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Cannon Financial Strategists, Inc. — 13F Holdings & Portfolio

CIK 2031123 · latest 13F-HR filed 2026-08-07

Backtest portfolio

Cannon Financial Strategists, Inc. manages $878.5M in 13F-reported U.S. long-equity assets across 133 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are DFIC (15.28%), SLYV (12.43%), SPYG (12.38%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 28 new positions and exited 4; 68 existing positions rose in reported value and 20 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

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AUM
$878.5M

Long-equity book

Holdings
133

Distinct positions

Period
2026-06-30

Filed 2026-08-07

Q/Q Activity
+28 / −4 / ↑68 / ↓20

vs 2026-03-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26
DFIC15.3% · +4%SLYV12.4% · -1%SPYG12.4% · +4%AVLV11.7% · 0%BIV6.1% · +6%VUG3.9% · +502%SPIP3.6% · +7%AVEM3.5% · -4%VTI3.0% · +2%AVDE2.7% · +3%EMB2.2% · +5%CGCB2.0% · -4%VIOV1.9% · -2%USRT1.6% · +2%ICSH1.1% · -18%SPTM1.0% · -0%CGMU1.0% · +105%VBR1.0% · +2%ISTB0.6% · +1%KO0.5% · 0%DFAX0.5% · -1%TMB0.4% · newVLUE0.4% · +0%CGSM0.4% · newIVV0.4% · -0%VTEB0.4% · +8%FIXD0.4% · +5%IMTB0.4% · +167%VOO0.3% · +0%CGSD0.3% · +43%TIP0.3% · +62%DFAE0.3% · -3%MUB0.3% · -12%MSFT0.3% · +169%IWF0.3% · +282%BRK.B0.3% · 0%EFG0.3% · -1%SPY0.3% · -5%ABBV0.2% · +101%VXUS0.2% · -0%DFLV0.2% · +0%SO0.2% · -7%VEA0.2% · +9%IBTG0.2% · +1%IBTH0.2% · +1%IBDS0.2% · +1%AAPL0.2% · +10%HD0.2% · -0%SPDW0.1% · +0%VTV0.1% · +1%SCHJ0.1% · -14%VWO0.1% · +0%RYTM0.1% · 0%PG0.1% · 0%IJT0.1% · newIBDR0.1% · +1%XOM0.1% · -0%RTX0.1% · newWMT0.1% · -0%JNJ0.1% · +18%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q1 26 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

4 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 74.7%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Mar 23, 2026.

Assets Under Management
$1.67B
Discretionary
$1.59B
Employees
33
Accounts
3,311
Address
649-8 SOUTH MILLEDGE AVE
ATHENS, GA 30605
Phone
(706) 548-3422
Website
Name Title / Status Ownership Type
DIXON, KELLY, L ControlCHIEF COMPLIANCE OFFICER, CHIEF EXECUTIVE OFFICER, PRESIDENT, OWNER, BOARD MEMBER
since Feb 2021
75% or moreIndividual
EUELL, CHRISTOPHER, J. ControlCHIEF OPERATING OFFICER, CHIEF INFORMATION OFFICER
since Dec 2021
Less than 5%Individual
YOUNG, JEFFREY, JON ControlCHIEF INVESTMENT OFFICER
since Feb 2021
Less than 5%Individual
Ownership & leadership changes · 9 filings with changes since May 30, 2014

