDEX FDS VV 922908637 $4.3M 1.13% 12,461 SH
19 TCW ETF TRUST VOTE 29287L106 $4.1M 1.09% 46,806 SH
20 AMAZON COM INC AMZN 023135106 $3.9M 1.04% 16,536 SH
21 AMPLIFY ETF TR DIVO 032108409 $3.5M 0.91% 75,545 SH
22 VANGUARD INDEX FDS VTI 922908769 $3.3M 0.88% 9,035 SH
23 NVIDIA CORPORATION NVDA 67066G104 $3.3M 0.88% 16,681 SH
24 DIMENSIONAL ETF TRUST DFAC 25434V708 $3.2M 0.85% 72,907 SH
25 PIMCO EQUITY SER RAFE 72201T342 $2.9M 0.78% 61,530 SH
26 TCW ETF TRUST PWRD 29287L205 $2.7M 0.72% 22,209 SH
27 WISDOMTREE TR DON 97717W505 $2.7M 0.72% 48,305 SH
28 MORGAN STANLEY ETF TRUST CVIE 61774R106 $2.7M 0.72% 31,990 SH
29 VANGUARD INDEX FDS VO 922908629 $2.5M 0.66% 31,180 SH
30 ISHARES TR DGRO 46434V621 $2.5M 0.65% 32,636 SH
31 COSTCO WHOLESALE CORPORATION COST 22160K105 $2.5M 0.65% 2,632 SH
32 PARNASSUS INCOME FDS PRCS 701769507 $2.4M 0.62% 82,368 SH
33 NUSHARES ETF TR NULG 67092P201 $2.3M 0.60% 19,500 SH
34 AMPLIFY ETF TR IDVO 032108722 $2.3M 0.60% 54,234 SH
35 VANGUARD WHITEHALL FDS VYM 921946406 $2.2M 0.59% 14,068 SH
36 COLUMBIA ETF TR I INEQ 19761L862 $2.2M 0.58% 57,093 SH
37 VANGUARD INTL EQUITY INDEX F VEU 922042775 $2.0M 0.53% 24,238 SH
38 ISHARES TR MUB 464288414 $2.0M 0.52% 18,241 SH
39 ISHARES TR DSI 464288570 $2.0M 0.51% 13,724 SH
40 VANGUARD INTL EQUITY INDEX F VWO 922042858 $1.9M 0.50% 31,571 SH
41 ISHARES TR QUAL 46432F339 $1.5M 0.39% 6,792 SH
42 ISHARES TR IVV 464287200 $1.5M 0.39% 1,956 SH
43 ISHARES TR PFF 464288687 $1.4M 0.38% 47,116 SH
44 ALPHABET INC GOOGL 02079K305 $1.4M 0.38% 3,993 SH
45 BROADCOM INC AVGO 11135F101 $1.4M 0.36% 3,586 SH
46 SELECT SECTOR SPDR TR XLI 81369Y704 $1.3M 0.35% 7,148 SH
47 SPDR SERIES TRUST LGLV 78468R804 $1.3M 0.33% 6,905 SH
48 DIMENSIONAL ETF TRUST DFAS 25434V500 $1.2M 0.33% 15,169 SH
49 ADVANCED MICRO DEVICES INC AMD 007903107 $1.2M 0.32% 2,106 SH
50 COHEN & STEERS ETF TRUST CSPF 19249U203 $1.2M 0.32% 46,903 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-08-25 $379.9M 147 0001642058-26-000005
2026-03-31 2026-05-19 $308.6M 130 0001642058-26-000004
2025-12-31 2026-04-01 $298.4M 128 0001085146-26-000292
2025-09-30 2026-04-01 $302.0M 143 0001085146-26-000291
Filer Information
Address
1551 BROADWAY
SUITE 600
TACOMA, WA 98402
Phone
(253) 627-6010
Filing Manager
Financial Insights, Inc.
TACOMA, WA
Signatory
Alexandria Criss
Managing Partner