Top Institutional Investors

Meridian Financial Advisors, LLC — 13F Holdings & Portfolio

CIK 2032629 · latest 13F-HR filed 2026-10-14

Backtest portfolio

Meridian Financial Advisors, LLC manages $213.9M in 13F-reported U.S. long-equity assets across 154 reported positions as of its 2026-09-30 13F-HR filing. Its largest disclosed positions are IVV (5.17%), SCHD (5.08%), JPST (4.88%). Quarter over quarter (versus its 2026-06-30 filing) the fund opened 12 new positions and exited 4; 37 existing positions rose in reported value and 45 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Loading holdings…
AUM
$213.9M

Long-equity book

Holdings
154

Distinct positions

Period
2026-09-30

Filed 2026-10-14

Q/Q Activity
+12 / −4 / ↑37 / ↓45

vs 2026-06-30

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q3 26
IVV5.2% · -1%SCHD5.1% · -1%JPST4.9% · +6%QQQ4.8% · -0%DGRO4.4% · +2%IJR3.6% · -1%IJH3.3% · -1%SPYM3.3% · +1%DGRW2.8% · +3%QQQM2.4% · +1%VO2.3% · -2%RSP2.1% · +8%RWL2.0% · +12%SDY1.9% · +5%MSFT1.8% · +9%VB1.8% · -0%SPSM1.7% · +1%VCSH1.3% · +2%AAPL1.3% · +19%LVHI1.2% · +15%SPYG1.2% · -0%SPHQ1.1% · +2%VIG1.1% · -0%VOT1.1% · -1%SPMD1.0% · +4%MRK1.0% · -2%SPY0.9% · -2%SPSB0.9% · +3%SCHF0.9% · +6%RIGS0.9% · -5%ICLO0.8% · +15%VBK0.8% · -1%VOO0.8% · +15%MDY0.7% · -9%SLYV0.7% · -1%IEMG0.7% · +16%CSCO0.6% · 0%VBR0.6% · -1%AMZN0.6% · +13%IUSG0.6% · +1%JEPI0.6% · +1%SPLV0.5% · +13%SPMO0.5% · +9%JPM0.5% · +19%IDMO0.5% · +5%CRWD0.5% · +316%SPIB0.5% · +4%XLK0.5% · 0%VYMI0.5% · +1%VCIT0.5% · +2%DON0.5% · -3%XLU0.4% · +0%GOOGL0.4% · +23%IDHQ0.4% · +4%FBCG0.4% · -2%IJJ0.4% · +2%VUG0.4% · -4%GOOG0.4% · 0%VTI0.4% · newFALN0.4% · +11%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q2 26 → Q3 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

4 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 39.8%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Mar 9, 2026.

Assets Under Management
$861.6M
Discretionary
$861.6M
Employees
6
Accounts
458
Address
11300 CANTRELL ROAD
SUITE 200
LITTLE ROCK, AR 72212
Phone
(501) 663-7055
Website
Name Title / Status Ownership Type
MOON, MARSHALL, DAVID ControlPRINCIPAL AND CHIEF EQUITY STRATEGIST
since Jan 2025
10–25%Individual
MOON, PAT, DAVID ControlMANAGING PRINCIPAL, PRESIDENT, DIRECTOR & CHIEF COMPLIANCE OFFICER
since Apr 2000
75% or moreIndividual
Ownership & leadership changes · 6 filings with changes since Mar 26, 2012

