Fortune Financial Group, Inc. — 13F Holdings & Portfolio
CIK 2106311 · latest 13F-HR filed 2026-04-23
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
$111.1M
Long-equity book
107
Distinct positions
2026-03-31
Filed 2026-04-23
+13 / −25 / ↑71 / ↓0
vs 2025-12-31
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- WISDOMTREE FLOATING RATETREASURY FUND$15.5M +196728.1%
- INVESCO S&P 500 LOW VOLATILITY ETF$14.2M +213074.1%
- PACER US CASH COWS 100 ETF$11.0M +217799.4%
- INVESCO S&P 500 HIGH DIVIDEND LOW VOLATILITY ETF$6.9M +211901.2%
- INNOVATOR U.S. EQUITY POWER BUFFER ETF - JANUARY$3.7M +120923.6%
New Positions
- FRANKLIN BSP PRIVATE CREDIT ADVISOR$1.5M
- FIRST TRUST ALT OPPORTUNITIES FD I$731.5K
- FIRST TRUST PRIVATE CREDIT I$406.6K
- ISHARES IBONDS DEC 2028 TERM CORPORATE ETF$334.1K
- ISHARES IBONDS DEC 2027 TERM CORPORATE ETF$324.9K
Exited Positions
- VANECK IG FLOATING RATE ETF$2.2K
- SCHWAB US SMALL CAP ETF$2.0K
- FIDELITY NASDAQ COMPOSITE INDX ETF$1.6K
- SPDR GOLD SHARES ETF$1.4K
- AMAZON.COM INC$1.2K
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | WISDOMTREE FLOATING RATETREASURY FUND | USFR | 97717Y527 | $7.7M | 6.97% | 153,877 | SH |
| 2 | WISDOMTREE FLOATING RATETREASURY FUND | USFR | 97717Y527 | $7.7M | 6.97% | 153,877 | SH |
| 3 | INVESCO S&P 500 LOW VOLATILITY ETF | SPLV | 46138E354 | $7.1M | 6.39% | 97,129 | SH |
| 4 | INVESCO S&P 500 LOW VOLATILITY ETF | SPLV | 46138E354 | $7.1M | 6.39% | 97,129 | SH |
| 5 | PACER US CASH COWS 100 ETF | COWZ | 69374H881 | $5.5M | 4.96% | 88,139 | SH |
| 6 | PACER US CASH COWS 100 ETF | COWZ | 69374H881 | $5.5M | 4.96% | 88,139 | SH |
| 7 | INNOVATOR U.S. EQUITY POWER BUFFER ETF - JANUARY | PJAN | 45782C508 | $3.7M | 3.36% | 80,936 | SH |
| 8 | INVESCO S&P 500 QUALITY ETF | SPHQ | 46137V241 | $3.7M | 3.33% | 49,185 | SH |
| 9 | INVESCO S&P 500 HIGH DIVIDEND LOW VOLATILITY ETF | SPHD | 46138E362 | $3.5M | 3.12% | 69,784 | SH |
| 10 | INVESCO S&P 500 HIGH DIVIDEND LOW VOLATILITY ETF | SPHD | 46138E362 | $3.5M | 3.12% | 69,784 | SH |
| 11 | INVESCO S&P 500 MOMENTUMETF | SPMO | 46138E339 | $2.8M | 2.53% | 25,079 | SH |
| 12 | INNOVATOR U.S. EQUITY POWER BUFFER ETF - DECEMBER | PDEC | 45782C540 | $2.5M | 2.28% | 59,684 | SH |
| 13 | INNOVATOR U.S. EQUITY POWER BUFFER ETF OCTOBER | POCT | 45782C797 | $2.2M | 1.99% | 51,407 | SH |
| 14 | SCHWAB PRIME ADVANTAGE MONEY INVESTOR | SGVT | 808515605 | $1.7M | 1.49% | 1,655,440 | SH |
| 15 | SCHWAB PRIME ADVANTAGE MONEY INVESTOR | SGVT | 808515605 | $1.7M | 1.49% | 1,655,440 | SH |
| 16 | ISHARES MSCI USA MOMENTUM FACTOR ETF | MTUM | 46432F396 | $1.6M | 1.42% | 6,595 | SH |
| 17 | ISHARES MSCI USA MOMENTUM FACTOR ETF | MTUM | 46432F396 | $1.6M | 1.42% | 6,595 | SH |
| 18 | INNOVATOR U.S. EQUITY POWER BUFFER ETF - JULY | PJUL | 45782C813 | $1.6M | 1.40% | 33,811 | SH |
| 19 | STATE STREET SPDR BLOOMBERG INVESTMENT GRADE FLOATING RATE ETF | FLRN | 78468R200 | $1.5M | 1.39% | 50,272 | SH |
