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DROMS STRAUSS ADVISORS INC /MO/ /ADV — 13F Holdings & Portfolio

CIK 1053292 · latest 13F-HR filed 2026-08-10

Backtest portfolio

DROMS STRAUSS ADVISORS INC /MO/ /ADV manages $440.5M in 13F-reported U.S. long-equity assets across 81 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are IVV (13.61%), GSLC (12.07%), IVW (7.08%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 10 new positions and exited 6; 54 existing positions rose in reported value and 4 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

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AUM
$440.5M

Long-equity book

Holdings
81

Distinct positions

Period
2026-06-30

Filed 2026-08-10

Q/Q Activity
+10 / −6 / ↑54 / ↓4

vs 2026-03-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26
IVV13.6% · -2%GSLC12.1% · -0%IVW7.1% · -0%IVE6.8% · +2%IWO6.0% · -2%VTV5.9% · -0%QQQ5.0% · -3%DBEF4.1% · +5%SCHE3.4% · -4%FNDE3.0% · -4%AMAT2.9% · 0%HIMU2.2% · +11%SCHX1.8% · +1%IWN1.7% · -2%IBDU1.3% · +2048%IBDW1.3% · +11%IBDV1.3% · +3%IBDT1.3% · +6%IBDS1.3% · +6%FNDX1.2% · -2%VUG1.2% · +488%TSLA1.2% · -0%PDN1.0% · -0%EFV0.8% · -2%AAPL0.8% · +4%IJT0.7% · -2%IGF0.7% · -3%SPY0.6% · +20%MSFT0.6% · -6%SCZ0.6% · -3%SLYG0.6% · -1%BRK.B0.5% · +0%IEFA0.5% · -0%VTI0.5% · newIUSG0.3% · +0%MBB0.3% · -30%VO0.3% · +261%GOOGL0.2% · -1%IJH0.2% · 0%VB0.2% · +3%NVDA0.2% · +2%HYMB0.2% · +13%IAGG0.2% · +2%EFX0.2% · 0%IJR0.2% · +0%BOND0.2% · +2%BA0.2% · 0%SCHH0.2% · +2%VBR0.2% · +0%AMZN0.2% · +33%AGG0.2% · +12%UNH0.2% · 0%VEU0.1% · 0%IBMT0.1% · +47%IBMS0.1% · +63%IBMQ0.1% · +30%IBMP0.1% · +42%VV0.1% · newGOOG0.1% · +44%EFG0.1% · -2%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q1 26 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

3 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 67%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Mar 17, 2026.

Assets Under Management
$806.3M
Discretionary
$789.4M
Employees
8
Accounts
1,260
Address
501 N LINDBERGH BOULEVARD
ST. LOUIS, MO 63141-7844
Phone
(314) 862-9100
Website
This firm reports 1 disclosure item on its registration.
Name Title / Status Ownership Type
GENNAOUI, ANTHONY, ZIAD ControlVICE PRESIDENT
since Dec 2016
25–50%Individual
ROSEN, RACHEL, STRAUSS ControlSECRETARY & TREASURER
since Jan 2018
10–25%Individual
STRAUSS, STEVEN, NORMAN ControlPRESIDENT & CHIEF COMPLIANCE OFFICER
since Jul 1995
25–50%Individual
NIEMANN, JASON, SCOTTVICE PRESIDENT
since Mar 2025
5–10%Individual
Ownership & leadership changes · 9 filings with changes since Mar 27, 2012

