PFS Partners, LLC — 13F Holdings & Portfolio
CIK 2002654 · latest 13F-HR filed 2026-07-20
PFS Partners, LLC manages $247.0M in 13F-reported U.S. long-equity assets across 599 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are JAAA (9.62%), KJAN (9.12%), DGRO (7.11%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 27 new positions and exited 18; 331 existing positions rose in reported value and 98 fell.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
Long-equity book
Distinct positions
Filed 2026-07-20
vs 2026-03-31
Portfolio charts
Latest quarter's book, what changed, and how the portfolio has evolved across filings.
Portfolio map
Q2 26Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.
Sector mix
% of 13F valueSectors from each company's SIC code; funds and ETFs grouped separately.
Biggest buys and sells
Q1 26 → Q2 26Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.
13F assets and positions
3 quartersTotal reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.
Top positions over time
reported valueThe eight largest current positions, valued at each quarter end.
Concentration
top 10 = 55.9%Cumulative share of the portfolio held in the largest N positions.
As of the firm’s regulatory filing dated Sep 8, 2026.
DULUTH, GA 30099-0001
| Name | Title / Status | Ownership | Type |
|---|---|---|---|
| COLEY, DASIA DEBORAH Control | VICE PRESIDENT AND CHIEF FINANCIAL OFFICER since May 2024 | Less than 5% | Individual |
| JENDUSA, NICHOLAS ADAM Control | EXECUTIVE VICE PRESIDENT since Jul 2023 | Less than 5% | Individual |
| LESUTIS, MICHAEL Control | SENIOR VICE PRESIDENT & CHIEF COUNSEL since Oct 2024 | Less than 5% | Individual |
| MILLER, DEBORAH LYNN Control | EXECUTIVE VICE PRESIDENT since May 2010 | Less than 5% | Individual |
| NEMETZ, WILLIAM JAMES Control | DIRECTOR; EXECUTIVE VICE PRESIDENT, CHIEF OPERATING OFFICER since Feb 2022 | Less than 5% | Individual |
| PRIMERICA FINANCE CORPORATION Control | DIRECT OWNER since Oct 1995 | 75% or more | Domestic Entity |
| RIVET, LORI ALLISON Control | EXECUTIVE VICE PRESIDENT since Mar 2017 | Less than 5% | Individual |
| SUKIN, KAREN LYNN Control | EXECUTIVE VICE PRESIDENT AND GENERAL COUNSEL since Jun 2015 | Less than 5% | Individual |
| SUTTON, MISTY MICHELLE Control | PRESIDENT, DIRECTOR AND CHIEF EXECUTIVE OFFICER since Apr 2026 | Less than 5% | Individual |
| WEIGLE, BRIAN STEVEN Control | DIRECTOR AND EXECUTIVE VICE PRESIDENT since Mar 2023 | Less than 5% | Individual |
| WOODRING, DANIEL AARON Control | EXECUTIVE VICE PRESIDENT AND CHIEF COMPLIANCE OFFICER since Jan 2011 | Less than 5% | Individual |
| WELLS, MICHAEL KURT | EXECUTIVE VICE PRESIDENT & TREASURER since Jul 2023 | Less than 5% | Individual |
| PRIMERICA, INC. Control Indirect owner via PRIMERICA FINANCE CORPORATION | SOLE SHAREHOLDER since Apr 2010 | 75% or more | Domestic Entity |
Ownership & leadership changes · 17 filings with changes since Jan 6, 2012
From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.
