Top Institutional Investors

Fortune Financial Group, Inc. — 13F Holdings & Portfolio

CIK 2106311 · latest 13F-HR filed 2026-07-27

Backtest portfolio

Fortune Financial Group, Inc. manages $127.7M in 13F-reported U.S. long-equity assets across 165 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are FCEF (6.59%), SPLV (6.26%), QQQ (5.74%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 41 new positions, exited 6, added to 45, and trimmed 22.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Filer Information
Address
3617 CEDAR HAMMOCK COURT
NAPLES, FL 34112
Phone
(630) 942-9007
Filing Manager
Fortune Financial Group, Inc.
NAPLES, FL
Signatory
Bradley H Rosley
President
Loading holdings…
AUM

$127.7M

Long-equity book

Holdings

165

Distinct positions

Period

2026-06-30

Filed 2026-07-27

Q/Q Activity

+41 / −6 / ↑45 / ↓22

vs 2026-03-31

Firm Profile & Key People
Name Title / Status Ownership Type

Top Adds (vs prior quarter)

  • FIRST TRUST ALT OPPORTUNITIES FD I$8.1M +1103.1%
  • INVESCO QQQ TR$7.0M +645.4%
  • VANGUARD S&P 500 ETF$4.9M +837.5%
  • INVESCO S&P 500 MOMENTUMETF$1.3M +45.0%
  • INVESCO S&P 500 QUALITY ETF$1.0M +27.7%
Show all 45 →

Top Trims

  • WISDOMTREE FLOATING RATETREASURY FUND-$8.2M -52.9%
  • INVESCO S&P 500 LOW VOLATILITY ETF-$5.9M -41.6%
  • PACER US CASH COWS 100 ETF-$5.2M -47.0%
  • INVESCO S&P 500 HIGH DIVIDEND LOW VOLATILITY ETF-$4.2M -60.5%
  • SCHWAB PRIME ADVANTAGE MONEY INVESTOR-$1.4M -43.6%
Show all 22 →

New Positions

  • SCHWAB U.S. SMALL-CAP ETF$2.4M
  • FIDELITY NASDAQ COMPOSITE INDEX ETF$1.5M
  • VANECK IG FLOATING RATE ETF$1.3M
  • SPDR GOLD SHARES$1.2M
  • PACER US SMALL CAP CASH COWS 100 ETF$1.1M
Show all 41 →

Exited Positions

  • ISHARES MSCI ACWI EX U.S. ETF$524.8K
  • INNOVATOR U.S. EQUITY BUFFER ETF - AUGUST$491.4K
  • ABRDN PHYSICAL SILVER SHARES ETF$244.5K
  • EXXON MOBIL CORP$244.3K
  • AMG GW&K ESG BOND N$218.1K
Show all 6 →
All Holdings

