Lantz Financial LLC — 13F Holdings & Portfolio
CIK 1766883 · latest 13F-HR filed 2026-10-15
Lantz Financial LLC manages $549.3M in 13F-reported U.S. long-equity assets across 260 reported positions as of its 2026-09-30 13F-HR filing. Its largest disclosed positions are IVV (8.17%), CGXU (4.32%), HDV (2.99%). Quarter over quarter (versus its 2026-06-30 filing) the fund opened 14 new positions and exited 13; 62 existing positions rose in reported value and 80 fell.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
Long-equity book
Distinct positions
Filed 2026-10-15
vs 2026-06-30
Portfolio charts
Latest quarter's book, what changed, and how the portfolio has evolved across filings.
Portfolio map
Q3 26Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.
Sector mix
% of 13F valueSectors from each company's SIC code; funds and ETFs grouped separately.
Biggest buys and sells
Q2 26 → Q3 26Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.
13F assets and positions
4 quartersTotal reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.
Top positions over time
reported valueThe eight largest current positions, valued at each quarter end.
Concentration
top 10 = 31.6%Cumulative share of the portfolio held in the largest N positions.
As of the firm’s regulatory filing dated Sep 30, 2026.
SUITE 350
NAPERVILLE, IL 60563
| Name | Title / Status | Ownership | Type |
|---|---|---|---|
| CROWLEY, KRISTIN, M Control | CHIEF COMPLIANCE OFFICER since Mar 2023 | Less than 5% | Individual |
| LANTZ, MICHAEL, JON Control | MANAGING PRINCIPAL/LLC MEMBER since Jun 2018 | 75% or more | Individual |
| ROHLFING, DANIEL, BRYAN Control | LLC MEMBER/MANAGER since Jun 2021 | 25–50% | Individual |
Ownership & leadership changes · 2 filings with changes since Aug 24, 2018
From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.
- AddedCROWLEY, KRISTIN, M · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
- ChangedLANTZ, MICHAEL, JON · title MANAGING PRINCIPAL/LLC MEMBER/CCO → MANAGING PRINCIPAL/LLC MEMBER
- AddedROHLFING, DANIEL, BRYAN · LLC MEMBER/MANAGER · 25–50% · control person
- ChangedLANTZ, MICHAEL, JON · title MANAGING PRINCIPAL/ CCO → MANAGING PRINCIPAL/LLC MEMBER/CCO
- ListedLANTZ, MICHAEL, JON · MANAGING PRINCIPAL/ CCO · 75% or more · control person
Quarter-over-quarter changes
Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.
Top Adds (vs prior quarter)
- ISHARES TR$6.4M +2771.8%
- MICROSOFT CORP$3.7M +39.9%
- ISHARES TR$2.5M +5.9%
- BLACKROCK ETF TRUST$2.0M +88.7%
- APPLE INC$1.4M +13.9%
Top Trims
- ISHARES TR-$2.8M -78.3%
- FASTENAL CO-$1.8M -86.4%
- ISHARES INC-$1.6M -26.7%
- CLOROX CO DEL-$1.2M -68.0%
- ISHARES TR-$1.2M -37.9%
New Positions
- EXXONMOBIL HOLDINGS CORP$4.2M
- ISHARES TR$2.7M
- WATSCO INC$1.8M
- HONEYWELL INTL INC$946.0K
- ZOETIS INC$789.1K
Exited Positions
- DIMENSIONAL ETF TRUST$7.4M
- EXXON MOBIL CORP$3.5M
- DOW HLDGS INC$1.0M
- DIAGEO PLC$441.8K
- AUTOMATIC DATA PROCESSING IN$365.7K
Lantz Financial LLC Holdings (2026-09-30)
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | ISHARES TR | IVV | 464287200 | $44.9M | 8.17% | 58,570 | SH |
| 2 | CAPITAL GROUP INTL FOCUS EQT | CGXU | 14019W109 | $23.7M | 4.32% | 691,550 | SH |
| 3 | ISHARES TR | HDV | 46429B663 | $16.4M | 2.99% | 587,922 | SH |
| 4 | FEDERATED HERMES ETF TRUST | FDV | 31423L305 | $16.1M | 2.93% | 512,114 | SH |
| 5 | VANGUARD INDEX FDS | VTI | 922908769 | $15.3M | 2.79% | 40,973 | SH |
| 6 | INNOVATOR ETFS TRUST | BNOV | 45782C581 | $13.4M | 2.44% | 273,341 | SH |
| 7 | MICROSOFT CORP | MSFT | 594918104 | $13.1M | 2.38% | 25,476 | SH |
