Pacific Sun Financial Corp — 13F Holdings & Portfolio
CIK 947517 · latest 13F-HR filed 2026-08-10
Pacific Sun Financial Corp manages $242.5M in 13F-reported U.S. long-equity assets across 219 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are AAPL (4.97%), XLK (3.25%), FDN (3.07%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 21 new positions and exited 3; 141 existing positions rose in reported value and 22 fell.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
Long-equity book
Distinct positions
Filed 2026-08-10
vs 2026-03-31
Portfolio charts
Latest quarter's book, what changed, and how the portfolio has evolved across filings.
Portfolio map
Q2 26Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.
Sector mix
% of 13F valueSectors from each company's SIC code; funds and ETFs grouped separately.
Biggest buys and sells
Q1 26 → Q2 26Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.
13F assets and positions
3 quartersTotal reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.
Top positions over time
reported valueThe eight largest current positions, valued at each quarter end.
Concentration
top 10 = 26.4%Cumulative share of the portfolio held in the largest N positions.
As of the firm’s regulatory filing dated Sep 29, 2026.
SUITE 1450
LOS ANGELES, CA 90024
| Name | Title / Status | Ownership | Type |
|---|---|---|---|
| FISHER, MITCHELL, JEFFREY Control | PRESIDENT & CHIEF COMPLIANCE OFFICER since Jul 2016 | 75% or more | Individual |
Quarter-over-quarter changes
Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.
Top Adds (vs prior quarter)
- SELECT SECTOR SPDR TR$2.4M +44.2%
- ISHARES TR$2.1M +96.6%
- APPLE INC$1.5M +14.2%
- FIRST TR EXCHANGE-TRADED FD$1.5M +38.2%
- SPDR SERIES TRUST$1.0M +20.4%
Top Trims
- INVESCO EXCHANGE TRADED FD T-$304.9K -18.9%
- INVESCO EXCH TRADED FD TR II-$274.0K -28.6%
- INVESCO EXCHANGE TRADED FD T-$183.5K -8.5%
- ISHARES TR-$182.9K -15.0%
- NETFLIX INC.-$145.5K -24.1%
New Positions
- VANECK ETF TRUST$1.1M
- ISHARES TR$427.5K
- ADVANCED MICRO DEVICES INC$338.1K
- PALO ALTO NETWORKS INC$252.4K
- ISHARES TR$237.1K
Exited Positions
- PROSHARES TR$268.6K
- INVESCO EXCH TRADED FD TR II$213.9K
- SANGAMO THERAPEUTICS INC$5.9K
Pacific Sun Financial Corp Holdings (2026-06-30)
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | APPLE INC | AAPL | 037833100 | $12.1M | 4.97% | 41,661 | SH |
| 2 | SELECT SECTOR SPDR TR | XLK | 81369Y803 | $7.9M | 3.25% | 41,302 | SH |
| 3 | FIRST TR EXCHANGE-TRADED FD | FDN | 33733E302 | $7.4M | 3.07% | 28,083 | SH |
| 4 | BERKSHIRE HATHAWAY INC DEL | BRK.B | 084670702 | $6.8M | 2.80% | 13,575 | SH |
| 5 | SPDR SERIES TRUST | SLYG | 78464A201 | $6.1M | 2.50% | 50,818 | SH |
| 6 | INVESCO EXCHANGE TRADED FD T | PPA | 46137V100 | $5.4M | 2.24% | 30,787 | SH |
| 7 | FIRST TR EXCHANGE-TRADED FD | CIBR | 33734X846 | $5.3M | 2.17% | 58,451 | SH |
| 8 | SPDR SERIES TRUST | XAR | 78464A631 | $4.7M | 1.95% | 16,679 | SH |
| 9 | ISHARES TR | SOXX | 464287523 | $4.2M | 1.72% | 6,526 | SH |
| 10 | INVESCO QQQ TR | QQQ | 46090E103 | $4.1M | 1.70% | 5,602 | SH |
| 11 | ISHARES TR | IJT | 464287887 | $4.0M | 1.66% | 22,596 | SH |
| 12 | TESLA INC | TSLA | 88160R101 | $3.6M | 1.47% | 8,502 | SH |
