N.E.W. Advisory Services LLC — 13F Holdings & Portfolio
CIK 1803456 · latest 13F-HR filed 2026-05-05
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
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AUM
$1.34B
Long-equity book
Holdings
914
Distinct positions
Period
2026-03-31
Filed 2026-05-05
Q/Q Activity
+67 / −45 / ↑276 / ↓329
vs 2025-12-31
Firm Profile & Key People
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- AMERICAN CENTY ETF TR$30.8M +4207.2%
- J P MORGAN EXCHANGE TRADED F$8.5M +3759.6%
- T ROWE PRICE ETF INC$8.0M +22287.5%
- T ROWE PRICE ETF INC$6.4M +86.2%
- FIRST TR EXCHANGE TRADED FD$3.4M +357.9%
Top Trims
- SPDR SER TR-$30.6M -35.4%
- SCHWAB STRATEGIC TR-$11.4M -54.9%
- SCHWAB STRATEGIC TR-$9.7M -98.0%
- J P MORGAN EXCHANGE TRADED F-$7.1M -77.3%
- T ROWE PRICE ETF INC-$6.7M -90.5%
New Positions
- PUTNAM ETF TRUST$6.7M
- J P MORGAN EXCHANGE TRADED F$2.5M
- ETF SER SOLUTIONS$836.1K
- CAPITAL GROUP DIVIDEND VALUE$529.9K
- EDISON INTL$149.4K
Exited Positions
- AMCOR PLC$33.9K
- EXACT SCIENCES CORP$30.5K
- SPDR SER TR$27.6K
- VICTORY PORTFOLIOS II$26.3K
- J P MORGAN EXCHANGE TRADED F$21.6K
All Holdings
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | VANGUARD INDEX FDS | VTI | 922908769 | $243.5M | 18.21% | 759,045 | SH |
| 2 | SPDR SER TR | SPYM | 78464A854 | $72.3M | 5.41% | 944,513 | SH |
| 3 | ISHARES TR | IAGG | 46435G672 | $60.6M | 4.53% | 1,210,409 | SH |
| 4 | J P MORGAN EXCHANGE TRADED F | JPST | 46641Q837 | $58.7M | 4.39% | 1,159,813 | SH |
| 5 | SPDR SER TR | SPYV | 78464A508 | $55.9M | 4.18% | 988,476 | SH |
| 6 | SPDR SER TR | SPAB | 78464A649 | $54.1M | 4.04% | 2,110,566 | SH |
| 7 | DIMENSIONAL ETF TRUST | DFAX | 25434V880 | $45.0M | 3.36% | 1,323,626 | SH |
| 8 | VANGUARD STAR FDS | VXUS | 921909768 | $41.8M | 3.12% | 541,563 | SH |
| 9 | SPDR SER TR | SPTM | 78464A805 | $36.1M | 2.70% | 456,136 | SH |
| 10 | VANGUARD BD INDEX FDS | BND | 921937835 | $35.7M | 2.67% | 484,880 | SH |
| 11 | AMERICAN CENTY ETF TR | AVUV | 025072877 | $31.5M | 2.36% | 285,372 | SH |
| 12 | AMERICAN CENTY ETF TR | AVLV | 025072349 | $31.5M | 2.36% | 390,672 | SH |
| 13 | VANGUARD ADMIRAL FDS INC | VIOV | 921932778 | $30.2M | 2.26% | 296,722 | SH |
| 14 | SPDR INDEX SHS FDS | SPDW | 78463X889 | $27.6M | 2.07% | 605,577 | SH |
| 15 | DIMENSIONAL ETF TRUST | DFAC | 25434V708 | $23.3M | 1.74% | 600,399 | SH |
| 16 | BERKSHIRE HATHAWAY INC DEL | BRK.B | 084670702 | $19.3M | 1.44% | 40,315 | SH |
| 17 | VANGUARD INDEX FDS | VOO | 922908363 | $17.7M | 1.33% | 29,690 | SH |
| 18 | VANGUARD INDEX FDS | VXF | 922908652 | $17.3M | 1.30% | 84,225 | SH |
| 19 | SPDR INDEX SHS FDS | SPEM | 78463X509 | $17.2M | 1.29% | 367,377 | SH |