| 8 | APPLE INC | AAPL | 037833100 | $11.5M | 2.09% | 34,431 | SH |
| 9 | NVIDIA CORPORATION | NVDA | 67066G104 | $9.7M | 1.76% | 42,286 | SH |
| 10 | INVESCO EXCH TRD SLF IDX FD | BSCQ | 46138J791 | $9.6M | 1.75% | 493,466 | SH |
| 11 | HARBOR ETF TRUST | WINN | 41151J406 | $9.5M | 1.74% | 278,205 | SH |
| 12 | ISHARES TR | IVW | 464287309 | $9.5M | 1.73% | 66,894 | SH |
| 13 | BLACKROCK ETF TRUST | DYNF | 09290C103 | $9.2M | 1.67% | 132,571 | SH |
| 14 | INNOVATOR ETFS TRUST | UMAR | 45782C375 | $8.6M | 1.57% | 199,849 | SH |
| 15 | INVESCO EXCH TRD SLF IDX FD | BSCR | 46138J783 | $8.3M | 1.51% | 424,060 | SH |
| 16 | ISHARES TR | IVE | 464287408 | $8.1M | 1.47% | 35,398 | SH |
| 17 | CAPITAL GROUP GROWTH ETF | CGGR | 14020G101 | $7.7M | 1.40% | 161,991 | SH |
| 18 | AMAZON COM INC | AMZN | 023135106 | $6.8M | 1.25% | 27,472 | SH |
| 19 | T ROWE PRICE EXCHANGE-TRADED | TEQI | 87283Q206 | $6.7M | 1.23% | 133,360 | SH |
| 20 | ISHARES TR | IWD | 464287598 | $6.6M | 1.20% | 26,649 | SH |
| 21 | CHEVRON CORPORATION | CVX | 166764100 | $5.4M | 0.98% | 26,442 | SH |
| 22 | CISCO SYS INC | CSCO | 17275R102 | $5.3M | 0.96% | 48,934 | SH |
| 23 | BERKSHIRE HATHAWAY INC DEL | BRK.B | 084670702 | $4.9M | 0.90% | 9,904 | SH |
| 24 | CAPITAL GROUP NEW GEOGRAPHY | CGNG | 14021N105 | $4.8M | 0.88% | 132,910 | SH |
| 25 | ISHARES TR | EFV | 464288877 | $4.6M | 0.85% | 58,756 | SH |
| 26 | ISHARES INC | IEMG | 46434G103 | $4.4M | 0.79% | 53,604 | SH |
| 27 | BLACKROCK ETF TRUST | CORO | 09290C764 | $4.2M | 0.77% | 116,785 | SH |
| 28 | EXXONMOBIL HOLDINGS CORP | XOM | 30233Q108 | $4.2M | 0.77% | 25,917 | SH |
| 29 | WISDOMTREE TR | DGRW | 97717X669 | $4.2M | 0.77% | 43,336 | SH |
| 30 | ISHARES TR | EFG | 464288885 | $3.8M | 0.69% | 31,668 | SH |
| 31 | BLACKROCK ETF TRUST | BAI | 09290C780 | $3.7M | 0.68% | 79,321 | SH |
| 32 | INNOVATOR ETFS TRUST | BSEP | 45782C664 | $3.6M | 0.66% | 67,068 | SH |
| 33 | ISHARES TR | IBTG | 46436E858 | $3.6M | 0.66% | 157,454 | SH |
| 34 | ISHARES TR | IBTI | 46436E833 | $3.6M | 0.65% | 162,764 | SH |
| 35 | NORTHERN TR CORP | NTRS | 665859104 | $3.6M | 0.65% | 21,018 | SH |
| 36 | ISHARES TR | IBTH | 46436E841 | $3.6M | 0.65% | 159,359 | SH |
| 37 | JOHNSON & JOHNSON | JNJ | 478160104 | $3.5M | 0.64% | 13,236 | SH |
| 38 | BLACKROCK ETF TRUST | BLCR | 09290C855 | $3.5M | 0.64% | 71,453 | SH |
| 39 | INTEL CORP | INTC | 458140100 | $3.2M | 0.59% | 26,966 | SH |
| 40 | PHILIP MORRIS INTL INC | PM | 718172109 | $3.0M | 0.54% | 15,667 | SH |
| 41 | CATERPILLAR INC | CAT | 149123101 | $3.0M | 0.54% | 3,669 | SH |
| 42 | INVESCO EXCH TRD SLF IDX FD | BSCS | 46138J643 | $2.9M | 0.53% | 144,535 | SH |
| 43 | INTERNATIONAL BUSINESS MACHS | IBM | 459200101 | $2.8M | 0.52% | 12,876 | SH |
| 44 | US BANCORP | USB | 902973304 | $2.8M | 0.51% | 48,952 | SH |
| 45 | CAPITAL GROUP CORE EQUITY ET | CGUS | 14020V108 | $2.8M | 0.51% | 63,438 | SH |
| 46 | SOUTHERN CO | SO | 842587107 | $2.8M | 0.51% | 33,629 | SH |
| 47 | BLACKROCK ETF TRUST | THRO | 09290C806 | $2.8M | 0.50% | 62,833 | SH |
| 48 | WEC ENERGY GROUP INC | WEC | 92939U106 | $2.7M | 0.49% | 26,950 | SH |
| 49 | JPMORGAN CHASE & CO | JPM | 46625H100 | $2.7M | 0.49% | 8,165 | SH |
| 50 | ISHARES TR | ACWX | 464288240 | $2.7M | 0.49% | 35,334 | SH |
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-09-30 | 2026-10-15 | $549.3M | 260 | 0001766883-26-000011 |
| 2026-06-30 | 2026-07-09 | $546.2M | 259 | 0001766883-26-000009 |
| 2026-03-31 | 2026-04-09 | $483.7M | 239 | 0001766883-26-000005 |
| 2025-12-31 | 2026-01-14 | $473.9M | 247 | 0001766883-26-000002 |
SUITE 350
NAPERVILLE, IL 60563