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David Kennon Inc — 13F Holdings & Portfolio

CIK 1954126 · latest 13F-HR filed 2026-10-13

Backtest portfolio

David Kennon Inc manages $302.3M in 13F-reported U.S. long-equity assets across 45 reported positions as of its 2026-09-30 13F-HR filing. Its largest disclosed positions are VOO (26.22%), VTI (11.79%), VXUS (6.58%). Quarter over quarter (versus its 2026-06-30 filing) the fund opened 0 new positions and exited 0; 5 existing positions rose in reported value and 14 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Loading holdings…
AUM
$302.3M

Long-equity book

Holdings
45

Distinct positions

Period
2026-09-30

Filed 2026-10-13

Q/Q Activity
+0 / −0 / ↑5 / ↓14

vs 2026-06-30

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q3 26
VOO26.2% · -0%VTI11.8% · -1%VXUS6.6% · +1%QQQM6.5% · +5%VUSB5.8% · +0%VB4.4% · -0%VO3.5% · -7%FIDI3.1% · -2%SPEM2.6% · +1%ONEQ2.5% · -6%VNQ2.5% · +1%VGSH2.3% · +1%VHT2.1% · +0%VPU1.6% · +1%MGC1.5% · +1%ULST1.4% · +1%GCOR1.2% · +1%XLK1.2% · +1%XLE1.2% · +1%ICSH1.1% · +1%IGSB1.1% · +1%XLP1.1% · +1%XLI1.0% · +1%BKLC1.0% · +204%AAPL1.0% · 0%BND1.0% · -1%SPHD0.9% · -1%IWD0.7% · +1%SPBO0.5% · -2%VWOB0.4% · -1%AGGY0.3% · 0%MGK0.2% · -1%AMZN0.2% · -4%IVV0.2% · +0%PFFD0.2% · -12%SPY0.2% · 0%USHY0.2% · 0%SHYG0.1% · -2%MSFT0.1% · -15%BOTZ0.1% · 0%XBIL0.1% · +5%LLY0.1% · 0%BIBL0.1% · -0%CEMB0.1% · 0%JPM0.1% · -8%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q2 26 → Q3 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

4 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 72.9%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Mar 2, 2026.

Assets Under Management
$300.0M
Discretionary
$300.0M
Employees
3
Accounts
1,141
Address
1 SOUTH SCHOOL AVENUE
PENTHOUSE SUITE
SARASOTA, FL 34237
Phone
(941) 556-6307
Website
Name Title / Status Ownership Type
KENNON, DAVID R ControlCEO AND CCO
since Jan 2015
75% or moreIndividual

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Top Adds (vs prior quarter)

