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Certified Advisory Corp — 13F Holdings & Portfolio

CIK 1731732 · latest 13F-HR filed 2026-07-16

Backtest portfolio

Certified Advisory Corp manages $1.24B in 13F-reported U.S. long-equity assets across 327 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are VUG (4.03%), QQQ (3.62%), VCSH (2.63%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 22 new positions and exited 13; 177 existing positions rose in reported value and 57 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

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AUM
$1.24B

Long-equity book

Holdings
327

Distinct positions

Period
2026-06-30

Filed 2026-07-16

Q/Q Activity
+22 / −13 / ↑177 / ↓57

vs 2026-03-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26
VUG4.0% · +504%QQQ3.6% · -1%VCSH2.6% · +281%FNDX2.5% · +11%COWZ2.2% · -1%VTV2.1% · +1%JPIE1.9% · +10%IVV1.9% · -8%ICVT1.9% · +7%AVUV1.8% · +0%SCHF1.7% · +2%AAPL1.7% · -0%VOO1.7% · +7%VYM1.6% · +4%IWY1.5% · +0%FNDF1.4% · +1%JPIB1.4% · +4%VGT1.4% · +703%DFUS1.4% · +6%IEFA1.4% · +2%AVLV1.3% · +2%BIV1.2% · -27%SPDW1.2% · -4%IOO1.1% · +2%USTB1.1% · +16%AVEM1.1% · +5%SPSB1.0% · +6%FENI1.0% · +6%GARP1.0% · +14%SCHG1.0% · +4%IJH0.9% · -4%FSTA0.9% · +2%SPHQ0.9% · -4%LMBS0.9% · +3304%IMCG0.9% · +14%BRK.B0.8% · -6%SPY0.8% · -2%NVDA0.8% · -3%MA0.8% · -2%RDVY0.8% · +4%SDVY0.7% · -2%SJNK0.7% · +4%AVDE0.7% · +30%DFIV0.7% · -0%VGSH0.7% · +8%VB0.6% · +2%VEA0.6% · +0%UCON0.6% · -3%SPTI0.6% · -47%IJR0.6% · -8%VTIP0.6% · +32%GOOGL0.6% · -2%AMZN0.6% · -4%COST0.5% · +0%ISCG0.5% · +19%JPM0.5% · 0%MUNI0.5% · +4%SCHD0.5% · -8%XLRE0.5% · +11%POCT0.5% · -4%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q1 26 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

3 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 24.7%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Mar 31, 2026.

Assets Under Management
$3.04B
Discretionary
$3.04B
Employees
39
Accounts
6,372
Address
1111 DOUGLAS AVENUE
ALTAMONTE SPRINGS, FL 32714-2033
Phone
(407) 869-9800
Website
Name Title / Status Ownership Type
BERT, JOSEPH, FRANK ControlCEO
since Mar 1994
75% or moreIndividual
CUFF, SHERI, MINGUS ControlPRESIDENT & CCO
since Jan 2022
Less than 5%Individual
Ownership & leadership changes · 3 filings with changes since Mar 23, 2012