- No longer listedREGARD, PAUL ETIENNE · PRESIDENT, DIRECTOR AND CHIEF EXECUTIVE OFFICER · Less than 5% · control person · listed since Oct 2023
- AddedSUTTON, MISTY MICHELLE · PRESIDENT, DIRECTOR AND CHIEF EXECUTIVE OFFICER · Less than 5% · control person
- ChangedLESUTIS, MICHAEL · title SENIOR VICE PRESIDENT → SENIOR VICE PRESIDENT & CHIEF COUNSEL
- ChangedWELLS, MICHAEL KURT · title TREASURER → EXECUTIVE VICE PRESIDENT & TREASURER
- No longer listedWATTS, JOHN SIMMERMAN III · SENIOR VICE PRESIDENT AND CHIEF COUNSEL · Less than 5% · control person · listed since Mar 2005
- AddedLESUTIS, MICHAEL · SENIOR VICE PRESIDENT · Less than 5% · control person
- No longer listedFENDLER, JEFFREY SCOTT · EXECUTIVE VICE PRESIDENT · Less than 5% · control person · listed since Aug 2016
- No longer listedWATTS, JOHN SIMMERMAN III · SENIOR VICE PRESIDENT AND CHIEF COUNSEL · Less than 5% · control person · listed since Mar 2005
- No longer listedWEIGLE, BRIAN STEVEN · DIRECTOR AND EXECUTIVE VICE PRESIDENT · Less than 5% · control person · listed since Mar 2023
- AddedCOLEY, DASIA DEBORAH · VICE PRESIDENT AND CHIEF FINANCIAL OFFICER · Less than 5% · control person
- AddedWATTS, JOHN SIMMERMAN III · SENIOR VICE PRESIDENT AND CHIEF COUNSEL · Less than 5% · control person
- AddedWEIGLE, BRIAN STEVEN · DIRECTOR AND EXECUTIVE VICE PRESIDENT · Less than 5% · control person
- ChangedJENDUSA, NICHOLAS ADAM · title EXECUTIVE VICE PRESIDENT, CHIEF FINANCIAL OFFICER AND FINOP → EXECUTIVE VICE PRESIDENT
- No longer listedFARANDA, ESTELLE DIANE · PRESIDENT, DIRECTOR AND CHIEF EXECUTIVE OFFICER · Less than 5% · control person · listed since Mar 2020
- Listed againREGARD, PAUL ETIENNE · PRESIDENT, DIRECTOR AND CHIEF EXECUTIVE OFFICER · Less than 5% · control person
- No longer listedGRUBENHOFF, SHARON KING · SENIOR VICE PRESIDENT, TREASURER, AND CHIEF FINANCIAL OFFICER · Less than 5% · control person · listed since Jul 2011
- AddedJENDUSA, NICHOLAS ADAM · EXECUTIVE VICE PRESIDENT, CHIEF FINANCIAL OFFICER AND FINOP · Less than 5% · control person
- AddedWELLS, MICHAEL KURT · TREASURER · Less than 5%
- ChangedFARANDA, ESTELLE DIANE · title DIRECTOR AND CHIEF EXECUTIVE OFFICER → PRESIDENT, DIRECTOR AND CHIEF EXECUTIVE OFFICER
- ChangedWEIGLE, BRIAN STEVEN · title DIRECTOR AND PRESIDENT → DIRECTOR AND EXECUTIVE VICE PRESIDENT
- No longer listedSIEGEL, DAVID HOWARD · DIRECTOR AND PRESIDENT · Less than 5% · control person · listed since Jan 2005
- AddedWEIGLE, BRIAN STEVEN · DIRECTOR AND PRESIDENT · Less than 5% · control person
- No longer listedKYLE-MITCHELL, CYNTHIA EILEEN · DIRECTOR; EXECUTIVE VICE PRESIDENT, CHIEF OPERATING OFFICER · Less than 5% · control person · listed since Sep 2005
- ChangedNEMETZ, WILLIAM JAMES · title EXECUTIVE VICE PRESIDENT → DIRECTOR; EXECUTIVE VICE PRESIDENT, CHIEF OPERATING OFFICER
- No longer listedKELLY, WILLIAM ADDAMS · EXECUTIVE VICE PRESIDENT · Less than 5% · control person · listed since Mar 2020
- ChangedKYLE-MITCHELL, CYNTHIA EILEEN · title DIRECTOR; EXECUTIVE VICE PRESIDENT-OPERATIONS → DIRECTOR; EXECUTIVE VICE PRESIDENT, CHIEF OPERATING OFFICER
- AddedFARANDA, ESTELLE DIANE · DIRECTOR AND CHIEF EXECUTIVE OFFICER · Less than 5% · control person
- ChangedKELLY, WILLIAM ADDAMS · title DIRECTOR AND CHIEF EXECUTIVE OFFICER → EXECUTIVE VICE PRESIDENT
Older changes (8 more filings)
- No longer listedGEER, STACEY K · SECRETARY · Less than 5% · control person · listed since Aug 2012