Show all 5 →

Top Trims

Show all 14 →

New Positions

  • No new positions this quarter.
Show all 0 →

Exited Positions

  • No exits this quarter.
Show all 0 →

David Kennon Inc Holdings (2026-09-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 VANGUARD INDEX FDS VOO 922908363 $79.3M 26.22% 113,109 SH
2 VANGUARD INDEX FDS VTI 922908769 $35.6M 11.79% 95,241 SH
3 VANGUARD STAR FDS VXUS 921909768 $19.9M 6.58% 234,144 SH
4 INVESCO EXCH TRADED FD TR II QQQM 46138G649 $19.5M 6.46% 64,102 SH
5 VANGUARD BD INDEX FDS VUSB 92203C303 $17.6M 5.83% 355,522 SH
6 VANGUARD INDEX FDS VB 922908751 $13.3M 4.39% 46,706 SH
7 VANGUARD INDEX FDS VO 922908629 $10.4M 3.45% 133,002 SH
8 FIDELITY COVINGTON TRUST FIDI 316092725 $9.3M 3.07% 333,933 SH
9 SPDR INDEX SHS FDS SPEM 78463X509 $7.9M 2.63% 153,418 SH
10 FIDELITY COMWLTH TR ONEQ 315912808 $7.6M 2.51% 71,721 SH
11 VANGUARD INDEX FDS VNQ 922908553 $7.6M 2.51% 84,521 SH
12 VANGUARD SCOTTSDALE FDS VGSH 92206C102 $7.0M 2.32% 121,955 SH
13 VANGUARD WORLD FD VHT 92204A504 $6.3M 2.08% 19,851 SH
14 VANGUARD WORLD FD VPU 92204A876 $4.7M 1.57% 27,761 SH
15 VANGUARD WORLD FD MGC 921910873 $4.6M 1.53% 16,345 SH
16 SSGA ACTIVE ETF TR ULST 78467V707 $4.3M 1.42% 106,986 SH
17 GOLDMAN SACHS ETF TR GCOR 38149W101 $3.7M 1.23% 94,653 SH
18 SELECT SECTOR SPDR TR XLK 81369Y803 $3.7M 1.21% 18,690 SH
19 SELECT SECTOR SPDR TR XLE 81369Y506 $3.6M 1.18% 57,932 SH
20 ISHARES TR ICSH 46434V878 $3.4M 1.13% 67,917 SH
21 ISHARES TR IGSB 464288646 $3.3M 1.11% 65,285 SH
22 SELECT SECTOR SPDR TR XLP 81369Y308 $3.2M 1.06% 39,644 SH
23 SELECT SECTOR SPDR TR XLI 81369Y704 $3.2M 1.05% 18,982 SH
24 BNY MELLON ETF TRUST BKLC 09661T107 $3.0M 0.99% 61,250 SH
25 APPLE INC AAPL 037833100 $3.0M 0.98% 8,911 SH
26 VANGUARD BD INDEX FDS BND 921937835 $2.9M 0.97% 41,692 SH
27 INVESCO EXCH TRADED FD TR II SPHD 46138E362 $2.7M 0.88% 55,430 SH
28 ISHARES TR IWD 464287598 $2.1M 0.70% 8,477 SH
29 SPDR SERIES TRUST SPBO 78464A144 $1.4M 0.47% 51,304 SH
30 VANGUARD WHITEHALL FDS VWOB 921946885 $1.1M 0.38% 18,037 SH
31 WISDOMTREE TR AGGY 97717X511 $1.0M 0.33% 24,427 SH
32 VANGUARD WORLD FD MGK 921910816 $690.1K 0.23% 7,448 SH
33 AMAZON COM INC AMZN 023135106 $675.7K 0.22% 2,712 SH
34 ISHARES TR IVV 464287200 $655.2K 0.22% 856 SH
35 GLOBAL X FDS PFFD 37954Y657 $573.2K 0.19% 32,570 SH
36 STATE STR SPDR S&P 500 ETF T SPY 78462F103 $550.6K 0.18% 722 SH
37 ISHARES TR USHY 46435U853 $497.0K 0.16% 13,914 SH
38 ISHARES TR SHYG 46434V407 $451.0K 0.15% 10,933 SH
39 MICROSOFT CORP MSFT 594918104 $369.3K 0.12% 720 SH
40 GLOBAL X FDS BOTZ 37954Y715 $360.4K 0.12% 10,230 SH
41 RBB FD INC XBIL 74933W460 $284.8K 0.09% 5,698 SH
42 ELI LILLY & CO LLY 532457108 $258.8K 0.09% 224 SH
43 NORTHERN LTS FD TR IV BIBL 66538H534 $232.6K 0.08% 4,302 SH
44 ISHARES INC CEMB 464286251 $218.2K 0.07% 4,958 SH
45 JPMORGAN CHASE & CO JPM 46625H100 $215.7K 0.07% 652 SH
Filing History
Period Filed AUM Holdings Accession
2026-09-30 2026-10-13 $302.3M 45 0001954126-26-000005
2026-06-30 2026-07-22 $302.6M 45 0001954126-26-000004
2026-03-31 2026-04-29 $278.9M 41 0001954126-26-000002
2025-12-31 2026-01-26 $281.3M 38 0001954126-26-000001
Filer Information
Address
1 S SCHOOL AVE
SUITE PH
SARASOTA, FL 34237
Phone
(941) 556-6307
Filing Manager
David Kennon Inc
SARASOTA, FL
Signatory
David Kennon
Owner