TrueWealth Advisors, LLC — 13F Holdings & Portfolio
CIK 1817714 · latest 13F-HR filed 2026-10-09
TrueWealth Advisors, LLC manages $445.1M in 13F-reported U.S. long-equity assets across 240 reported positions as of its 2026-09-30 13F-HR filing. Its largest disclosed positions are GRNY (9.01%), CGMS (4.90%), DBEF (4.38%). Quarter over quarter (versus its 2026-06-30 filing) the fund opened 18 new positions and exited 13; 64 existing positions rose in reported value and 74 fell.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
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AUM
$445.1M
Long-equity book
Holdings
240
Distinct positions
Period
2026-09-30
Filed 2026-10-09
Q/Q Activity
+18 / −13 / ↑64 / ↓74
vs 2026-06-30
Portfolio charts
Latest quarter's book, what changed, and how the portfolio has evolved across filings.
Portfolio map
Q3 26GRNY9.0% · +0%CGMS4.9% · +4%DBEF4.4% · +0%FBND4.2% · -31%SPY3.2% · -45%SPYV3.1% · +4%SPYM3.1% · +494%DRSK3.0% · +3%SDVY2.6% · +4%GRNJ2.5% · +3%FRDM2.2% · -3%PSDM2.2% · newXLK2.2% · +920%FENI1.6% · +338%UCON1.4% · +2%ACIO1.3% · +1%QQQ1.3% · -58%OALC1.3% · +5%SFBS1.2% · +100%SCHD1.2% · -4%DIA1.0% · +3%RDVY1.0% · +10%COWZ0.8% · +3%AAPL0.8% · -0%IIPR0.8% · -8%HEI.A0.8% · 0%SO0.8% · +0%IBD0.7% · +2%JEPQ0.6% · +5%JEPI0.6% · +1%MSFT0.6% · 0%CVX0.6% · +22%AMZN0.6% · +4%NVDA0.6% · +34%IGRO0.6% · -68%RDVI0.6% · +45%OAIM0.5% · +4%WMT0.5% · +3%VIG0.5% · -0%XOM0.5% · +0%QQQM0.4% · +2%GL0.4% · -2%DBEM0.4% · +3%BUFR0.4% · 0%T0.4% · +2%TSLA0.4% · +7%GOOGL0.4% · +62%VO0.4% · +0%JBND0.4% · +16%SCHG0.3% · -1%FTGC0.3% · +13%CGMU0.3% · +6%CAIE0.3% · +17%SPIB0.3% · -5%IVV0.3% · +0%WMB0.3% · -0%VBND0.3% · +2%OSCV0.3% · -1%IVE0.3% · +1%SPAB0.3% · -14%
Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.
Sector mix
% of 13F valueSectors from each company's SIC code; funds and ETFs grouped separately.
Biggest buys and sells
Q2 26 → Q3 26Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.
13F assets and positions
4 quartersTotal reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.
Top positions over time
reported valueThe eight largest current positions, valued at each quarter end.
Concentration
top 10 = 40%Cumulative share of the portfolio held in the largest N positions.
Firm Profile & Key People
As of the firm’s regulatory filing dated Aug 27, 2020.