- No longer listedMITCHELL, MELANIE JO · EXECUTIVE VICE PRESIDENT · Less than 5% · control person · listed since Dec 2008
- AddedRIVET, LORI ALLISON · EXECUTIVE VICE PRESIDENT · Less than 5% · control person
- No longer listedGINN, ALEXIS · EXECUTIVE VICE PRESIDENT · Less than 5% · control person · listed since Mar 1997
- AddedMILLER, DEBORAH LYNN · EXECUTIVE VICE PRESIDENT · Less than 5% · control person
- ChangedKELLY, WILLIAM ADDAMS · title DIRECTOR AND CHIEF EXECUTIVE OFFICER & PRESIDENT → DIRECTOR AND CHIEF EXECUTIVE OFFICER
- ChangedSIEGEL, DAVID HOWARD · title DIRECTOR, EXECUTIVE VICE PRESIDENT-MARKETING → DIRECTOR AND PRESIDENT
- ChangedWOODRING, DANIEL AARON · title SENIOR VICE PRESIDENT AND CHIEF COMPLIANCE OFFICER → EXECUTIVE VICE PRESIDENT AND CHIEF COMPLIANCE OFFICER
- No longer listedRAND, ALISON SUE · EXECUTIVE VICE PRESIDENT · Less than 5% · control person · listed since Nov 2002
- No longer listedREGARD, PAUL ETIENNE · SENIOR VICE PRESIDENT · Less than 5% · control person · listed since Oct 2016
- No longer listedTAYLOR, JAMES ALEXANDER · ASSISTANT SECRETARY · Less than 5% · control person · listed since May 2016
- No longer listedVACANTE, LISA MARIE · EXECUTIVE VICE PRESIDENT · Less than 5% · control person · listed since Mar 2005
- AddedFENDLER, JEFFREY SCOTT · EXECUTIVE VICE PRESIDENT · Less than 5% · control person
- AddedREGARD, PAUL ETIENNE · SENIOR VICE PRESIDENT · Less than 5% · control person
- AddedTAYLOR, JAMES ALEXANDER · ASSISTANT SECRETARY · Less than 5% · control person
- ChangedMITCHELL, MELANIE JO · title EXECUTIVE VICE PRESIDENT AND SECRETARY → EXECUTIVE VICE PRESIDENT
- No longer listedMITCHELL, CYNTHIA KYLE · DIRECTOR; EXECUTIVE VICE PRESIDENT-OPERATIONS · Less than 5% · listed since Sep 2005
- AddedKYLE-MITCHELL, CYNTHIA EILEEN · DIRECTOR; EXECUTIVE VICE PRESIDENT-OPERATIONS · Less than 5% · control person
- AddedSUKIN, KAREN LYNN · EXECUTIVE VICE PRESIDENT AND GENERAL COUNSEL · Less than 5% · control person
- AddedNEMETZ, WILLIAM JAMES · EXECUTIVE VICE PRESIDENT · Less than 5% · control person
- AddedGEER, STACEY K · SECRETARY · Less than 5% · control person
- AddedGINN, ALEXIS · EXECUTIVE VICE PRESIDENT · Less than 5% · control person
- AddedVACANTE, LISA MARIE · EXECUTIVE VICE PRESIDENT · Less than 5% · control person
- ListedGRUBENHOFF, SHARON KING · SENIOR VICE PRESIDENT, TREASURER, AND CHIEF FINANCIAL OFFICER · Less than 5% · control person
- ListedKELLY, WILLIAM ADDAMS · DIRECTOR AND CHIEF EXECUTIVE OFFICER & PRESIDENT · Less than 5% · control person
- ListedMITCHELL, CYNTHIA KYLE · DIRECTOR; EXECUTIVE VICE PRESIDENT-OPERATIONS · Less than 5%
- ListedMITCHELL, MELANIE JO · EXECUTIVE VICE PRESIDENT AND SECRETARY · Less than 5% · control person
- ListedPRIMERICA FINANCE CORPORATION · DIRECT OWNER · 75% or more · control person
- ListedPRIMERICA, INC. · SOLE SHAREHOLDER · 75% or more · indirect via PRIMERICA FINANCE CORPORATION · control person
- ListedRAND, ALISON SUE · EXECUTIVE VICE PRESIDENT · Less than 5% · control person
- ListedSIEGEL, DAVID HOWARD · DIRECTOR, EXECUTIVE VICE PRESIDENT-MARKETING · Less than 5% · control person
- ListedWATTS, JOHN SIMMERMAN III · SENIOR VICE PRESIDENT AND CHIEF COUNSEL · Less than 5% · control person
- ListedWOODRING, DANIEL AARON · SENIOR VICE PRESIDENT AND CHIEF COMPLIANCE OFFICER · Less than 5% · control person
Quarter-over-quarter changes
Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.