| 20 | FRANKLIN BSP PRIVATE CREDIT ADVISOR | FCRM | 35242N202 | $1.5M | 1.33% | 152,777 | SH |
| 21 | INNOVATOR U.S. EQUITY POWER BUFFER ETF - APRIL | PAPR | 45782C870 | $1.4M | 1.25% | 34,823 | SH |
| 22 | INVESCO S&P MIDCAP QUALITY ETF | XMHQ | 46137V472 | $1.0M | 0.92% | 9,881 | SH |
| 23 | INVESCO S&P MIDCAP QUALITY ETF | XMHQ | 46137V472 | $1.0M | 0.92% | 9,881 | SH |
| 24 | INVESCO S & P MIDCAP MOMENTUM ETF | XMMO | 46137V464 | $931.2K | 0.84% | 6,421 | SH |
| 25 | INVESCO NASDAQ 100 ETF | QQQM | 46138G649 | $918.9K | 0.83% | 3,867 | SH |
| 26 | INVESCO NASDAQ 100 ETF | QQQM | 46138G649 | $918.9K | 0.83% | 3,867 | SH |
| 27 | INVESCO S & P SMLCP MOMENTM ETF | XSMO | 46137V498 | $839.6K | 0.76% | 11,044 | SH |
| 28 | ISHARES SEMICONDUCTOR ETF | SOXX | 464287523 | $712.5K | 0.64% | 2,168 | SH |
| 29 | STATE STREET UTILITIES SELECT SECTOR SPDR ETF | XLU | 81369Y886 | $709.4K | 0.64% | 15,458 | SH |
| 30 | INVESCO S&P SMALLCAP QUALITY ETF | XSHQ | 46138G300 | $703.7K | 0.63% | 16,692 | SH |
| 31 | JPMORGAN EQUITY PREMIUM INCOME ETF | JEPI | 46641Q332 | $676.9K | 0.61% | 11,942 | SH |
| 32 | APPLE INC | AAPL | 037833100 | $670.5K | 0.60% | 2,642 | SH |
| 33 | APPLE INC | AAPL | 037833100 | $670.5K | 0.60% | 2,642 | SH |
| 34 | MSCI INC | MSCI | 55354G100 | $668.9K | 0.60% | 1,241 | SH |
| 35 | VANGUARD INTERMEDIATE-TERM CORPORATE BOND INDEX FUN | VCIT | 92206C870 | $606.0K | 0.55% | 7,323 | SH |
| 36 | INVESCO S&P MIDCAP 400 GARP ETF | GRPM | 46137V225 | $593.5K | 0.53% | 5,020 | SH |
| 37 | AMERICAN FUNDS NEW WORLD F1 | — | 649280401 | $592.3K | 0.53% | 6,501 | SH |
| 38 | AMERICAN FUNDS NEW WORLD F1 | — | 649280401 | $592.3K | 0.53% | 6,501 | SH |
| 39 | SCHWAB S&P 500 INDEX | — | 808509855 | $570.0K | 0.51% | 33,990 | SH |
| 40 | INVESCO QQQ TR | QQQ | 46090E103 | $540.5K | 0.49% | 936 | SH |
| 41 | INVESCO QQQ TR | QQQ | 46090E103 | $540.5K | 0.49% | 936 | SH |
| 42 | VANGUARD EXTENDED MARKET INDEX ADMIRAL | VXF | 922908694 | $539.2K | 0.49% | 3,453 | SH |
| 43 | INNOVATOR DEFINED WEALTHSHIELD ETF | BALT | 45783Y855 | $534.3K | 0.48% | 15,966 | SH |
| 44 | ISHARES MSCI ACWI EX U.S. ETF | ACWX | 464288240 | $524.8K | 0.47% | 7,664 | SH |
| 45 | INVESCO S&P 500 EQUAL WEIGHT CONSUMER STAPLES ETF | RSPS | 46137V373 | $516.7K | 0.47% | 17,515 | SH |
| 46 | SCHWAB GOVERNMENT MONEY ULTRA | SGVT | 808515498 | $497.1K | 0.45% | 497,075 | SH |
| 47 | PROSHARES ULTRAPRO QQQ | TQQQ | 74347X831 | $494.5K | 0.45% | 11,864 | SH |
| 48 | PROSHARES ULTRAPRO QQQ | TQQQ | 74347X831 | $494.5K | 0.45% | 11,864 | SH |
| 49 | INNOVATOR U.S. EQUITY BUFFER ETF - AUGUST | BAUG | 45782C698 | $491.4K | 0.44% | 10,060 | SH |
| 50 | SCHWAB U.S. LARGE-CAP VALUE ETF | SCHV | 808524409 | $464.2K | 0.42% | 15,221 | SH |
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-03-31 | 2026-04-23 | $111.1M | 107 | 0002106311-26-000002 |
| 2025-12-31 | 2026-02-11 | $101.7K | 102 | 0002106311-26-000001 |