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Friday Financial — 13F Holdings & Portfolio

CIK 2048792 · latest 13F-HR filed 2026-07-09

Backtest portfolio

Friday Financial manages $373.4M in 13F-reported U.S. long-equity assets across 108 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are ITOT (23.00%), SCHG (6.95%), BSVO (6.24%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 17 new positions, exited 2, added to 78, and trimmed 3.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Filer Information
Address
600 STAR BREWERY DR.
DUBUQUE, IA 52001
Phone
(563) 552-7526
Filing Manager
Friday Financial
DUBUQUE, IA
Signatory
BRIAN GRIFFIN
CHIEF COMPLIANCE OFFICER
Loading holdings…
AUM

$373.4M

Long-equity book

Holdings

108

Distinct positions

Period

2026-06-30

Filed 2026-07-09

Q/Q Activity

+17 / −2 / ↑78 / ↓3

vs 2026-03-31

Firm Profile & Key People
Name Title / Status Ownership Type

Top Adds (vs prior quarter)

  • ISHARES TR$19.7M +29.8%
  • SCHWAB STRATEGIC TR$7.6M +41.5%
  • SCHWAB STRATEGIC TR$4.5M +90.9%
  • SCHWAB STRATEGIC TR$3.7M +39.0%
  • EA SERIES TRUST$3.7M +19.1%
Show all 78 →

Top Trims

  • CATERPILLAR INC-$351.3K -55.2%
  • GOLDMAN SACHS PHYSICAL GOLD-$37.5K -12.2%
  • PALANTIR TECHNOLOGIES INC-$19.6K -8.1%
Show all 3 →

New Positions

  • VANGUARD INDEX FDS$1.0M
  • J P MORGAN EXCHANGE TRADED F$669.0K
  • SANDISK CORP$538.7K
  • WESTERN DIGITAL CORP$532.1K
  • SPDR SERIES TRUST$372.0K
Show all 17 →

Exited Positions

  • EXXON MOBIL CORP$223.3K
  • J P MORGAN EXCHANGE TRADED F$205.2K
Show all 2 →
All Holdings

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 ISHARES TR ITOT 464287150 $85.9M 23.00% 523,396 SH
2 SCHWAB STRATEGIC TR SCHG 808524300 $26.0M 6.95% 756,729 SH
3 EA SERIES TRUST BSVO 02072L532 $23.3M 6.24% 810,376 SH
4 VANGUARD SCOTTSDALE FDS VGIT 92206C706 $16.6M 4.44% 282,864 SH
5 ISHARES TR IDEV 46435G326 $15.0M 4.00% 167,276 SH
6 AMERICAN CENTY ETF TR AVDV 025072802 $13.6M 3.64% 130,837 SH
7 SCHWAB STRATEGIC TR SCHV 808524409 $13.3M 3.57% 388,248 SH
8 DIMENSIONAL ETF TRUST DFSD 25434V864 $13.1M 3.51% 274,581 SH
9 SCHWAB STRATEGIC TR SCHD 808524797 $11.8M 3.17% 363,808 SH
10 DIMENSIONAL ETF TRUST DFEM 25434V732 $11.6M 3.12% 297,223 SH
11 SPDR INDEX SHS FDS XCNY 78463X848 $10.7M 2.86% 265,560 SH
12 SCHWAB STRATEGIC TR SCHF 808524805 $9.4M 2.52% 342,615 SH
13 VANGUARD MALVERN FDS VTIP 922020805 $7.4M 1.99% 149,923 SH
14 APPLE INC AAPL 037833100 $6.3M 1.70% 20,403 SH
15 VANGUARD INDEX FDS VTI 922908769 $6.0M 1.62% 16,325 SH
16 VANGUARD SPECIALIZED FUNDS VIG 921908844 $5.0M 1.34% 20,981 SH
17 ISHARES TR IWF 464287614 $4.5M 1.21% 37,180 SH
18 AMERICAN CENTY ETF TR AVUV 025072877 $4.5M 1.20% 36,362 SH
19 DIMENSIONAL ETF TRUST DUHP 25434V831 $4.4M 1.18% 106,557 SH
20 SPDR SERIES TRUST SPYV 78464A508 $4.0M 1.08% 64,969 SH
21 UMB FINL CORP UMBF 902788108 $4.0M 1.07% 27,445 SH
22 DIMENSIONAL ETF TRUST DIHP 25434V765 $3.9M 1.06% 115,752 SH
23 VANGUARD STAR FDS VXUS 921909768 $3.9M 1.03% 45,529 SH
24 INVESCO QQQ TR QQQ 46090E103 $2.8M 0.75% 3,966 SH
25 SPDR SERIES TRUST HYMB 78464A284 $2.3M 0.63% 92,427 SH
26 ISHARES TR IWP 464287481 $1.9M 0.51% 13,546 SH
27 FIRST TR EXCH TRADED FD III FMB 33739N108 $1.8M 0.49% 35,854 SH
28 AMERICAN CENTY ETF TR AVEM 025072604 $1.8M 0.49% 19,639 SH
29 SPDR SERIES TRUST SLYG 78464A201 $1.8M 0.49% 15,533 SH
30 TESLA INC TSLA 88160R101 $1.8M 0.48% 4,483 SH
31 DEERE & CO DE 244199105 $1.8M 0.48% 2,959 SH
32 VANGUARD INTL EQUITY INDEX F VWO 922042858 $1.8M 0.47% 29,898 SH
33 ISHARES BITCOIN TRUST ETF IBIT 46438F101 $1.7M 0.46% 47,634 SH
34 VANECK ETF TRUST HYD 92189H409 $1.7M 0.45% 32,984 SH
35 ISHARES INC IEMG 46434G103 $1.7M 0.45% 21,106 SH
36 VANGUARD INDEX FDS VBR 922908611 $1.7M 0.44% 6,815 SH
37 VANGUARD INDEX FDS VBK 922908595 $1.6M 0.44% 4,652 SH
38 ISHARES TR IVW 464287309 $1.6M 0.44% 12,042 SH
39 J P MORGAN EXCHANGE TRADED F JMUB 46641Q647 $1.5M 0.41% 30,248 SH
40 VANGUARD INDEX FDS VOT 922908538 $1.5M 0.39% 4,887 SH
41 VANGUARD INDEX FDS VOE 922908512 $1.4M 0.37% 6,865 SH
42 SPDR SERIES TRUST MDYV 78464A839 $1.3M 0.35% 13,915 SH
43 SPDR SERIES TRUST SPTM 78464A805 $1.3M 0.34% 14,090 SH
44 QUANTA SVCS INC PWR 74762E102 $1.2M 0.32% 1,819 SH
45 ISHARES TR IWS 464287473 $1.2M 0.31% 6,966 SH
46 DIMENSIONAL ETF TRUST DFAE 25434V302 $1.1M 0.30% 28,545 SH
47 ISHARES TR IWO 464287648 $1.1M 0.29% 2,804 SH
48 DIMENSIONAL ETF TRUST DFSV 25434V815 $1.0M 0.28% 26,941 SH
49 ISHARES TR MUB 464288414 $1.0M 0.28% 9,592 SH
50 VANGUARD INDEX FDS VOO 922908363 $1.0M 0.27% 1,477 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-07-09 $373.4M 108 0002048792-26-000003
2026-03-31 2026-04-16 $290.2M 93 0002048792-26-000002
2025-12-31 2026-01-09 $283.6M 90 0002048792-26-000001