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Friday Financial — 13F Holdings & Portfolio

CIK 2048792 · latest 13F-HR filed 2026-10-09

Backtest portfolio

Friday Financial manages $505.8M in 13F-reported U.S. long-equity assets across 119 reported positions as of its 2026-09-30 13F-HR filing. Its largest disclosed positions are ITOT (21.43%), SCHG (8.03%), BSVO (5.40%). Quarter over quarter (versus its 2026-06-30 filing) the fund opened 15 new positions and exited 4; 73 existing positions rose in reported value and 7 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

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AUM
$505.8M

Long-equity book

Holdings
119

Distinct positions

Period
2026-09-30

Filed 2026-10-09

Q/Q Activity
+15 / −4 / ↑73 / ↓7

vs 2026-06-30

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q3 26
ITOT21.4% · +24%SCHG8.0% · +49%BSVO5.4% · +19%SCHV4.1% · +62%VGIT4.0% · +26%IDEV3.5% · +19%AVDV3.3% · +18%SCHF3.2% · +74%SCHD3.0% · +29%DFSD2.9% · +16%XCNY2.9% · +39%DFEM2.8% · +22%VXUS2.2% · +185%VTIP1.8% · +24%IWF1.8% · +91%AAPL1.6% · +21%VIG1.2% · +28%VTI1.2% · -1%SPYV1.1% · +42%AVUV1.1% · +29%DIHP1.0% · +26%HYMB0.9% · +117%VYM0.9% · +763%VBK0.7% · +135%IWP0.7% · +96%IWS0.7% · +229%UMBF0.7% · +0%DFNM0.6% · +294%AVEM0.6% · +64%SLYV0.6% · +319%QQQ0.6% · +2%EEM0.6% · +183%IVW0.5% · +52%VOO0.5% · +143%VWO0.5% · +40%SLYG0.5% · +42%MDYV0.4% · +72%VOT0.4% · +44%DE0.4% · +2%IBIT0.4% · -12%JPEF0.4% · +186%SPY0.4% · +728%VOE0.4% · +40%MSFT0.4% · +223%VBR0.4% · +16%IEMG0.4% · +5%FMB0.4% · +4%TSLA0.3% · +8%JMUB0.3% · +16%HYD0.3% · +2%NVDA0.3% · +42%IWO0.3% · +57%DFAE0.3% · +38%MUB0.3% · +34%SPTM0.3% · -1%PWR0.2% · 0%MDYG0.2% · +203%SCHZ0.2% · +288%JPM0.2% · +7%DISV0.2% · 0%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q2 26 → Q3 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

4 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 59%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Aug 5, 2026.

Assets Under Management
$409.3M
Discretionary
$408.7M
Employees
9
Accounts
829
Address
600 STAR BREWERY DRIVE
SUITE 400
DUBUQUE, IA 52001
Phone
(563) 552-7526
Website
Name Title / Status Ownership Type
Burbach, Ryan, Edward ControlCHIEF EXECUTIVE OFFICER, CO-FOUNDER
since Jan 2024
25–50%Individual
GRIFFIN, BRIAN, JOSEPH ControlWEALTH MANAGER, CO-FOUNDER, CHIEF COMPLIANCE OFFICER
since Jan 2024
25–50%Individual
HEIAR, NICHOLAS, BERT ControlWEALTH MANAGER, CO-FOUNDER
since Jan 2024
25–50%Individual
Ownership & leadership changes · 1 filing with changes since Jan 10, 2024

