Hudock, Inc. — 13F Holdings & Portfolio

CIK 1543536 · latest 13F-HR filed 2026-10-14

Hudock, Inc. manages $789.5M in 13F-reported U.S. long-equity assets across 225 reported positions as of its 2026-09-30 13F-HR filing. Its largest disclosed positions are IVV (12.20%), IJH (4.92%), DFIV (4.74%). Quarter over quarter (versus its 2026-06-30 filing) the fund opened 18 new positions and exited 10; 45 existing positions rose in reported value and 81 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Loading holdings…
AUM
$789.5M

Long-equity book

Holdings
225

Distinct positions

Period
2026-09-30

Filed 2026-10-14

Q/Q Activity
+18 / −10 / ↑45 / ↓81

vs 2026-06-30

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q3 26

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q2 26 → Q3 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

5 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 50.7%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Feb 27, 2026.

Assets Under Management
$1.00B
Discretionary
$930.8M
Employees
15
Accounts
2,589
Address
400 MARKET STREET
SUITE 200
WILLIAMSPORT, PA 17701
Phone
(570) 326-9500
Name Title / Status Ownership Type
HUDOCK, INC. EMPLOYEE STOCK OWNERSHIP PLAN AND TRUST ControlOWNER
since Jul 2019
75% or moreDomestic Entity
DIEFFENDERFER, WAYNE, LEYCHIEF COMPLIANCE OFFICER
since Mar 2012
Less than 5%Individual
HUDOCK, BARBARA, BENNERTRUSTEE COMMITTEE MEMBER
since Jul 2019
Less than 5%Individual
HUDOCK, MICHAEL, JOSEPHTRUSTEE COMMITTEE MEMBER
since Jul 2019
Less than 5%Individual
HUDOCK, BARBARA, BENNER Control
Indirect owner via HUDOCK, INC. EMPLOYEE STOCK OWNERSHIP PLAN AND TRUST
TRUSTEE
since Jul 2019
50–75%Individual
HUDOCK, MICHAEL, JOSEPH Control
Indirect owner via HUDOCK, INC. EMPLOYEE STOCK OWNERSHIP PLAN AND TRUST
TRUSTEE
since Jul 2019
25–50%Individual
Ownership & leadership changes · 5 filings with changes since Mar 23, 2012

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Aug 22, 2019 filing
  • Listed againHUDOCK, BARBARA, BENNER · TRUSTEE COMMITTEE MEMBER · Less than 5%
  • Listed againHUDOCK, MICHAEL, JOSEPH · TRUSTEE COMMITTEE MEMBER · Less than 5%
Jul 26, 2019 filing
  • No longer listedHUDOCK, BARBARA, BENNER · MANAGING MEMBER · 50–75% · control person · listed since Nov 2009
  • No longer listedHUDOCK, MICHAEL, JOSEPH · MEMBER/PRESIDENT · 25–50% · control person · listed since Nov 2009
  • AddedHUDOCK, BARBARA, BENNER · TRUSTEE · 50–75% · indirect via HUDOCK, INC. EMPLOYEE STOCK OWNERSHIP PLAN AND TRUST · control person
  • AddedHUDOCK, INC. EMPLOYEE STOCK OWNERSHIP PLAN AND TRUST · OWNER · 75% or more · control person
  • AddedHUDOCK, MICHAEL, JOSEPH · TRUSTEE · 25–50% · indirect via HUDOCK, INC. EMPLOYEE STOCK OWNERSHIP PLAN AND TRUST · control person
Mar 30, 2015 filing
  • ChangedHUDOCK, BARBARA, BENNER · title MEMBER → MANAGING MEMBER
Feb 6, 2015 filing
  • ChangedHUDOCK, BARBARA, BENNER · title MANAGING PRINCIPAL → MEMBER
  • ChangedHUDOCK, MICHAEL, JOSEPH · title PARTNER/PRESIDENT → MEMBER/PRESIDENT
Aug 5, 2014 filing
  • No longer listedMOYER, JASON, JOSEPH · CHIEF INVESTMENT OFFICER · Less than 5% · control person · listed since Jan 2012
Mar 23, 2012 filing (earliest on record)
  • ListedDIEFFENDERFER, WAYNE, LEY · CHIEF COMPLIANCE OFFICER · Less than 5%
  • ListedHUDOCK, BARBARA, BENNER · MANAGING PRINCIPAL · 50–75% · control person
  • ListedHUDOCK, MICHAEL, JOSEPH · PARTNER/PRESIDENT · 25–50% · control person
  • ListedMOYER, JASON, JOSEPH · CHIEF INVESTMENT OFFICER · Less than 5% · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Top Adds (vs prior quarter)

