Top Institutional Investors

GEN Financial Management, INC. — 13F Holdings & Portfolio

CIK 2032497 · latest 13F-HR filed 2026-10-13

Backtest portfolio

GEN Financial Management, INC. manages $185.0M in 13F-reported U.S. long-equity assets across 56 reported positions as of its 2026-09-30 13F-HR filing. Its largest disclosed positions are SCHX (14.97%), VIG (14.55%), VIGI (10.50%). Quarter over quarter (versus its 2026-06-30 filing) the fund opened 17 new positions and exited 3; 14 existing positions rose in reported value and 10 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Loading holdings…
AUM
$185.0M

Long-equity book

Holdings
56

Distinct positions

Period
2026-09-30

Filed 2026-10-13

Q/Q Activity
+17 / −3 / ↑14 / ↓10

vs 2026-06-30

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q3 26
SCHX15.0% · -1%VIG14.5% · -0%VIGI10.5% · +1%FSMD7.7% · -3%VGSH7.3% · +3%COWZ7.2% · -0%DFIS6.1% · +0%VCRB4.8% · +1%JFLX2.7% · +1088%DFAR1.6% · +74%SLYG1.5% · -1%MDYG1.4% · +2%BND1.3% · newVOOG1.2% · 0%DFLV1.0% · newVTES1.0% · +26%DFIC0.9% · newVTEB0.9% · +15%VBIL0.9% · +5%IVV0.8% · 0%VT0.7% · +0%DUHP0.6% · newBRK.B0.6% · -8%DFCF0.6% · newVV0.6% · 0%CSWC0.6% · +66%AOA0.5% · +10%DFSV0.5% · newTRIN0.5% · +26%IVW0.5% · 0%VBK0.5% · +121%SDY0.5% · +0%MSFT0.4% · +4%AVMC0.4% · -9%ITOT0.4% · 0%VWO0.4% · newAAPL0.3% · -1%IVE0.3% · -6%VOT0.3% · 0%AVUV0.3% · 0%VUG0.2% · newIGSB0.2% · newHTGC0.2% · newVNQ0.2% · newAOR0.2% · +8%JMUB0.2% · newDISV0.2% · newIGF0.2% · newPANW0.2% · 0%ACWI0.2% · 0%GOOGL0.1% · -14%AMZN0.1% · +1%UNH0.1% · +0%PB0.1% · newCVX0.1% · newMFM0.1% · new

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q2 26 → Q3 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

4 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 77.3%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Feb 20, 2026.

Assets Under Management
$331.8M
Discretionary
$317.0M
Employees
3
Accounts
1,170
Address
10810 OLD COUNTY ROAD 15
SUITE 200
PLYMOUTH, MN 55441
Phone
(952) 513-1466
Website
Name Title / Status Ownership Type
MOLESKI, ERIC, CRAIG ControlPRESIDENT/CHIEF COMPLIANCE OFFICER
since Feb 1998
50–75%Individual
Moklestad, Joshua, Mark ControlOWNER
since Jan 2026
10–25%Individual
VANCURA, BRYAN, LYNN ControlPRINCIPAL/FINANCIAL ADVISOR
since May 2019
10–25%Individual
Ownership & leadership changes · 3 filings with changes since Apr 2, 2012

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Feb 18, 2026 filing
  • AddedMoklestad, Joshua, Mark · OWNER · 10–25% · control person
  • ChangedMOLESKI, ERIC, CRAIG · ownership 75% or more → 50–75%
  • ChangedVANCURA, BRYAN, LYNN · ownership 5–10% → 10–25%
Jul 1, 2025 filing
  • No longer listedLINDBERG, AARON, ANDREW · CHIEF INVESTMENT OFFICER · 25–50% · control person · listed since Apr 2018
Mar 31, 2020 filing
  • AddedLINDBERG, AARON, ANDREW · CHIEF INVESTMENT OFFICER · 25–50% · control person
  • AddedVANCURA, BRYAN, LYNN · PRINCIPAL/FINANCIAL ADVISOR · 5–10% · control person
Apr 2, 2012 filing (earliest on record)
  • ListedMOLESKI, ERIC, CRAIG · PRESIDENT/CHIEF COMPLIANCE OFFICER · 75% or more · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

