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Fortune Financial Group, Inc. — 13F Holdings & Portfolio

CIK 2106311 · latest 13F-HR filed 2026-07-27

Backtest portfolio

Fortune Financial Group, Inc. manages $127.7M in 13F-reported U.S. long-equity assets across 165 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are FIRST TRUST ALT OPPORTUNITIES FD I (6.59%), SPLV (6.26%), QQQ (5.74%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 41 new positions and exited 6; 45 existing positions rose in reported value and 22 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

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AUM
$127.7M

Long-equity book

Holdings
165

Distinct positions

Period
2026-06-30

Filed 2026-07-27

Q/Q Activity
+41 / −6 / ↑45 / ↓22

vs 2026-03-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26
FGFPF6.9% · newSPLV6.5% · -43%QQQ6.3% · +484%USFR5.7% · -53%COWZ4.6% · -47%VOO4.3% · +716%SPHQ3.7% · +7%SPMO3.2% · +1%PJAN3.1% · -0%SPHD2.1% · -62%PDEC2.1% · -1%MTUM2.1% · -41%SGVT1.9% · +397%SCHA1.9% · newPOCT1.8% · -2%PAPR1.6% · +42%PJUL1.2% · -4%FCRM1.2% · newCIBR1.2% · newSOXX1.2% · +12%ONEQ1.2% · newIEFA1.2% · +171%FLTR1.0% · newQQQM1.0% · -44%PFEB1.0% · +62%XMHQ1.0% · -44%GLD0.9% · newXMMO0.9% · +5%FLRN0.9% · -27%XSMO0.9% · +5%CALF0.8% · newDHS0.8% · newRUSC0.8% · newXSHQ0.8% · +19%TQQQ0.8% · -50%NVDA0.6% · newAAPL0.6% · -49%GRPM0.6% · +16%XLU0.6% · +4%AMERICAN FUNDS0.6% · -50%PPA0.5% · newMSCI0.5% · -0%IDMO0.5% · +143%JEPI0.5% · +0%SCHK0.5% · 0%PDBC0.5% · newVXF0.5% · -7%VCIT0.5% · -2%AIQ0.4% · -44%IAU0.4% · newBALT0.4% · 0%UFOX0.4% · -2%SCHV0.4% · -50%PJUN0.4% · +6%PMAY0.4% · +8%IJR0.4% · -7%PSEP0.4% · newIEMG0.3% · newSCHB0.3% · -2%NJAN0.3% · 0%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q1 26 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

3 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 46.4%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Mar 18, 2026.

Assets Under Management
$322.6M
Discretionary
$313.4M
Employees
6
Accounts
610
Address
11600 COLLEGE BLVD
SUITE 225
OVERLAND PARK, KS 66210
Phone
(913) 393-0038
Website
Name Title / Status Ownership Type
HAMTIL, LAWRENCE, EDWARD ControlMEMBER, CIO
since Nov 2007
10–25%Individual
NOLAND, ROXANNA, MICHELLE ControlMEMBER
since Nov 2007
10–25%Individual
WALLACE, DENNIS, LEON ControlMANAGING PARTNER / CEO / CCO
since Nov 2007
75% or moreIndividual
Ownership & leadership changes · 5 filings with changes since Feb 6, 2012

