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Carroll Advisory Group, LLC — 13F Holdings & Portfolio

CIK 2108684 · latest 13F-HR filed 2026-10-16

Backtest portfolio

Carroll Advisory Group, LLC manages $317.2M in 13F-reported U.S. long-equity assets across 105 reported positions as of its 2026-09-30 13F-HR filing. Its largest disclosed positions are VOO (9.07%), RSP (7.91%), HAWX (7.06%). Quarter over quarter (versus its 2026-06-30 filing) the fund opened 14 new positions and exited 3; 24 existing positions rose in reported value and 13 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

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AUM
$317.2M

Long-equity book

Holdings
105

Distinct positions

Period
2026-09-30

Filed 2026-10-16

Q/Q Activity
+14 / −3 / ↑24 / ↓13

vs 2026-06-30

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q3 26
VOO9.1% · -1%RSP7.9% · +2%HAWX7.1% · -2%QQQM6.1% · -0%IJH5.6% · +3%VEA5.4% · +9%SPSM5.1% · +3%NOBL4.9% · +3%NVDA4.8% · +2%VTI3.0% · -1%PG2.6% · +0%BSCS2.5% · +19%BSCT2.5% · +17%BSCR2.4% · +15%BSCU2.1% · +23%BSCQ2.1% · +14%SPYM2.0% · -1%BSCV1.8% · +41%VWO1.3% · +9%BSCW1.2% · +16%BSCZ1.1% · +14%QQQ1.1% · -3%VXUS1.0% · -0%IBM0.9% · +0%BSCX0.9% · +17%SPMD0.9% · -1%BSCY0.9% · +17%VONE0.9% · -0%TSLA0.8% · -6%VEU0.8% · -2%AAPL0.8% · +9%SPDW0.7% · -6%SCHD0.6% · +4%VT0.6% · 0%EQAL0.5% · -0%IWR0.5% · -1%MSFT0.4% · +8%AMZN0.4% · -7%SCHA0.4% · -1%ONEQ0.4% · -1%XOM0.3% · +0%PANW0.3% · newVB0.3% · -1%ANET0.3% · newVUG0.2% · -4%GBCI0.2% · +0%BND0.2% · -2%VIG0.2% · +0%SPCX0.2% · newSPAB0.2% · -22%VGSH0.2% · +0%VCSH0.2% · +1%SPY0.2% · +63%SCHZ0.2% · 0%SPEM0.1% · +0%MSTR0.1% · +0%TCAF0.1% · newVBIL0.1% · -4%SCHY0.1% · +14%SPYD0.1% · +1%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q2 26 → Q3 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

4 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 59%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Aug 5, 2021.

Assets Under Management
$4.09B
Discretionary
$3.92B
Employees
52
Accounts
9,318
Address
4521 SHARON ROAD, SUITE 400
CHARLOTTE, NC 28211
Phone
(704) 553-8006
Website
Name Title / Status Ownership Type
CARROLL, KRISTOPHER, WAYNE ControlCHIEF EXECUTIVE OFFICER/CHIEF COMPLIANCE OFFICER
since Mar 2016
75% or moreIndividual
CARROLL, LARRY, WAYNE ControlCHAIRMAN EMERITUS
since Jun 1980
Less than 5%Individual
GRAVES, BENJAMIN, KELLYEXECUTIVE VICE PRESIDENT
since Jan 1984
Less than 5%Individual
PATTERSON, JOHN, ANDREWEXECUTIVE VICE PRESIDENT
since Dec 1986
Less than 5%Individual
Ownership & leadership changes · 7 filings with changes since Mar 29, 2012