Assets Under Management
$1.70B
Discretionary
$1.58B
Employees
33
Accounts
2,864
Address
3630 PEACHTREE ROAD, NE
SUITE 300
ATLANTA, GA 30326
SUITE 300
ATLANTA, GA 30326
Phone
(404) 487-0500
| Name | Title / Status | Ownership | Type |
|---|---|---|---|
| HEARD, JAMES, WALLACE Control | CHAIRMAN since Dec 2016 | 10–25% | Individual |
| LEWIS, STACY, M Control | MANAGER since Jan 2017 | Less than 5% | Individual |
| MERRILL, AMY, FAREL Control | MANAGER since Mar 2011 | 5–10% | Individual |
| NASCA, LAURA, HAMILTON Control | CHIEF COMPLIANCE OFFICER since Jan 2018 | Less than 5% | Individual |
| NASCA, LAURA, HAMILTON Control | CHIEF OPERATING OFFICER since Dec 2019 | Less than 5% | Individual |
| WARD, ROGER, GLENN Control | MANAGER, CHIEF INVESTMENT OFFICER since Jan 2014 | 5–10% | Individual |
| BIRCHETT, JENNIFER, ELAINE | MANAGER since Jan 2018 | Less than 5% | Individual |
| TW HOLDINGS II, LLC | MEMBER since Jan 2018 | 10–25% | Domestic Entity |
| WBFG HOLDINGS, LLC | MEMBER since Jan 2014 | 10–25% | Domestic Entity |
| WBFG, INC. | MEMBER since Mar 2011 | 25–50% | Domestic Entity |
| BIRCHETT, JENNIFER, ELAINE Control Indirect owner via TW HOLDINGS II, LLC | MEMBER since Apr 2019 | 25–50% | Individual |
| HEARD, JAMES, WALLACE Control Indirect owner via WBFG, INC. | SHAREHOLDER since Nov 1999 | 50–75% | Individual |
| HEARD, JAMES, WALLACE Control Indirect owner via WBFG HOLDINGS, LLC | MANAGING MEMBER since Jan 2014 | 25–50% | Individual |
| LEWIS, STACY, M Control Indirect owner via TW HOLDINGS II, LLC | MANAGING MEMBER since Jan 2018 | 25–50% | Individual |
| MERRILL, AMY, FAREL Control Indirect owner via WBFG, INC. | SHAREHOLDER since Jan 2003 | 25–50% | Individual |
Ownership & leadership changes · 8 filings with changes since Nov 11, 2011
From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.
Feb 24, 2020 filing
- ChangedNASCA, LAURA, HAMILTON · title CHIEF COMPLIANCE OFFICER / CHIEF ADMINISTRATIVE OFFICER → CHIEF COMPLIANCE OFFICER / CHIEF OPERATING OFFICER
Apr 12, 2019 filing
- No longer listedMERRILL, AMY, FAREL · MANAGING MEMBER · 25–50% · indirect via WBFG HOLDINGS, LLC · control person · listed since Jan 2014
- No longer listedMaiorano, Michael, Lewis · MANAGING MEMBER · 25–50% · indirect via TW HOLDINGS II, LLC · control person · listed since Jan 2018
- AddedBIRCHETT, JENNIFER, ELAINE · MEMBER · 25–50% · indirect via TW HOLDINGS II, LLC · control person
- ChangedHEARD, JAMES, WALLACE · indirect via WBFG HOLDINGS, LLC: ownership 50–75% → 25–50%
Mar 25, 2019 filing
- No longer listedSKELTON, TODD, CHRISTOPHER · CHIEF OPERATING OFFICER · Less than 5% · control person · listed since Jan 2018
Dec 17, 2018 filing
- No longer listedMaiorano, Michael, Lewis · PRESIDENT / CEO · Less than 5% · control person · listed since Dec 2017
May 9, 2018 filing
- No longer listedEDGAR, JOHN, FRANKLIN · MANAGER · Less than 5% · control person · listed since Mar 2011
- No longer listedEDGAR, JOHN, FRANKLIN · SHAREHOLDER · General partner, trustee or manager · indirect via WBFG, INC. · control person · listed since Nov 1999
- No longer listedEDGAR, JOHN, FRANKLIN · MANAGING MEMBER · General partner, trustee or manager · indirect via WBFG HOLDINGS, LLC · listed since Jan 2014
- No longer listedWARD, ROGER, GLENN · MANAGING MEMBER · General partner, trustee or manager · indirect via WBFG HOLDINGS, LLC · listed since Jan 2014
- AddedBIRCHETT, JENNIFER, ELAINE · MANAGER · Less than 5%
- AddedLEWIS, STACY, M · MANAGING MEMBER · 25–50% · indirect via TW HOLDINGS II, LLC · control person
