DRCT (Direct Digital Holdings, Inc. Class A Common Stock)
Insider Trading Activity
Every open-market purchase and sale reported by DRCT officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-06-29 | Diana P Diaz | CFO | MIXED | — | — |
| 2026-06-29 | Richard Cohen | Director | MIXED | — | — |
| 2026-06-29 | Mark D Walker | Chairman and CEO | MIXED | — | — |
| 2026-06-29 | Anu Pillai | Chief Technology Officer | MIXED | — | — |
| 2026-06-29 | Maria Vilchez Lowrey | Chief Growth Officer | MIXED | — | — |
| 2026-06-29 | W KEITH SMITH | President | MIXED | — | — |
| 2026-06-29 | Antoinette Renee Leatherberry | Director | MIXED | — | — |
| 2026-06-29 | Mistelle Locke | Director | MIXED | — | — |
| 2025-12-23 | Mark D Walker | Chairman and CEO | C | — | — |
| 2025-12-22 | Direct Digital Management, LLC | 10%+ Owner | MIXED | — | — |
| 2025-11-17 | W KEITH SMITH | President | Sell | — | — |
| 2025-11-17 | Mark D Walker | Chairman and CEO | Sell | — | — |
| 2025-10-02 | Mark D Walker | Chairman and CEO | C | — | — |
| 2025-10-02 | W KEITH SMITH | President | C | — | — |
| 2025-10-02 | Direct Digital Management, LLC | 10%+ Owner | MIXED | — | — |
| 2025-08-19 | Mark D Walker | Chairman and CEO | Sell | — | — |
| 2025-07-28 | W KEITH SMITH | President | Sell | — | — |
| 2025-07-23 | Mark D Walker | Chairman and CEO | Sell | — | — |
| 2025-07-23 | W KEITH SMITH | President | Sell | — | — |
| 2025-07-18 | W KEITH SMITH | President | Sell | — | — |
| 2025-07-18 | Mark D Walker | Chairman and CEO | Sell | — | — |
| 2025-07-16 | Mark D Walker | Chairman and CEO | Sell | — | — |
| 2025-07-16 | W KEITH SMITH | President | Sell | — | — |
| 2025-06-20 | Direct Digital Management, LLC | 10%+ Owner | MIXED | — | — |
| 2025-06-20 | W KEITH SMITH | President | C | — | — |
| 2025-06-20 | Mark D Walker | Chairman and CEO | C | — | — |
| 2025-06-13 | Mistelle Locke | Director | MIXED | — | — |
| 2025-06-13 | Antoinette Renee Leatherberry | Director | MIXED | — | — |
| 2025-06-13 | Richard Cohen | Director | MIXED | — | — |
| 2025-06-13 | Mark D Walker | Chairman and CEO | Sell | — | — |
| 2025-06-12 | Antoinette Renee Leatherberry | Director | MIXED | — | — |
| 2025-06-12 | Anu Pillai | Chief Technology Officer | MIXED | — | — |
| 2025-06-12 | Mark D Walker | Chairman and CEO | MIXED | — | — |
| 2025-06-12 | Richard Cohen | Director | MIXED | — | — |
| 2025-06-12 | W KEITH SMITH | President | MIXED | — | — |
| 2025-06-11 | Mistelle Locke | Director | A | — | — |
| 2025-06-11 | Antoinette Renee Leatherberry | Director | A | — | — |
| 2025-06-11 | Richard Cohen | Director | A | — | — |
| 2025-04-21 | Mark D Walker | Chairman and CEO | Sell | — | — |
| 2025-04-04 | Maria Vilchez Lowrey | Chief Growth Officer | A | — | — |
| 2025-04-04 | Mark D Walker | Chairman and CEO | A | — | — |
| 2025-04-04 | Diana P Diaz | CFO | A | — | — |
| 2025-04-04 | Anu Pillai | Chief Technology Officer | A | — | — |
| 2025-04-04 | W KEITH SMITH | President | A | — | — |
| 2025-03-27 | Maria Vilchez Lowrey | Chief Growth Officer | MIXED | — | — |
| 2025-03-27 | Anu Pillai | Chief Technology Officer | MIXED | — | — |
| 2025-03-27 | W KEITH SMITH | President | MIXED | — | — |
| 2025-03-27 | Mark D Walker | Chairman and CEO | MIXED | — | — |
| 2025-03-24 | W KEITH SMITH | President | Sell | — | — |
| 2025-03-24 | Mark D Walker | Chairman and CEO | Sell | — | — |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| — | President | 2,619 | — |
| — | 10%+ Owner | 1,364 | — |
| — | Director | 531 | — |
| — | Director | 406 | — |
| — | Director | 357 | — |
| — | Chairman and CEO | 221 | — |
| — | Chief Technology Officer | 189 | — |
| — | Chief Growth Officer | 160 | — |
| — | CFO | 136 | — |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the DRCT quote page; the site-wide leaderboard is on the insider transactions hub.