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Mar 24, 2021 filing
  • ChangedCARROLL, KRISTOPHER, WAYNE · title CHIEF OPERATIONS OFFICER/CHIEF COMPLIANCE OFFICER → CHIEF EXECUTIVE OFFICER/CHIEF COMPLIANCE OFFICER
  • ChangedCARROLL, LARRY, WAYNE · title PRESIDENT/CEO → CHAIRMAN EMERITUS
Mar 27, 2019 filing
  • No longer listedBROOKS, CARL, ALAN · EXECUTIVE VICE PRESIDENT · Less than 5% · listed since Jan 1990
Mar 22, 2018 filing
  • Listed againBROOKS, CARL, ALAN · EXECUTIVE VICE PRESIDENT · Less than 5%
Jan 26, 2017 filing
  • No longer listedBROOKS, CARL, ALAN · EXECUTIVE VICE PRESIDENT · Less than 5% · listed since Jan 1990
Mar 14, 2016 filing
  • ChangedCARROLL, KRISTOPHER, WAYNE · title CHIEF OPERATIONS OFFICER → CHIEF OPERATIONS OFFICER/CHIEF COMPLIANCE OFFICER
  • ChangedCARROLL, LARRY, WAYNE · title PRESIDENT/CHIEF COMPLIANCE OFFICER → PRESIDENT/CEO
Mar 2, 2016 filing
  • ChangedBROOKS, CARL, ALAN · ownership 10–25% → Less than 5%
  • ChangedCARROLL, KRISTOPHER, WAYNE · ownership 25–50% → 75% or more
  • ChangedCARROLL, LARRY, WAYNE · ownership 25–50% → Less than 5%
  • ChangedGRAVES, BENJAMIN, KELLY · ownership 10–25% → Less than 5%
  • ChangedPATTERSON, JOHN, ANDREW · ownership 10–25% → Less than 5%
Mar 18, 2015 filing
  • AddedCARROLL, KRISTOPHER, WAYNE · CHIEF OPERATIONS OFFICER · 25–50% · control person
Mar 29, 2012 filing (earliest on record)
  • ListedBROOKS, CARL, ALAN · EXECUTIVE VICE PRESIDENT · 10–25%
  • ListedCARROLL, LARRY, WAYNE · PRESIDENT/CHIEF COMPLIANCE OFFICER · 25–50% · control person
  • ListedGRAVES, BENJAMIN, KELLY · EXECUTIVE VICE PRESIDENT · 10–25%
  • ListedPATTERSON, JOHN, ANDREW · EXECUTIVE VICE PRESIDENT · 10–25%