- AddedMaiorano, Michael, Lewis · MANAGING MEMBER · 25–50% · indirect via TW HOLDINGS II, LLC · control person
- AddedTW HOLDINGS II, LLC · MEMBER · 10–25%
- ChangedHEARD, JAMES, WALLACE · ownership Less than 5% → 10–25%
- ChangedHEARD, JAMES, WALLACE · indirect via WBFG HOLDINGS, LLC: ownership 25–50% → 50–75%
- ChangedMERRILL, AMY, FAREL · ownership Less than 5% → 5–10%
- ChangedMERRILL, AMY, FAREL · indirect via WBFG HOLDINGS, LLC: ownership General partner, trustee or manager → 25–50%; now a control person
- ChangedWBFG, INC. · ownership 75% or more → 25–50%
Feb 21, 2018 filing
- AddedLEWIS, STACY, M · MANAGER · Less than 5% · control person
- AddedNASCA, LAURA, HAMILTON · CHIEF COMPLIANCE OFFICER / CHIEF ADMINISTRATIVE OFFICER · Less than 5% · control person
- AddedSKELTON, TODD, CHRISTOPHER · CHIEF OPERATING OFFICER · Less than 5% · control person
- ChangedHEARD, JAMES, WALLACE · title CEO/CHIEF COMPLIANCE OFFICER/MANAGER → CHAIRMAN
- ChangedMaiorano, Michael, Lewis · title PRESIDENT → PRESIDENT / CEO
- ChangedWARD, ROGER, GLENN · title MANAGER → MANAGER, CHIEF INVESTMENT OFFICER
Sep 28, 2017 filing
- AddedMaiorano, Michael, Lewis · PRESIDENT · Less than 5% · control person
- ChangedHEARD, JAMES, WALLACE · title PRESIDENT/CEO/CHIEF COMPLIANCE OFFICER/MANAGER → CEO/CHIEF COMPLIANCE OFFICER/MANAGER
Mar 31, 2014 filing
- No longer listedUNDERWOOD, JAMES · MANAGING MEMBER · Less than 5% · control person · listed since Mar 2011
- AddedEDGAR, JOHN, FRANKLIN · MANAGING MEMBER · General partner, trustee or manager · indirect via WBFG HOLDINGS, LLC
- AddedHEARD, JAMES, WALLACE · MANAGING MEMBER · 25–50% · indirect via WBFG HOLDINGS, LLC · control person
- AddedMERRILL, AMY, FAREL · MANAGING MEMBER · General partner, trustee or manager · indirect via WBFG HOLDINGS, LLC
- AddedWARD, ROGER, GLENN · MANAGING MEMBER · General partner, trustee or manager · indirect via WBFG HOLDINGS, LLC
- AddedWBFG HOLDINGS, LLC · MEMBER · 10–25%
- ChangedEDGAR, JOHN, FRANKLIN · title MANAGING MEMBER → MANAGER
- ChangedHEARD, JAMES, WALLACE · title PRESIDENT/CEO/CHIEF COMPLIANCE OFFICER → PRESIDENT/CEO/CHIEF COMPLIANCE OFFICER/MANAGER
- ChangedHEARD, JAMES, WALLACE · indirect via WBFG, INC.: ownership 25–50% → 50–75%
- ChangedMERRILL, AMY, FAREL · title MANAGING MEMBER → MANAGER
- ChangedMERRILL, AMY, FAREL · indirect via WBFG, INC.: ownership General partner, trustee or manager → 25–50%
- ChangedWARD, ROGER, GLENN · title MANAGING MEMBER → MANAGER; ownership Less than 5% → 5–10%
- ChangedWBFG, INC. · title OWNER → MEMBER
Nov 11, 2011 filing (earliest on record)
- ListedEDGAR, JOHN, FRANKLIN · MANAGING MEMBER · Less than 5% · control person
- ListedEDGAR, JOHN, FRANKLIN · SHAREHOLDER · General partner, trustee or manager · indirect via WBFG, INC. · control person
- ListedHEARD, JAMES, WALLACE · PRESIDENT/CEO/CHIEF COMPLIANCE OFFICER · Less than 5% · control person
- ListedHEARD, JAMES, WALLACE · SHAREHOLDER · 25–50% · indirect via WBFG, INC. · control person
- ListedMERRILL, AMY, FAREL · MANAGING MEMBER · Less than 5% · control person
- ListedMERRILL, AMY, FAREL · SHAREHOLDER · General partner, trustee or manager · indirect via WBFG, INC. · control person
- ListedUNDERWOOD, JAMES · MANAGING MEMBER · Less than 5% · control person
- ListedWARD, ROGER, GLENN · MANAGING MEMBER · Less than 5% · control person
- ListedWBFG, INC. · OWNER · 75% or more
Quarter-over-quarter changes
Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.