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 FIRST TRUST ALT OPPORTUNITIES FD I FCEF 75943J100 $8.4M 6.59% 302,544 SH
2 INVESCO S&P 500 LOW VOLATILITY ETF SPLV 46138E354 $8.0M 6.26% 106,696 SH
3 INVESCO QQQ TR QQQ 46090E103 $7.3M 5.74% 9,960 SH
4 WISDOMTREE FLOATING RATETREASURY FUND USFR 97717Y527 $7.3M 5.69% 144,197 SH
5 PACER US CASH COWS 100 ETF COWZ 69374H881 $5.8M 4.56% 93,530 SH
6 VANGUARD S&P 500 ETF VOO 922908363 $5.1M 3.98% 7,404 SH
7 INVESCO S&P 500 QUALITY ETF SPHQ 46137V241 $4.7M 3.70% 52,427 SH
8 INVESCO S&P 500 MOMENTUMETF SPMO 46138E339 $4.1M 3.19% 25,231 SH
9 INNOVATOR U.S. EQUITY POWER BUFFER ETF - JANUARY PJAN 45782C508 $4.0M 3.12% 80,602 SH
10 INVESCO S&P 500 HIGH DIVIDEND LOW VOLATILITY ETF SPHD 46138E362 $2.7M 2.14% 53,802 SH
11 INNOVATOR U.S. EQUITY POWER BUFFER ETF - DECEMBER PDEC 45782C540 $2.7M 2.13% 59,335 SH
12 ISHARES MSCI USA MOMENTUM FACTOR ETF MTUM 46432F396 $2.5M 1.96% 7,313 SH
13 INNOVATOR U.S. EQUITY POWER BUFFER ETF OCTOBER POCT 45782C797 $2.3M 1.83% 50,405 SH
14 SCHWAB U.S. SMALL-CAP ETF SCHA 808524607 $2.3M 1.82% 64,229 SH
15 INNOVATOR U.S. EQUITY POWER BUFFER ETF - APRIL PAPR 45782C870 $2.1M 1.63% 49,288 SH
16 SCHWAB PRIME ADVANTAGE MONEY INVESTOR VALU 808515605 $1.7M 1.35% 1,723,120 SH
17 INNOVATOR U.S. EQUITY POWER BUFFER ETF - JULY PJUL 45782C813 $1.6M 1.23% 32,287 SH
18 FRANKLIN BSP PRIVATE CREDIT ADVISOR FCRM 35242N202 $1.6M 1.23% 154,584 SH
19 ISHARES SEMICONDUCTOR ETF SOXX 464287523 $1.6M 1.22% 2,428 SH
20 FIDELITY NASDAQ COMPOSITE INDEX ETF ONEQ 315912808 $1.5M 1.18% 14,568 SH
21 VANECK IG FLOATING RATE ETF FLTR 92189F486 $1.3M 1.02% 50,883 SH
22 INVESCO NASDAQ 100 ETF QQQM 46138G649 $1.3M 0.98% 4,146 SH
23 ISHARES CORE MSCI EAFE ETF IEFA 46432F842 $1.2M 0.97% 12,816 SH
24 INVESCO S&P MIDCAP QUALITY ETF XMHQ 46137V472 $1.2M 0.92% 10,378 SH
25 INVESCO S & P MIDCAP MOMENTUM ETF XMMO 46137V464 $1.2M 0.90% 6,764 SH
26 STATE STREET SPDR BLOOMBERG INVESTMENT GRADE FLOATING RATE ETF FLRN 78468R200 $1.1M 0.89% 36,824 SH
27 INVESCO S & P SMLCP MOMENTM ETF XSMO 46137V498 $1.1M 0.85% 11,603 SH
28 PACER US SMALL CAP CASH COWS 100 ETF CALF 69374H857 $1.1M 0.84% 21,319 SH
29 SPDR GOLD SHARES GLD 78463V107 $1.1M 0.83% 2,874 SH
30 WISDOMTREE U.S. HIGH DIVIDEND FUND DHS 97717W208 $1.0M 0.79% 8,908 SH
31 INVESCO S&P SMALLCAP QUALITY ETF XSHQ 46138G300 $962.8K 0.75% 19,912 SH
32 PROSHARES ULTRAPRO QQQ TQQQ 74347X831 $961.0K 0.75% 11,864 SH
33 INNOVATOR U.S. EQUITY POWER BUFFER ETF - FEBRUARY PFEB 45782C417 $892.4K 0.70% 20,725 SH
34 NVIDIA CORP NVDA 67066G104 $786.8K 0.62% 3,932 SH
35 APPLE INC AAPL 037833100 $773.2K 0.61% 2,672 SH
36 INVESCO S&P MIDCAP 400 GARP ETF GRPM 46137V225 $757.6K 0.59% 5,820 SH
37 STATE STREET UTILITIES SELECT SECTOR SPDR ETF XLU 81369Y886 $728.4K 0.57% 16,066 SH
38 INVESCO QQQ TR QQQ 46090E103 $723.5K 0.57% 982 SH
39 FIRST TRUST NASDAQ CYBERSECURITY ETF CIBR 33734X846 $720.7K 0.56% 8,021 SH
40 AMERICAN FUNDS NEW WORLD F1 — 649280401 $700.5K 0.55% 6,501 SH
41 MSCI INC MSCI 55354G100 $692.8K 0.54% 1,237 SH
42 INVESCO S&P INTERNATIONAL DEVELOPED MOMENTUM ETF IDMO 46138E222 $681.8K 0.53% 11,308 SH
43 JPMORGAN EQUITY PREMIUM INCOME ETF JEPI 46641Q332 $675.5K 0.53% 11,960 SH
44 SCHWAB S&P 500 INDEX SCHK 808509855 $656.7K 0.51% 33,990 SH
45 FIRST TRUST PRIVATE CREDIT I CIBR 33741K209 $630.6K 0.49% 64,615 SH
46 INVESCO INTERNATIONAL BUYBACK ACHIEVERS ETF IPKW 46138E644 $607.7K 0.48% 10,788 SH
47 INVESCO AEROSPACE & DEFENSE ETF PPA 46137V100 $600.8K 0.47% 3,401 SH
48 VANGUARD EXTENDED MARKET INDEX ADMIRAL VXF 922908694 $599.6K 0.47% 3,210 SH
49 VANGUARD INTERMEDIATE-TERM CORPORATE BOND INDEX FUN VCIT 92206C870 $590.6K 0.46% 7,146 SH
50 ISHARES GOLD TRUST IAU 464285204 $549.0K 0.43% 7,270 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-07-27 $127.7M 165 0002106311-26-000003
2026-03-31 2026-04-23 $111.1M 107 0002106311-26-000002
2025-12-31 2026-02-11 $101.7K 102 0002106311-26-000001