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Cannon Financial Strategists, Inc. — 13F Holdings & Portfolio

CIK 2031123 · latest 13F-HR filed 2026-08-07

Backtest portfolio

Cannon Financial Strategists, Inc. manages $878.5M in 13F-reported U.S. long-equity assets across 133 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are DFIC (15.28%), SLYV (12.43%), SPYG (12.38%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 28 new positions, exited 4, added to 68, and trimmed 20.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Filer Information
Address
649-8 SOUTH MILLEDGE AVE
ATHENS, GA 30605
Phone
(706) 548-3422
Filing Manager
Cannon Financial Strategists, Inc.
ATHENS, GA
Signatory
Kelly Dixon
Chief Compliance Officer
Loading holdings…
AUM

$878.5M

Long-equity book

Holdings

133

Distinct positions

Period

2026-06-30

Filed 2026-08-07

Q/Q Activity

+28 / −4 / ↑68 / ↓20

vs 2026-03-31

Firm Profile & Key People
Name Title / Status Ownership Type

Top Adds (vs prior quarter)

  • SPDR SERIES TRUST$22.3M +25.8%
  • SPDR SERIES TRUST$13.9M +14.6%
  • AMERICAN CENTY ETF TR$12.0M +13.2%
  • DIMENSIONAL ETF TRUST$11.5M +9.4%
  • VANGUARD INDEX FDS$5.4M +18.7%
Show all 68 →

Top Trims

  • ISHARES TR-$2.1M -18.0%
  • ISHARES TR-$314.2K -10.3%
  • EXXON MOBIL CORP-$222.0K -19.8%
  • SCHWAB STRATEGIC TR-$186.2K -13.7%
  • AERCAP HOLDINGS NV-$148.6K -36.1%
Show all 20 →

New Positions

  • THORNBURG ETF TR$3.9M
  • CAPITAL GRP FIXED INCM ETF T$3.6M
  • ISHARES TR$1.0M
  • RTX CORPORATION$866.3K
  • ISHARES TR$783.3K
Show all 28 →

Exited Positions

  • AT&T INC$250.3K
  • UNITED BANKSHARES INC WEST V$207.1K
  • NEXTERA ENERGY INC$202.9K
  • KINROSS GOLD CORP$201.2K
Show all 4 →
All Holdings