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Feb 24, 2025 filing
  • AddedMOON, MARSHALL, DAVID · PRINCIPAL AND CHIEF EQUITY STRATEGIST · 10–25% · control person
May 23, 2023 filing
  • ChangedMOON, PAT, DAVID · ownership 50–75% → 75% or more
Mar 28, 2023 filing
  • No longer listedVANNESS, LEWIS, WATSON · MANAGING PRINCIPAL, DIRECTOR · 50–75% · control person · listed since Jun 1993
Mar 30, 2022 filing
  • ChangedMOON, PAT, DAVID · title MANAGING PRINCIPAL, PRESIDENT & DIRECTOR → MANAGING PRINCIPAL, PRESIDENT, DIRECTOR & CHIEF COMPLIANCE OFFICER
  • ChangedVANNESS, LEWIS, WATSON · title MANAGING PRINCIPAL, DIRECTOR & CHIEF COMPLIANCE OFFICER → MANAGING PRINCIPAL, DIRECTOR
Mar 20, 2018 filing
  • ChangedMOON, PAT, DAVID · title MANAGING PRINCIPAL & DIRECTOR → MANAGING PRINCIPAL, PRESIDENT & DIRECTOR
  • ChangedVANNESS, LEWIS, WATSON · title MANAGING PRINCIPAL, PRESIDENT, DIRECTOR & CHIEF COMPLIANCE OFFICER → MANAGING PRINCIPAL, DIRECTOR & CHIEF COMPLIANCE OFFICER
Mar 19, 2015 filing
  • ChangedMOON, PAT, DAVID · title PRESIDENT, MANAGING PRINCIPAL & DIRECTOR → MANAGING PRINCIPAL & DIRECTOR
  • ChangedVANNESS, LEWIS, WATSON · title MANAGING PRINCIPAL & DIRECTOR & CHIEF COMPLIANCE OFFICER → MANAGING PRINCIPAL, PRESIDENT, DIRECTOR & CHIEF COMPLIANCE OFFICER
Mar 26, 2012 filing (earliest on record)
  • ListedMOON, PAT, DAVID · PRESIDENT, MANAGING PRINCIPAL & DIRECTOR · 50–75% · control person
  • ListedVANNESS, LEWIS, WATSON · MANAGING PRINCIPAL & DIRECTOR & CHIEF COMPLIANCE OFFICER · 50–75% · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Top Adds (vs prior quarter)