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Mar 23, 2026 filing
  • No longer listedWILLIAMS, GEORGE, HAMILTON · OWNER, BOARD MEMBER · 25–50% · control person · listed since Jun 2011
  • No longer listedYOUNG, KIM · OWNER · 25–50% · control person · listed since Jan 2010
  • ChangedDIXON, KELLY, L · ownership 25–50% → 75% or more
  • ChangedYOUNG, JEFFREY, JON · title CHIEF INVESTMENT OFFICER, BOARD MEMBER → CHIEF INVESTMENT OFFICER
Mar 6, 2023 filing
  • ChangedDIXON, KELLY, L · title CHIEF COMPLIANCE OFFICER, CEO, PRESIDENT, BOARD MEMBER → CHIEF COMPLIANCE OFFICER, CHIEF EXECUTIVE OFFICER, PRESIDENT, OWNER, BOARD MEMBER
  • ChangedEUELL, CHRISTOPHER, J. · title CHIEF OPERATING OFFICER / CHIEF INFORMATION OFFICER → CHIEF OPERATING OFFICER, CHIEF INFORMATION OFFICER
  • ChangedWILLIAMS, GEORGE, HAMILTON · title OWNER / BOARD MEMBER → OWNER, BOARD MEMBER
  • ChangedYOUNG, JEFFREY, JON · title CHIEF INVESTMENT OFFICER / BOARD MEMBER → CHIEF INVESTMENT OFFICER, BOARD MEMBER
Sep 15, 2022 filing
  • No longer listedCAVANAUGH, STEPHEN, MARK · COMPLIANCE · Less than 5% · control person · listed since Dec 2021
Mar 30, 2022 filing
  • ChangedCAVANAUGH, STEPHEN, MARK · title CHIEF OPERATING OFFICER → COMPLIANCE
  • ChangedDIXON, KELLY, L · title CHIEF COMPLIANCE OFFICER, CEO → CHIEF COMPLIANCE OFFICER, CEO, PRESIDENT, BOARD MEMBER
  • ChangedEUELL, CHRISTOPHER, J. · title CHIEF INFORMATION OFFICER → CHIEF OPERATING OFFICER / CHIEF INFORMATION OFFICER
  • ChangedWILLIAMS, GEORGE, HAMILTON · title OWNER/BOARD MEMBER → OWNER / BOARD MEMBER
  • ChangedYOUNG, JEFFREY, JON · title CHIEF INVESTMENT OFFICER → CHIEF INVESTMENT OFFICER / BOARD MEMBER
Aug 31, 2021 filing
  • AddedEUELL, CHRISTOPHER, J. · CHIEF INFORMATION OFFICER · Less than 5% · control person
  • ChangedDIXON, KELLY, L · title CHIEF COMPLIANCE OFFICER, CFO → CHIEF COMPLIANCE OFFICER, CEO
  • ChangedYOUNG, JEFFREY, JON · title PRESIDENT → CHIEF INVESTMENT OFFICER
Mar 31, 2021 filing
  • ChangedCAVANAUGH, STEPHEN, MARK · now a control person
  • ChangedWILLIAMS, GEORGE, HAMILTON · title OWNER → OWNER/BOARD MEMBER; ownership 5–10% → 25–50%; now a control person
Mar 30, 2020 filing
  • No longer listedGARRISON, AUBREY, SUTTON · DIRECTOR · Less than 5% · control person · listed since Jan 2011
  • AddedCAVANAUGH, STEPHEN, MARK · CHIEF OPERATING OFFICER · Less than 5%
Mar 30, 2017 filing
  • No longer listedWILLIAMS, NANCY · OWNER · 5–10% · listed since Jun 2011
  • AddedWILLIAMS, GEORGE, HAMILTON · OWNER · 5–10%
Apr 1, 2016 filing
  • No longer listedSTALLINGS, JOE, BURWELL · OWNER · 10–25% · control person · listed since Feb 2007
May 30, 2014 filing (earliest on record)
  • ListedDIXON, KELLY, L · CHIEF COMPLIANCE OFFICER, CFO · 25–50% · control person
  • ListedGARRISON, AUBREY, SUTTON · DIRECTOR · Less than 5% · control person
  • ListedSTALLINGS, JOE, BURWELL · OWNER · 10–25% · control person
  • ListedWILLIAMS, NANCY · OWNER · 5–10%
  • ListedYOUNG, JEFFREY, JON · PRESIDENT · Less than 5% · control person
  • ListedYOUNG, KIM · OWNER · 25–50% · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Top Adds (vs prior quarter)