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Mar 23, 2024 filing
  • ChangedHAMTIL, LAWRENCE, EDWARD · title MEMBER, ASSISTANT PORTFOLIO MANAGER → MEMBER, CIO
  • ChangedNOLAND, ROXANNA, MICHELLE · title MEMBER, CHIEF OPERATING OFFICER, CHIEF COMPLIANCE OFFICER → MEMBER
  • ChangedWALLACE, DENNIS, LEON · title MANAGING MEMBER, CHIEF INVESTMENT OFFICER → MANAGING PARTNER / CEO / CCO
Mar 2, 2022 filing
  • ChangedHAMTIL, LAWRENCE, EDWARD · ownership 5–10% → 10–25%
  • ChangedNOLAND, ROXANNA, MICHELLE · ownership 5–10% → 10–25%
Nov 15, 2013 filing
  • ChangedHAMTIL, LAWRENCE, EDWARD · title MEMBER, ASSISTANT PORTFOLIO MANAGER, CHIEF COMPLIANCE OFFICER → MEMBER, ASSISTANT PORTFOLIO MANAGER
  • ChangedNOLAND, ROXANNA, MICHELLE · title MEMBER, CHIEF OPERATING OFFICER → MEMBER, CHIEF OPERATING OFFICER, CHIEF COMPLIANCE OFFICER
Jun 12, 2012 filing
  • ChangedHAMTIL, LAWRENCE, EDWARD · title MEMBER, ASSISTANT PORTFOLIO MANAGER → MEMBER, ASSISTANT PORTFOLIO MANAGER, CHIEF COMPLIANCE OFFICER
  • ChangedNOLAND, ROXANNA, MICHELLE · title MEMBER, CHIEF COMPLIANCE OFFICER → MEMBER, CHIEF OPERATING OFFICER
May 4, 2012 filing
  • ChangedHAMTIL, LAWRENCE, EDWARD · title ASSISTANT PORTFOLIO MANAGER → MEMBER, ASSISTANT PORTFOLIO MANAGER
  • ChangedNOLAND, ROXANNA, MICHELLE · title CHIEF COMPLIANCE OFFICER → MEMBER, CHIEF COMPLIANCE OFFICER; ownership Less than 5% → 5–10%
Feb 6, 2012 filing (earliest on record)
  • ListedHAMTIL, LAWRENCE, EDWARD · ASSISTANT PORTFOLIO MANAGER · 5–10% · control person
  • ListedNOLAND, ROXANNA, MICHELLE · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
  • ListedWALLACE, DENNIS, LEON · MANAGING MEMBER, CHIEF INVESTMENT OFFICER · 75% or more · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Fortune Financial Group, Inc. Holdings (2026-06-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 FIRST TRUST ALT OPPORTUNITIES FD I — 75943J100 $8.4M 6.59% 302,544 SH
2 INVESCO S&P 500 LOW VOLATILITY ETF SPLV 46138E354 $8.0M 6.26% 106,696 SH
3 INVESCO QQQ TR QQQ 46090E103 $7.3M 5.74% 9,960 SH
4 WISDOMTREE FLOATING RATETREASURY FUND USFR 97717Y527 $7.3M 5.69% 144,197 SH
5 PACER US CASH COWS 100 ETF COWZ 69374H881 $5.8M 4.56% 93,530 SH
6 VANGUARD S&P 500 ETF VOO 922908363 $5.1M 3.98% 7,404 SH
7 INVESCO S&P 500 QUALITY ETF SPHQ 46137V241 $4.7M 3.70% 52,427 SH
8 INVESCO S&P 500 MOMENTUMETF SPMO 46138E339 $4.1M 3.19% 25,231 SH
9 INNOVATOR U.S. EQUITY POWER BUFFER ETF - JANUARY PJAN 45782C508 $4.0M 3.12% 80,602 SH
10 INVESCO S&P 500 HIGH DIVIDEND LOW VOLATILITY ETF SPHD 46138E362 $2.7M 2.14% 53,802 SH
11 INNOVATOR U.S. EQUITY POWER BUFFER ETF - DECEMBER PDEC 45782C540 $2.7M 2.13% 59,335 SH
12 ISHARES MSCI USA MOMENTUM FACTOR ETF MTUM 46432F396 $2.5M 1.96% 7,313 SH
13 INNOVATOR U.S. EQUITY POWER BUFFER ETF OCTOBER POCT 45782C797 $2.3M 1.83% 50,405 SH
14 SCHWAB U.S. SMALL-CAP ETF SCHA 808524607 $2.3M 1.82% 64,229 SH
15 INNOVATOR U.S. EQUITY POWER BUFFER ETF - APRIL PAPR 45782C870 $2.1M 1.63% 49,288 SH
