Ameritas Advisory Services, LLC — 13F Holdings & Portfolio
CIK 1901275 · latest 13F-HR filed 2026-08-14
Ameritas Advisory Services, LLC manages $4.96B in 13F-reported U.S. long-equity assets across 1,942 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are AAPL (2.51%), JAAA (2.27%), SPYG (1.84%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 1,097 new positions and exited 230; 642 existing positions rose in reported value and 169 fell.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
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AUM
$4.96B
Long-equity book
Holdings
1,942
Distinct positions
Period
2026-06-30
Filed 2026-08-14
Q/Q Activity
+1097 / −230 / ↑642 / ↓169
vs 2026-03-31
Portfolio charts
Latest quarter's book, what changed, and how the portfolio has evolved across filings.
Portfolio map
Q2 26AAPL2.5% · +42%JAAA2.3% · +118%SPYG1.8% · +79%IVV1.8% · +149%IWF1.8% · +654%SPY1.5% · +117%IHDG1.5% · +44%RECS1.5% · +140%FDRR1.4% · +52%FBND1.4% · +94%VOO1.3% · +35%MTUM1.3% · +51%NVDA1.3% · +64%VGT1.2% · +1476%CGDV1.1% · +180%AGOX1.0% · +57%DYNF1.0% · +220%PAAA1.0% · +208%VTV1.0% · +176%VTI0.9% · +120%SCHD0.8% · +108%VHT0.8% · +49%BRK.B0.8% · +89%PULS0.8% · +86%VIS0.8% · +42%IJH0.8% · +71%MSFT0.7% · +41%VO0.7% · +811%VDE0.7% · +44%AMZN0.7% · +78%VPU0.7% · +47%VNQ0.7% · +46%XLK0.7% · +36%VAW0.7% · +42%VUG0.7% · +1454%VDC0.6% · +49%VOX0.6% · +75%STPZ0.6% · +54%CGGR0.6% · +457%VCR0.6% · +46%PAVE0.6% · +35%CAT0.5% · +93%AVGO0.5% · +14%TSLA0.5% · +64%SGOV0.5% · +238%VB0.5% · +66%VFH0.5% · +49%SPMO0.5% · +928%QUAL0.5% · +2%IJR0.5% · +128%IVW0.5% · +122%INTC0.5% · +479%QQQM0.5% · +165%VIG0.5% · +91%JQUA0.5% · +99%BIL0.5% · +62%IQLT0.4% · +210%DSI0.4% · +53%JPST0.4% · +123%AMD0.4% · +137%
Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.
Sector mix
% of 13F valueSectors from each company's SIC code; funds and ETFs grouped separately.
Biggest buys and sells
Q1 26 → Q2 26Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.
13F assets and positions
4 quartersTotal reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.
Top positions over time
reported valueThe eight largest current positions, valued at each quarter end.
Concentration
top 10 = 17.5%Cumulative share of the portfolio held in the largest N positions.
Firm Profile & Key People
As of the firm’s regulatory filing dated Jul 20, 2026.
Assets Under Management
$13.75B
Discretionary
$7.16B
Employees
797
Accounts
45,299
This firm reports 7 disclosure items on its registration.
| Name | Title / Status | Ownership | Type |
|---|---|---|---|
| AMERITAS LIFE INSURANCE CORP. Control | OWNER since Jan 2020 | 75% or more | Domestic Entity |
| BEASLEY, RYAN, CHARLES Control | MEMBER, BOARD OF DIRECTORS since Jan 2020 | Less than 5% | Individual |
| BERTHOLD, RICHARD, AARON Control | VICE PRESIDENT, SERVICE & OPERATIONS since Dec 2021 | Less than 5% | Individual |
| BIEL, ROLLIN, LYNN Control | SECOND VP, FINANCIAL REPORTING since Mar 2026 | Less than 5% | Individual |
| CRUZ, ORLANDO, RAFAEL Control | MEMBER, BOARD OF DIRECTORS since Mar 2026 | Less than 5% | Individual |
| Halverson, Kelly, Jay Control | MEMBER, BOARD OF DIRECTORS since Aug 2024 | Less than 5% | Individual |
| KINSELLA, MATTHEW, JOHN Control | VICE PRESIDENT & CHIEF COMPLIANCE OFFICER since Jun 2022 | Less than 5% | Individual |
| ROBSON, JEREMY, MICHAEL Control | PRESIDENT since Dec 2024 | Less than 5% | Individual |
| Ruz, Roger, Anthony Control | VICE PRESIDENT, SALES SUPERVISION since Jun 2025 | Less than 5% | Individual |
| WU, MICHELE, XIAOMING Control | BOARD OF DIRECTORS since Jan 2024 | Less than 5% | Individual |
| AMERITAS HOLDING COMPANY Control Indirect owner via AMERITAS LIFE INSURANCE CORP. | OWNER since Jan 1999 | 75% or more | Domestic Entity |
| AMERITAS MUTUAL HOLDING COMPANY Control Indirect owner via AMERITAS HOLDING COMPANY | OWNER since Jan 1999 | 75% or more | Domestic Entity |
Ownership & leadership changes · 17 filings with changes since Oct 15, 2021
From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.
