Top Institutional Investors

Sterling Financial Planning, Inc. — 13F Holdings & Portfolio

CIK 1844278 · latest 13F-HR filed 2026-08-11

Backtest portfolio

Sterling Financial Planning, Inc. manages $367.7M in 13F-reported U.S. long-equity assets across 123 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are IJJ (6.29%), IJT (6.22%), IJK (5.84%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 8 new positions and exited 2; 74 existing positions rose in reported value and 12 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Loading holdings…
AUM
$367.7M

Long-equity book

Holdings
123

Distinct positions

Period
2026-06-30

Filed 2026-08-11

Q/Q Activity
+8 / −2 / ↑74 / ↓12

vs 2026-03-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26
IJJ6.3% · +2%IJT6.2% · -1%IJK5.8% · -2%IVW5.5% · -0%IAU4.8% · -1%DFIV4.6% · +1%VYM3.6% · +2%FNDX3.5% · -1%DISV3.3% · +2%BIV3.2% · +7%DFSV3.1% · +1%IJS2.7% · -4%XBJA2.7% · +1%IVV2.5% · -1%DFIP2.0% · +5%DFEV2.0% · -2%DFGR1.9% · +5%IJH1.4% · -3%QQQ1.4% · -3%EFG1.4% · -2%IVE1.3% · -5%VCSH1.3% · +12%BSV1.3% · +5%AAPL1.3% · +3%GOVT1.2% · +3%VOE1.2% · -1%VTEB1.1% · +2%GLD1.0% · -4%VOT1.0% · +2%VTES1.0% · +5%VBK0.8% · -0%VTIP0.8% · +9%VNQ0.8% · -2%BNDX0.8% · +4%IDV0.8% · -5%DGS0.7% · -1%VBR0.7% · -0%JNJ0.7% · -1%FNDC0.6% · -8%VEA0.6% · -1%SPY0.5% · +0%MUB0.5% · +5%IJR0.4% · -4%TIP0.4% · +2%PRF0.4% · -4%XOM0.4% · -12%SCZ0.4% · -3%DFAR0.4% · -1%MSFT0.3% · 0%DFLV0.3% · +2%BRK.B0.3% · -6%SIGI0.3% · 0%RTX0.3% · 0%LLY0.3% · 0%GOOGL0.3% · -3%VUG0.2% · +489%DFUS0.2% · -1%O0.2% · +0%JPM0.2% · +18%PJAN0.2% · 0%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q1 26 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

3 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 46.9%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Sep 8, 2026.

Assets Under Management
$760.8M
Discretionary
$487.5M
Employees
8
Accounts
1,639
Address
60 BLUE HERON ROAD, SUITE 201
SPARTA, NJ 07871-2608
Phone
(973) 729-1234
Website
Name Title / Status Ownership Type
HANNUM, MATTHEW, JOSEPH ControlSECRETARY
since Jan 2019
25–50%Individual
NICOLETTE, NICHOLAS, ANTHONY ControlPRESIDENT AND CHIEF COMPLIANCE OFFICER
since Mar 2022
10–25%Individual
THOMAS, GLEN, ANDREW ControlTREASURER
since Mar 2022
10–25%Individual
WEINER, ROSS, DAVID ControlSHAREHOLDER
since Jan 2019
10–25%Individual
Ownership & leadership changes · 4 filings with changes since Mar 19, 2012

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Mar 27, 2026 filing
  • ChangedNICOLETTE, NICHOLAS, ANTHONY · ownership 25–50% → 10–25%
  • ChangedWEINER, ROSS, DAVID · now a control person
Mar 13, 2022 filing
  • No longer listedTUCKER, BRUCE, ROBERT · PRESIDENT AND CHIEF COMPLIANCE OFFICER · 10–25% · control person · listed since Nov 1992
  • ChangedHANNUM, MATTHEW, JOSEPH · ownership 10–25% → 25–50%
  • ChangedNICOLETTE, NICHOLAS, ANTHONY · title TREASURER → PRESIDENT AND CHIEF COMPLIANCE OFFICER
  • ChangedTHOMAS, GLEN, ANDREW · title VICE PRESIDENT → TREASURER
Mar 3, 2021 filing
  • ChangedTUCKER, BRUCE, ROBERT · title PRESIDENT; CHIEF COMPLIANCE OFFICER → PRESIDENT AND CHIEF COMPLIANCE OFFICER
  • ChangedWEINER, ROSS, DAVID · ownership 5–10% → 10–25%
Jan 17, 2019 filing
  • No longer listedWESCOTT, STEPHEN, WALTER · SECRETARY · 25–50% · control person · listed since Mar 1998
  • AddedHANNUM, MATTHEW, JOSEPH · SECRETARY · 10–25% · control person
  • AddedTHOMAS, GLEN, ANDREW · VICE PRESIDENT · 10–25% · control person
  • AddedWEINER, ROSS, DAVID · SHAREHOLDER · 5–10%
  • ChangedTUCKER, BRUCE, ROBERT · ownership 25–50% → 10–25%
Mar 19, 2012 filing (earliest on record)
  • ListedNICOLETTE, NICHOLAS, ANTHONY · TREASURER · 25–50% · control person
  • ListedTUCKER, BRUCE, ROBERT · PRESIDENT; CHIEF COMPLIANCE OFFICER · 25–50% · control person
  • ListedWESCOTT, STEPHEN, WALTER · SECRETARY · 25–50% · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Top Adds (vs prior quarter)