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

May 28, 2024 filing
  • ChangedBurbach, Ryan, Edward · title PRESIDENT, CHIEF COMPLIANCE OFFICER → CHIEF EXECUTIVE OFFICER, CO-FOUNDER
  • ChangedGRIFFIN, BRIAN, JOSEPH · title TREASURER → WEALTH MANAGER, CO-FOUNDER, CHIEF COMPLIANCE OFFICER
  • ChangedHEIAR, NICHOLAS, BERT · title VICE PRESIDENT, SECRETARY → WEALTH MANAGER, CO-FOUNDER
Jan 10, 2024 filing (earliest on record)
  • ListedBurbach, Ryan, Edward · PRESIDENT, CHIEF COMPLIANCE OFFICER · 25–50% · control person
  • ListedGRIFFIN, BRIAN, JOSEPH · TREASURER · 25–50% · control person
  • ListedHEIAR, NICHOLAS, BERT · VICE PRESIDENT, SECRETARY · 25–50% · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Friday Financial Holdings (2026-09-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 ISHARES TR ITOT 464287150 $108.4M 21.43% 650,357 SH
2 SCHWAB STRATEGIC TR SCHG 808524300 $40.6M 8.03% 1,128,895 SH
3 EA SERIES TRUST BSVO 02072L532 $27.3M 5.40% 966,800 SH
4 SCHWAB STRATEGIC TR SCHV 808524409 $21.0M 4.14% 627,761 SH
5 VANGUARD SCOTTSDALE FDS VGIT 92206C706 $20.1M 3.98% 355,593 SH
6 ISHARES TR IDEV 46435G326 $17.7M 3.50% 199,509 SH
7 AMERICAN CENTY ETF TR AVDV 025072802 $16.8M 3.31% 155,085 SH
8 SCHWAB STRATEGIC TR SCHF 808524805 $16.3M 3.21% 596,469 SH
9 SCHWAB STRATEGIC TR SCHD 808524797 $15.4M 3.04% 470,332 SH
10 DIMENSIONAL ETF TRUST DFSD 25434V864 $14.8M 2.93% 318,461 SH
11 SPDR INDEX SHS FDS XCNY 78463X848 $14.8M 2.92% 368,299 SH
12 DIMENSIONAL ETF TRUST DFEM 25434V732 $14.4M 2.85% 362,352 SH
13 VANGUARD STAR FDS VXUS 921909768 $11.0M 2.17% 129,934 SH
14 VANGUARD MALVERN FDS VTIP 922020805 $9.0M 1.78% 185,693 SH
15 ISHARES TR IWF 464287614 $8.9M 1.77% 71,042 SH
16 APPLE INC AAPL 037833100 $8.1M 1.61% 24,653 SH
17 VANGUARD SPECIALIZED FUNDS VIG 921908844 $6.3M 1.24% 26,852 SH
18 VANGUARD INDEX FDS VTI 922908769 $6.0M 1.19% 16,097 SH
19 SPDR SERIES TRUST SPYV 78464A508 $5.6M 1.11% 91,983 SH
20 AMERICAN CENTY ETF TR AVUV 025072877 $5.6M 1.10% 46,854 SH
21 DIMENSIONAL ETF TRUST DIHP 25434V765 $4.9M 0.97% 146,327 SH
22 SPDR SERIES TRUST HYMB 78464A284 $4.7M 0.93% 200,591 SH
23 VANGUARD WHITEHALL FDS VYM 921946406 $4.7M 0.93% 30,208 SH
24 VANGUARD INDEX FDS VBK 922908595 $3.7M 0.74% 10,927 SH
25 ISHARES TR IWP 464287481 $3.7M 0.73% 26,536 SH
26 ISHARES TR IWS 464287473 $3.7M 0.73% 22,888 SH
27 UMB FINL CORP UMBF 902788108 $3.6M 0.71% 27,532 SH
28 DIMENSIONAL ETF TRUST DFNM 25434V849 $3.0M 0.60% 65,899 SH
29 AMERICAN CENTY ETF TR AVEM 025072604 $3.0M 0.60% 32,208 SH
30 SPDR SERIES TRUST SLYV 78464A300 $3.0M 0.60% 29,238 SH
31 INVESCO QQQ TR QQQ 46090E103 $3.0M 0.59% 4,028 SH
32 ISHARES TR EEM 464287234 $2.8M 0.55% 41,866 SH
33 ISHARES TR IVW 464287309 $2.6M 0.52% 18,355 SH
34 VANGUARD INDEX FDS VOO 922908363 $2.5M 0.50% 3,595 SH
35 VANGUARD INTL EQUITY INDEX F VWO 922042858 $2.5M 0.49% 41,872 SH
36 SPDR SERIES TRUST SLYG 78464A201 $2.4M 0.47% 22,021 SH
37 SPDR SERIES TRUST MDYV 78464A839 $2.1M 0.42% 23,863 SH
38 VANGUARD INDEX FDS VOT 922908538 $2.1M 0.41% 7,057 SH
39 DEERE & CO DE 244199105 $2.0M 0.40% 3,023 SH
40 ISHARES BITCOIN TRUST ETF IBIT 46438F101 $2.0M 0.40% 41,674 SH
41 J P MORGAN EXCHANGE TRADED F JPEF 46654Q781 $1.9M 0.38% 23,823 SH
42 STATE STR SPDR S&P 500 ETF T SPY 78462F103 $1.9M 0.38% 2,502 SH
43 VANGUARD INDEX FDS VOE 922908512 $1.9M 0.38% 9,630 SH
44 MICROSOFT CORP MSFT 594918104 $1.9M 0.37% 3,639 SH
45 VANGUARD INDEX FDS VBR 922908611 $1.8M 0.36% 7,920 SH
46 ISHARES INC IEMG 46434G103 $1.8M 0.36% 22,220 SH
47 FIRST TR EXCH TRADED FD III FMB 33739N108 $1.8M 0.36% 37,373 SH
48 TESLA INC TSLA 88160R101 $1.7M 0.34% 4,856 SH
49 J P MORGAN EXCHANGE TRADED F JMUB 46641Q647 $1.7M 0.33% 35,216 SH
50 VANECK ETF TRUST HYD 92189H409 $1.6M 0.32% 33,652 SH
Filing History
Period Filed AUM Holdings Accession
2026-09-30 2026-10-09 $505.8M 119 0002048792-26-000005
2026-06-30 2026-07-09 $373.4M 108 0002048792-26-000003
2026-03-31 2026-04-16 $290.2M 93 0002048792-26-000002
2025-12-31 2026-01-09 $283.6M 90 0002048792-26-000001
Filer Information
Address
600 STAR BREWERY DR.
DUBUQUE, IA 52001
Phone
(563) 552-7526
Filing Manager
Friday Financial
DUBUQUE, IA
Signatory
BRIAN GRIFFIN
CHIEF COMPLIANCE OFFICER