Mar 27, 2026 filing
- No longer listedKorte, Brent, Frazier · MEMBER, BOARD OF DIRECTORS · Less than 5% · control person · listed since Jan 2020
- AddedCRUZ, ORLANDO, RAFAEL · MEMBER, BOARD OF DIRECTORS · Less than 5% · control person
Mar 21, 2026 filing
- No longer listedKOBZA, JENNIFER, ANN · VICE PRESIDENT, PUBLIC FINANCE · Less than 5% · control person · listed since Jan 2022
- No longer listedNeighbors, Christine, Miller · ASSISTANT SECRETARY · Less than 5% · control person · listed since Jan 2020
- No longer listedSHERFFIUS, MARIA, ELIZABETH · SECOND VP, COMPLIANCE · Less than 5% · control person · listed since Jan 2020
- No longer listedSHOEMAKER, MICHAEL, EUGENE · VICE PRESIDENT & MANAGING DIRECTOR, PUBLIC FINANCE · Less than 5% · control person · listed since Jan 2022
- No longer listedSchubauer, Tyler, Joseph · CORPORATE SECRETARY · Less than 5% · control person · listed since May 2022
- AddedBIEL, ROLLIN, LYNN · SECOND VP, FINANCIAL REPORTING · Less than 5% · control person
- ChangedBERTHOLD, RICHARD, AARON · title VICE PRESIDENT, OPERATIONS → VICE PRESIDENT, SERVICE & OPERATIONS
- ChangedKINSELLA, MATTHEW, JOHN · title CHIEF COMPLIANCE OFFICER → VICE PRESIDENT & CHIEF COMPLIANCE OFFICER
Jun 10, 2025 filing
- No longer listedWalker-Sadler, Elizabeth, Michelle · REGIONAL VP, SALES & DISTRIBUTION · Less than 5% · control person · listed since Jan 2023
- AddedRuz, Roger, Anthony · VICE PRESIDENT, SALES SUPERVISION · Less than 5% · control person
Mar 25, 2025 filing
- ChangedNeighbors, Christine, Miller · title CORPORATE SECRETARY → ASSISTANT SECRETARY
Feb 6, 2025 filing
- No longer listedMANN, BRANDON, MICHAEL · PRESIDENT & BOARD OF DIRECTORS · Less than 5% · control person · listed since Jun 2022
- ChangedROBSON, JEREMY, MICHAEL · title VICE PRESIDENT, WEALTH MANAGEMENT & INVESTMENT SERVICES → PRESIDENT
Jan 7, 2025 filing
- No longer listedDENBY, SUSANNE, MARIE · SECOND VICE PRESIDENT, SALES SUPERVISION · Less than 5% · control person · listed since Jun 2022
Aug 28, 2024 filing
- AddedHalverson, Kelly, Jay · MEMBER, BOARD OF DIRECTORS · Less than 5% · control person
- ChangedBERTHOLD, RICHARD, AARON · title VICE PRESIDENT, SERVICE → VICE PRESIDENT, OPERATIONS
Jul 1, 2024 filing
- ChangedROBSON, JEREMY, MICHAEL · title SECOND VICE PRESIDENT, WEALTH MANAGEMENT & INVESTMENT SERVICES → VICE PRESIDENT, WEALTH MANAGEMENT & INVESTMENT SERVICES
Apr 3, 2024 filing
- No longer listedKAIS, JAMES, MICHAEL · MEMBER, BOARD OF DIRECTORS · Less than 5% · control person · listed since Jan 2022
Mar 21, 2024 filing
- AddedDENBY, SUSANNE, MARIE · SECOND VICE PRESIDENT, SALES SUPERVISION · Less than 5% · control person
- Listed againNeighbors, Christine, Miller · CORPORATE SECRETARY · Less than 5% · control person
Older changes (8 more filings)
Jan 29, 2024 filing
- No longer listedWILKINSON, SUSAN, KAY · MEMBER, BOARD OF DIRECTORS · Less than 5% · control person · listed since Jan 2020
