Top Institutional Investors

GEN Financial Management, INC. — 13F Holdings & Portfolio

CIK 2032497 · latest 13F-HR filed 2026-07-24

Backtest portfolio

GEN Financial Management, INC. manages $167.1M in 13F-reported U.S. long-equity assets across 42 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are SCHX (16.49%), VIG (16.39%), VIGI (11.39%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 6 new positions, exited 15, added to 24, and trimmed 5.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Filer Information
Address
10810 OLD COUNTY ROAD 15
SUITE 200
PLYMOUTH, MN 55441
Phone
(952) 513-1466
Filing Manager
GEN Financial Management, INC.
PLYMOUTH, MN
Signatory
Serena Grunenwald
Client Service Associate
Loading holdings…
AUM

$167.1M

Long-equity book

Holdings

42

Distinct positions

Period

2026-06-30

Filed 2026-07-24

Q/Q Activity

+6 / −15 / ↑24 / ↓5

vs 2026-03-31

Firm Profile & Key People
Name Title / Status Ownership Type

Top Adds (vs prior quarter)

  • SCHWAB STRATEGIC TR$3.7M +15.4%
  • VANGUARD SPECIALIZED FUNDS$2.9M +12.0%
  • FIDELITY COVINGTON TRUST$2.2M +15.9%
  • DIMENSIONAL ETF TRUST$1.3M +256.2%
  • VANGUARD WHITEHALL FDS$1.1M +6.1%
Show all 24 →

Top Trims

  • VANGUARD INDEX FDS-$426.7K -48.5%
  • VANGUARD MUN BD FDS-$220.2K -12.1%
  • BROADCOM INC-$127.7K -37.1%
  • MICROSOFT CORP-$36.3K -6.0%
  • PENTAIR PLC-$29.4K -12.4%
Show all 5 →

New Positions

  • HERCULES CAPITAL INC$1.2M
  • TRINITY CAP INC$762.9K
  • CAPITAL SOUTHWEST CORP$631.5K
  • J P MORGAN EXCHANGE TRADED F$425.8K
  • UNITEDHEALTH GROUP INC$254.0K
Show all 6 →

Exited Positions

  • VANGUARD BD INDEX FDS$2.3M
  • DIMENSIONAL ETF TRUST$2.1M
  • DIMENSIONAL ETF TRUST$1.9M
  • DIMENSIONAL ETF TRUST$1.1M
  • DIMENSIONAL ETF TRUST$1.1M
Show all 15 →
All Holdings

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 SCHWAB STRATEGIC TR SCHX 808524201 $27.6M 16.49% 936,352 SH
2 VANGUARD SPECIALIZED FUNDS VIG 921908844 $27.4M 16.39% 115,778 SH
3 VANGUARD WHITEHALL FDS VIGI 921946810 $19.0M 11.39% 203,882 SH
4 FIDELITY COVINGTON TRUST FSMD 316092527 $15.7M 9.41% 297,441 SH
5 VANGUARD SCOTTSDALE FDS VGSH 92206C102 $13.2M 7.92% 227,547 SH
6 PACER FDS TR COWZ 69374H881 $12.5M 7.46% 200,543 SH
7 DIMENSIONAL ETF TRUST DFIS 25434V773 $10.9M 6.54% 311,963 SH
8 VANGUARD MALVERN FDS VCRB 922020748 $9.2M 5.49% 118,704 SH
9 SPDR SERIES TRUST SLYG 78464A201 $3.1M 1.85% 26,017 SH
10 SPDR SERIES TRUST MDYG 78464A821 $2.8M 1.66% 24,683 SH
11 VANGUARD ADMIRAL FDS INC VOOG 921932505 $2.2M 1.30% 26,220 SH
12 DIMENSIONAL ETF TRUST DFAR 25434V823 $1.9M 1.11% 70,730 SH
13 VANGUARD MUN BD FDS VTEB 922907746 $1.6M 0.96% 31,765 SH
14 VANGUARD INSTL INDEX FD VBIL 922040845 $1.5M 0.90% 19,836 SH
15 VANGUARD WELLINGTON FD VTES 921935870 $1.5M 0.87% 14,332 SH
16 ISHARES TR IVV 464287200 $1.4M 0.84% 1,868 SH
17 VANGUARD INTL EQUITY INDEX F VT 922042742 $1.3M 0.75% 8,004 SH
18 HERCULES CAPITAL INC HTGC 427096508 $1.2M 0.72% 76,382 PRN
19 BERKSHIRE HATHAWAY INC DEL BRK.B 084670702 $1.2M 0.70% 2,336 SH
20 VANGUARD INDEX FDS VV 922908637 $998.7K 0.60% 2,904 SH
21 SPDR SERIES TRUST SDY 78464A763 $937.9K 0.56% 6,163 SH
22 ISHARES TR IVW 464287309 $901.2K 0.54% 6,553 SH
23 ISHARES TR AOA 464289859 $885.2K 0.53% 9,070 SH
24 AMERICAN CENTY ETF TR AVMC 025072125 $833.2K 0.50% 10,382 SH
25 TRINITY CAP INC TRIN 896442308 $762.9K 0.46% 42,645 SH
26 ISHARES TR ITOT 464287150 $679.6K 0.41% 4,137 SH
27 CAPITAL SOUTHWEST CORP CSWC 140501107 $631.5K 0.38% 26,569 SH
28 MICROSOFT CORP MSFT 594918104 $573.0K 0.34% 1,536 SH
29 ISHARES TR IVE 464287408 $520.9K 0.31% 2,294 SH
30 VANGUARD INDEX FDS VOT 922908538 $502.3K 0.30% 1,640 SH
31 AMERICAN CENTY ETF TR AVUV 025072877 $500.8K 0.30% 4,014 SH
32 APPLE INC AAPL 037833100 $495.4K 0.30% 1,712 SH
33 VANGUARD INDEX FDS VBK 922908595 $453.5K 0.27% 1,240 SH
34 J P MORGAN EXCHANGE TRADED F JFLX 46654Q559 $425.8K 0.25% 8,448 SH
35 ALPHABET INC GOOGL 02079K305 $306.6K 0.18% 858 SH
36 ISHARES TR AOR 464289867 $292.6K 0.18% 4,210 SH
37 ISHARES TR ACWI 464288257 $280.7K 0.17% 1,788 SH
38 UNITEDHEALTH GROUP INC UNH 91324P102 $254.0K 0.15% 611 SH
39 PALO ALTO NETWORKS INC PANW 697435105 $245.9K 0.15% 721 SH
40 AMAZON COM INC AMZN 023135106 $233.3K 0.14% 979 SH
41 BROADCOM INC AVGO 11135F101 $216.8K 0.13% 574 SH
42 PENTAIR PLC PNR G7S00T104 $208.7K 0.12% 2,723 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-07-24 $167.1M 42 0002032497-26-000004
2026-03-31 2026-04-16 $161.5M 51 0002032497-26-000003
2025-12-31 2026-01-15 $158.8M 47 0002032497-26-000001