Sterling Financial Planning, Inc. — 13F Holdings & Portfolio
CIK 1844278 · latest 13F-HR filed 2026-05-06
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
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AUM
$337.3M
Long-equity book
Holdings
117
Distinct positions
Period
2026-03-31
Filed 2026-05-06
Q/Q Activity
+3 / −6 / ↑29 / ↓27
vs 2025-12-31
Firm Profile & Key People
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- VANGUARD BD INDEX FDS$980.3K +9.7%
- DIMENSIONAL ETF TRUST$728.1K +7.7%
- VANGUARD WHITEHALL FDS$713.6K +6.3%
- VANGUARD SCOTTSDALE FDS$697.8K +18.8%
- DIMENSIONAL ETF TRUST$695.4K +10.8%
Top Trims
- ISHARES TR-$1.2M -6.4%
- ISHARES TR-$461.7K -5.4%
- MICROSOFT CORP-$432.3K -26.3%
- VANGUARD BD INDEX FDS-$370.6K -63.6%
- APPLE INC-$330.3K -7.7%
New Positions
- ABBOTT LABORATORIES$449.1K
- VANGUARD WORLD FD$225.6K
- INNOVATOR ETFS TRUST$205.2K
Exited Positions
- GUINNESS ATKINSON FDS$274.5K
- ISHARES TR$225.6K
- OTIS WORLDWIDE CORP$219.5K
- BECTON DICKINSON & CO$216.6K
- ROYAL CARIBBEAN GROUP$209.2K
All Holdings
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | ISHARES GOLD TR | IAU | 464285204 | $20.7M | 6.15% | 235,289 | SH |
| 2 | ISHARES TR | IJJ | 464287705 | $20.4M | 6.05% | 153,885 | SH |
| 3 | ISHARES TR | IJT | 464287887 | $18.8M | 5.57% | 129,856 | SH |
| 4 | ISHARES TR | IJK | 464287606 | $18.7M | 5.53% | 185,467 | SH |
| 5 | ISHARES TR | IVW | 464287309 | $16.8M | 4.99% | 148,706 | SH |
| 6 | DIMENSIONAL ETF TRUST | DFIV | 25434V807 | $16.3M | 4.82% | 308,128 | SH |
| 7 | VANGUARD WHITEHALL FDS | VYM | 921946406 | $12.1M | 3.58% | 81,419 | SH |
| 8 | SCHWAB STRATEGIC TR | FNDX | 808524771 | $11.8M | 3.50% | 424,251 | SH |
| 9 | DIMENSIONAL ETF TRUST | DISV | 25434V781 | $11.7M | 3.47% | 296,369 | SH |
| 10 | VANGUARD BD INDEX FDS | BIV | 921937819 | $11.1M | 3.28% | 143,377 | SH |
| 11 | DIMENSIONAL ETF TRUST | DFSV | 25434V815 | $10.2M | 3.01% | 289,877 | SH |
| 12 | ISHARES TR | IJS | 464287879 | $9.1M | 2.69% | 76,707 | SH |
| 13 | INNOVATOR ETFS TRUST | XBJA | 45783Y780 | $8.9M | 2.64% | 284,947 | SH |
| 14 | ISHARES TR | IVV | 464287200 | $8.1M | 2.40% | 12,401 | SH |
| 15 | DIMENSIONAL ETF TRUST | DFIP | 25434V856 | $7.1M | 2.11% | 170,748 | SH |
| 16 | DIMENSIONAL ETF TRUST | DFEV | 25434V740 | $6.3M | 1.88% | 176,980 | SH |
| 17 | DIMENSIONAL ETF TRUST | DFGR | 25434V658 | $6.3M | 1.85% | 235,258 | SH |
| 18 | ISHARES TR | IVE | 464287408 | $4.8M | 1.43% | 22,858 | SH |
| 19 | ISHARES TR | IJH | 464287507 | $4.7M | 1.38% | 68,967 | SH |
