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My Personal CFO, LLC — 13F Holdings & Portfolio

CIK 1916366 · latest 13F-HR filed 2026-10-14

Backtest portfolio

My Personal CFO, LLC manages $278.8M in 13F-reported U.S. long-equity assets across 94 reported positions as of its 2026-09-30 13F-HR filing. Its largest disclosed positions are VTI (15.39%), MSFT (7.67%), DFAI (6.82%). Quarter over quarter (versus its 2026-06-30 filing) the fund opened 6 new positions and exited 3; 29 existing positions rose in reported value and 15 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

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AUM
$278.8M

Long-equity book

Holdings
94

Distinct positions

Period
2026-09-30

Filed 2026-10-14

Q/Q Activity
+6 / −3 / ↑29 / ↓15

vs 2026-06-30

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q3 26
VTI15.4% · +7%MSFT7.7% · -20%DFAI6.8% · +19%AVUS5.2% · +2%AAPL4.9% · +0%OKTA4.3% · -15%QQQ3.9% · +1%DFAU3.6% · +13%TFLR3.5% · +6%SPY2.8% · +2%SCZ2.3% · +3%VYMI2.0% · +69%DVY1.5% · -2%BFEB1.4% · -3%BAPR1.3% · 0%VDE1.3% · -1%VNQ1.3% · +15%SCHD1.2% · +58%BDEC1.2% · -1%AMD1.2% · -2%NVDA1.1% · +6%BRK.B1.0% · +1%VO1.0% · -2%IQLT1.0% · -1%VYM1.0% · +4%SPYM1.0% · 0%VOO0.9% · +0%BJAN0.9% · -0%BNOV0.9% · -15%AMAT0.9% · +0%BMAR0.8% · -0%IVV0.8% · -3%BJUL0.8% · -1%ITOT0.7% · 0%AMJB0.7% · -6%VWO0.7% · +23%IJAN0.7% · -9%NJAN0.7% · -11%AMZN0.7% · -0%BSEP0.5% · -0%ESGV0.4% · 0%JNJ0.4% · +2%IYH0.4% · 0%BOCT0.4% · +5%EJAN0.4% · 0%XLK0.4% · +42%BJUN0.3% · 0%JPM0.3% · +5%BND0.3% · +18%SCHF0.3% · 0%GOOG0.3% · newVGT0.3% · +0%DFUS0.3% · +42%IEFA0.3% · 0%IBB0.2% · 0%VEA0.2% · +13%BMAY0.2% · 0%IJH0.2% · +19%A0.2% · +0%VB0.2% · +0%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q2 26 → Q3 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

4 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 58.1%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Mar 13, 2026.

Assets Under Management
$365.1M
Discretionary
$365.1M
Employees
3
Accounts
458
Address
1220 MAIN STREET
SUITE 400
VANCOUVER, WA 98660
Phone
(503) 912-2090
Website
Name Title / Status Ownership Type
BERNAZZANI, MARK, ANTHONY ControlMANAGING MEMBER, CHIEF EXECUTIVE OFFICER, AND CHIEF COMPLIANCE OFFICER
since Oct 2018
75% or moreIndividual

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Top Adds (vs prior quarter)