| 13 | EXCHANGE TRADED CONCEPTS TRU | ROBO | 301505707 | $3.2M | 1.32% | 37,436 | SH |
| 14 | SPDR SERIES TRUST | MDYG | 78464A821 | $2.9M | 1.18% | 25,524 | SH |
| 15 | NVIDIA CORPORATION | NVDA | 67066G104 | $2.8M | 1.14% | 13,794 | SH |
| 16 | VANGUARD WORLD FD | VGT | 92204A702 | $2.5M | 1.03% | 20,908 | SH |
| 17 | FIRST TR EXCHANGE-TRADED FD | NXTG | 33737K205 | $2.5M | 1.03% | 16,246 | SH |
| 18 | SPDR SERIES TRUST | SLYV | 78464A300 | $2.4M | 0.98% | 21,866 | SH |
| 19 | INVESCO EXCHANGE TRADED FD T | CZA | 46137Y401 | $2.3M | 0.96% | 18,972 | SH |
| 20 | FIRST TR EXCHANGE-TRADED FD | FVD | 33734H106 | $2.3M | 0.95% | 47,803 | SH |
| 21 | INVESCO EXCH TRADED FD TR II | RWJ | 46138G664 | $2.2M | 0.92% | 37,331 | SH |
| 22 | INVESCO EXCHANGE TRADED FD T | PKW | 46137V308 | $2.2M | 0.89% | 15,211 | SH |
| 23 | ISHARES TR | REZ | 464288562 | $2.2M | 0.89% | 22,710 | SH |
| 24 | MICROSOFT CORP | MSFT | 594918104 | $2.1M | 0.88% | 5,716 | SH |
| 25 | VANGUARD WHITEHALL FDS | VYM | 921946406 | $2.1M | 0.88% | 13,470 | SH |
| 26 | AMAZON COM INC | AMZN | 023135106 | $2.0M | 0.84% | 8,535 | SH |
| 27 | INVESCO EXCH TRADED FD TR II | PSCT | 46138E115 | $2.0M | 0.84% | 21,911 | SH |
| 28 | FIDELITY COVINGTON TRUST | FCOM | 316092873 | $2.0M | 0.83% | 28,984 | SH |
| 29 | FIRST TR EXCHANGE-TRADED FD | QTEC | 337345102 | $2.0M | 0.82% | 5,927 | SH |
| 30 | INVESCO EXCHANGE TRADED FD T | PNQI | 46137V530 | $2.0M | 0.81% | 43,280 | SH |
| 31 | VANGUARD INDEX FDS | VB | 922908751 | $2.0M | 0.81% | 6,474 | SH |
| 32 | ISHARES TR | ITA | 464288760 | $1.9M | 0.80% | 7,980 | SH |
| 33 | INVESCO EXCHANGE TRADED FD T | RSPM | 46137V316 | $1.9M | 0.77% | 48,525 | SH |
| 34 | META PLATFORMS INC | META | 30303M102 | $1.9M | 0.77% | 3,324 | SH |
| 35 | FIRST TR EXCHANGE-TRADED FD | FBT | 33733E203 | $1.8M | 0.76% | 7,443 | SH |
| 36 | FIRST TR EXCHANGE-TRADED FD | FXO | 33734X135 | $1.8M | 0.76% | 29,330 | SH |
| 37 | ISHARES TR | IWS | 464287473 | $1.8M | 0.73% | 10,732 | SH |
| 38 | VANGUARD INDEX FDS | VOE | 922908512 | $1.7M | 0.72% | 8,835 | SH |
| 39 | SELECT SECTOR SPDR TR | XLRE | 81369Y860 | $1.7M | 0.69% | 38,269 | SH |
| 40 | DIGITAL RLTY TR INC | DLR | 253868103 | $1.7M | 0.68% | 9,216 | SH |
| 41 | ELI LILLY & CO | LLY | 532457108 | $1.6M | 0.66% | 1,338 | SH |
| 42 | FIRST TR EXCHANGE-TRADED FD | FPX | 336920103 | $1.6M | 0.65% | 7,608 | SH |
| 43 | INVESCO EXCH TRADED FD TR II | PSCC | 46138E172 | $1.4M | 0.59% | 40,590 | SH |
| 44 | ISHARES TR | IVW | 464287309 | $1.4M | 0.58% | 10,208 | SH |
| 45 | WELLTOWER INC | WELL | 95040Q104 | $1.4M | 0.57% | 6,063 | SH |
| 46 | SELECT SECTOR SPDR TR | XLV | 81369Y209 | $1.4M | 0.56% | 8,600 | SH |
| 47 | INVESCO EXCH TRD SLF IDX FD | POWA | 46138J775 | $1.4M | 0.56% | 15,250 | SH |
| 48 | SPDR SERIES TRUST | SDY | 78464A763 | $1.3M | 0.56% | 8,843 | SH |
| 49 | INVESCO EXCHANGE TRADED FD T | RSPS | 46137V373 | $1.3M | 0.54% | 43,680 | SH |
| 50 | VANGUARD INDEX FDS | VBR | 922908611 | $1.3M | 0.54% | 5,376 | SH |
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-06-30 | 2026-08-10 | $242.5M | 219 | 0000947517-26-000003 |
| 2026-03-31 | 2026-05-08 | $206.5M | 201 | 0000947517-26-000002 |
| 2025-12-31 | 2026-02-05 | $207.7M | 202 | 0000947517-26-000001 |
SUITE 1450
LOS ANGELES, CA 90024