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Mar 26, 2025 filing
  • ChangedNIEMANN, JASON, SCOTT · title WEALTH ADVISOR → VICE PRESIDENT
  • ChangedSTRAUSS, STEVEN, NORMAN · title CHAIRMAN, PRESIDENT & CHIEF COMPLIANCE OFFICER → PRESIDENT & CHIEF COMPLIANCE OFFICER
Mar 16, 2023 filing
  • AddedNIEMANN, JASON, SCOTT · WEALTH ADVISOR · 5–10%
  • ChangedSTRAUSS, STEVEN, NORMAN · ownership 50–75% → 25–50%
Mar 18, 2021 filing
  • No longer listedDROMS, WILLIAM, GEORGE · SHAREHOLDER · Less than 5% · control person · listed since Jul 1995
Mar 4, 2019 filing
  • ChangedROSEN, RACHEL, STRAUSS · ownership 5–10% → 10–25%
Feb 23, 2018 filing
  • AddedROSEN, RACHEL, STRAUSS · SECRETARY & TREASURER · 5–10% · control person
  • ChangedDROMS, WILLIAM, GEORGE · title SECRETARY & CHIEF INVESTMENT OFFICER → SHAREHOLDER; ownership 5–10% → Less than 5%
Jan 31, 2017 filing
  • ChangedDROMS, WILLIAM, GEORGE · title CO-CHAIRMAN & CHIEF INVESTMENT OFFICER → SECRETARY & CHIEF INVESTMENT OFFICER; ownership 25–50% → 5–10%
  • ChangedGENNAOUI, ANTHONY, ZIAD · ownership 5–10% → 25–50%
  • ChangedSTRAUSS, STEVEN, NORMAN · title CO-CHAIRMAN, CHIEF EXECUTIVE OFFICER & CHIEF COMPLIANCE OFFICER → CHAIRMAN, PRESIDENT & CHIEF COMPLIANCE OFFICER; ownership 25–50% → 50–75%
Dec 23, 2016 filing
  • AddedGENNAOUI, ANTHONY, ZIAD · VICE PRESIDENT · 5–10% · control person
  • ChangedDROMS, WILLIAM, GEORGE · ownership 50–75% → 25–50%
  • ChangedSTRAUSS, STEVEN, NORMAN · ownership 50–75% → 25–50%
Mar 30, 2015 filing
  • ChangedDROMS, WILLIAM, GEORGE · title PRESIDENT & CHIEF INVESTMENT OFFICER → CO-CHAIRMAN & CHIEF INVESTMENT OFFICER
  • ChangedSTRAUSS, STEVEN, NORMAN · title CHIEF EXECUTIVE OFFICER & CHIEF COMPLIANCE OFFICER → CO-CHAIRMAN, CHIEF EXECUTIVE OFFICER & CHIEF COMPLIANCE OFFICER
Mar 25, 2014 filing
  • ChangedDROMS, WILLIAM, GEORGE · title PRESIDENT → PRESIDENT & CHIEF INVESTMENT OFFICER
Mar 27, 2012 filing (earliest on record)
  • ListedDROMS, WILLIAM, GEORGE · PRESIDENT · 50–75% · control person
  • ListedSTRAUSS, STEVEN, NORMAN · CHIEF EXECUTIVE OFFICER & CHIEF COMPLIANCE OFFICER · 50–75% · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Top Adds (vs prior quarter)

