Cannon Financial Strategists, Inc. — 13F Holdings & Portfolio
CIK 2031123 · latest 13F-HR filed 2026-05-12
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
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AUM
$760.8M
Long-equity book
Holdings
109
Distinct positions
Period
2026-03-31
Filed 2026-05-12
Q/Q Activity
+11 / −2 / ↑36 / ↓17
vs 2025-12-31
Firm Profile & Key People
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- AMERICAN CENTY ETF TR$9.0M +10.9%
- CAPITAL GRP FIXED INCM ETF T$4.9M +36.4%
- VANGUARD BD INDEX FDS$4.2M +9.1%
- SPDR SERIES TRUST$2.8M +10.2%
- DIMENSIONAL ETF TRUST$2.1M +127.2%
Top Trims
- VANGUARD INDEX FDS-$2.3M -7.3%
- APPLE INC-$888.9K -44.0%
- ISHARES TR-$310.9K -12.3%
- AMGEN INC-$230.5K -34.8%
- MICROSOFT CORP-$225.4K -19.4%
New Positions
- CAPITAL GRP FIXED INCM ETF T$4.0M
- CAPITAL GRP FIXED INCM ETF T$470.3K
- SPDR SERIES TRUST$363.0K
- FIRST TR EXCH TRADED FD III$253.6K
- WHEATON PRECIOUS METALS CORP$247.5K
All Holdings
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | DIMENSIONAL ETF TRUST | DFIC | 25434V799 | $122.8M | 16.14% | 3,455,475 | SH |
| 2 | SPDR SERIES TRUST | SLYV | 78464A300 | $95.3M | 12.53% | 1,008,055 | SH |
| 3 | AMERICAN CENTY ETF TR | AVLV | 025072349 | $91.1M | 11.97% | 1,130,111 | SH |
| 4 | SPDR SERIES TRUST | SPYG | 78464A409 | $86.5M | 11.37% | 883,504 | SH |
| 5 | VANGUARD BD INDEX FDS | BIV | 921937819 | $50.7M | 6.67% | 657,468 | SH |
| 6 | SPDR SERIES TRUST | SPIP | 78464A656 | $30.0M | 3.94% | 1,152,717 | SH |
| 7 | VANGUARD INDEX FDS | VUG | 922908736 | $28.7M | 3.78% | 65,765 | SH |
| 8 | AMERICAN CENTY ETF TR | AVEM | 025072604 | $27.1M | 3.56% | 335,823 | SH |
| 9 | VANGUARD INDEX FDS | VTI | 922908769 | $22.6M | 2.97% | 70,417 | SH |
| 10 | AMERICAN CENTY ETF TR | AVDE | 025072703 | $22.2M | 2.92% | 262,157 | SH |
| 11 | CAPITAL GRP FIXED INCM ETF T | CGCB | 14020Y508 | $18.4M | 2.42% | 702,136 | SH |
| 12 | ISHARES TR | EMB | 464288281 | $17.7M | 2.33% | 188,876 | SH |
| 13 | VANGUARD ADMIRAL FDS INC | VIOV | 921932778 | $15.2M | 1.99% | 149,072 | SH |
| 14 | ISHARES TR | USRT | 464288521 | $12.4M | 1.63% | 209,038 | SH |
| 15 | ISHARES TR | ICSH | 46434V878 | $11.5M | 1.51% | 227,396 | SH |
| 16 | SPDR SERIES TRUST | SPTM | 78464A805 | $7.6M | 1.00% | 96,331 | SH |
| 17 | VANGUARD INDEX FDS | VBR | 922908611 | $7.4M | 0.97% | 33,938 | SH |
| 18 | ISHARES TR | ISTB | 46432F859 | $4.9M | 0.65% | 102,105 | SH |
| 19 | COCA COLA CO | KO | 191216100 | $4.2M | 0.55% | 55,185 | SH |
| 20 | CAPITAL GRP FIXED INCM ETF T | CGMU | 14020Y201 | $4.0M | 0.53% | 148,974 | SH |
