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N.E.W. Advisory Services LLC — 13F Holdings & Portfolio

CIK 1803456 · latest 13F-HR filed 2026-08-06

Backtest portfolio

N.E.W. Advisory Services LLC manages $1.50B in 13F-reported U.S. long-equity assets across 980 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are VTI (18.78%), SPYM (5.15%), IAGG (4.42%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 112 new positions and exited 46; 501 existing positions rose in reported value and 186 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

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AUM
$1.50B

Long-equity book

Holdings
980

Distinct positions

Period
2026-06-30

Filed 2026-08-06

Q/Q Activity
+112 / −46 / ↑501 / ↓186

vs 2026-03-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26
VTI18.8% · -0%SPYM5.2% · -7%IAGG4.4% · +8%JPST4.3% · +10%SPYV4.0% · -1%SPAB3.8% · +4%DFAX3.4% · +6%VXUS3.2% · +3%SPTM2.9% · +4%BND2.7% · +13%AVLV2.5% · +4%AVUV2.5% · +3%VIOV2.1% · -10%SPDW2.0% · -1%DFAC1.8% · +0%VOO1.5% · +7%AAPL1.4% · +9%VXF1.4% · -0%BRK.B1.3% · -2%SPEM1.2% · -2%TSPA1.1% · +1%PG0.9% · +3%VSS0.9% · +5%JIVE0.9% · +4%VUG0.8% · +493%AIRR0.8% · +4%EFV0.7% · +6%SLYV0.7% · -5%SCHG0.7% · -1%RDVY0.7% · +3%TMSL0.7% · +2%GWX0.7% · -2%JPIE0.5% · -8%VV0.5% · -6%PVAL0.5% · -0%JCPB0.5% · -20%EWX0.4% · -10%VTV0.4% · +4%DFIV0.4% · -3%NIC0.4% · -1%VGT0.4% · +724%AMZN0.4% · -0%DNP0.4% · +0%GRID0.4% · +12%JEPI0.4% · +13%WEC0.3% · -0%IBM0.3% · -3%SPSB0.3% · +5%QQQ0.3% · +0%IBND0.3% · +5%TDIV0.3% · +1%ITOT0.3% · -4%SPYG0.3% · -0%VGM0.3% · +63%VB0.3% · +1%VEA0.2% · -1%NVDA0.2% · -29%JTEK0.2% · +2%NOBL0.2% · +105%MSFT0.2% · +11%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q1 26 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

3 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 52.6%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Mar 31, 2026.

Assets Under Management
$1.60B
Discretionary
$1.55B
Employees
23
Accounts
9,375
Address
2200 DICKINSON ROAD
UNIT 17A
DE PERE, WI 54115
Phone
(920) 712-7800
Website
Name Title / Status Ownership Type
DELEERS, DEBRA, ANNE ControlMEMBER
since Sep 2017
25–50%Individual
HAYES, ROBBIE, JOSEPH ControlMEMBER, CHIEF COMPLIANCE OFFICER
since Nov 2017
25–50%Individual
HERMSEN, ANDREW, ROBERTMEMBER
since Nov 2017
25–50%Individual
WHITEHOUSE, MICHAEL, GERALDMEMBER
since Nov 2017
25–50%Individual
Ownership & leadership changes · 4 filings with changes since Oct 16, 2017

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Mar 21, 2025 filing
  • No longer listedJOHNSON, MICHAEL, ARTHUR · MEMBER · 10–25% · listed since Nov 2017
  • ChangedDELEERS, DEBRA, ANNE · ownership 10–25% → 25–50%
  • ChangedHAYES, ROBBIE, JOSEPH · ownership 10–25% → 25–50%
  • ChangedHERMSEN, ANDREW, ROBERT · ownership 10–25% → 25–50%
  • ChangedWHITEHOUSE, MICHAEL, GERALD · ownership 10–25% → 25–50%
Aug 17, 2022 filing
  • No longer listedPORATH, SUSAN, LYNN · MEMBER · 10–25% · listed since Nov 2017
Mar 30, 2020 filing
  • No longer listedHAYES, JEFFREY, JOSEPH · MEMBER · 10–25% · listed since Nov 2017
  • ChangedDELEERS, DEBRA, ANNE · title MEMBER, CHIEF COMPLIANCE OFFICER → MEMBER
  • ChangedHAYES, ROBBIE, JOSEPH · title MEMBER → MEMBER, CHIEF COMPLIANCE OFFICER
Dec 1, 2017 filing
  • AddedHAYES, JEFFREY, JOSEPH · MEMBER · 10–25%
  • AddedHAYES, ROBBIE, JOSEPH · MEMBER · 10–25% · control person
  • AddedHERMSEN, ANDREW, ROBERT · MEMBER · 10–25%
  • AddedJOHNSON, MICHAEL, ARTHUR · MEMBER · 10–25%
  • AddedPORATH, SUSAN, LYNN · MEMBER · 10–25%
  • AddedWHITEHOUSE, MICHAEL, GERALD · MEMBER · 10–25%
  • ChangedDELEERS, DEBRA, ANNE · ownership 75% or more → 10–25%
Oct 16, 2017 filing (earliest on record)
  • ListedDELEERS, DEBRA, ANNE · MEMBER, CHIEF COMPLIANCE OFFICER · 75% or more · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