Show all 37 →

Top Trims

Show all 45 →

New Positions

Show all 12 →

Exited Positions

Show all 4 →

Meridian Financial Advisors, LLC Holdings (2026-09-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 ISHARES TR IVV 464287200 $11.1M 5.17% 14,451 SH
2 SCHWAB STRATEGIC TR SCHD 808524797 $10.9M 5.08% 333,910 SH
3 J P MORGAN EXCHANGE TRADED F JPST 46641Q837 $10.4M 4.88% 207,218 SH
4 INVESCO QQQ TR QQQ 46090E103 $10.3M 4.81% 13,902 SH
5 ISHARES TR DGRO 46434V621 $9.5M 4.45% 126,135 SH
6 ISHARES TR IJR 464287804 $7.7M 3.62% 56,933 SH
7 ISHARES TR IJH 464287507 $7.1M 3.33% 99,004 SH
8 SPDR SERIES TRUST SPYM 78464A854 $7.1M 3.31% 78,813 SH
9 WISDOMTREE TR DGRW 97717X669 $6.0M 2.80% 61,652 SH
10 INVESCO EXCH TRADED FD TR II QQQM 46138G649 $5.1M 2.38% 16,733 SH
11 VANGUARD INDEX FDS VO 922908629 $4.9M 2.28% 62,303 SH
12 INVESCO EXCHANGE TRADED FD T RSP 46137V357 $4.5M 2.08% 21,429 SH
13 INVESCO EXCH TRADED FD TR II RWL 46138G698 $4.3M 2.01% 33,326 SH
14 SPDR SERIES TRUST SDY 78464A763 $4.0M 1.88% 27,475 SH
15 MICROSOFT CORP MSFT 594918104 $3.8M 1.78% 7,434 SH
16 VANGUARD INDEX FDS VB 922908751 $3.8M 1.76% 13,230 SH
17 SPDR SERIES TRUST SPSM 78468R853 $3.6M 1.69% 68,202 SH
18 VANGUARD SCOTTSDALE FDS VCSH 92206C409 $2.8M 1.30% 36,040 SH
19 APPLE INC AAPL 037833100 $2.7M 1.26% 8,098 SH
20 LEGG MASON ETF INVT LVHI 52468L505 $2.7M 1.25% 63,892 SH
21 SPDR SERIES TRUST SPYG 78464A409 $2.5M 1.17% 20,315 SH
22 INVESCO EXCHANGE TRADED FD T SPHQ 46137V241 $2.4M 1.11% 28,116 SH
23 VANGUARD SPECIALIZED FUNDS VIG 921908844 $2.3M 1.09% 9,991 SH
24 VANGUARD INDEX FDS VOT 922908538 $2.3M 1.09% 7,969 SH
25 SPDR SERIES TRUST SPMD 78464A847 $2.1M 0.99% 33,471 SH
26 MERCK & CO INC MRK 58933Y105 $2.1M 0.97% 14,312 SH
27 STATE STR SPDR S&P 500 ETF T SPY 78462F103 $1.9M 0.91% 2,545 SH
28 SPDR SERIES TRUST SPSB 78464A474 $1.9M 0.90% 64,920 SH
29 SCHWAB STRATEGIC TR SCHF 808524805 $1.9M 0.88% 68,598 SH
30 ALPS ETF TR RIGS 00162Q783 $1.9M 0.88% 86,119 SH
31 INVESCO ACTIVELY MANAGED EXC ICLO 46090A721 $1.8M 0.84% 70,147 SH
32 VANGUARD INDEX FDS VBK 922908595 $1.7M 0.81% 5,152 SH
33 VANGUARD INDEX FDS VOO 922908363 $1.6M 0.75% 2,288 SH
34 STATE STR SPDR S&P MIDCAP 40 MDY 78467Y107 $1.6M 0.74% 2,397 SH
35 SPDR SERIES TRUST SLYV 78464A300 $1.4M 0.67% 14,007 SH
36 ISHARES INC IEMG 46434G103 $1.4M 0.66% 17,386 SH
37 CISCO SYS INC CSCO 17275R102 $1.4M 0.65% 12,892 SH
38 VANGUARD INDEX FDS VBR 922908611 $1.4M 0.64% 5,892 SH
39 AMAZON COM INC AMZN 023135106 $1.3M 0.61% 5,252 SH
40 ISHARES TR IUSG 464287671 $1.3M 0.60% 6,574 SH
41 J P MORGAN EXCHANGE TRADED F JEPI 46641Q332 $1.2M 0.58% 22,123 SH
42 INVESCO EXCH TRADED FD TR II SPLV 46138E354 $1.2M 0.55% 16,604 SH
43 INVESCO EXCH TRADED FD TR II SPMO 46138E339 $1.2M 0.54% 7,666 SH
44 JPMORGAN CHASE & CO JPM 46625H100 $1.1M 0.54% 3,466 SH
45 INVESCO EXCH TRADED FD TR II IDMO 46138E222 $1.1M 0.52% 18,217 SH
46 CROWDSTRIKE HLDGS INC CRWD 22788C105 $1.1M 0.50% 4,068 SH
47 SPDR SERIES TRUST SPIB 78464A375 $1.0M 0.49% 32,202 SH
48 SELECT SECTOR SPDR TR XLK 81369Y803 $1.0M 0.48% 5,281 SH
49 VANGUARD WHITEHALL FDS VYMI 921946794 $1.0M 0.48% 10,087 SH
50 VANGUARD SCOTTSDALE FDS VCIT 92206C870 $987.4K 0.46% 12,609 SH
Filing History
Period Filed AUM Holdings Accession
2026-09-30 2026-10-14 $213.9M 154 0002032629-26-000007
2026-06-30 2026-07-22 $208.1M 146 0002032629-26-000003
2026-03-31 2026-04-21 $183.0M 141 0002032629-26-000002
2025-12-31 2026-01-23 $183.6M 142 0002032629-26-000001
Filer Information
Address
13 WATER STREET
HOLLISTON, MA 01746
Phone
(508) 429-2600
Filing Manager
Meridian Financial Advisors, LLC
HOLLISTON, MA
Signatory
Rana Choubah
Financial Advisor