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Mar 31, 2023 filing
  • ChangedBERT, JOSEPH, FRANK · title CHAIRMAN / PRESIDENT → CEO
Mar 31, 2022 filing
  • AddedCUFF, SHERI, MINGUS · PRESIDENT & CCO · Less than 5% · control person
  • ChangedBERT, JOSEPH, FRANK · title CHAIRMAN / CHIEF COMPLIANCE OFFICER / PRESIDENT → CHAIRMAN / PRESIDENT
Sep 18, 2017 filing
  • No longer listedSMITH, BARRY, MERTON · CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since Jan 2010
  • ChangedBERT, JOSEPH, FRANK · title CHAIRMAN / PRESIDENT → CHAIRMAN / CHIEF COMPLIANCE OFFICER / PRESIDENT
Mar 23, 2012 filing (earliest on record)
  • ListedBERT, JOSEPH, FRANK · CHAIRMAN / PRESIDENT · 75% or more · control person
  • ListedSMITH, BARRY, MERTON · CHIEF COMPLIANCE OFFICER · Less than 5% · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Certified Advisory Corp Holdings (2026-06-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 VANGUARD INDEX FDS VUG 922908736 $50.0M 4.03% 580,439 SH
2 INVESCO QQQ TR QQQ 46090E103 $45.0M 3.62% 61,040 SH
3 VANGUARD SCOTTSDALE FDS VCSH 92206C409 $32.6M 2.63% 411,962 SH
4 SCHWAB STRATEGIC TR FNDX 808524771 $30.5M 2.46% 979,820 SH
5 PACER FDS TR COWZ 69374H881 $27.9M 2.25% 447,890 SH
6 VANGUARD INDEX FDS VTV 922908744 $26.4M 2.13% 121,337 SH
7 J P MORGAN EXCHANGE TRADED F JPIE 46641Q159 $23.9M 1.92% 517,962 SH
8 ISHARES TR IVV 464287200 $23.5M 1.89% 31,376 SH
9 ISHARES TR ICVT 46435G102 $23.4M 1.89% 192,216 SH
10 AMERICAN CENTY ETF TR AVUV 025072877 $22.7M 1.83% 181,759 SH
11 SCHWAB STRATEGIC TR SCHF 808524805 $21.3M 1.72% 770,700 SH
12 APPLE INC AAPL 037833100 $21.1M 1.70% 72,814 SH
13 VANGUARD INDEX FDS VOO 922908363 $20.7M 1.67% 30,176 SH
14 VANGUARD WHITEHALL FDS VYM 921946406 $19.4M 1.56% 122,682 SH
15 ISHARES TR IWY 464289438 $19.1M 1.54% 65,757 SH
16 SCHWAB STRATEGIC TR FNDF 808524755 $17.9M 1.44% 339,284 SH
17 J P MORGAN EXCHANGE TRADED F JPIB 46641Q852 $17.6M 1.42% 364,814 SH
18 VANGUARD WORLD FD VGT 92204A702 $17.4M 1.40% 145,441 SH
19 DIMENSIONAL ETF TRUST DFUS 25434V401 $17.2M 1.38% 209,395 SH
20 ISHARES TR IEFA 46432F842 $17.0M 1.37% 176,394 SH
21 AMERICAN CENTY ETF TR AVLV 025072349 $16.1M 1.30% 176,900 SH
22 VANGUARD BD INDEX FDS BIV 921937819 $15.5M 1.25% 202,069 SH
23 SPDR INDEX SHS FDS SPDW 78463X889 $14.4M 1.16% 285,325 SH
24 ISHARES TR IOO 464287572 $14.1M 1.14% 103,359 SH
25 VICTORY PORTFOLIOS II USTB 92647N535 $13.7M 1.10% 269,658 SH
26 AMERICAN CENTY ETF TR AVEM 025072604 $13.3M 1.08% 138,233 SH
27 SPDR SERIES TRUST SPSB 78464A474 $12.9M 1.04% 431,011 SH
28 FIDELITY COVINGTON TRUST FENI 31609A404 $12.9M 1.04% 322,301 SH
29 ISHARES TR GARP 46436E403 $12.5M 1.01% 151,403 SH
30 SCHWAB STRATEGIC TR SCHG 808524300 $12.4M 1.00% 365,708 SH
31 ISHARES TR IJH 464287507 $11.6M 0.93% 150,154 SH
32 FIDELITY COVINGTON TRUST FSTA 316092303 $11.5M 0.93% 219,172 SH
33 INVESCO EXCHANGE TRADED FD T SPHQ 46137V241 $11.2M 0.91% 124,635 SH
34 FIRST TR EXCHANGE-TRADED FD LMBS 33739Q200 $10.9M 0.88% 219,609 SH
35 ISHARES TR IMCG 464288307 $10.9M 0.88% 111,060 SH
36 BERKSHIRE HATHAWAY INC DEL BRK.B 084670702 $10.0M 0.81% 19,992 SH
37 STATE STR SPDR S&P 500 ETF T SPY 78462F103 $9.5M 0.77% 12,749 SH
38 NVIDIA CORPORATION NVDA 67066G104 $9.5M 0.76% 47,283 SH
39 MASTERCARD INCORPORATED MA 57636Q104 $9.4M 0.76% 18,313 SH
40 FIRST TR EXCHANGE TRADED FD RDVY 33738R506 $9.4M 0.76% 115,835 SH
41 FIRST TR EXCHANGE TRADED FD SDVY 33741X102 $9.1M 0.74% 211,593 SH
42 SPDR SERIES TRUST SJNK 78468R408 $9.1M 0.73% 362,573 SH
43 AMERICAN CENTY ETF TR AVDE 025072703 $8.4M 0.67% 93,774 SH
44 DIMENSIONAL ETF TRUST DFIV 25434V807 $8.3M 0.67% 152,878 SH
45 VANGUARD SCOTTSDALE FDS VGSH 92206C102 $8.2M 0.66% 141,324 SH
46 VANGUARD INDEX FDS VB 922908751 $7.6M 0.61% 25,098 SH
47 VANGUARD TAX-MANAGED FDS VEA 921943858 $7.6M 0.61% 106,082 SH
48 FIRST TR EXCHNG TRADED FD VI UCON 33740F888 $7.5M 0.61% 303,176 SH
49 SPDR SERIES TRUST SPTI 78464A672 $7.4M 0.59% 259,188 SH
50 ISHARES TR IJR 464287804 $7.2M 0.58% 48,339 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-07-16 $1.24B 327 0001731732-26-000004
2026-03-31 2026-04-17 $1.12B 318 0001731732-26-000002
2025-12-31 2026-01-12 $1.10B 317 0001731732-26-000001
Filer Information
Address
1111 DOUGLAS AVENUE
ALTAMONTE SPRINGS, FL 32714
Phone
(407) 869-9800
Filing Manager
Certified Advisory Corp
ALTAMONTE SPRINGS, FL
Signatory
Sheri M. Cuff
President and CCO