- AddedWU, MICHELE, XIAOMING · BOARD OF DIRECTORS · Less than 5% · control person
Mar 21, 2023 filing
- AddedWalker-Sadler, Elizabeth, Michelle · REGIONAL VP, SALES & DISTRIBUTION · Less than 5% · control person
- ChangedBERTHOLD, RICHARD, AARON · title SECOND VICE PRESIDENT OPERATIONS → VICE PRESIDENT, SERVICE
Aug 30, 2022 filing
- No longer listedNeighbors, Christine, Miller · CORPORATE SECRETARY · Less than 5% · control person · listed since Jan 2020
- AddedSchubauer, Tyler, Joseph · CORPORATE SECRETARY · Less than 5% · control person
Jun 27, 2022 filing
- AddedMANN, BRANDON, MICHAEL · PRESIDENT & BOARD OF DIRECTORS · Less than 5% · control person
- ChangedKINSELLA, MATTHEW, JOHN · title INTERIM PRESIDENT & CHIEF COMPLIANCE OFFICER → CHIEF COMPLIANCE OFFICER
Apr 29, 2022 filing
- No longer listedNAGENGAST, HEATHER, JILL · PRESIDENT · Less than 5% · control person · listed since Aug 2021
- ChangedKINSELLA, MATTHEW, JOHN · title VICE PRESIDENT & CHIEF COMPLIANCE OFFICER → INTERIM PRESIDENT & CHIEF COMPLIANCE OFFICER
Jan 31, 2022 filing
- AddedKAIS, JAMES, MICHAEL · MEMBER, BOARD OF DIRECTORS · Less than 5% · control person
- AddedKOBZA, JENNIFER, ANN · VICE PRESIDENT, PUBLIC FINANCE · Less than 5% · control person
- AddedROBSON, JEREMY, MICHAEL · SECOND VICE PRESIDENT, WEALTH MANAGEMENT & INVESTMENT SERVICES · Less than 5% · control person
- AddedSHOEMAKER, MICHAEL, EUGENE · VICE PRESIDENT & MANAGING DIRECTOR, PUBLIC FINANCE · Less than 5% · control person
Dec 6, 2021 filing
- No longer listedGROSSER, CONNIE, SUE · VICE PRESIDENT, WEALTH MANAGEMENT & INVESTMENT SERVICES · Less than 5% · control person · listed since Jan 2020
- AddedBERTHOLD, RICHARD, AARON · SECOND VICE PRESIDENT OPERATIONS · Less than 5% · control person
Oct 15, 2021 filing (earliest on record)
- ListedAMERITAS HOLDING COMPANY · OWNER · 75% or more · indirect via AMERITAS LIFE INSURANCE CORP. · control person
- ListedAMERITAS LIFE INSURANCE CORP. · OWNER · 75% or more · control person
- ListedAMERITAS MUTUAL HOLDING COMPANY · OWNER · 75% or more · indirect via AMERITAS HOLDING COMPANY · control person
- ListedBEASLEY, RYAN, CHARLES · MEMBER, BOARD OF DIRECTORS · Less than 5% · control person
- ListedGROSSER, CONNIE, SUE · VICE PRESIDENT, WEALTH MANAGEMENT & INVESTMENT SERVICES · Less than 5% · control person
- ListedKINSELLA, MATTHEW, JOHN · VICE PRESIDENT & CHIEF COMPLIANCE OFFICER · Less than 5% · control person
- ListedKorte, Brent, Frazier · MEMBER, BOARD OF DIRECTORS · Less than 5% · control person
- ListedNAGENGAST, HEATHER, JILL · PRESIDENT · Less than 5% · control person
- ListedNeighbors, Christine, Miller · CORPORATE SECRETARY · Less than 5% · control person
- ListedSHERFFIUS, MARIA, ELIZABETH · SECOND VP, COMPLIANCE · Less than 5% · control person
- ListedWILKINSON, SUSAN, KAY · MEMBER, BOARD OF DIRECTORS · Less than 5% · control person
Quarter-over-quarter changes
Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.
