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KELLY FINANCIAL GROUP LLC — 13F Holdings & Portfolio

CIK 1128066 · latest 13F-HR filed 2026-10-16

Backtest portfolio

KELLY FINANCIAL GROUP LLC manages $434.5M in 13F-reported U.S. long-equity assets across 105 reported positions as of its 2026-09-30 13F-HR filing. Its largest disclosed positions are BBUS (16.65%), JIRE (8.80%), JEMA (7.18%). Quarter over quarter (versus its 2026-06-30 filing) the fund opened 6 new positions and exited 8; 27 existing positions rose in reported value and 28 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

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AUM
$434.5M

Long-equity book

Holdings
105

Distinct positions

Period
2026-09-30

Filed 2026-10-16

Q/Q Activity
+6 / −8 / ↑27 / ↓28

vs 2026-06-30

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q3 26
BBUS16.7% · 0%JIRE8.8% · +1%JEMA7.2% · +3%JCPB6.6% · -6%IWF5.8% · +1%LDUR5.5% · -16%JQUA4.5% · -1%AGG4.3% · -2%BBIB4.3% · -1%DFLV3.9% · -0%DFIS2.6% · +2%AAPL2.5% · -2%USMV2.2% · -0%JBND1.8% · +416%SPSB1.7% · +369%JPIE1.5% · +8%DFIV1.3% · +2%MSFT1.2% · -1%BBIN1.1% · -2%JMOM1.0% · -1%SCHR0.9% · +46%VOYA0.9% · 0%GBF0.9% · +42%IWY0.9% · -5%RSP0.8% · -2%IXUS0.7% · -2%NN0.5% · 0%AMZN0.4% · +2%IWM0.4% · -0%PDP0.3% · -1%BALT0.3% · +34%SCHV0.3% · -1%BBEU0.3% · -7%SLYV0.3% · -1%SCZ0.3% · +0%IUSB0.2% · +19%QUAL0.2% · -0%BRK.B0.2% · 0%PG0.2% · 0%IEMG0.2% · -1%JAJL0.2% · +58%XLV0.2% · -0%IVV0.2% · +1%NVDA0.2% · -1%DFUS0.2% · +6%MA0.2% · +0%ASML0.2% · 0%JPEM0.2% · -2%ISCV0.2% · +4%ZJUL0.1% · +192%SPY0.1% · +0%JPM0.1% · +32%JPUS0.1% · -12%ZJAN0.1% · 0%SLQD0.1% · -0%IVW0.1% · -3%XOM0.1% · newPFE0.1% · +0%META0.1% · +10%ZFEB0.1% · 0%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q2 26 → Q3 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

4 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 67.6%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Mar 31, 2026.

Assets Under Management
$1.13B
Discretionary
$1.06B
Employees
22
Accounts
3,043
Address
48 EAST GORDON STREET
BEL AIR, MD 21014
Phone
(410) 893-0560
Website
Name Title / Status Ownership Type
ARRINGTON, CHAD, THOMAS ControlMEMBER
since Jan 2018
10–25%Individual
CUSICK, THOMAS, JOSEPH ControlMEMBER
since Jan 2023
5–10%Individual
JONES, ANIKA, SIMONNE ControlCHIEF COMPLIANCE OFFICER
since May 2022
5–10%Individual
KELLY, BRYAN, ELLIOTT ControlMANAGING MEMBER
since Jul 1997
Less than 5%Individual
THE DARLINGTON COMPANY, INC. ControlOWNER
since Dec 2017
75% or moreDomestic Entity
KELLY, BRYAN, ELLIOTT Control
Indirect owner via THE KELLY FAMILY REVOCABLE TRUST
TRUSTEE
since Apr 2021
General partner, trustee or managerIndividual
KELLY, KATHERINE, VIRGINIA Control
Indirect owner via THE KELLY FAMILY REVOCABLE TRUST
TRUSTEE
since Apr 2021
General partner, trustee or managerIndividual
THE KELLY FAMILY REVOCABLE TRUST Control
Indirect owner via THE DARLINGTON COMPANY, INC.
OWNER
since Apr 2021
75% or moreDomestic Entity
Ownership & leadership changes · 7 filings with changes since Aug 14, 2020