Show all 68 →

Top Trims

Show all 20 →

New Positions

Show all 28 →

Exited Positions

Show all 4 →

Cannon Financial Strategists, Inc. Holdings (2026-06-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 DIMENSIONAL ETF TRUST DFIC 25434V799 $134.3M 15.28% 3,603,650 SH
2 SPDR SERIES TRUST SLYV 78464A300 $109.2M 12.43% 1,001,138 SH
3 SPDR SERIES TRUST SPYG 78464A409 $108.8M 12.38% 914,234 SH
4 AMERICAN CENTY ETF TR AVLV 025072349 $103.1M 11.74% 1,130,339 SH
5 VANGUARD BD INDEX FDS BIV 921937819 $53.4M 6.08% 696,561 SH
6 VANGUARD INDEX FDS VUG 922908736 $34.1M 3.88% 395,858 SH
7 SPDR SERIES TRUST SPIP 78464A656 $31.6M 3.59% 1,228,789 SH
8 AMERICAN CENTY ETF TR AVEM 025072604 $31.0M 3.53% 321,733 SH
9 VANGUARD INDEX FDS VTI 922908769 $26.5M 3.01% 71,573 SH
10 AMERICAN CENTY ETF TR AVDE 025072703 $24.1M 2.74% 269,845 SH
11 ISHARES TR EMB 464288281 $19.1M 2.17% 197,737 SH
12 CAPITAL GRP FIXED INCM ETF T CGCB 14020Y508 $17.6M 2.00% 671,881 SH
13 VANGUARD ADMIRAL FDS INC VIOV 921932778 $17.1M 1.95% 145,840 SH
14 ISHARES TR USRT 464288521 $14.1M 1.61% 212,247 SH
15 ISHARES TR ICSH 46434V878 $9.4M 1.07% 186,598 SH
16 SPDR SERIES TRUST SPTM 78464A805 $8.7M 0.99% 96,238 SH
17 CAPITAL GRP FIXED INCM ETF T CGMU 14020Y201 $8.4M 0.96% 305,784 SH
18 VANGUARD INDEX FDS VBR 922908611 $8.4M 0.95% 34,527 SH
19 ISHARES TR ISTB 46432F859 $5.0M 0.57% 103,207 SH
20 COCA COLA CO KO 191216100 $4.5M 0.51% 55,185 SH
21 DIMENSIONAL ETF TRUST DFAX 25434V880 $4.0M 0.46% 109,286 SH
22 THORNBURG ETF TR TMB 88521L207 $3.9M 0.44% 153,054 SH
23 ISHARES TR VLUE 46432F388 $3.8M 0.43% 18,831 SH
24 CAPITAL GRP FIXED INCM ETF T CGSM 14020Y607 $3.6M 0.41% 136,919 SH
25 ISHARES TR IVV 464287200 $3.2M 0.37% 4,339 SH
26 VANGUARD MUN BD FDS VTEB 922907746 $3.2M 0.36% 62,715 SH
27 FIRST TR EXCHNG TRADED FD VI FIXD 33740F805 $3.2M 0.36% 72,459 SH
28 ISHARES TR IMTB 46435G417 $3.2M 0.36% 72,412 SH
29 VANGUARD INDEX FDS VOO 922908363 $2.9M 0.33% 4,216 SH
30 CAPITAL GRP FIXED INCM ETF T CGSD 14020Y409 $2.9M 0.33% 111,085 SH
31 ISHARES TR TIP 464287176 $2.8M 0.32% 25,506 SH
32 DIMENSIONAL ETF TRUST DFAE 25434V302 $2.8M 0.31% 68,644 SH
33 ISHARES TR MUB 464288414 $2.7M 0.31% 25,325 SH
34 MICROSOFT CORP MSFT 594918104 $2.5M 0.29% 6,831 SH
35 ISHARES TR IWF 464287614 $2.5M 0.28% 19,871 SH
36 BERKSHIRE HATHAWAY INC DEL BRK.B 084670702 $2.4M 0.27% 4,755 SH
37 ISHARES TR EFG 464288885 $2.4M 0.27% 18,940 SH
38 STATE STR SPDR S&P 500 ETF T SPY 78462F103 $2.2M 0.25% 2,952 SH
39 ABBVIE INC ABBV 00287Y109 $2.1M 0.24% 8,369 SH
40 VANGUARD STAR FDS VXUS 921909768 $2.0M 0.22% 22,838 SH
41 DIMENSIONAL ETF TRUST DFLV 25434V666 $1.8M 0.21% 46,722 SH
42 SOUTHERN CO SO 842587107 $1.6M 0.19% 17,067 SH
43 VANGUARD TAX-MANAGED FDS VEA 921943858 $1.6M 0.18% 22,528 SH
44 ISHARES TR IBTG 46436E858 $1.5M 0.17% 63,514 SH
45 ISHARES TR IBTH 46436E841 $1.5M 0.17% 64,967 SH
46 ISHARES TR IBDS 46435UAA9 $1.4M 0.16% 58,868 SH
47 APPLE INC AAPL 037833100 $1.4M 0.16% 4,898 SH
48 HOME DEPOT INC HD 437076102 $1.3M 0.15% 3,793 SH
49 SPDR INDEX SHS FDS SPDW 78463X889 $1.2M 0.14% 24,362 SH
50 VANGUARD INDEX FDS VTV 922908744 $1.2M 0.14% 5,631 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-08-07 $878.5M 133 0001951757-26-001140
2026-03-31 2026-05-12 $760.8M 109 0001951757-26-000829
2025-12-31 2026-02-04 $719.3M 100 0001951757-26-000351
2025-09-30 2025-11-06 $698.8M 104 0001951757-25-001282
Filer Information
Address
649-8 SOUTH MILLEDGE AVE
ATHENS, GA 30605
Phone
(706) 548-3422
Filing Manager
Cannon Financial Strategists, Inc.
ATHENS, GA
Signatory
Kelly Dixon
Chief Compliance Officer