Top Adds (vs prior quarter)
- JANUS DETROIT STR TR$61.1M +118.6%
- ISHARES TR$58.3M +185.4%
- SPDR SERIES TRUST$49.2M +117.3%
- ISHARES TR$47.9M +119.6%
- APPLE INC$47.5M +61.7%
Top Trims
- ISHARES TR-$8.7M -82.5%
- VANGUARD WORLD FD-$8.4M -66.0%
- ISHARES TR-$8.0M -88.8%
- VANGUARD WORLD FD-$7.7M -39.2%
- ISHARES INC-$7.2M -84.2%
New Positions
- FIRST TR EXCHANGE-TRADED FD$11.1M
- INVESCO EXCHANGE TRADED FD T$9.1M
- ISHARES TR$8.0M
- ISHARES TR$7.3M
- INVESCO EXCH TRADED FD TR II$7.0M
Exited Positions
- INVESCO QQQ TR$43.1M
- INVESCO EXCH TRADED FD TR II$15.7M
- WORLD GOLD TR$6.6M
- ISHARES TR$5.9M
- FIRST TR EXCHANGE-TRADED FD$5.9M
Ameritas Advisory Services, LLC Holdings (2026-06-30)
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | APPLE INC | AAPL | 037833100 | $124.5M | 2.51% | 430,305 | SH |
| 2 | JANUS DETROIT STR TR | JAAA | 47103U845 | $112.7M | 2.27% | 2,231,635 | SH |
| 3 | SPDR SERIES TRUST | SPYG | 78464A409 | $91.1M | 1.84% | 765,951 | SH |
| 4 | ISHARES TR | IVV | 464287200 | $89.7M | 1.81% | 119,791 | SH |
| 5 | ISHARES TR | IWF | 464287614 | $88.0M | 1.77% | 708,413 | SH |
| 6 | STATE STR SPDR S&P 500 ETF T | SPY | 78462F103 | $74.5M | 1.50% | 99,725 | SH |
| 7 | WISDOMTREE TR | IHDG | 97717X594 | $73.4M | 1.48% | 1,401,573 | SH |
| 8 | COLUMBIA ETF TR I | RECS | 19761L706 | $72.8M | 1.47% | 1,681,628 | SH |
| 9 | FIDELITY COVINGTON TRUST | FDRR | 316092832 | $70.9M | 1.43% | 1,092,623 | SH |
| 10 | FIDELITY MERRIMACK STR TR | FBND | 316188309 | $69.0M | 1.39% | 1,517,610 | SH |
| 11 | VANGUARD INDEX FDS | VOO | 922908363 | $66.0M | 1.33% | 96,131 | SH |
| 12 | ISHARES TR | MTUM | 46432F396 | $65.9M | 1.33% | 192,185 | SH |
| 13 | NVIDIA CORPORATION | NVDA | 67066G104 | $62.7M | 1.26% | 313,129 | SH |
| 14 | VANGUARD WORLD FD | VGT | 92204A702 | $57.5M | 1.16% | 481,000 | SH |
| 15 | CAPITAL GROUP DIVIDEND VALUE | CGDV | 14020W106 | $53.8M | 1.09% | 1,092,250 | SH |
| 16 | STARBOARD INVT TR | AGOX | 85521B742 | $51.9M | 1.05% | 1,496,765 | SH |
| 17 | BLACKROCK ETF TRUST | DYNF | 09290C103 | $48.7M | 0.98% | 716,491 | SH |
| 18 | PGIM ETF TR | PAAA | 69344A834 | $48.1M | 0.97% | 937,864 | SH |
| 19 | VANGUARD INDEX FDS | VTV | 922908744 | $47.8M | 0.96% | 219,229 | SH |
| 20 | VANGUARD INDEX FDS | VTI | 922908769 | $45.8M | 0.92% | 123,780 | SH |
| 21 | SCHWAB STRATEGIC TR | SCHD | 808524797 | $40.0M | 0.81% | 1,262,852 | SH |
| 22 | VANGUARD WORLD FD | VHT | 92204A504 | $39.6M | 0.80% | 132,369 | SH |
| 23 | BERKSHIRE HATHAWAY INC DEL | BRK.B | 084670702 | $38.6M | 0.78% | 77,063 | SH |