Top Adds (vs prior quarter)
- SPDR SERIES TRUST$11.5M +506.5%
- SELECT SECTOR SPDR TR$8.7M +948.2%
- FIDELITY COVINGTON TRUST$5.6M +335.9%
- NVIDIA CORPORATION$901.0K +53.2%
- CHEVRON CORPORATION$884.8K +50.2%
Top Trims
- STATE STR SPDR S&P 500 ETF T-$11.3M -43.8%
- FIDELITY MERRIMACK STR TR-$9.5M -33.9%
- INVESCO QQQ TR-$8.2M -58.1%
- ISHARES TR-$5.3M -67.4%
- INNOVATIVE INDL PPTYS INC-$979.1K -21.7%
New Positions
- PGIM ETF TR$9.6M
- EXXONMOBIL HOLDINGS CORP$2.1M
- DELTA AIR LINES INC$738.5K
- DATADOG INC$734.2K
- ALLSTATE CORP$713.7K
Exited Positions
- EXXON MOBIL CORP$1.8M
- RBB FD INC$687.8K
- VISTRA CORP$686.3K
- ETF SER SOLUTIONS$488.2K
- MARRIOTT INTL INC NEW$402.1K
TrueWealth Advisors, LLC Holdings (2026-09-30)
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | TIDAL TRUST I | GRNY | 886364231 | $40.1M | 9.01% | 1,440,315 | SH |
| 2 | CAPITAL GRP FIXED INCM ETF T | CGMS | 14020Y300 | $21.8M | 4.90% | 831,862 | SH |
| 3 | DBX ETF TR | DBEF | 233051200 | $19.5M | 4.38% | 354,997 | SH |
| 4 | FIDELITY MERRIMACK STR TR | FBND | 316188309 | $18.5M | 4.16% | 428,100 | SH |
| 5 | STATE STR SPDR S&P 500 ETF T | SPY | 78462F103 | $14.4M | 3.24% | 18,917 | SH |
| 6 | SPDR SERIES TRUST | SPYV | 78464A508 | $13.9M | 3.12% | 227,095 | SH |
| 7 | SPDR SERIES TRUST | SPYM | 78464A854 | $13.7M | 3.09% | 153,125 | SH |
| 8 | ETF SER SOLUTIONS | DRSK | 26922A388 | $13.2M | 2.97% | 486,966 | SH |
| 9 | FIRST TR EXCHANGE TRADED FD | SDVY | 33741X102 | $11.7M | 2.63% | 288,345 | SH |
| 10 | TIDAL TRUST III | GRNJ | 45259A258 | $11.2M | 2.53% | 382,039 | SH |
| 11 | EA SERIES TRUST | FRDM | 02072L607 | $9.9M | 2.22% | 141,166 | SH |
| 12 | PGIM ETF TR | PSDM | 69344A842 | $9.6M | 2.17% | 192,862 | SH |
| 13 | SELECT SECTOR SPDR TR | XLK | 81369Y803 | $9.6M | 2.15% | 48,961 | SH |
| 14 | FIDELITY COVINGTON TRUST | FENI | 31609A404 | $7.3M | 1.64% | 182,845 | SH |
| 15 | FIRST TR EXCHNG TRADED FD VI | UCON | 33740F888 | $6.4M | 1.43% | 268,090 | SH |
| 16 | ETF SER SOLUTIONS | ACIO | 26922A222 | $6.0M | 1.34% | 127,245 | SH |
| 17 | INVESCO QQQ TR | QQQ | 46090E103 | $5.9M | 1.33% | 8,011 | SH |
| 18 | UNIFIED SER TR | OALC | 90470L527 | $5.7M | 1.28% | 138,744 | SH |
| 19 | SERVISFIRST BANCSHARES INC | SFBS | 81768T108 | $5.2M | 1.18% | 130,926 | SH |
| 20 | SCHWAB STRATEGIC TR | SCHD | 808524797 | $5.2M | 1.16% | 158,774 | SH |
| 21 | STATE STR SPDR DOW JONES IND | DIA | 78467X109 | $4.4M | 0.99% | 8,679 | SH |
| 22 | FIRST TR EXCHANGE TRADED FD | RDVY | 33738R506 | $4.4M | 0.99% | 56,100 | SH |
| 23 | PACER FDS TR | COWZ | 69374H881 | $3.7M | 0.84% | 55,778 | SH |