Top Adds (vs prior quarter)
- MICRON TECHNOLOGY INC$2.8M +97.7%
- SANDISK CORP$2.5M +257.9%
- ISHARES TR$2.2M +27.3%
- WESTERN DIGITAL CORP$1.7M +136.2%
- INNOVATOR ETFS TRUST$1.4M +6.6%
Top Trims
- EXXON MOBIL CORP-$544.0K -16.9%
- AT&T INC-$225.8K -29.8%
- SHELL PLC-$78.0K -15.8%
- SPDR GOLD TR-$71.9K -16.5%
- ALPHABET INC-$47.6K -26.2%
New Positions
- HONEYWELL INTL INC$903.7K
- HONEYWELL AEROSPACE INC$892.3K
- FIRST TR EXCHNG TRADED FD VI$113.8K
- INNOVATOR ETFS TRUST$93.4K
- CVB FINL CORP$70.7K
Exited Positions
- HONEYWELL INTL INC$1.8M
- ENGENE HOLDINGS INC$74.9K
- ILLUMINA INC$61.6K
- HERITAGE COMM CORP$60.2K
- AIR LEASE CORP$48.7K
PFS Partners, LLC Holdings (2026-06-30)
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | JANUS DETROIT STR TR | JAAA | 47103U845 | $23.8M | 9.62% | 470,572 | SH |
| 2 | INNOVATOR ETFS TRUST | KJAN | 45782C474 | $22.5M | 9.12% | 493,805 | SH |
| 3 | ISHARES TR | DGRO | 46434V621 | $17.6M | 7.11% | 231,763 | SH |
| 4 | FIRST TR EXCH TRADED FD III | FSMB | 33739P830 | $13.5M | 5.46% | 674,660 | SH |
| 5 | FIRST TR EXCHNG TRADED FD VI | XMAR | 33740F474 | $12.2M | 4.94% | 285,666 | SH |
| 6 | FIRST TR EXCHANGE-TRADED FD | LMBS | 33739Q200 | $11.8M | 4.77% | 236,514 | SH |
| 7 | ISHARES TR | IMCG | 464288307 | $10.2M | 4.14% | 103,991 | SH |
| 8 | INNOVATOR ETFS TRUST | IAPR | 45782C367 | $9.3M | 3.78% | 281,188 | SH |
| 9 | INVESCO EXCH TRADED FD TR II | XMLV | 46138E198 | $8.9M | 3.60% | 134,082 | SH |
| 10 | ISHARES TR | IVV | 464287200 | $8.2M | 3.32% | 10,949 | SH |
| 11 | FIRST TR EXCH TRADED FD III | FPE | 33739E108 | $7.5M | 3.06% | 422,184 | SH |
| 12 | GOLDMAN SACHS ETF TR | GSLC | 381430503 | $7.4M | 3.01% | 52,457 | SH |
| 13 | MICRON TECHNOLOGY INC | MU | 595112103 | $5.7M | 2.31% | 4,940 | SH |
| 14 | AMERICAN INTL GROUP INC | AIG | 026874784 | $5.4M | 2.20% | 72,989 | SH |
| 15 | FIRST TR EXCHANGE-TRADED FD | KNG | 33739Q705 | $5.0M | 2.01% | 98,075 | SH |
| 16 | ISHARES TR | TFLO | 46434V860 | $4.6M | 1.88% | 91,750 | SH |
| 17 | HEICO CORP NEW | HEI | 422806109 | $3.5M | 1.44% | 9,957 | SH |
| 18 | SANDISK CORP | SNDK | 80004C200 | $3.4M | 1.38% | 1,500 | SH |
| 19 | APPLE INC | AAPL | 037833100 | $3.0M | 1.20% | 10,204 | SH |
| 20 | WESTERN DIGITAL CORP | WDC | 958102105 | $2.9M | 1.17% | 4,513 | SH |
| 21 | EXXON MOBIL CORP | XOM | 30231G102 | $2.7M | 1.08% | 19,596 | SH |
| 22 | CHUBB LIMITED | CB | H1467J104 | $2.2M | 0.88% | 6,393 | SH |
