Prosperity Planning, Inc. — 13F Holdings & Portfolio

CIK 1843292 · latest 13F-HR filed 2026-07-10

Prosperity Planning, Inc. manages $436.3M in 13F-reported U.S. long-equity assets across 117 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are ISTB (12.15%), EFA (6.08%), VUG (5.83%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 10 new positions, exited 3, added to 68, and trimmed 10.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Filer Information
Address
1920 BUCHANAN STREET
NORTH KANSAS CITY, MO 64116
Phone
(816) 587-7526
Filing Manager
Prosperity Planning, Inc.
NORTH KANSAS CITY, MO
Signatory
Ryan Noble
CCO
Loading holdings…
AUM

$436.3M

Long-equity book

Holdings

117

Distinct positions

Period

2026-06-30

Filed 2026-07-10

Q/Q Activity

+10 / −3 / ↑68 / ↓10

vs 2026-03-31

Firm Profile & Key People
Name Title / Status Ownership Type

Top Adds (vs prior quarter)

  • VANGUARD INDEX FDS$4.3M +20.6%
  • ISHARES TR$3.7M +7.4%
  • AMERICAN CENTY ETF TR$2.5M +22.2%
  • ISHARES TR$2.3M +9.4%
  • AMERICAN CENTY ETF TR$2.2M +19.1%
Show all 68

Top Trims

  • DIMENSIONAL ETF TRUST-$144.7K -9.1%
  • ISHARES TR-$132.4K -13.9%
  • DIMENSIONAL ETF TRUST-$125.0K -10.7%
  • ISHARES U S ETF TR-$117.5K -13.9%
  • ISHARES TR-$116.2K -26.7%
Show all 10

New Positions

  • ISHARES TR$352.0K
  • ISHARES TR$288.6K
  • BANK OF AMER CORP$282.4K
  • APPLIED MATLS INC$281.2K
  • ISHARES TR$236.2K
Show all 10

Exited Positions

  • TYLER TECHNOLOGIES INC$456.7K
  • CONOCOPHILLIPS$233.6K
  • PEPSICO INC$202.5K
Show all 3
All Holdings

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 ISHARES TR ISTB 46432F859 $53.0M 12.15% 1,098,252 PRN
2 ISHARES TR EFA 464287465 $26.5M 6.08% 255,360 SH
3 VANGUARD INDEX FDS VUG 922908736 $25.4M 5.83% 295,226 SH
4 VANGUARD MALVERN FDS VTIP 922020805 $19.3M 4.42% 384,318 PRN
5 AMERICAN CENTY ETF TR AVDV 025072802 $19.1M 4.37% 185,156 SH
6 DIMENSIONAL ETF TRUST DFAX 25434V880 $17.4M 3.99% 472,299 SH
7 ISHARES TR IGSB 464288646 $16.6M 3.81% 317,095 SH
8 ISHARES TR GNMA 46429B333 $15.1M 3.46% 340,879 PRN
9 AMERICAN CENTY ETF TR AVLC 025072158 $13.6M 3.12% 151,352 SH
10 AMERICAN CENTY ETF TR AVEM 025072604 $13.5M 3.09% 139,840 SH
11 AMERICAN CENTY ETF TR AVMV 025072133 $12.7M 2.90% 157,113 SH
12 ISHARES TR IVE 464287408 $12.0M 2.75% 52,845 SH
13 VANGUARD INDEX FDS VOT 922908538 $10.5M 2.40% 34,198 SH
14 AMERICAN CENTY ETF TR AVUV 025072877 $10.4M 2.38% 83,175 SH
15 VANGUARD INDEX FDS VBR 922908611 $10.0M 2.29% 41,134 SH
16 VANGUARD INDEX FDS VOE 922908512 $9.1M 2.08% 46,036 SH
17 AMERICAN CENTY ETF TR AVLV 025072349 $8.4M 1.92% 91,798 SH
18 AMERICAN CENTY ETF TR AVUS 025072885 $7.3M 1.68% 57,080 SH
19 VANGUARD INDEX FDS VBK 922908595 $6.9M 1.58% 18,831 SH
20 VANGUARD BD INDEX FDS BSV 921937827 $5.5M 1.25% 70,006 PRN
21 CBRE GROUP INC CBRE 12504L109 $5.2M 1.19% 38,501 SH
22 ISHARES TR USRT 464288521 $5.2M 1.18% 77,786 SH
23 ISHARES TR IVLU 46435G409 $5.1M 1.17% 122,191 SH
24 AMERICAN CENTY ETF TR AVIV 025072364 $5.0M 1.14% 64,160 SH
25 STATE STR SPDR S&P 500 ETF T SPY 78462F103 $4.4M 1.01% 5,927 SH
26 ISHARES TR SUB 464288158 $4.0M 0.92% 37,536 PRN
27 ISHARES TR IWN 464287630 $4.0M 0.91% 17,945 SH
28 VANGUARD INDEX FDS VTV 922908744 $3.9M 0.89% 17,856 SH
29 ISHARES TR IJJ 464287705 $3.5M 0.79% 23,372 SH
30 APPLE INC AAPL 037833100 $3.4M 0.77% 11,657 SH
31 DIMENSIONAL ETF TRUST DFAC 25434V708 $3.2M 0.74% 72,692 SH
32 ISHARES TR AGG 464287226 $3.2M 0.74% 32,446 PRN
33 ISHARES TR SGOV 46436E718 $2.8M 0.65% 28,309 PRN
34 ISHARES TR IVW 464287309 $2.7M 0.62% 19,803 SH
35 ISHARES TR MUB 464288414 $2.6M 0.59% 23,787 PRN
36 AMERICAN CENTY ETF TR AVDE 025072703 $2.5M 0.58% 28,436 SH
37 VANGUARD BD INDEX FDS BND 921937835 $2.5M 0.57% 34,137 PRN
38 ISHARES TR SCZ 464288273 $2.5M 0.57% 30,107 SH
39 VANGUARD INTL EQUITY INDEX F VNQI 922042676 $2.2M 0.51% 49,434 SH
40 ISHARES TR EEM 464287234 $2.2M 0.50% 31,693 SH
41 ISHARES TR IAGG 46435G672 $2.2M 0.49% 42,633 PRN
42 BERKSHIRE HATHAWAY INC DEL BRK.B 084670702 $2.0M 0.47% 4,067 SH
43 ISHARES TR ITOT 464287150 $1.8M 0.42% 11,102 SH
44 REALTY INCOME CORP O 756109104 $1.8M 0.41% 28,772 SH
45 ISHARES TR IWD 464287598 $1.8M 0.40% 7,233 SH
46 VANGUARD TAX-MANAGED FDS VEA 921943858 $1.7M 0.39% 23,783 SH
47 ISHARES TR TIP 464287176 $1.7M 0.39% 15,367 PRN
48 ISHARES TR STIP 46429B747 $1.6M 0.36% 15,500 PRN
49 DIMENSIONAL ETF TRUST DISV 25434V781 $1.4M 0.33% 36,089 SH
50 VANGUARD MUN BD FDS VTEB 922907746 $1.4M 0.31% 26,799 PRN
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-07-10 $436.3M 117 0001843292-26-000004
2026-03-31 2026-04-10 $394.7M 110 0001843292-26-000002
2025-12-31 2026-01-14 $382.3M 108 0001843292-26-000001