Top Institutional Investors

Platform Wealth Management, LLC — 13F Holdings & Portfolio

CIK 2110622 · latest 13F-HR filed 2026-08-11

Backtest portfolio

Platform Wealth Management, LLC manages $273.3M in 13F-reported U.S. long-equity assets across 57 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are DFAC (17.78%), AAPL (10.96%), AVUV (5.83%). Quarter over quarter (versus its 2025-12-31 filing) the fund opened 3 new positions and exited 6; 20 existing positions rose in reported value and 27 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Loading holdings…
AUM
$273.3M

Long-equity book

Holdings
57

Distinct positions

Period
2026-06-30

Filed 2026-08-11

Q/Q Activity
+3 / −6 / ↑20 / ↓27

vs 2025-12-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26
DFAC17.8% · +6%AAPL11.0% · -54%AVUV5.8% · +7%GOOGL5.3% · -50%DFAU5.1% · +19%GOOG5.0% · -53%AVO4.5% · 0%DFAI4.5% · +8%AMZN3.8% · -55%COST3.4% · -52%MAR2.2% · -52%DFGR2.1% · +4%DFAT2.1% · -1%DFAX1.9% · -8%BLK1.7% · -52%DFUV1.6% · +12%CVS1.6% · -51%CRM1.6% · -51%DFEM1.6% · +0%DFUS1.5% · -10%AVDV1.5% · +3%TJX1.2% · -51%DFAE1.1% · +1%JPM1.0% · -47%DFNM1.0% · +100%DFIV0.9% · -2%CME0.8% · -50%ACN0.8% · -50%AVUS0.7% · +22%NKE0.6% · -52%FISV0.5% · -52%DFIC0.5% · +12%SBUX0.5% · -50%EA0.4% · newPEP0.3% · -50%PG0.3% · -44%IXUS0.3% · -6%VOO0.3% · +2%BRK.A0.3% · 0%DFSD0.2% · -38%CWBC0.2% · 0%JNJ0.2% · -0%MSFT0.2% · -44%DISV0.2% · -16%DE0.2% · -1%AVGO0.2% · -20%MCD0.2% · -1%AON0.1% · -0%DFSV0.1% · -14%ABBV0.1% · 0%NVDA0.1% · -5%GLW0.1% · newVLUE0.1% · newIVLU0.1% · -16%BRK.B0.1% · -43%PEG0.1% · 0%LOW0.1% · 0%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q4 25 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

2 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 66.2%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Sep 15, 2026.

Assets Under Management
$509.0M
Discretionary
$471.3M
Employees
17
Accounts
776
Address
6510 S. MILLROCK DR
HOLLADAY, UT 84121
Phone
(385) 243-0553
Website
Name Title / Status Ownership Type
FLOREZ, REYES, R ControlMANAGER
since Mar 2024
Less than 5%Individual
PT&C GROUP, LLC ControlMEMBER
since Sep 2023
75% or moreDomestic Entity
NICHOLAS, TARALYN, NMNCHIEF COMPLIANCE OFFICER
since Mar 2024
Less than 5%Individual
STOVESAND, KIRK, BRIANMEMBER
since Mar 2024
10–25%Individual
CYNOSURE PARTNERS III, LLP Control
Indirect owner via PT&C GROUP HOLDINGS, LLC
MEMBER
since Feb 2025
25–50%Domestic Entity
Crockett, Ben Control
Indirect owner via PT&C GROUP HOLDINGS, LLC
DIRECTOR
since Feb 2025
General partner, trustee or managerIndividual
DeRose, Aaron, Louis Control
Indirect owner via PT&C GROUP HOLDINGS, LLC
DIRECTOR
since Feb 2025
General partner, trustee or managerIndividual
FLOREZ, REYES, R Control
Indirect owner via PT&C GROUP, LLC
DIRECTOR
since Feb 2025
General partner, trustee or managerIndividual
LARKIN, ZACHARY, DAVID Control
Indirect owner via PT&C GROUP HOLDINGS, LLC
DIRECTOR
since Feb 2025
General partner, trustee or managerIndividual
PT&C GROUP HOLDINGS, LLC Control
Indirect owner via PT&C GROUP, LLC
MEMBER
since Feb 2025
75% or moreDomestic Entity
Ownership & leadership changes · 5 filings with changes since Feb 29, 2024