Show all 29 →

Top Trims

Show all 15 →

New Positions

Show all 6 →

Exited Positions

Show all 3 →

My Personal CFO, LLC Holdings (2026-09-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 VANGUARD INDEX FDS VTI 922908769 $42.9M 15.39% 114,693 SH
2 MICROSOFT CORP MSFT 594918104 $21.4M 7.67% 41,679 SH
3 DIMENSIONAL ETF TRUST DFAI 25434V203 $19.0M 6.82% 459,185 SH
4 AMERICAN CENTY ETF TR AVUS 025072885 $14.5M 5.18% 112,812 SH
5 APPLE INC AAPL 037833100 $13.6M 4.88% 40,874 SH
6 OKTA INC OKTA 679295105 $12.0M 4.32% 57,583 SH
7 INVESCO QQQ TR QQQ 46090E103 $10.8M 3.87% 14,583 SH
8 DIMENSIONAL ETF TRUST DFAU 25434V104 $10.2M 3.65% 194,176 SH
9 T ROWE PRICE EXCHANGE-TRADED TFLR 87283Q883 $9.9M 3.54% 195,175 SH
10 STATE STR SPDR S&P 500 ETF T SPY 78462F103 $7.8M 2.78% 10,164 SH
11 ISHARES TR SCZ 464288273 $6.3M 2.27% 74,863 SH
12 VANGUARD WHITEHALL FDS VYMI 921946794 $5.7M 2.03% 56,046 SH
13 ISHARES TR DVY 464287168 $4.1M 1.48% 27,131 SH
14 INNOVATOR ETFS TRUST BFEB 45782C433 $3.8M 1.37% 70,575 SH
15 INNOVATOR ETFS TRUST BAPR 45782C888 $3.7M 1.34% 68,328 SH
16 VANGUARD WORLD FD VDE 92204A306 $3.6M 1.31% 21,188 SH
17 VANGUARD INDEX FDS VNQ 922908553 $3.5M 1.26% 39,246 SH
18 SCHWAB STRATEGIC TR SCHD 808524797 $3.5M 1.25% 107,135 SH
19 INNOVATOR ETFS TRUST BDEC 45782C557 $3.5M 1.24% 63,385 SH
20 ADVANCED MICRO DEVICES INC AMD 007903107 $3.2M 1.15% 5,261 SH
21 NVIDIA CORPORATION NVDA 67066G104 $3.1M 1.12% 13,657 SH
22 BERKSHIRE HATHAWAY INC DEL BRK.B 084670702 $2.9M 1.04% 5,813 SH
23 VANGUARD INDEX FDS VO 922908629 $2.8M 1.02% 36,262 SH
24 ISHARES TR IQLT 46434V456 $2.7M 0.97% 54,848 SH
25 VANGUARD WHITEHALL FDS VYM 921946406 $2.7M 0.97% 17,380 SH
26 SPDR SERIES TRUST SPYM 78464A854 $2.7M 0.95% 29,656 SH
27 VANGUARD INDEX FDS VOO 922908363 $2.5M 0.91% 3,629 SH
28 INNOVATOR ETFS TRUST BJAN 45782C409 $2.5M 0.91% 41,885 SH
29 INNOVATOR ETFS TRUST BNOV 45782C581 $2.4M 0.88% 49,915 SH
30 APPLIED MATLS INC AMAT 038222105 $2.4M 0.87% 4,752 SH
31 INNOVATOR ETFS TRUST BMAR 45782C391 $2.3M 0.81% 38,238 SH
32 ISHARES TR IVV 464287200 $2.2M 0.80% 2,912 SH
33 INNOVATOR ETFS TRUST BJUL 45782C789 $2.2M 0.78% 39,450 SH
34 ISHARES TR ITOT 464287150 $2.0M 0.73% 12,287 SH
35 JPMORGAN CHASE FINL CO LLC AMJB 48133Q309 $2.0M 0.73% 58,643 SH
36 VANGUARD INTL EQUITY INDEX F VWO 922042858 $2.0M 0.71% 33,561 SH
37 INNOVATOR ETFS TRUST IJAN 45782C524 $2.0M 0.71% 51,629 SH
38 INNOVATOR ETFS TRUST NJAN 45782C466 $1.9M 0.70% 32,000 SH
39 AMAZON COM INC AMZN 023135106 $1.9M 0.69% 7,776 SH
40 INNOVATOR ETFS TRUST BSEP 45782C664 $1.3M 0.46% 23,580 SH
41 VANGUARD WORLD FD ESGV 921910733 $1.2M 0.42% 8,696 SH
42 JOHNSON & JOHNSON JNJ 478160104 $1.1M 0.41% 4,326 SH
43 ISHARES TR IYH 464287762 $1.1M 0.41% 16,000 SH
44 INNOVATOR ETFS TRUST BOCT 45782C771 $1.1M 0.40% 20,450 SH
45 INNOVATOR ETFS TRUST EJAN 45782C516 $1.0M 0.36% 26,990 SH
46 SELECT SECTOR SPDR TR XLK 81369Y803 $992.5K 0.36% 5,070 SH
47 INNOVATOR ETFS TRUST BJUN 45782C755 $947.9K 0.34% 19,080 SH
48 JPMORGAN CHASE & CO JPM 46625H100 $947.2K 0.34% 2,863 SH
49 VANGUARD BD INDEX FDS BND 921937835 $912.4K 0.33% 13,007 SH
50 SCHWAB STRATEGIC TR SCHF 808524805 $792.8K 0.28% 28,861 SH
Filing History
Period Filed AUM Holdings Accession
2026-09-30 2026-10-14 $278.8M 94 0001754960-26-000875
2026-06-30 2026-07-22 $256.2M 91 0001754960-26-000575
2026-03-31 2026-04-22 $228.4M 88 0001754960-26-000293
2025-12-31 2026-01-15 $239.7M 93 0001754960-26-000077
Filer Information
Address
1220 MAIN STREET, SUITE 400
VANCOUVER, WA 98660
Phone
(503) 912-2090
Filing Manager
My Personal CFO, LLC
VANCOUVER, WA
Signatory
Aryn Sands
Agent