Willow Financial LLC — 13F Holdings & Portfolio

CIK 2077046 · latest 13F-HR filed 2026-04-21

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

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AUM

$98.4M

Long-equity book

Holdings

40

Distinct positions

Period

2025-12-31

Filed 2026-04-21

Q/Q Activity

+10 / −7 / ↑13 / ↓10

vs 2026-03-31

Firm Profile & Key People
Name Title / Status Ownership Type

Top Adds (vs prior quarter)

  • J P MORGAN EXCHANGE TRADED F$3.6M +805.9%
  • INVESCO EXCHANGE TRADED FD T$3.4M +67.4%
  • ALPS ETF TR$2.4M +83.6%
  • FEDERATED HERMES ETF TRUST$2.0M +22.3%
  • GLOBAL X FDS$1.9M +898.8%
Show all 13

Top Trims

  • WEDBUSH SER TR-$4.1M -57.6%
  • TEMA ETF TRUST-$2.7M -52.4%
  • TIDAL TRUST I-$2.0M -24.1%
  • BONDBLOXX ETF TRUST-$1.6M -27.4%
  • TEMA ETF TRUST-$1.6M -39.7%
Show all 10

New Positions

  • TEMA ETF TRUST$2.4M
  • ALPS ETF TR$2.1M
  • RTX CORPORATION$453.0K
  • AMPHENOL CORP$409.9K
  • VISA INC$408.9K
Show all 10

Exited Positions

  • DAVIS FUNDAMENTAL ETF TR$5.3M
  • SPROTT FDS TR$1.8M
  • NVIDIA CORPORATION$441.8K
  • ALPHABET INC$421.9K
  • NETFLIX INC.$408.8K
Show all 7
All Holdings

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 FEDERATED HERMES ETF TRUST FDV 31423L305 $10.9M 11.12% 382,206 SH
2 INVESCO EXCHANGE TRADED FD T XMHQ 46137V472 $8.5M 8.63% 82,895 SH
3 JOHN HANCOCK EXCHANGE TRADED JDVI 47804J727 $6.3M 6.41% 179,152 SH
4 WISDOMTREE TR WTBN 97717Y451 $6.2M 6.32% 244,202 SH
5 TOUCHSTONE ETF TRUST SIO 89157W202 $6.2M 6.31% 239,248 SH
6 TIDAL TRUST I GRNY 886364231 $6.2M 6.31% 250,579 SH
7 THORNBURG ETF TR TPLS 88521L108 $5.3M 5.38% 208,012 SH
8 ALPS ETF TR OUSM 00162Q395 $5.2M 5.25% 118,058 SH
9 BONDBLOXX ETF TRUST BBBS 09789C754 $4.3M 4.42% 84,406 SH
10 J P MORGAN EXCHANGE TRADED F JPST 46641Q837 $4.0M 4.06% 78,955 SH
11 DIMENSIONAL ETF TRUST DFIS 25434V773 $4.0M 4.04% 120,681 SH
12 WALMART INC WMT 931142103 $3.3M 3.39% 29,931 SH
13 WEDBUSH SER TR IVES 947913109 $3.0M 3.10% 96,303 SH
14 TEMA ETF TRUST RSHO 87975E602 $2.9M 2.93% 65,098 SH
15 TEMA ETF TRUST CANC 87975E701 $2.4M 2.48% 70,294 SH
16 TEMA ETF TRUST VOLT 87975E834 $2.4M 2.47% 83,851 SH
17 TEMA ETF TRUST TOLL 87975E107 $2.4M 2.44% 68,091 SH
18 GLOBAL X FDS SHLD 37960A529 $2.2M 2.19% 33,233 SH
19 ALPS ETF TR ELFY 00162Q338 $2.1M 2.14% 59,844 SH
20 VANGUARD INDEX FDS VOO 922908363 $1.2M 1.18% 1,857 SH
21 J P MORGAN EXCHANGE TRADED F JPEF 46654Q781 $967.3K 0.98% 12,952 SH
22 EXXON MOBIL CORP XOM 30231G102 $962.8K 0.98% 8,001 SH
23 VANGUARD INDEX FDS VO 922908629 $781.3K 0.79% 2,692 SH
24 EA SERIES TRUST FRDM 02072L607 $522.0K 0.53% 10,181 SH
25 APPLE INC AAPL 037833100 $520.1K 0.53% 1,913 SH
26 ISHARES TR IVV 464287200 $500.0K 0.51% 730 SH
27 MICROSOFT CORP MSFT 594918104 $489.9K 0.50% 1,013 SH
28 RTX CORPORATION RTX 75513E101 $453.0K 0.46% 2,470 SH
29 AMERICAN EXPRESS CO AXP 025816109 $425.8K 0.43% 1,151 SH
30 VANECK ETF TRUST MOAT 92189F643 $412.7K 0.42% 3,985 SH
31 AMPHENOL CORP APH 032095101 $409.9K 0.42% 3,033 SH
32 VISA INC V 92826C839 $408.9K 0.42% 1,166 SH
33 CBOE GLOBAL MKTS INC CBOE 12503M108 $393.6K 0.40% 1,568 SH
34 BERKLEY W R CORP WRB 084423102 $369.8K 0.38% 5,274 SH
35 TRANE TECHNOLOGIES PLC TT G8994E103 $350.3K 0.36% 900 SH
36 EDWARDS LIFESCIENCES CORP EW 28176E108 $337.5K 0.34% 3,959 SH
37 EATON CORP PLC ETN G29183103 $330.3K 0.34% 1,037 SH
38 BLACKROCK ETF TRUST LCTU 09290C509 $221.4K 0.23% 2,988 SH
39 VANGUARD INDEX FDS VB 922908751 $206.9K 0.21% 802 SH
40 ISHARES SILVER TR SLV 46428Q109 $202.0K 0.21% 3,136 SH
Filing History
Period Filed AUM Holdings Accession
2026-03-31 2026-04-21 $98.7M 37 0001951757-26-000653
2025-12-31 2026-04-21 $98.4M 40 0001951757-26-000666