| 24 | APPLE INC | AAPL | 037833100 | $3.7M | 0.83% | 11,139 | SH |
| 25 | INNOVATIVE INDL PPTYS INC | IIPR | 45781V101 | $3.5M | 0.79% | 67,142 | SH |
| 26 | HEICO CORP NEW | HEI.A | 422806208 | $3.5M | 0.78% | 15,232 | SH |
| 27 | SOUTHERN CO | SO | 842587107 | $3.4M | 0.75% | 40,535 | SH |
| 28 | NORTHERN LTS FD TR IV | IBD | 66538H633 | $2.9M | 0.65% | 126,387 | SH |
| 29 | J P MORGAN EXCHANGE TRADED F | JEPQ | 46654Q203 | $2.8M | 0.62% | 45,396 | SH |
| 30 | J P MORGAN EXCHANGE TRADED F | JEPI | 46641Q332 | $2.8M | 0.62% | 48,917 | SH |
| 31 | MICROSOFT CORP | MSFT | 594918104 | $2.7M | 0.60% | 5,242 | SH |
| 32 | CHEVRON CORPORATION | CVX | 166764100 | $2.6M | 0.59% | 12,966 | SH |
| 33 | AMAZON COM INC | AMZN | 023135106 | $2.6M | 0.59% | 10,504 | SH |
| 34 | NVIDIA CORPORATION | NVDA | 67066G104 | $2.6M | 0.58% | 11,365 | SH |
| 35 | ISHARES TR | IGRO | 46435G524 | $2.5M | 0.57% | 28,587 | SH |
| 36 | FIRST TR EXCHANGE-TRADED FD | RDVI | 33738D879 | $2.5M | 0.55% | 88,096 | SH |
| 37 | UNIFIED SER TR | OAIM | 90470L444 | $2.4M | 0.55% | 51,019 | SH |
| 38 | WALMART INC | WMT | 931142103 | $2.3M | 0.52% | 22,393 | SH |
| 39 | VANGUARD SPECIALIZED FUNDS | VIG | 921908844 | $2.3M | 0.51% | 9,745 | SH |
| 40 | EXXONMOBIL HOLDINGS CORP | XOM | 30233Q108 | $2.1M | 0.48% | 13,078 | SH |
| 41 | INVESCO EXCH TRADED FD TR II | QQQM | 46138G649 | $2.0M | 0.44% | 6,421 | SH |
| 42 | GLOBE LIFE INC | GL | 37959E102 | $1.9M | 0.43% | 11,512 | SH |
| 43 | DBX ETF TR | DBEM | 233051101 | $1.8M | 0.41% | 46,920 | SH |
| 44 | FIRST TR EXCHNG TRADED FD VI | BUFR | 33740F755 | $1.8M | 0.41% | 48,188 | SH |
| 45 | AT&T INC | T | 00206R102 | $1.8M | 0.40% | 72,403 | SH |
| 46 | TESLA INC | TSLA | 88160R101 | $1.7M | 0.39% | 4,857 | SH |
| 47 | ALPHABET INC | GOOGL | 02079K305 | $1.6M | 0.35% | 4,565 | SH |
| 48 | VANGUARD INDEX FDS | VO | 922908629 | $1.6M | 0.35% | 19,926 | SH |
| 49 | J P MORGAN EXCHANGE TRADED F | JBND | 46654Q716 | $1.6M | 0.35% | 30,553 | SH |
| 50 | SCHWAB STRATEGIC TR | SCHG | 808524300 | $1.5M | 0.34% | 42,562 | SH |
Filing History
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-09-30 | 2026-10-09 | $445.1M | 240 | 0002085853-26-001125 |
| 2026-06-30 | 2026-07-08 | $443.6M | 235 | 0002085853-26-000650 |
| 2026-03-31 | 2026-04-09 | $397.6M | 233 | 0002085853-26-000303 |
| 2025-12-31 | 2026-01-07 | $386.2M | 241 | 0002085853-26-000015 |
Filer Information
Address
2000 SOUTHLAKE PARKSUITE 200
BIRMINGHAM, AL 35244
Phone
(205) 588-4800
Filing Manager
TrueWealth Advisors, LLC
BIRMINGHAM, AL
Signatory
Larry J Sims
CCO