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 DIMENSIONAL ETF TRUST DFIC 25434V799 $134.3M 15.28% 3,603,650 SH
2 SPDR SERIES TRUST SLYV 78464A300 $109.2M 12.43% 1,001,138 SH
3 SPDR SERIES TRUST SPYG 78464A409 $108.8M 12.38% 914,234 SH
4 AMERICAN CENTY ETF TR AVLV 025072349 $103.1M 11.74% 1,130,339 SH
5 VANGUARD BD INDEX FDS BIV 921937819 $53.4M 6.08% 696,561 SH
6 VANGUARD INDEX FDS VUG 922908736 $34.1M 3.88% 395,858 SH
7 SPDR SERIES TRUST SPIP 78464A656 $31.6M 3.59% 1,228,789 SH
8 AMERICAN CENTY ETF TR AVEM 025072604 $31.0M 3.53% 321,733 SH
9 VANGUARD INDEX FDS VTI 922908769 $26.5M 3.01% 71,573 SH
10 AMERICAN CENTY ETF TR AVDE 025072703 $24.1M 2.74% 269,845 SH
11 ISHARES TR EMB 464288281 $19.1M 2.17% 197,737 SH
12 CAPITAL GRP FIXED INCM ETF T CGCB 14020Y508 $17.6M 2.00% 671,881 SH
13 VANGUARD ADMIRAL FDS INC VIOV 921932778 $17.1M 1.95% 145,840 SH
14 ISHARES TR USRT 464288521 $14.1M 1.61% 212,247 SH
15 ISHARES TR ICSH 46434V878 $9.4M 1.07% 186,598 SH
16 SPDR SERIES TRUST SPTM 78464A805 $8.7M 0.99% 96,238 SH
17 CAPITAL GRP FIXED INCM ETF T CGMU 14020Y201 $8.4M 0.96% 305,784 SH
18 VANGUARD INDEX FDS VBR 922908611 $8.4M 0.95% 34,527 SH
19 ISHARES TR ISTB 46432F859 $5.0M 0.57% 103,207 SH
20 COCA COLA CO KO 191216100 $4.5M 0.51% 55,185 SH
21 DIMENSIONAL ETF TRUST DFAX 25434V880 $4.0M 0.46% 109,286 SH
22 THORNBURG ETF TR TMB 88521L207 $3.9M 0.44% 153,054 SH
23 ISHARES TR VLUE 46432F388 $3.8M 0.43% 18,831 SH
24 CAPITAL GRP FIXED INCM ETF T CGSM 14020Y607 $3.6M 0.41% 136,919 SH
25 ISHARES TR IVV 464287200 $3.2M 0.37% 4,339 SH
26 VANGUARD MUN BD FDS VTEB 922907746 $3.2M 0.36% 62,715 SH
27 FIRST TR EXCHNG TRADED FD VI FIXD 33740F805 $3.2M 0.36% 72,459 SH
28 ISHARES TR IMTB 46435G417 $3.2M 0.36% 72,412 SH
29 VANGUARD INDEX FDS VOO 922908363 $2.9M 0.33% 4,216 SH
30 CAPITAL GRP FIXED INCM ETF T CGSD 14020Y409 $2.9M 0.33% 111,085 SH
31 ISHARES TR TIP 464287176 $2.8M 0.32% 25,506 SH
32 DIMENSIONAL ETF TRUST DFAE 25434V302 $2.8M 0.31% 68,644 SH
33 ISHARES TR MUB 464288414 $2.7M 0.31% 25,325 SH
34 MICROSOFT CORP MSFT 594918104 $2.5M 0.29% 6,831 SH
35 ISHARES TR IWF 464287614 $2.5M 0.28% 19,871 SH
36 BERKSHIRE HATHAWAY INC DEL BRK.B 084670702 $2.4M 0.27% 4,755 SH
37 ISHARES TR EFG 464288885 $2.4M 0.27% 18,940 SH
38 STATE STR SPDR S&P 500 ETF T SPY 78462F103 $2.2M 0.25% 2,952 SH
39 ABBVIE INC ABBV 00287Y109 $2.1M 0.24% 8,369 SH
40 VANGUARD STAR FDS VXUS 921909768 $2.0M 0.22% 22,838 SH
41 DIMENSIONAL ETF TRUST DFLV 25434V666 $1.8M 0.21% 46,722 SH
42 SOUTHERN CO SO 842587107 $1.6M 0.19% 17,067 SH
43 VANGUARD TAX-MANAGED FDS VEA 921943858 $1.6M 0.18% 22,528 SH
44 ISHARES TR IBTG 46436E858 $1.5M 0.17% 63,514 SH
45 ISHARES TR IBTH 46436E841 $1.5M 0.17% 64,967 SH
46 ISHARES TR IBDS 46435UAA9 $1.4M 0.16% 58,868 SH
47 APPLE INC AAPL 037833100 $1.4M 0.16% 4,898 SH
48 HOME DEPOT INC HD 437076102 $1.3M 0.15% 3,793 SH
49 SPDR INDEX SHS FDS SPDW 78463X889 $1.2M 0.14% 24,362 SH
50 VANGUARD INDEX FDS VTV 922908744 $1.2M 0.14% 5,631 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-08-07 $878.5M 133 0001951757-26-001140
2026-03-31 2026-05-12 $760.8M 109 0001951757-26-000829
2025-12-31 2026-02-04 $719.3M 100 0001951757-26-000351
2025-09-30 2025-11-06 $698.8M 104 0001951757-25-001282