Show all 74 →

Top Trims

Show all 12 →

New Positions

Show all 8 →

Exited Positions

Show all 2 →

Sterling Financial Planning, Inc. Holdings (2026-06-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 ISHARES TR IJJ 464287705 $23.1M 6.29% 156,530 SH
2 ISHARES TR IJT 464287887 $22.9M 6.22% 128,012 SH
3 ISHARES TR IJK 464287606 $21.5M 5.84% 182,653 SH
4 ISHARES TR IVW 464287309 $20.4M 5.54% 148,229 SH
5 ISHARES GOLD TR IAU 464285204 $17.6M 4.80% 233,678 SH
6 DIMENSIONAL ETF TRUST DFIV 25434V807 $16.8M 4.56% 310,296 SH
7 VANGUARD WHITEHALL FDS VYM 921946406 $13.1M 3.57% 83,032 SH
8 SCHWAB STRATEGIC TR FNDX 808524771 $13.0M 3.54% 418,339 SH
9 DIMENSIONAL ETF TRUST DISV 25434V781 $12.2M 3.31% 302,926 SH
10 VANGUARD BD INDEX FDS BIV 921937819 $11.8M 3.21% 153,913 SH
11 DIMENSIONAL ETF TRUST DFSV 25434V815 $11.3M 3.08% 292,001 SH
12 ISHARES TR IJS 464287879 $10.0M 2.73% 73,343 SH
13 INNOVATOR ETFS TRUST XBJA 45783Y780 $9.8M 2.65% 288,650 SH
14 ISHARES TR IVV 464287200 $9.2M 2.50% 12,282 SH
15 DIMENSIONAL ETF TRUST DFIP 25434V856 $7.4M 2.02% 179,710 SH
16 DIMENSIONAL ETF TRUST DFEV 25434V740 $7.4M 2.01% 173,234 SH
17 DIMENSIONAL ETF TRUST DFGR 25434V658 $7.2M 1.95% 247,263 SH
18 ISHARES TR IJH 464287507 $5.1M 1.40% 66,771 SH
19 INVESCO QQQ TR QQQ 46090E103 $5.0M 1.36% 6,768 SH
20 ISHARES TR EFG 464288885 $5.0M 1.35% 39,975 SH
21 ISHARES TR IVE 464287408 $4.9M 1.34% 21,679 SH
22 VANGUARD SCOTTSDALE FDS VCSH 92206C409 $4.9M 1.33% 61,984 SH
23 VANGUARD BD INDEX FDS BSV 921937827 $4.8M 1.31% 61,799 SH
24 APPLE INC AAPL 037833100 $4.7M 1.27% 16,124 SH
25 ISHARES TR GOVT 46429B267 $4.5M 1.23% 198,231 SH
26 VANGUARD INDEX FDS VOE 922908512 $4.3M 1.16% 21,586 SH
27 VANGUARD MUN BD FDS VTEB 922907746 $4.0M 1.09% 78,977 SH
28 SPDR GOLD TR GLD 78463V107 $3.8M 1.03% 10,288 SH
29 VANGUARD INDEX FDS VOT 922908538 $3.5M 0.96% 11,514 SH
30 VANGUARD WELLINGTON FD VTES 921935870 $3.5M 0.95% 34,648 SH
31 VANGUARD INDEX FDS VBK 922908595 $3.1M 0.84% 8,480 SH
32 VANGUARD MALVERN FDS VTIP 922020805 $3.1M 0.83% 61,111 SH
33 VANGUARD INDEX FDS VNQ 922908553 $3.0M 0.82% 31,228 SH
34 VANGUARD CHARLOTTE FDS BNDX 92203J407 $3.0M 0.82% 61,896 SH
35 ISHARES TR IDV 464288448 $3.0M 0.81% 71,635 SH
36 WISDOMTREE TR DGS 97717W281 $2.5M 0.69% 39,294 SH
37 VANGUARD INDEX FDS VBR 922908611 $2.5M 0.69% 10,385 SH
38 JOHNSON & JOHNSON JNJ 478160104 $2.5M 0.67% 9,653 SH
39 SCHWAB STRATEGIC TR FNDC 808524748 $2.4M 0.65% 48,976 SH
40 VANGUARD TAX-MANAGED FDS VEA 921943858 $2.0M 0.55% 28,535 SH
41 STATE STR SPDR S&P 500 ETF T SPY 78462F103 $1.9M 0.53% 2,598 SH
42 ISHARES TR MUB 464288414 $1.8M 0.50% 17,094 SH
43 ISHARES TR IJR 464287804 $1.6M 0.43% 10,706 SH
44 ISHARES TR TIP 464287176 $1.6M 0.43% 14,505 SH
45 INVESCO EXCHANGE TRADED FD T PRF 46137V613 $1.6M 0.43% 29,316 SH
46 EXXON MOBIL CORP XOM 30231G102 $1.6M 0.43% 11,444 SH
47 ISHARES TR SCZ 464288273 $1.3M 0.36% 15,997 SH
48 DIMENSIONAL ETF TRUST DFAR 25434V823 $1.3M 0.35% 49,877 SH
49 MICROSOFT CORP MSFT 594918104 $1.2M 0.33% 3,276 SH
50 DIMENSIONAL ETF TRUST DFLV 25434V666 $1.1M 0.31% 29,060 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-08-11 $367.7M 123 0001844278-26-000004
2026-03-31 2026-05-06 $337.3M 117 0001844278-26-000003
2025-12-31 2026-01-27 $331.8M 120 0001844278-26-000001
Filer Information
Address
60 BLUE HERON ROAD, SUITE 201
SPARTA, NJ 07871
Phone
(973) 729-1234
Filing Manager
Sterling Financial Planning, Inc.
SPARTA, NJ
Signatory
Nicholas Nicolette
President and CCO