| 21 | DIMENSIONAL ETF TRUST | DFAX | 25434V880 | $3.7M | 0.49% | 110,353 | SH |
| 22 | ISHARES TR | MUB | 464288414 | $3.0M | 0.40% | 28,636 | SH |
| 23 | FIRST TR EXCHNG TRADED FD VI | FIXD | 33740F805 | $3.0M | 0.39% | 68,896 | SH |
| 24 | VANGUARD MUN BD FDS | VTEB | 922907746 | $2.9M | 0.38% | 58,297 | SH |
| 25 | ISHARES TR | IVV | 464287200 | $2.8M | 0.37% | 4,347 | SH |
| 26 | ISHARES TR | VLUE | 46432F388 | $2.7M | 0.35% | 18,780 | SH |
| 27 | VANGUARD INDEX FDS | VOO | 922908363 | $2.5M | 0.33% | 4,206 | SH |
| 28 | DIMENSIONAL ETF TRUST | DFAE | 25434V302 | $2.4M | 0.32% | 71,027 | SH |
| 29 | BERKSHIRE HATHAWAY INC DEL | BRK.B | 084670702 | $2.3M | 0.30% | 4,755 | SH |
| 30 | ISHARES TR | IWF | 464287614 | $2.2M | 0.29% | 5,197 | SH |
| 31 | ISHARES TR | EFG | 464288885 | $2.1M | 0.28% | 19,087 | SH |
| 32 | STATE STR SPDR S&P 500 ETF T | SPY | 78462F103 | $2.0M | 0.27% | 3,110 | SH |
| 33 | CAPITAL GRP FIXED INCM ETF T | CGSD | 14020Y409 | $2.0M | 0.26% | 77,816 | SH |
| 34 | SOUTHERN CO | SO | 842587107 | $1.8M | 0.23% | 18,413 | SH |
| 35 | VANGUARD STAR FDS | VXUS | 921909768 | $1.8M | 0.23% | 22,854 | SH |
| 36 | ISHARES TR | TIP | 464287176 | $1.7M | 0.23% | 15,739 | SH |
| 37 | DIMENSIONAL ETF TRUST | DFLV | 25434V666 | $1.7M | 0.22% | 46,515 | SH |
| 38 | ISHARES TR | IBTH | 46436E841 | $1.4M | 0.19% | 64,583 | SH |
| 39 | ISHARES TR | IBTG | 46436E858 | $1.4M | 0.19% | 63,153 | SH |
| 40 | ISHARES TR | IBDS | 46435UAA9 | $1.4M | 0.19% | 58,483 | SH |
| 41 | SCHWAB STRATEGIC TR | SCHJ | 808524714 | $1.4M | 0.18% | 54,958 | SH |
| 42 | VANGUARD TAX-MANAGED FDS | VEA | 921943858 | $1.3M | 0.17% | 20,705 | SH |
| 43 | HOME DEPOT INC | HD | 437076102 | $1.2M | 0.16% | 3,798 | SH |
| 44 | ISHARES TR | IMTB | 46435G417 | $1.2M | 0.16% | 27,121 | SH |
| 45 | APPLE INC | AAPL | 037833100 | $1.1M | 0.15% | 4,453 | SH |
| 46 | EXXON MOBIL CORP | XOM | 30231G102 | $1.1M | 0.15% | 6,620 | SH |
| 47 | SPDR INDEX SHS FDS | SPDW | 78463X889 | $1.1M | 0.15% | 24,341 | SH |
| 48 | VANGUARD INDEX FDS | VTV | 922908744 | $1.1M | 0.14% | 5,593 | SH |
| 49 | PROCTER & GAMBLE CO | PG | 742718109 | $1.1M | 0.14% | 7,509 | SH |
| 50 | VANGUARD INTL EQUITY INDEX F | VWO | 922042858 | $1.0M | 0.13% | 18,623 | SH |
Filing History
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-03-31 | 2026-05-12 | $760.8M | 109 | 0001951757-26-000829 |
| 2025-12-31 | 2026-02-04 | $719.3M | 100 | 0001951757-26-000351 |
| 2025-09-30 | 2025-11-06 | $698.8M | 104 | 0001951757-25-001282 |