Show all 54 →

Top Trims

Show all 4 →

New Positions

Show all 10 →

Exited Positions

Show all 6 →

DROMS STRAUSS ADVISORS INC /MO/ /ADV Holdings (2026-06-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 ISHARES TR IVV 464287200 $60.0M 13.61% 80,057 SH
2 GOLDMAN SACHS ETF TR GSLC 381430503 $53.2M 12.07% 374,592 SH
3 ISHARES TR IVW 464287309 $31.2M 7.08% 226,859 SH
4 ISHARES TR IVE 464287408 $30.1M 6.82% 132,390 SH
5 ISHARES TR IWO 464287648 $26.5M 6.03% 67,372 SH
6 VANGUARD INDEX FDS VTV 922908744 $25.9M 5.87% 118,667 SH
7 INVESCO QQQ TR QQQ 46090E103 $22.0M 5.00% 29,904 SH
8 DBX ETF TR DBEF 233051200 $18.0M 4.09% 330,079 SH
9 SCHWAB STRATEGIC TR SCHE 808524706 $15.0M 3.41% 414,790 SH
10 SCHWAB STRATEGIC TR FNDE 808524730 $13.3M 3.02% 334,817 SH
11 APPLIED MATLS INC AMAT 038222105 $12.9M 2.92% 17,820 SH
12 BLACKROCK ETF TRUST II HIMU 092528843 $9.7M 2.21% 195,693 SH
13 SCHWAB STRATEGIC TR SCHX 808524201 $8.1M 1.83% 273,643 SH
14 ISHARES TR IWN 464287630 $7.6M 1.73% 34,475 SH
15 ISHARES TR IBDU 46436E205 $5.8M 1.32% 250,490 SH
16 ISHARES TR IBDW 46436E486 $5.8M 1.31% 277,060 SH
17 ISHARES TR IBDV 46436E726 $5.8M 1.31% 264,107 SH
18 ISHARES TR IBDT 46435U515 $5.7M 1.30% 227,284 SH
19 ISHARES TR IBDS 46435UAA9 $5.7M 1.29% 233,904 SH
20 SCHWAB STRATEGIC TR FNDX 808524771 $5.3M 1.20% 169,687 SH
21 VANGUARD INDEX FDS VUG 922908736 $5.2M 1.18% 60,469 SH
22 TESLA INC TSLA 88160R101 $5.1M 1.16% 12,111 SH
23 INVESCO EXCH TRADED FD TR II PDN 46138E735 $4.5M 1.02% 100,336 SH
24 ISHARES TR EFV 464288877 $3.7M 0.83% 47,684 SH
25 APPLE INC AAPL 037833100 $3.6M 0.81% 12,327 SH
26 ISHARES TR IJT 464287887 $3.1M 0.70% 17,350 SH
27 ISHARES TR IGF 464288372 $2.9M 0.66% 43,346 SH
28 STATE STR SPDR S&P 500 ETF T SPY 78462F103 $2.9M 0.65% 3,828 SH
29 MICROSOFT CORP MSFT 594918104 $2.7M 0.62% 7,351 SH
30 ISHARES TR SCZ 464288273 $2.6M 0.58% 31,194 SH
31 SPDR SERIES TRUST SLYG 78464A201 $2.4M 0.56% 20,522 SH
32 BERKSHIRE HATHAWAY INC DEL BRK.B 084670702 $2.3M 0.51% 4,521 SH
33 ISHARES TR IEFA 46432F842 $2.1M 0.49% 22,231 SH
34 VANGUARD INDEX FDS VTI 922908769 $2.1M 0.48% 5,741 SH
35 ISHARES TR IUSG 464287671 $1.2M 0.27% 6,337 SH
36 ISHARES TR MBB 464288588 $1.2M 0.26% 12,349 SH
37 VANGUARD INDEX FDS VO 922908629 $1.1M 0.26% 13,965 SH
38 ALPHABET INC GOOGL 02079K305 $1.1M 0.25% 3,070 SH
39 ISHARES TR IJH 464287507 $1.1M 0.25% 14,217 SH
40 VANGUARD INDEX FDS VB 922908751 $1.1M 0.25% 3,576 SH
41 NVIDIA CORPORATION NVDA 67066G104 $1.0M 0.24% 5,221 SH
42 SPDR SERIES TRUST HYMB 78464A284 $1.0M 0.23% 39,706 SH
43 ISHARES TR IAGG 46435G672 $891.7K 0.20% 17,623 SH
44 EQUIFAX INC EFX 294429105 $862.6K 0.20% 5,435 SH
45 ISHARES TR IJR 464287804 $854.2K 0.19% 5,760 SH
46 PIMCO ETF TR BOND 72201R775 $846.5K 0.19% 9,180 SH
47 BOEING CO BA 097023105 $772.6K 0.18% 3,569 SH
48 SCHWAB STRATEGIC TR SCHH 808524847 $772.5K 0.18% 32,622 SH
49 VANGUARD INDEX FDS VBR 922908611 $732.5K 0.17% 3,014 SH
50 AMAZON COM INC AMZN 023135106 $718.4K 0.16% 3,014 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-08-10 $440.5M 81 0001053292-26-000006
2026-03-31 2026-05-01 $382.6M 77 0001053292-26-000004
2025-12-31 2026-02-13 $380.1M 78 0001053292-26-000002
Filer Information
Address
501 NORTH LINDBERGH BOULEVARD
ST. LOUIS, MO 63141
Phone
(314) 862-9100
Filing Manager
DROMS STRAUSS ADVISORS INC /MO/ /ADV
ST. LOUIS, MO
Signatory
Steven N. Strauss
President