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Carroll Advisory Group, LLC Holdings (2026-09-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 VANGUARD INDEX FDS VOO 922908363 $28.8M 9.07% 41,049 SH
2 INVESCO EXCHANGE TRADED FD T RSP 46137V357 $25.1M 7.91% 120,673 SH
3 ISHARES TR HAWX 46435G847 $22.4M 7.06% 493,136 SH
4 INVESCO EXCH TRADED FD TR II QQQM 46138G649 $19.2M 6.05% 63,044 SH
5 ISHARES TR IJH 464287507 $17.6M 5.54% 244,187 SH
6 VANGUARD TAX-MANAGED FDS VEA 921943858 $16.9M 5.33% 239,332 SH
7 SPDR SERIES TRUST SPSM 78468R853 $16.2M 5.12% 307,228 SH
8 PROSHARES TR NOBL 74348A467 $15.4M 4.85% 284,292 SH
9 NVIDIA CORPORATION NVDA 67066G104 $15.2M 4.78% 66,358 SH
10 VANGUARD INDEX FDS VTI 922908769 $9.4M 2.96% 25,112 SH
11 PROCTER & GAMBLE CO PG 742718109 $8.2M 2.59% 56,476 SH
12 INVESCO EXCH TRD SLF IDX FD BSCS 46138J643 $8.0M 2.53% 399,042 SH
13 INVESCO EXCH TRD SLF IDX FD BSCT 46138J577 $8.0M 2.51% 438,229 SH
14 INVESCO EXCH TRD SLF IDX FD BSCR 46138J783 $7.6M 2.40% 389,096 SH
15 INVESCO EXCH TRD SLF IDX FD BSCU 46138J460 $6.8M 2.14% 421,223 SH
16 INVESCO EXCH TRD SLF IDX FD BSCQ 46138J791 $6.8M 2.13% 345,865 SH
17 SPDR SERIES TRUST SPYM 78464A854 $6.3M 1.99% 70,224 SH
18 INVESCO EXCH TRD SLF IDX FD BSCV 46138J429 $5.6M 1.75% 352,723 SH
19 VANGUARD INTL EQUITY INDEX F VWO 922042858 $4.1M 1.30% 69,550 SH
20 INVESCO EXCH TRD SLF IDX FD BSCW 46139W858 $3.7M 1.17% 189,497 SH
21 INVESCO EXCH TRD SLF IDX FD BSCZ 46139W759 $3.5M 1.11% 183,080 SH
22 INVESCO QQQ TR QQQ 46090E103 $3.3M 1.06% 4,526 SH
23 VANGUARD STAR FDS VXUS 921909768 $3.0M 0.95% 35,582 SH
24 INTERNATIONAL BUSINESS MACHS IBM 459200101 $3.0M 0.95% 13,665 SH
25 INVESCO EXCH TRD SLF IDX FD BSCX 46139W825 $3.0M 0.93% 148,130 SH
26 SPDR SERIES TRUST SPMD 78464A847 $2.9M 0.91% 45,617 SH
27 INVESCO EXCH TRD SLF IDX FD BSCY 46139W783 $2.8M 0.89% 144,029 SH
28 VANGUARD SCOTTSDALE FDS VONE 92206C730 $2.8M 0.88% 8,115 SH
29 TESLA INC TSLA 88160R101 $2.6M 0.82% 7,311 SH
30 VANGUARD INTL EQUITY INDEX F VEU 922042775 $2.6M 0.81% 30,786 SH
31 APPLE INC AAPL 037833100 $2.4M 0.75% 7,168 SH
32 SPDR INDEX SHS FDS SPDW 78463X889 $2.2M 0.70% 44,302 SH
33 SCHWAB STRATEGIC TR SCHD 808524797 $2.0M 0.62% 60,276 SH
34 VANGUARD INTL EQUITY INDEX F VT 922042742 $1.9M 0.60% 12,095 SH
35 INVESCO EXCH TRADED FD TR II EQAL 46138E420 $1.7M 0.54% 29,685 SH
36 ISHARES TR IWR 464287499 $1.7M 0.54% 15,906 SH
37 MICROSOFT CORP MSFT 594918104 $1.4M 0.45% 2,774 SH
38 AMAZON COM INC AMZN 023135106 $1.4M 0.43% 5,424 SH
39 FIDELITY COMWLTH TR ONEQ 315912808 $1.3M 0.41% 12,264 SH
40 SCHWAB STRATEGIC TR SCHA 808524607 $1.3M 0.41% 39,751 SH
41 EXXONMOBIL HOLDINGS CORP XOM 30233Q108 $1.1M 0.35% 6,813 SH
42 PALO ALTO NETWORKS INC PANW 697435105 $886.8K 0.28% 2,232 SH
43 VANGUARD INDEX FDS VB 922908751 $859.6K 0.27% 3,022 SH
44 ARISTA NETWORKS INC ANET 040413205 $817.2K 0.26% 4,014 SH
45 VANGUARD INDEX FDS VUG 922908736 $699.9K 0.22% 7,767 SH
46 GLACIER BANCORP INC NEW GBCI 37637Q105 $638.7K 0.20% 14,785 SH
47 VANGUARD BD INDEX FDS BND 921937835 $549.0K 0.17% 7,827 SH
48 VANGUARD SPECIALIZED FUNDS VIG 921908844 $548.3K 0.17% 2,350 SH
49 SPACE EXPLORATION TECHN CORP SPCX 84615Q103 $524.2K 0.17% 3,475 SH
50 SPDR SERIES TRUST SPAB 78464A649 $524.0K 0.17% 21,511 SH
Filing History
Period Filed AUM Holdings Accession
2026-09-30 2026-10-16 $317.2M 105 0002108684-26-000005
2026-06-30 2026-07-23 $304.5M 93 0002108684-26-000004
2026-03-31 2026-04-23 $257.6M 68 0002108684-26-000002
2025-12-31 2026-02-09 $231.1M 72 0002108684-26-000001
Filer Information
Address
4203 RICHMOND PLACE
TEXARKANA, TX 75503
Phone
(903) 793-4014
Filing Manager
Carroll Advisory Group, LLC
TEXARKANA, TX
Signatory
Devon Carroll
Owner and CCO