| 23 | HEICO CORP NEW | HEI.A | 422806208 | $2.1M | 0.84% | 8,074 | SH |
| 24 | TREVI THERAPEUTICS INC | TRVI | 89532M101 | $1.5M | 0.60% | 79,000 | SH |
| 25 | INNOVATOR ETFS TRUST | KJUN | 45783Y277 | $1.4M | 0.57% | 46,844 | SH |
| 26 | SELECT SECTOR SPDR TR | XLF | 81369Y605 | $1.2M | 0.50% | 23,021 | SH |
| 27 | MARRIOTT INTL INC NEW | MAR | 571903202 | $1.2M | 0.48% | 3,215 | SH |
| 28 | GOOSEHEAD INS INC | GSHD | 38267D109 | $1.2M | 0.48% | 24,536 | SH |
| 29 | INVESCO QQQ TR | QQQ | 46090E103 | $1.2M | 0.47% | 1,564 | SH |
| 30 | MICROSOFT CORP | MSFT | 594918104 | $1.0M | 0.41% | 2,726 | SH |
| 31 | HONEYWELL INTL INC | HON | 438516205 | $903.7K | 0.37% | 4,036 | SH |
| 32 | HONEYWELL AEROSPACE INC | HONA | 43849R105 | $892.3K | 0.36% | 4,036 | SH |
| 33 | INNOVATOR ETFS TRUST | KAPR | 45782C342 | $889.1K | 0.36% | 22,339 | SH |
| 34 | NVIDIA CORPORATION | NVDA | 67066G104 | $875.3K | 0.35% | 4,375 | SH |
| 35 | GE AEROSPACE | GE | 369604301 | $830.8K | 0.34% | 2,223 | SH |
| 36 | CHEVRON CORPORATION | CVX | 166764100 | $782.8K | 0.32% | 4,722 | SH |
| 37 | ALPHABET INC | GOOGL | 02079K305 | $686.9K | 0.28% | 1,922 | SH |
| 38 | JPMORGAN CHASE & CO | JPM | 46625H100 | $673.3K | 0.27% | 2,057 | SH |
| 39 | INTEL CORP | INTC | 458140100 | $663.5K | 0.27% | 4,752 | SH |
| 40 | INNOVATOR ETFS TRUST | IMAR | 45783Y343 | $646.4K | 0.26% | 21,233 | SH |
| 41 | INNOVATOR ETFS TRUST | ISEP | 45783Y533 | $608.1K | 0.25% | 17,574 | SH |
| 42 | GE VERNOVA INC | GEV | 36828A101 | $602.5K | 0.24% | 513 | SH |
| 43 | BNY MELLON STRATEGIC MUN BD | DSM | 09662E109 | $573.0K | 0.23% | 93,163 | SH |
| 44 | VERIZON COMMUNICATIONS INC | VZ | 92343V104 | $554.9K | 0.22% | 13,105 | SH |
| 45 | FIRST TR EXCHNG TRADED FD VI | XDEC | 33740U786 | $536.9K | 0.22% | 12,533 | SH |
| 46 | FIRST BK WILLIAMSTOWN NEW JE | FRBA | 31931U102 | $532.0K | 0.22% | 30,004 | SH |
| 47 | INNOVATOR ETFS TRUST | IJAN | 45782C524 | $531.7K | 0.22% | 13,964 | SH |
| 48 | INNOVATOR ETFS TRUST | KAUG | 45783Y137 | $531.1K | 0.22% | 18,553 | SH |
| 49 | AT&T INC | T | 00206R102 | $530.9K | 0.21% | 25,645 | SH |
| 50 | INTERNATIONAL BUSINESS MACHS | IBM | 459200101 | $530.3K | 0.21% | 1,886 | SH |
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-06-30 | 2026-07-20 | $247.0M | 599 | 0002002654-26-000003 |
| 2026-03-31 | 2026-04-09 | $218.2M | 590 | 0002002654-26-000002 |
| 2025-12-31 | 2026-01-16 | $218.6M | 591 | 0002002654-26-000001 |
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