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David Kennon Inc — 13F Holdings & Portfolio

CIK 1954126 · latest 13F-HR filed 2026-07-22

Backtest portfolio

David Kennon Inc manages $302.6M in 13F-reported U.S. long-equity assets across 45 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are VOO (25.70%), VTI (11.73%), VXUS (6.57%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 5 new positions, exited 1, added to 20, and trimmed 10.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Filer Information
Address
1 S SCHOOL AVE
SUITE PH
SARASOTA, FL 34237
Phone
(941) 556-6307
Filing Manager
David Kennon Inc
SARASOTA, FL
Signatory
David Kennon
Owner
Loading holdings…
AUM

$302.6M

Long-equity book

Holdings

45

Distinct positions

Period

2026-06-30

Filed 2026-07-22

Q/Q Activity

+5 / −1 / ↑20 / ↓10

vs 2026-03-31

Firm Profile & Key People
Name Title / Status Ownership Type

Top Adds (vs prior quarter)

  • VANGUARD INDEX FDS$10.0M +14.8%
  • VANGUARD INDEX FDS$3.6M +11.1%
  • VANGUARD STAR FDS$1.9M +10.6%
  • VANGUARD INDEX FDS$1.8M +14.4%
  • VANGUARD INDEX FDS$796.4K +7.4%
Show all 20 →

Top Trims

  • FIDELITY COMWLTH TR-$12.1M -60.6%
  • VANGUARD WORLD FD-$3.4M -38.3%
  • VANGUARD BD INDEX FDS-$264.4K -7.9%
  • ISHARES TR-$138.7K -21.2%
  • SPDR SERIES TRUST-$108.0K -6.7%
Show all 10 →

New Positions

  • INVESCO EXCH TRADED FD TR II$18.4M
  • SELECT SECTOR SPDR TR$3.5M
  • SELECT SECTOR SPDR TR$3.5M
  • SELECT SECTOR SPDR TR$3.3M
  • SELECT SECTOR SPDR TR$3.1M
Show all 5 →

Exited Positions

  • INVESCO EXCHANGE TRADED FD T$13.0M
Show all 1 →
All Holdings

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 VANGUARD INDEX FDS VOO 922908363 $77.8M 25.70% 113,227 SH
2 VANGUARD INDEX FDS VTI 922908769 $35.5M 11.73% 95,930 SH
3 VANGUARD STAR FDS VXUS 921909768 $19.9M 6.57% 232,552 SH
4 INVESCO EXCH TRADED FD TR II QQQM 46138G649 $18.4M 6.09% 60,880 SH
5 VANGUARD BD INDEX FDS VUSB 92203C303 $17.6M 5.83% 354,232 SH
6 VANGUARD INDEX FDS VB 922908751 $14.2M 4.69% 46,823 SH
7 VANGUARD INDEX FDS VO 922908629 $11.6M 3.83% 143,679 SH
8 FIDELITY COVINGTON TRUST FIDI 316092725 $9.3M 3.08% 340,918 SH
9 VANGUARD INDEX FDS VNQ 922908553 $8.1M 2.68% 84,031 SH
10 SPDR INDEX SHS FDS SPEM 78463X509 $7.9M 2.61% 152,251 SH
11 FIDELITY COMWLTH TR ONEQ 315912808 $7.8M 2.59% 76,041 SH
12 VANGUARD SCOTTSDALE FDS VGSH 92206C102 $7.0M 2.32% 120,630 SH
13 VANGUARD WORLD FD VHT 92204A504 $5.9M 1.96% 19,829 SH
14 VANGUARD WORLD FD VPU 92204A876 $5.4M 1.79% 27,602 SH
15 VANGUARD WORLD FD MGC 921910873 $4.4M 1.46% 16,168 SH
16 SSGA ACTIVE ETF TR ULST 78467V707 $4.3M 1.42% 106,107 SH
17 GOLDMAN SACHS ETF TR GCOR 38149W101 $3.9M 1.28% 94,106 SH
18 SELECT SECTOR SPDR TR XLK 81369Y803 $3.5M 1.17% 18,579 SH
19 SELECT SECTOR SPDR TR XLI 81369Y704 $3.5M 1.15% 18,779 SH
20 ISHARES TR ICSH 46434V878 $3.4M 1.13% 67,495 SH
21 ISHARES TR IGSB 464288646 $3.4M 1.12% 64,760 SH
22 SELECT SECTOR SPDR TR XLP 81369Y308 $3.3M 1.08% 39,182 SH
23 VANGUARD BD INDEX FDS BND 921937835 $3.1M 1.02% 42,239 SH
24 SELECT SECTOR SPDR TR XLE 81369Y506 $3.1M 1.01% 57,428 SH
25 BNY MELLON ETF TRUST BKLC 09661T107 $2.9M 0.95% 20,115 SH
26 INVESCO EXCH TRADED FD TR II SPHD 46138E362 $2.9M 0.94% 56,137 SH
27 APPLE INC AAPL 037833100 $2.6M 0.85% 8,911 SH
28 ISHARES TR IWD 464287598 $2.0M 0.67% 8,424 SH
29 SPDR SERIES TRUST SPBO 78464A144 $1.5M 0.50% 52,207 SH
30 VANGUARD WHITEHALL FDS VWOB 921946885 $1.2M 0.40% 18,155 SH
31 WISDOMTREE TR AGGY 97717X511 $1.1M 0.35% 24,427 SH
32 GLOBAL X FDS PFFD 37954Y657 $692.6K 0.23% 37,058 SH
33 AMAZON COM INC AMZN 023135106 $672.6K 0.22% 2,822 SH
34 VANGUARD WORLD FD MGK 921910816 $659.9K 0.22% 7,507 SH
35 ISHARES TR IVV 464287200 $640.3K 0.21% 855 SH
36 STATE STR SPDR S&P 500 ETF T SPY 78462F103 $539.1K 0.18% 722 SH
37 ISHARES TR USHY 46435U853 $515.1K 0.17% 13,914 SH
38 ISHARES TR SHYG 46434V407 $471.8K 0.16% 11,125 SH
39 GLOBAL X FDS BOTZ 37954Y715 $388.1K 0.13% 10,230 SH
40 MICROSOFT CORP MSFT 594918104 $315.2K 0.10% 845 SH
41 RBB FD INC XBIL 74933W460 $272.0K 0.09% 5,440 SH
42 ELI LILLY & CO LLY 532457108 $268.2K 0.09% 224 SH
43 NORTHERN LTS FD TR IV BIBL 66538H534 $250.3K 0.08% 4,324 SH
44 JPMORGAN CHASE & CO JPM 46625H100 $233.1K 0.08% 712 SH
45 ISHARES INC CEMB 464286251 $226.3K 0.07% 4,958 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-07-22 $302.6M 45 0001954126-26-000004
2026-03-31 2026-04-29 $278.9M 41 0001954126-26-000002
2025-12-31 2026-01-26 $281.3M 38 0001954126-26-000001