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Sep 15, 2026 filing
  • No longer listedBateman, Ryan · CHIEF FINANCE OFFICER · Less than 5% · control person · listed since May 2024
  • No longer listedCHAPMAN, TYSON, EDWARD · MEMBER · General partner, trustee or manager · indirect via PT&C GROUP, LLC · control person · listed since Dec 2023
  • No longer listedCYNOSURE PARTNERS III, LLP · MEMBER · 25–50% · indirect via PT&C GROUP, LLC · control person · listed since Dec 2023
  • AddedCYNOSURE PARTNERS III, LLP · MEMBER · 25–50% · indirect via PT&C GROUP HOLDINGS, LLC · control person
  • AddedCrockett, Ben · DIRECTOR · General partner, trustee or manager · indirect via PT&C GROUP HOLDINGS, LLC · control person
  • AddedDeRose, Aaron, Louis · DIRECTOR · General partner, trustee or manager · indirect via PT&C GROUP HOLDINGS, LLC · control person
  • AddedLARKIN, ZACHARY, DAVID · DIRECTOR · General partner, trustee or manager · indirect via PT&C GROUP HOLDINGS, LLC · control person
  • AddedPT&C GROUP HOLDINGS, LLC · MEMBER · 75% or more · indirect via PT&C GROUP, LLC · control person
  • Listed againFLOREZ, REYES, R · MANAGER · Less than 5% · control person
  • ChangedFLOREZ, REYES, R · indirect via PT&C GROUP, LLC: title MEMBER → DIRECTOR
  • ChangedNICHOLAS, TARALYN, NMN · title DIRECTOR OF RISK AND COMPLIANCE, CHIEF COMPLIANCE OFFICER → CHIEF COMPLIANCE OFFICER
  • ChangedSTOVESAND, KIRK, BRIAN · no longer a control person
Aug 27, 2026 filing
  • ChangedCHAPMAN, TYSON, EDWARD · indirect via PT&C GROUP, LLC: ownership 25–50% → General partner, trustee or manager
Mar 11, 2026 filing
  • No longer listedCHAPMAN, TYSON, EDWARD · CHIEF OPERATIVE OFFICER · Less than 5% · listed since Mar 2024
  • No longer listedFLOREZ, REYES, R · CHIEF EXECUTIVE OFFICER · 5–10% · control person · listed since Mar 2024
  • No longer listedSolie, Paul · CHIEF INFORMATION SECURITY OFFICER · Less than 5% · listed since May 2024
  • AddedCHAPMAN, TYSON, EDWARD · MEMBER · 25–50% · indirect via PT&C GROUP, LLC · control person
  • AddedFLOREZ, REYES, R · MEMBER · General partner, trustee or manager · indirect via PT&C GROUP, LLC · control person
Mar 28, 2025 filing
  • No longer listedSWELL CAPITAL I, LLC · MEMBER · 25–50% · indirect via PT&C GROUP, LLC · control person · listed since Dec 2023
  • AddedBateman, Ryan · CHIEF FINANCE OFFICER · Less than 5% · control person
  • AddedSolie, Paul · CHIEF INFORMATION SECURITY OFFICER · Less than 5%
Mar 8, 2024 filing
  • AddedCHAPMAN, TYSON, EDWARD · CHIEF OPERATIVE OFFICER · Less than 5%
  • AddedFLOREZ, REYES, R · CHIEF EXECUTIVE OFFICER · 5–10% · control person
  • AddedNICHOLAS, TARALYN, NMN · DIRECTOR OF RISK AND COMPLIANCE, CHIEF COMPLIANCE OFFICER · Less than 5%
  • ChangedSTOVESAND, KIRK, BRIAN · title CHIEF COMPLIANCE OFFICER → MEMBER
Feb 29, 2024 filing (earliest on record)
  • ListedCYNOSURE PARTNERS III, LLP · MEMBER · 25–50% · indirect via PT&C GROUP, LLC · control person
  • ListedPT&C GROUP, LLC · MEMBER · 75% or more · control person
  • ListedSTOVESAND, KIRK, BRIAN · CHIEF COMPLIANCE OFFICER · 10–25% · control person
  • ListedSWELL CAPITAL I, LLC · MEMBER · 25–50% · indirect via PT&C GROUP, LLC · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Top Adds (vs prior quarter)