N.E.W. Advisory Services LLC Holdings (2026-06-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 VANGUARD INDEX FDS VTI 922908769 $280.7M 18.78% 758,657 SH
2 SPDR SER TR SPYM 78464A854 $77.1M 5.15% 876,954 SH
3 ISHARES TR IAGG 46435G672 $66.1M 4.42% 1,307,184 SH
4 J P MORGAN EXCHANGE TRADED F JPST 46641Q837 $64.3M 4.30% 1,272,405 SH
5 SPDR SER TR SPYV 78464A508 $59.4M 3.97% 977,108 SH
6 SPDR SER TR SPAB 78464A649 $56.3M 3.76% 2,205,265 SH
7 DIMENSIONAL ETF TRUST DFAX 25434V880 $51.5M 3.45% 1,399,265 SH
8 VANGUARD STAR FDS VXUS 921909768 $47.6M 3.18% 556,568 SH
9 SPDR SER TR SPTM 78464A805 $42.9M 2.87% 472,621 SH
10 VANGUARD BD INDEX FDS BND 921937835 $40.2M 2.69% 547,549 SH
11 AMERICAN CENTY ETF TR AVLV 025072349 $37.1M 2.48% 406,520 SH
12 AMERICAN CENTY ETF TR AVUV 025072877 $36.7M 2.45% 293,796 SH
13 VANGUARD ADMIRAL FDS INC VIOV 921932778 $31.4M 2.10% 267,584 SH
14 SPDR INDEX SHS FDS SPDW 78463X889 $30.1M 2.02% 598,000 SH
15 DIMENSIONAL ETF TRUST DFAC 25434V708 $26.7M 1.78% 600,995 SH
16 VANGUARD INDEX FDS VOO 922908363 $21.9M 1.46% 31,862 SH
17 APPLE INC AAPL 037833100 $21.4M 1.43% 73,976 SH
18 VANGUARD INDEX FDS VXF 922908652 $20.7M 1.39% 84,163 SH
19 BERKSHIRE HATHAWAY INC DEL BRK.B 084670702 $19.9M 1.33% 39,712 SH
20 SPDR INDEX SHS FDS SPEM 78463X509 $18.6M 1.24% 358,906 SH
21 T ROWE PRICE ETF INC TSPA 87283Q503 $16.3M 1.09% 343,427 SH
22 PROCTER AND GAMBLE CO PG 742718109 $14.0M 0.94% 95,468 SH
23 VANGUARD INTL EQUITY INDEX F VSS 922042718 $13.8M 0.92% 89,587 SH
24 J P MORGAN EXCHANGE TRADED F JIVE 46654Q757 $13.2M 0.88% 143,330 SH
25 VANGUARD INDEX FDS VUG 922908736 $12.1M 0.81% 140,879 SH
26 FIRST TR EXCHANGE TRADED FD AIRR 33738R704 $12.0M 0.80% 89,828 SH
27 ISHARES TR EFV 464288877 $11.0M 0.74% 144,126 SH
28 SPDR SER TR SLYV 78464A300 $10.8M 0.72% 99,101 SH
29 SCHWAB STRATEGIC TR SCHG 808524300 $10.8M 0.72% 318,535 SH
30 FIRST TR EXCHANGE TRADED FD RDVY 33738R506 $10.5M 0.70% 129,308 SH
31 T ROWE PRICE ETF INC TMSL 87283Q826 $9.9M 0.66% 225,342 SH
32 SPDR INDEX SHS FDS GWX 78463X871 $9.8M 0.65% 223,623 SH
33 J P MORGAN EXCHANGE TRADED F JPIE 46641Q159 $8.0M 0.53% 172,933 SH
34 VANGUARD INDEX FDS VV 922908637 $7.7M 0.51% 22,382 SH
35 PUTNAM ETF TRUST PVAL 746729300 $7.3M 0.49% 143,278 SH
36 J P MORGAN EXCHANGE TRADED F JCPB 46641Q670 $7.0M 0.47% 149,815 SH
37 SPDR INDEX SHS FDS EWX 78463X756 $6.7M 0.45% 89,770 SH
38 VANGUARD INDEX FDS VTV 922908744 $6.7M 0.45% 30,590 SH
39 DIMENSIONAL ETF TRUST DFIV 25434V807 $6.5M 0.44% 120,406 SH
40 NICOLET BANKSHARES INC NIC 65406E102 $6.4M 0.43% 38,566 SH
41 VANGUARD WORLD FD VGT 92204A702 $6.3M 0.42% 52,766 SH
42 AMAZON COM INC AMZN 023135106 $6.0M 0.40% 25,344 SH
43 DNP SELECT INCOME FD INC DNP 23325P104 $5.9M 0.39% 544,615 SH
44 FIRST TR EXCHANGE TRADED FD GRID 33737A108 $5.7M 0.38% 29,643 SH
45 J P MORGAN EXCHANGE TRADED F JEPI 46641Q332 $5.6M 0.38% 99,777 SH
46 WEC ENERGY GROUP INC WEC 92939U106 $4.9M 0.33% 42,320 SH
47 INTERNATIONAL BUSINESS MACHS IBM 459200101 $4.8M 0.32% 17,203 SH
48 SPDR SER TR SPSB 78464A474 $4.7M 0.32% 158,062 SH
49 INVESCO QQQ TR QQQ 46090E103 $4.6M 0.31% 6,249 SH
50 SPDR SER TR IBND 78464A151 $4.5M 0.30% 143,210 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-08-06 $1.50B 980 0001803456-26-000003
2026-03-31 2026-05-05 $1.34B 914 0001803456-26-000002
2025-12-31 2026-01-28 $1.35B 892 0001803456-26-000001
Filer Information
Address
2200 DICKINSON RD
UNIT 17A
DE PERE, WI 54115
Phone
(920) 712-7800
Filing Manager
N.E.W. Advisory Services LLC
DE PERE, WI
Signatory
Dean Rager
COO