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Mar 31, 2026 filing
  • ChangedARRINGTON, CHAD, THOMAS · now a control person
  • ChangedCUSICK, THOMAS, JOSEPH · now a control person
Mar 30, 2026 filing
  • ChangedJONES, ANIKA, SIMONNE · ownership Less than 5% → 5–10%
Feb 10, 2023 filing
  • AddedCUSICK, THOMAS, JOSEPH · MEMBER · 5–10%
  • ChangedARRINGTON, CHAD, THOMAS · ownership 5–10% → 10–25%
Sep 30, 2022 filing
  • AddedKELLY, BRYAN, ELLIOTT · TRUSTEE · General partner, trustee or manager · indirect via THE KELLY FAMILY REVOCABLE TRUST · control person
  • AddedKELLY, KATHERINE, VIRGINIA · TRUSTEE · General partner, trustee or manager · indirect via THE KELLY FAMILY REVOCABLE TRUST · control person
Jun 2, 2022 filing
  • No longer listedMENDOZA, MELANIE, HOPE · CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since Jul 2021
  • AddedJONES, ANIKA, SIMONNE · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
Mar 31, 2022 filing
  • No longer listedKELLY, BRYAN, ELLIOTT · OWNER · 75% or more · indirect via THE DARLINGTON COMPANY, INC. · control person · listed since Dec 2017
  • AddedTHE KELLY FAMILY REVOCABLE TRUST · OWNER · 75% or more · indirect via THE DARLINGTON COMPANY, INC. · control person
Jul 30, 2021 filing
  • No longer listedWOLPOFF, CHARLES, ROBERT · CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since Oct 2020
  • AddedMENDOZA, MELANIE, HOPE · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
Aug 14, 2020 filing (earliest on record)
  • ListedARRINGTON, CHAD, THOMAS · MEMBER · 5–10%
  • ListedKELLY, BRYAN, ELLIOTT · MANAGING MEMBER · Less than 5% · control person
  • ListedKELLY, BRYAN, ELLIOTT · OWNER · 75% or more · indirect via THE DARLINGTON COMPANY, INC. · control person
  • ListedTHE DARLINGTON COMPANY, INC. · OWNER · 75% or more · control person
  • ListedWOLPOFF, CHARLES, ROBERT · CHIEF COMPLIANCE OFFICER · Less than 5% · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