| 24 | PGIM ETF TR | PULS | 69344A107 | $38.1M | 0.77% | 769,363 | SH |
| 25 | VANGUARD WORLD FD | VIS | 92204A603 | $37.4M | 0.76% | 103,898 | SH |
| 26 | ISHARES TR | IJH | 464287507 | $37.3M | 0.75% | 484,229 | SH |
| 27 | MICROSOFT CORP | MSFT | 594918104 | $37.1M | 0.75% | 99,483 | SH |
| 28 | VANGUARD INDEX FDS | VO | 922908629 | $37.0M | 0.75% | 459,384 | SH |
| 29 | VANGUARD WORLD FD | VDE | 92204A306 | $34.4M | 0.70% | 229,440 | SH |
| 30 | AMAZON COM INC | AMZN | 023135106 | $34.4M | 0.69% | 144,432 | SH |
| 31 | VANGUARD WORLD FD | VPU | 92204A876 | $33.0M | 0.67% | 168,766 | SH |
| 32 | VANGUARD INDEX FDS | VNQ | 922908553 | $33.0M | 0.67% | 342,483 | SH |
| 33 | SELECT SECTOR SPDR TR | XLK | 81369Y803 | $32.9M | 0.66% | 172,816 | SH |
| 34 | VANGUARD WORLD FD | VAW | 92204A801 | $32.5M | 0.66% | 141,961 | SH |
| 35 | VANGUARD INDEX FDS | VUG | 922908736 | $32.4M | 0.65% | 376,110 | SH |
| 36 | VANGUARD WORLD FD | VDC | 92204A207 | $31.6M | 0.64% | 140,086 | SH |
| 37 | VANGUARD WORLD FD | VOX | 92204A884 | $31.5M | 0.64% | 171,378 | SH |
| 38 | PIMCO ETF TR | STPZ | 72201R205 | $30.0M | 0.61% | 562,327 | SH |
| 39 | CAPITAL GROUP GROWTH ETF | CGGR | 14020G101 | $28.1M | 0.57% | 596,270 | SH |
| 40 | VANGUARD WORLD FD | VCR | 92204A108 | $27.9M | 0.56% | 70,445 | SH |
| 41 | GLOBAL X FDS | PAVE | 37954Y673 | $27.8M | 0.56% | 472,633 | SH |
| 42 | CATERPILLAR INC | CAT | 149123101 | $26.7M | 0.54% | 25,083 | SH |
| 43 | BROADCOM INC | AVGO | 11135F101 | $26.6M | 0.54% | 70,445 | SH |
| 44 | TESLA INC | TSLA | 88160R101 | $26.4M | 0.53% | 62,866 | SH |
| 45 | ISHARES TR | SGOV | 46436E718 | $26.3M | 0.53% | 261,390 | SH |
| 46 | VANGUARD INDEX FDS | VB | 922908751 | $26.2M | 0.53% | 86,317 | SH |
| 47 | VANGUARD WORLD FD | VFH | 92204A405 | $26.0M | 0.52% | 197,536 | SH |
| 48 | INVESCO EXCH TRADED FD TR II | SPMO | 46138E339 | $24.2M | 0.49% | 150,022 | SH |
| 49 | ISHARES TR | QUAL | 46432F339 | $24.0M | 0.48% | 109,152 | SH |
| 50 | ISHARES TR | IJR | 464287804 | $23.7M | 0.48% | 160,052 | SH |
Filing History
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-06-30 | 2026-08-14 | $4.96B | 1,942 | 0001901275-26-000010 |
| 2026-03-31 | 2026-05-12 | $2.58B | 1,075 | 0001901275-26-000006 |
| 2025-12-31 | 2026-02-04 | $2.68B | 926 | 0001901275-26-000003 |
| 2025-09-30 | 2025-11-06 | $1.53B | 2,104 | 0001901275-25-000015 |
Filer Information
Address
5900 O STREETLINCOLN, NE 68510
Phone
(800) 335-9858
Filing Manager
Ameritas Advisory Services, LLC
Lincoln, NE
Signatory
Kirk M Tokheim
Lead Compliance Analyst