Show all 20 →

Top Trims

Show all 27 →

New Positions

Show all 3 →

Exited Positions

Show all 6 →

Platform Wealth Management, LLC Holdings (2026-06-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 DIMENSIONAL ETF TRUST DFAC 25434V708 $48.6M 17.78% 1,095,516 SH
2 APPLE INC AAPL 037833100 $29.9M 10.96% 103,471 SH
3 AMERICAN CENTY ETF TR AVUV 025072877 $15.9M 5.83% 127,675 SH
4 ALPHABET INC GOOGL 02079K305 $14.4M 5.27% 40,323 SH
5 DIMENSIONAL ETF TRUST DFAU 25434V104 $14.0M 5.12% 270,773 SH
6 ALPHABET INC GOOG 02079K107 $13.6M 4.98% 38,514 SH
7 MISSION PRODUCE INC AVO 60510V108 $12.3M 4.51% 1,045,703 SH
8 DIMENSIONAL ETF TRUST DFAI 25434V203 $12.2M 4.45% 295,064 SH
9 AMAZON COM INC AMZN 023135106 $10.4M 3.82% 43,840 SH
10 COSTCO WHOLESALE CORPORATION COST 22160K105 $9.4M 3.44% 10,041 SH
11 MARRIOTT INTL INC NEW MAR 571903202 $5.9M 2.16% 15,918 SH
12 DIMENSIONAL ETF TRUST DFGR 25434V658 $5.8M 2.14% 201,799 SH
13 DIMENSIONAL ETF TRUST DFAT 25434V609 $5.8M 2.13% 83,404 SH
14 DIMENSIONAL ETF TRUST DFAX 25434V880 $5.1M 1.86% 137,892 SH
15 BLACKROCK INC BLK 09290D101 $4.7M 1.72% 4,890 SH
16 DIMENSIONAL ETF TRUST DFUV 25434V724 $4.4M 1.61% 80,137 SH
17 CVS HEALTH CORP CVS 126650100 $4.4M 1.61% 42,600 SH
18 SALESFORCE INC CRM 79466L302 $4.3M 1.58% 27,484 SH
19 DIMENSIONAL ETF TRUST DFEM 25434V732 $4.3M 1.57% 105,365 SH
20 DIMENSIONAL ETF TRUST DFUS 25434V401 $4.2M 1.54% 51,470 SH
21 AMERICAN CENTY ETF TR AVDV 025072802 $4.2M 1.52% 40,373 SH
22 TJX COS INC NEW TJX 872540109 $3.2M 1.18% 21,337 SH
23 DIMENSIONAL ETF TRUST DFAE 25434V302 $3.1M 1.14% 77,268 SH
24 JPMORGAN CHASE & CO JPM 46625H100 $2.8M 1.03% 8,613 SH
25 DIMENSIONAL ETF TRUST DFNM 25434V849 $2.8M 1.01% 57,058 SH
26 DIMENSIONAL ETF TRUST DFIV 25434V807 $2.5M 0.90% 45,467 SH
27 CME GROUP INC CME 12572Q105 $2.1M 0.77% 9,566 SH
28 ACCENTURE PLC IRELAND ACN G1151C101 $2.1M 0.77% 16,975 SH
29 AMERICAN CENTY ETF TR AVUS 025072885 $2.0M 0.72% 15,279 SH
30 NIKE INC NKE 654106103 $1.7M 0.62% 41,235 SH
31 FISERV INC FISV 337738108 $1.5M 0.53% 29,567 SH
32 DIMENSIONAL ETF TRUST DFIC 25434V799 $1.4M 0.51% 37,362 SH
33 STARBUCKS CORP SBUX 855244109 $1.4M 0.51% 13,563 SH
34 ELECTRONIC ARTS INC EA 285512109 $1.0M 0.37% 4,938 SH
35 PEPSICO INC PEP 713448108 $953.5K 0.35% 7,042 SH
36 PROCTER & GAMBLE CO PG 742718109 $948.2K 0.35% 6,466 SH
37 ISHARES TR IXUS 46432F834 $857.1K 0.31% 8,980 SH
38 VANGUARD INDEX FDS VOO 922908363 $830.8K 0.30% 1,210 SH
39 BERKSHIRE HATHAWAY INC DEL BRK.A 084670108 $748.9K 0.27% 1 SH
40 DIMENSIONAL ETF TRUST DFSD 25434V864 $678.1K 0.25% 14,201 SH
41 COMMUNITY WEST BANCSHARES NE CWBC 203937107 $665.9K 0.24% 24,791 SH
42 JOHNSON & JOHNSON JNJ 478160104 $638.6K 0.23% 2,514 SH
43 MICROSOFT CORP MSFT 594918104 $589.9K 0.22% 1,581 SH
44 DIMENSIONAL ETF TRUST DISV 25434V781 $538.9K 0.20% 13,430 SH
45 DEERE & CO DE 244199105 $475.7K 0.17% 750 SH
46 BROADCOM INC AVGO 11135F101 $455.2K 0.17% 1,205 SH
47 MCDONALDS CORP MCD 580135101 $443.2K 0.16% 1,639 SH
48 AON PLC AON G0403H108 $403.0K 0.15% 1,215 SH
49 DIMENSIONAL ETF TRUST DFSV 25434V815 $362.0K 0.13% 9,332 SH
50 ABBVIE INC ABBV 00287Y109 $354.6K 0.13% 1,409 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-08-11 $273.3M 57 0002085853-26-000973
2025-12-31 2026-02-11 $376.1M 82 0002110622-26-000001
Filer Information
Address
6510 S MILLROCK DR
SUITE 415
HOLLADAY, UT 84121
Phone
(435) 749-9288
Filing Manager
Platform Wealth Management, LLC
HOLLADAY, UT
Signatory
TARALYN NICHOLAS
CHIEF COMPLIANCE OFFICER