KELLY FINANCIAL GROUP LLC Holdings (2026-09-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 J P MORGAN EXCHANGE TRADED F BBUS 46641Q399 $72.4M 16.65% 525,879 SH
2 J P MORGAN EXCHANGE TRADED F JIRE 46641Q134 $38.2M 8.80% 465,234 SH
3 J P MORGAN EXCHANGE TRADED F JEMA 46641Q266 $31.2M 7.18% 503,897 SH
4 J P MORGAN EXCHANGE TRADED F JCPB 46641Q670 $28.8M 6.64% 644,048 SH
5 ISHARES TR IWF 464287614 $25.0M 5.76% 199,683 SH
6 PIMCO ETF TR LDUR 72201R718 $23.8M 5.47% 252,740 SH
7 J P MORGAN EXCHANGE TRADED F JQUA 46641Q761 $19.7M 4.54% 267,243 SH
8 ISHARES TR AGG 464287226 $18.8M 4.33% 199,193 SH
9 J P MORGAN EXCHANGE TRADED F BBIB 46654Q849 $18.7M 4.30% 198,996 SH
10 DIMENSIONAL ETF TRUST DFLV 25434V666 $17.1M 3.94% 426,660 SH
11 DIMENSIONAL ETF TRUST DFIS 25434V773 $11.1M 2.56% 306,670 SH
12 APPLE INC AAPL 037833100 $10.6M 2.45% 32,002 SH
13 ISHARES TR USMV 46429B697 $9.5M 2.19% 97,674 SH
14 J P MORGAN EXCHANGE TRADED F JBND 46654Q716 $7.9M 1.82% 154,625 SH
15 SPDR SERIES TRUST SPSB 78464A474 $7.4M 1.71% 250,985 SH
16 J P MORGAN EXCHANGE TRADED F JPIE 46641Q159 $6.4M 1.47% 142,025 SH
17 DIMENSIONAL ETF TRUST DFIV 25434V807 $5.6M 1.28% 99,372 SH
18 MICROSOFT CORP MSFT 594918104 $5.2M 1.19% 10,067 SH
19 J P MORGAN EXCHANGE TRADED F BBIN 46641Q373 $4.9M 1.13% 63,020 SH
20 J P MORGAN EXCHANGE TRADED F JMOM 46641Q779 $4.4M 1.00% 52,359 SH
21 SCHWAB STRATEGIC TR SCHR 808524854 $4.1M 0.95% 173,353 SH
22 VOYA FINANCIAL INC VOYA 929089100 $4.1M 0.94% 4,077,462 SH
23 ISHARES TR GBF 464288596 $4.0M 0.92% 40,361 SH
24 ISHARES TR IWY 464289438 $3.9M 0.90% 13,231 SH
25 INVESCO EXCHANGE TRADED FD T RSP 46137V357 $3.4M 0.78% 16,243 SH
26 ISHARES TR IXUS 46432F834 $3.0M 0.68% 31,292 SH
27 NEXTNAV INC NN 65345N106 $2.2M 0.51% 153,549 SH
28 AMAZON COM INC AMZN 023135106 $1.7M 0.40% 6,906 SH
29 ISHARES TR IWM 464287655 $1.7M 0.38% 6,008 SH
30 INVESCO EXCHANGE TRADED FD T PDP 46137V837 $1.5M 0.34% 10,728 SH
31 INNOVATOR ETFS TRUST BALT 45783Y855 $1.5M 0.34% 42,004 SH
32 SCHWAB STRATEGIC TR SCHV 808524409 $1.5M 0.34% 43,928 SH
33 J P MORGAN EXCHANGE TRADED F BBEU 46641Q191 $1.4M 0.32% 18,442 SH
34 SPDR SERIES TRUST SLYV 78464A300 $1.3M 0.30% 12,683 SH
35 ISHARES TR SCZ 464288273 $1.2M 0.27% 13,992 SH
36 ISHARES TR IUSB 46434V613 $1.1M 0.24% 23,920 SH
37 ISHARES TR QUAL 46432F339 $1.0M 0.23% 4,590 SH
38 BERKSHIRE HATHAWAY INC DEL BRK.B 084670702 $1.0M 0.23% 2,008 SH
39 PROCTER & GAMBLE CO PG 742718109 $978.7K 0.23% 6,735 SH
40 ISHARES INC IEMG 46434G103 $960.4K 0.22% 11,833 SH
41 INNOVATOR ETFS TRUST JAJL 45783Y244 $936.4K 0.22% 30,946 SH
42 SELECT SECTOR SPDR TR XLV 81369Y209 $934.5K 0.22% 5,548 SH
43 ISHARES TR IVV 464287200 $848.2K 0.20% 1,108 SH
44 NVIDIA CORPORATION NVDA 67066G104 $825.6K 0.19% 3,611 SH
45 DIMENSIONAL ETF TRUST DFUS 25434V401 $744.0K 0.17% 8,960 SH
46 MASTERCARD INCORPORATED MA 57636Q104 $734.3K 0.17% 1,332 SH
47 ASML HLDG NV ASML N07059210 $728.3K 0.17% 402 SH
48 J P MORGAN EXCHANGE TRADED F JPEM 46641Q308 $694.0K 0.16% 10,962 SH
49 ISHARES TR ISCV 464288703 $667.3K 0.15% 8,921 SH
50 INNOVATOR ETFS TRUST ZJUL 45783Y251 $640.0K 0.15% 21,154 SH
Filing History
Period Filed AUM Holdings Accession
2026-09-30 2026-10-16 $434.5M 105 0002085853-26-001205
2026-06-30 2026-07-14 $450.1M 107 0002085853-26-000718
2026-03-31 2026-04-09 $397.7M 100 0002085853-26-000313
2025-12-31 2026-01-23 $393.4M 96 0002085853-26-000075
Filer Information
Address
100 GREAT MEADOW ROAD
SUITE 701
WETHERSFIELD, CT 06109
Phone
(860) 258-2600
Filing Manager
KELLY FINANCIAL GROUP LLC
Wethersfield, CT
Signatory
Scott Solod
CCO