16 SCHWAB PRIME ADVANTAGE MONEY INVESTOR — 808515605 $1.7M 1.35% 1,723,120 SH
17 INNOVATOR U.S. EQUITY POWER BUFFER ETF - JULY PJUL 45782C813 $1.6M 1.23% 32,287 SH
18 FRANKLIN BSP PRIVATE CREDIT ADVISOR — 35242N202 $1.6M 1.23% 154,584 SH
19 ISHARES SEMICONDUCTOR ETF SOXX 464287523 $1.6M 1.22% 2,428 SH
20 FIDELITY NASDAQ COMPOSITE INDEX ETF ONEQ 315912808 $1.5M 1.18% 14,568 SH
21 VANECK IG FLOATING RATE ETF FLTR 92189F486 $1.3M 1.02% 50,883 SH
22 INVESCO NASDAQ 100 ETF QQQM 46138G649 $1.3M 0.98% 4,146 SH
23 ISHARES CORE MSCI EAFE ETF IEFA 46432F842 $1.2M 0.97% 12,816 SH
24 INVESCO S&P MIDCAP QUALITY ETF XMHQ 46137V472 $1.2M 0.92% 10,378 SH
25 INVESCO S & P MIDCAP MOMENTUM ETF XMMO 46137V464 $1.2M 0.90% 6,764 SH
26 STATE STREET SPDR BLOOMBERG INVESTMENT GRADE FLOATING RATE ETF FLRN 78468R200 $1.1M 0.89% 36,824 SH
27 INVESCO S & P SMLCP MOMENTM ETF XSMO 46137V498 $1.1M 0.85% 11,603 SH
28 PACER US SMALL CAP CASH COWS 100 ETF CALF 69374H857 $1.1M 0.84% 21,319 SH
29 SPDR GOLD SHARES GLD 78463V107 $1.1M 0.83% 2,874 SH
30 WISDOMTREE U.S. HIGH DIVIDEND FUND DHS 97717W208 $1.0M 0.79% 8,908 SH
31 INVESCO S&P SMALLCAP QUALITY ETF XSHQ 46138G300 $962.8K 0.75% 19,912 SH
32 PROSHARES ULTRAPRO QQQ TQQQ 74347X831 $961.0K 0.75% 11,864 SH
33 INNOVATOR U.S. EQUITY POWER BUFFER ETF - FEBRUARY PFEB 45782C417 $892.4K 0.70% 20,725 SH
34 NVIDIA CORP NVDA 67066G104 $786.8K 0.62% 3,932 SH
35 APPLE INC AAPL 037833100 $773.2K 0.61% 2,672 SH
36 INVESCO S&P MIDCAP 400 GARP ETF GRPM 46137V225 $757.6K 0.59% 5,820 SH
37 STATE STREET UTILITIES SELECT SECTOR SPDR ETF XLU 81369Y886 $728.4K 0.57% 16,066 SH
38 INVESCO QQQ TR QQQ 46090E103 $723.5K 0.57% 982 SH
39 FIRST TRUST NASDAQ CYBERSECURITY ETF CIBR 33734X846 $720.7K 0.56% 8,021 SH
40 AMERICAN FUNDS NEW WORLD F1 — 649280401 $700.5K 0.55% 6,501 SH
41 MSCI INC MSCI 55354G100 $692.8K 0.54% 1,237 SH
42 INVESCO S&P INTERNATIONAL DEVELOPED MOMENTUM ETF IDMO 46138E222 $681.8K 0.53% 11,308 SH
43 JPMORGAN EQUITY PREMIUM INCOME ETF JEPI 46641Q332 $675.5K 0.53% 11,960 SH
44 SCHWAB S&P 500 INDEX SCHK 808509855 $656.7K 0.51% 33,990 SH
45 FIRST TRUST PRIVATE CREDIT I — 33741K209 $630.6K 0.49% 64,615 SH
46 INVESCO INTERNATIONAL BUYBACK ACHIEVERS ETF IPKW 46138E644 $607.7K 0.48% 10,788 SH
47 INVESCO AEROSPACE & DEFENSE ETF PPA 46137V100 $600.8K 0.47% 3,401 SH
48 VANGUARD EXTENDED MARKET INDEX ADMIRAL VXF 922908694 $599.6K 0.47% 3,210 SH
49 VANGUARD INTERMEDIATE-TERM CORPORATE BOND INDEX FUN VCIT 92206C870 $590.6K 0.46% 7,146 SH
50 ISHARES GOLD TRUST IAU 464285204 $549.0K 0.43% 7,270 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-07-27 $127.7M 165 0002106311-26-000003
2026-03-31 2026-04-23 $111.1M 107 0002106311-26-000002
2025-12-31 2026-02-11 $101.7M 102 0002106311-26-000001
Filer Information
Address
3617 CEDAR HAMMOCK COURT
NAPLES, FL 34112
Phone
(630) 942-9007
Filing Manager
Fortune Financial Group, Inc.
NAPLES, FL
Signatory
Bradley H Rosley
President