| 20 | VANGUARD BD INDEX FDS | BSV | 921937827 | $4.6M | 1.36% | 58,630 | SH |
| 21 | SPDR GOLD TR | GLD | 78463V107 | $4.6M | 1.36% | 10,661 | SH |
| 22 | ISHARES TR | EFG | 464288885 | $4.5M | 1.34% | 40,694 | SH |
| 23 | VANGUARD SCOTTSDALE FDS | VCSH | 92206C409 | $4.4M | 1.31% | 55,601 | SH |
| 24 | ISHARES TR | GOVT | 46429B267 | $4.4M | 1.31% | 192,211 | SH |
| 25 | INVESCO QQQ TR | QQQ | 46090E103 | $4.0M | 1.19% | 6,969 | SH |
| 26 | VANGUARD INDEX FDS | VOE | 922908512 | $4.0M | 1.19% | 21,791 | SH |
| 27 | APPLE INC | AAPL | 037833100 | $4.0M | 1.18% | 15,675 | SH |
| 28 | VANGUARD MUN BD FDS | VTEB | 922907746 | $3.9M | 1.15% | 77,439 | SH |
| 29 | VANGUARD WELLINGTON FD | VTES | 921935870 | $3.3M | 0.99% | 32,976 | SH |
| 30 | ISHARES TR | IDV | 464288448 | $3.2M | 0.95% | 75,408 | SH |
| 31 | VANGUARD INDEX FDS | VOT | 922908538 | $2.9M | 0.86% | 11,302 | SH |
| 32 | VANGUARD CHARLOTTE FDS | BNDX | 92203J407 | $2.9M | 0.85% | 59,419 | SH |
| 33 | VANGUARD INDEX FDS | VNQ | 922908553 | $2.8M | 0.84% | 31,916 | SH |
| 34 | VANGUARD MALVERN FDS | VTIP | 922020805 | $2.8M | 0.83% | 56,072 | SH |
| 35 | VANGUARD INDEX FDS | VBK | 922908595 | $2.6M | 0.76% | 8,499 | SH |
| 36 | SCHWAB STRATEGIC TR | FNDC | 808524748 | $2.5M | 0.73% | 53,136 | SH |
| 37 | WISDOMTREE TR | DGS | 97717W281 | $2.4M | 0.71% | 39,616 | SH |
| 38 | JOHNSON & JOHNSON | JNJ | 478160104 | $2.4M | 0.70% | 9,724 | SH |
| 39 | VANGUARD INDEX FDS | VBR | 922908611 | $2.3M | 0.67% | 10,412 | SH |
| 40 | EXXON MOBIL CORP | XOM | 30231G102 | $2.2M | 0.65% | 12,970 | SH |
| 41 | VANGUARD TAX-MANAGED FDS | VEA | 921943858 | $1.8M | 0.55% | 28,844 | SH |
| 42 | ISHARES TR | MUB | 464288414 | $1.7M | 0.51% | 16,349 | SH |
| 43 | STATE STR SPDR S&P 500 ETF T | SPY | 78462F103 | $1.7M | 0.50% | 2,596 | SH |
| 44 | ISHARES TR | TIP | 464287176 | $1.6M | 0.47% | 14,276 | SH |
| 45 | INVESCO EXCHANGE TRADED FD T | PRF | 46137V613 | $1.4M | 0.43% | 30,479 | SH |
| 46 | ISHARES TR | IJR | 464287804 | $1.4M | 0.41% | 11,126 | SH |
| 47 | ISHARES TR | SCZ | 464288273 | $1.3M | 0.38% | 16,559 | SH |
| 48 | MICROSOFT CORP | MSFT | 594918104 | $1.2M | 0.36% | 3,275 | SH |
| 49 | DIMENSIONAL ETF TRUST | DFAR | 25434V823 | $1.2M | 0.35% | 50,188 | SH |
| 50 | BERKSHIRE HATHAWAY INC DEL | BRK.B | 084670702 | $1.1M | 0.32% | 2,282 | SH |
Filing History
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-03-31 | 2026-05-06 | $337.3M | 117 | 0001844278-26-000003 |
| 2025-12-31 | 2026-01-27 | $331.8M | 120 | 0001844278-26-000001 |