| 20 | APPLE INC | AAPL | 037833100 | $17.2M | 1.28% | 67,637 | SH |
| 21 | T ROWE PRICE ETF INC | TSPA | 87283Q503 | $13.9M | 1.04% | 339,094 | SH |
| 22 | PROCTER AND GAMBLE CO | PG | 742718109 | $13.3M | 1.00% | 92,306 | SH |
| 23 | VANGUARD INTL EQUITY INDEX F | VSS | 922042718 | $12.5M | 0.93% | 85,655 | SH |
| 24 | J P MORGAN EXCHANGE TRADED F | JIVE | 46654Q757 | $11.9M | 0.89% | 138,476 | SH |
| 25 | VANGUARD INDEX FDS | VUG | 922908736 | $10.4M | 0.78% | 23,775 | SH |
| 26 | ISHARES TR | EFV | 464288877 | $10.1M | 0.75% | 135,365 | SH |
| 27 | SPDR SER TR | SLYV | 78464A300 | $9.9M | 0.74% | 104,203 | SH |
| 28 | SPDR INDEX SHS FDS | GWX | 78463X871 | $9.6M | 0.72% | 228,502 | SH |
| 29 | FIRST TR EXCHANGE TRADED FD | AIRR | 33738R704 | $9.6M | 0.72% | 86,740 | SH |
| 30 | SCHWAB STRATEGIC TR | SCHG | 808524300 | $9.3M | 0.70% | 320,920 | SH |
| 31 | J P MORGAN EXCHANGE TRADED F | JCPB | 46641Q670 | $8.8M | 0.66% | 187,582 | SH |
| 32 | J P MORGAN EXCHANGE TRADED F | JPIE | 46641Q159 | $8.7M | 0.65% | 188,897 | SH |
| 33 | FIRST TR EXCHANGE TRADED FD | RDVY | 33738R506 | $8.6M | 0.64% | 125,922 | SH |
| 34 | T ROWE PRICE ETF INC | TMSL | 87283Q826 | $8.1M | 0.60% | 220,395 | SH |
| 35 | VANGUARD INDEX FDS | VV | 922908637 | $7.1M | 0.53% | 23,768 | SH |
| 36 | PUTNAM ETF TRUST | PVAL | 746729300 | $6.7M | 0.50% | 143,984 | SH |
| 37 | SPDR INDEX SHS FDS | EWX | 78463X756 | $6.6M | 0.49% | 99,982 | SH |
| 38 | DIMENSIONAL ETF TRUST | DFIV | 25434V807 | $6.6M | 0.49% | 124,646 | SH |
| 39 | NICOLET BANKSHARES INC | NIC | 65406E102 | $5.8M | 0.43% | 39,075 | SH |
| 40 | VANGUARD INDEX FDS | VTV | 922908744 | $5.8M | 0.43% | 29,381 | SH |
| 41 | DNP SELECT INCOME FD INC | DNP | 23325P104 | $5.6M | 0.42% | 544,162 | SH |
| 42 | AMAZON COM INC | AMZN | 023135106 | $5.3M | 0.40% | 25,445 | SH |
| 43 | J P MORGAN EXCHANGE TRADED F | JEPI | 46641Q332 | $5.0M | 0.38% | 88,570 | SH |
| 44 | WEC ENERGY GROUP INC | WEC | 92939U106 | $4.9M | 0.37% | 42,408 | SH |
| 45 | SPDR SER TR | SPSB | 78464A474 | $4.5M | 0.34% | 150,512 | SH |
| 46 | NVIDIA CORPORATION | NVDA | 67066G104 | $4.5M | 0.33% | 25,618 | SH |
| 47 | VANGUARD WORLD FD | VGT | 92204A702 | $4.5M | 0.33% | 6,401 | SH |
| 48 | FIRST TR EXCHANGE TRADED FD | GRID | 33737A108 | $4.3M | 0.32% | 26,502 | SH |
| 49 | INTERNATIONAL BUSINESS MACHS | IBM | 459200101 | $4.3M | 0.32% | 17,666 | SH |
| 50 | SPDR SER TR | IBND | 78464A151 | $4.3M | 0.32% | 136,901 | SH |
Filing History
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-03-31 | 2026-05-05 | $1.34B | 914 | 0001803456-26-000002 |
| 2025-12-31 | 2026-01-28 | $1.35B | 892 | 0001803456-26-000001 |