Show all 45 →

Top Trims

Show all 81 →

Hudock, Inc. Holdings (2026-09-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 ISHARES TR IVV 464287200 $96.3M 12.20% 125,763 SH
2 ISHARES TR IJH 464287507 $38.9M 4.92% 540,088 SH
3 DIMENSIONAL ETF TRUST DFIV 25434V807 $37.4M 4.74% 669,412 SH
4 INVESCO EXCH TRADED FD TR II QQQM 46138G649 $36.9M 4.68% 121,192 SH
5 ISHARES TR IJR 464287804 $36.7M 4.65% 269,631 SH
6 VANGUARD INTL EQUITY INDEX F VWO 922042858 $35.8M 4.54% 603,799 SH
7 INVESCO QQQ TR QQQ 46090E103 $34.4M 4.36% 46,514 SH
8 VANGUARD SCOTTSDALE FDS VCIT 92206C870 $32.3M 4.09% 412,140 SH
9 VANGUARD TAX-MANAGED FDS VEA 921943858 $26.5M 3.36% 375,670 SH
10 ISHARES TR IUSG 464287671 $24.9M 3.15% 128,299 SH
11 ISHARES TR ILTB 464289479 $21.7M 2.74% 483,152 SH
12 ISHARES TR IOO 464287572 $15.5M 1.96% 107,690 SH
13 BERKSHIRE HATHAWAY INC DEL BRK.B 084670702 $14.4M 1.83% 28,999 SH
14 SELECT SECTOR SPDR TR XLRE 81369Y860 $13.9M 1.76% 340,165 SH
15 VICTORY PORTFOLIOS II VFLO 92647X830 $13.1M 1.65% 254,979 SH
16 VANECK ETF TRUST SMH 92189F676 $12.4M 1.57% 20,384 SH
17 SPDR SERIES TRUST SPTL 78464A664 $11.9M 1.51% 498,478 SH
18 APPLE INC AAPL 037833100 $11.3M 1.43% 33,859 SH
19 VANGUARD INDEX FDS VOO 922908363 $9.5M 1.20% 13,512 SH
20 ISHARES TR SHYG 46434V407 $7.9M 1.00% 191,704 SH
21 J P MORGAN EXCHANGE TRADED F JPST 46641Q837 $7.8M 0.99% 154,615 SH
22 ISHARES TR ITOT 464287150 $7.6M 0.96% 45,789 SH
23 NYLIM ACTIVE ETF TR MMIT 45409F827 $7.2M 0.91% 314,151 SH
24 JPMORGAN CHASE & CO JPM 46625H100 $6.9M 0.87% 20,809 SH
25 EXXONMOBIL HOLDINGS CORP XOM 30233Q108 $6.7M 0.85% 41,061 SH
26 ISHARES TR AGG 464287226 $6.6M 0.83% 69,726 SH
27 MORGAN STANLEY ETF TRUST XAGG 61774R817 $6.4M 0.81% 133,433 SH
28 CATERPILLAR INC CAT 149123101 $6.4M 0.81% 7,884 SH
29 CITIZENS FINL SVCS INC CZFS 174615104 $6.3M 0.79% 79,603 SH
30 MICROSOFT CORP MSFT 594918104 $6.2M 0.78% 12,081 SH
31 NVIDIA CORPORATION NVDA 67066G104 $6.0M 0.75% 26,070 SH
32 BLACKROCK ETF TRUST PMMF 09290C756 $4.5M 0.58% 45,357 SH
33 MERCK & CO INC MRK 58933Y105 $4.5M 0.57% 31,114 SH
34 TIDAL TRUST III POW 45259A837 $4.4M 0.56% 169,167 SH
35 INVESCO EXCH TRADED FD TR II PZA 46138E537 $4.3M 0.54% 199,621 SH
36 INVESCO EXCHANGE TRADED FD T SPGP 46137V431 $4.3M 0.54% 35,808 SH
37 SCHWAB STRATEGIC TR SCHD 808524797 $4.2M 0.53% 129,444 SH
38 CHEVRON CORPORATION CVX 166764100 $4.1M 0.52% 20,243 SH
39 ISHARES TR SHY 464287457 $4.0M 0.51% 49,261 SH
40 ISHARES TR IGV 464287515 $3.9M 0.49% 36,458 SH
41 WISDOMTREE TR DEW 97717W877 $3.6M 0.46% 52,148 SH
42 ELI LILLY & CO LLY 532457108 $3.5M 0.45% 3,062 SH
43 JOHNSON & JOHNSON JNJ 478160104 $3.5M 0.44% 13,115 SH
44 M & T BK CORP MTB 55261F104 $3.0M 0.38% 13,891 SH
45 PROCTER & GAMBLE CO PG 742718109 $2.8M 0.36% 19,372 SH
46 STATE STR SPDR DOW JONES IND DIA 78467X109 $2.8M 0.35% 5,422 SH
47 BLACKSTONE INC BX 09260D107 $2.6M 0.33% 22,929 SH
48 NORTHWEST BANCSHARES INC NWBI 667340103 $2.5M 0.32% 170,732 SH
49 COCA COLA CO KO 191216100 $2.4M 0.31% 28,277 SH
50 AMAZON COM INC AMZN 023135106 $2.4M 0.31% 9,753 SH
Filing History
Period Filed AUM Holdings Accession
2026-09-30 2026-10-14 $789.5M 225 0001172661-26-004533
2026-06-30 2026-07-31 $781.1M 217 0001172661-26-002963
2026-03-31 2026-05-13 $679.7M 200 0001172661-26-001770
2025-12-31 2026-02-12 $678.7M 194 0001172661-26-000648
2025-09-30 2025-10-24 $658.4M 199 0001172661-25-004414
Filer Information
Address
400 MARKET STREET
SUITE 200
WILLIAMSPORT, PA 17701
Phone
(570) 326-9500
Filing Manager
Hudock, Inc.
Williamsport, PA
Signatory
Michael J. Hudock, Jr.
President