GEN Financial Management, INC. Holdings (2026-09-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 SCHWAB STRATEGIC TR SCHX 808524201 $27.7M 14.97% 922,980 SH
2 VANGUARD SPECIALIZED FUNDS VIG 921908844 $26.9M 14.55% 115,347 SH
3 VANGUARD WHITEHALL FDS VIGI 921946810 $19.4M 10.50% 205,678 SH
4 FIDELITY COVINGTON TRUST FSMD 316092527 $14.2M 7.68% 288,911 SH
5 VANGUARD SCOTTSDALE FDS VGSH 92206C102 $13.5M 7.29% 234,180 SH
6 PACER FDS TR COWZ 69374H881 $13.3M 7.20% 199,445 SH
7 DIMENSIONAL ETF TRUST DFIS 25434V773 $11.3M 6.12% 312,333 SH
8 VANGUARD MALVERN FDS VCRB 922020748 $8.9M 4.79% 120,275 SH
9 J P MORGAN EXCHANGE TRADED F JFLX 46654Q559 $4.9M 2.65% 100,398 SH
10 DFA INVT DIMENSIONS GROUP IN DFAR 25239Y147 $3.0M 1.61% 123,012 SH
11 SPDR SERIES TRUST SLYG 78464A201 $2.7M 1.48% 25,677 SH
12 SPDR SERIES TRUST MDYG 78464A821 $2.6M 1.42% 25,043 SH
13 VANGUARD BD INDEX FDS BND 921937835 $2.4M 1.30% 34,181 SH
14 VANGUARD ADMIRAL FDS INC VOOG 921932505 $2.2M 1.21% 26,220 SH
15 DIMENSIONAL ETF TRUST DFLV 25434V666 $1.9M 1.03% 47,622 SH
16 VANGUARD WELLINGTON FD VTES 921935870 $1.8M 0.97% 18,133 SH
17 DIMENSIONAL ETF TRUST DFIC 25434V799 $1.7M 0.94% 46,335 SH
18 VANGUARD MUN BD FDS VTEB 922907746 $1.7M 0.93% 36,465 SH
19 VANGUARD INSTL INDEX FD VBIL 922040845 $1.6M 0.85% 20,850 SH
20 ISHARES TR IVV 464287200 $1.4M 0.77% 1,868 SH
21 VANGUARD INTL EQUITY INDEX F VT 922042742 $1.3M 0.69% 8,040 SH
22 DFA INVT DIMENSIONS GROUP IN DUHP 25239Y196 $1.2M 0.63% 27,988 SH
23 BERKSHIRE HATHAWAY INC DEL BRK.B 084670702 $1.1M 0.58% 2,140 SH
24 DIMENSIONAL ETF TRUST DFCF 25434V872 $1.1M 0.57% 26,439 SH
25 VANGUARD INDEX FDS VV 922908637 $1.0M 0.55% 2,904 SH
26 CAPITAL SOUTHWEST CORP CSWC 140501107 $1.0M 0.55% 44,069 SH
27 ISHARES TR AOA 464289859 $973.1K 0.53% 10,004 SH
28 DFA INVT DIMENSIONS GROUP IN DFSV 25239Y170 $972.5K 0.53% 25,954 SH
29 TRINITY CAP INC TRIN 896442308 $944.1K 0.51% 53,795 SH
30 ISHARES TR IVW 464287309 $932.2K 0.50% 6,553 SH
31 VANGUARD INDEX FDS VBK 922908595 $927.3K 0.50% 2,745 SH
32 SPDR SERIES TRUST SDY 78464A763 $903.6K 0.49% 6,169 SH
33 MICROSOFT CORP MSFT 594918104 $820.6K 0.44% 1,600 SH
34 AMERICAN CENTY ETF TR AVMC 025072125 $723.7K 0.39% 9,493 SH
35 ISHARES TR ITOT 464287150 $687.9K 0.37% 4,137 SH
36 VANGUARD INTL EQUITY INDEX F VWO 922042858 $682.1K 0.37% 11,500 SH
37 APPLE INC AAPL 037833100 $565.8K 0.31% 1,699 SH
38 ISHARES TR IVE 464287408 $492.2K 0.27% 2,156 SH
39 VANGUARD INDEX FDS VOT 922908538 $479.0K 0.26% 1,640 SH
40 AMERICAN CENTY ETF TR AVUV 025072877 $472.7K 0.26% 4,014 SH
41 VANGUARD INDEX FDS VUG 922908736 $423.0K 0.23% 4,694 SH
42 ISHARES TR IGSB 464288646 $377.2K 0.20% 7,363 SH
43 HERCULES CAPITAL INC HTGC 427096508 $368.2K 0.20% 21,902 SH
44 VANGUARD INDEX FDS VNQ 922908553 $325.2K 0.18% 3,628 SH
45 ISHARES TR AOR 464289867 $313.0K 0.17% 4,568 SH
46 J P MORGAN EXCHANGE TRADED F JMUB 46641Q647 $302.1K 0.16% 6,350 SH
47 DIMENSIONAL ETF TRUST DISV 25434V781 $299.0K 0.16% 6,906 SH
48 ISHARES TR IGF 464288372 $294.3K 0.16% 4,781 SH
49 PALO ALTO NETWORKS INC PANW 697435105 $286.5K 0.15% 721 SH
50 ISHARES TR ACWI 464288257 $283.9K 0.15% 1,788 SH
Filing History
Period Filed AUM Holdings Accession
2026-09-30 2026-10-13 $185.0M 56 0002032497-26-000006
2026-06-30 2026-07-24 $167.1M 42 0002032497-26-000004
2026-03-31 2026-04-16 $161.5M 51 0002032497-26-000003
2025-12-31 2026-01-15 $158.8M 47 0002032497-26-000001
Filer Information
Address
10810 OLD COUNTY ROAD 15
SUITE 200
PLYMOUTH, MN 55441
Phone
(952) 513-1466
Filing Manager
GEN Financial Management, INC.
PLYMOUTH, MN
Signatory
Serena Grunenwald
Client Service Associate