Hudock, Inc. — 13F Holdings & Portfolio
CIK 1543536 · latest 13F-HR filed 2026-10-14
Hudock, Inc. manages $789.5M in 13F-reported U.S. long-equity assets across 225 reported positions as of its 2026-09-30 13F-HR filing. Its largest disclosed positions are IVV (12.20%), IJH (4.92%), DFIV (4.74%). Quarter over quarter (versus its 2026-06-30 filing) the fund opened 18 new positions and exited 10; 45 existing positions rose in reported value and 81 fell.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
Long-equity book
Distinct positions
Filed 2026-10-14
vs 2026-06-30
Portfolio charts
Latest quarter's book, what changed, and how the portfolio has evolved across filings.
Portfolio map
Q3 26Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.
Sector mix
% of 13F valueSectors from each company's SIC code; funds and ETFs grouped separately.
Biggest buys and sells
Q2 26 → Q3 26Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.
13F assets and positions
5 quartersTotal reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.
Top positions over time
reported valueThe eight largest current positions, valued at each quarter end.
Concentration
top 10 = 50.7%Cumulative share of the portfolio held in the largest N positions.
As of the firm’s regulatory filing dated Feb 27, 2026.
SUITE 200
WILLIAMSPORT, PA 17701
| Name | Title / Status | Ownership | Type |
|---|---|---|---|
| HUDOCK, INC. EMPLOYEE STOCK OWNERSHIP PLAN AND TRUST Control | OWNER since Jul 2019 | 75% or more | Domestic Entity |
| DIEFFENDERFER, WAYNE, LEY | CHIEF COMPLIANCE OFFICER since Mar 2012 | Less than 5% | Individual |
| HUDOCK, BARBARA, BENNER | TRUSTEE COMMITTEE MEMBER since Jul 2019 | Less than 5% | Individual |
| HUDOCK, MICHAEL, JOSEPH | TRUSTEE COMMITTEE MEMBER since Jul 2019 | Less than 5% | Individual |
| HUDOCK, BARBARA, BENNER Control Indirect owner via HUDOCK, INC. EMPLOYEE STOCK OWNERSHIP PLAN AND TRUST | TRUSTEE since Jul 2019 | 50–75% | Individual |
| HUDOCK, MICHAEL, JOSEPH Control Indirect owner via HUDOCK, INC. EMPLOYEE STOCK OWNERSHIP PLAN AND TRUST | TRUSTEE since Jul 2019 | 25–50% | Individual |
Ownership & leadership changes · 5 filings with changes since Mar 23, 2012
From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.
- Listed againHUDOCK, BARBARA, BENNER · TRUSTEE COMMITTEE MEMBER · Less than 5%
- Listed againHUDOCK, MICHAEL, JOSEPH · TRUSTEE COMMITTEE MEMBER · Less than 5%
- No longer listedHUDOCK, BARBARA, BENNER · MANAGING MEMBER · 50–75% · control person · listed since Nov 2009
- No longer listedHUDOCK, MICHAEL, JOSEPH · MEMBER/PRESIDENT · 25–50% · control person · listed since Nov 2009
- AddedHUDOCK, BARBARA, BENNER · TRUSTEE · 50–75% · indirect via HUDOCK, INC. EMPLOYEE STOCK OWNERSHIP PLAN AND TRUST · control person
- AddedHUDOCK, INC. EMPLOYEE STOCK OWNERSHIP PLAN AND TRUST · OWNER · 75% or more · control person
- AddedHUDOCK, MICHAEL, JOSEPH · TRUSTEE · 25–50% · indirect via HUDOCK, INC. EMPLOYEE STOCK OWNERSHIP PLAN AND TRUST · control person
- ChangedHUDOCK, BARBARA, BENNER · title MEMBER → MANAGING MEMBER
- ChangedHUDOCK, BARBARA, BENNER · title MANAGING PRINCIPAL → MEMBER
- ChangedHUDOCK, MICHAEL, JOSEPH · title PARTNER/PRESIDENT → MEMBER/PRESIDENT
- No longer listedMOYER, JASON, JOSEPH · CHIEF INVESTMENT OFFICER · Less than 5% · control person · listed since Jan 2012
- ListedDIEFFENDERFER, WAYNE, LEY · CHIEF COMPLIANCE OFFICER · Less than 5%
- ListedHUDOCK, BARBARA, BENNER · MANAGING PRINCIPAL · 50–75% · control person
- ListedHUDOCK, MICHAEL, JOSEPH · PARTNER/PRESIDENT · 25–50% · control person
- ListedMOYER, JASON, JOSEPH · CHIEF INVESTMENT OFFICER · Less than 5% · control person
Quarter-over-quarter changes
Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.
Top Adds (vs prior quarter)
- BLACKROCK ETF TRUST$2.4M +111.5%
- MICROSOFT CORP$1.5M +32.4%
- ISHARES TR$1.2M +18.2%
- APPLE INC$1.2M +11.4%
- ISHARES TR$1.0M +7.1%
Top Trims
- ISHARES TR-$14.4M -68.7%
- ISHARES TR-$10.7M -96.5%
- VANGUARD SCOTTSDALE FDS-$8.8M -21.4%
- INVESCO EXCHANGE TRADED FD T-$4.2M -72.0%
- ISHARES TR-$3.2M -8.0%
New Positions
- ISHARES TR$21.7M
- SPDR SERIES TRUST$11.9M
- EXXONMOBIL HOLDINGS CORP$6.7M
- MORGAN STANLEY ETF TRUST$6.4M
- TIDAL TRUST III$4.4M
Exited Positions
- EXXON MOBIL CORP$4.2M
- ISHARES U S ETF TR$577.7K
- BOEING CO$309.2K
- ONEOK INC NEW$261.8K
- YUM BRANDS INC$224.7K
Hudock, Inc. Holdings (2026-09-30)
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | ISHARES TR | IVV | 464287200 | $96.3M | 12.20% | 125,763 | SH |
| 2 | ISHARES TR | IJH | 464287507 | $38.9M | 4.92% | 540,088 | SH |
| 3 | DIMENSIONAL ETF TRUST | DFIV | 25434V807 | $37.4M | 4.74% | 669,412 | SH |
| 4 | INVESCO EXCH TRADED FD TR II | QQQM | 46138G649 | $36.9M | 4.68% | 121,192 | SH |
| 5 | ISHARES TR | IJR | 464287804 | $36.7M | 4.65% | 269,631 | SH |
| 6 | VANGUARD INTL EQUITY INDEX F | VWO | 922042858 | $35.8M | 4.54% | 603,799 | SH |
| 7 | INVESCO QQQ TR | QQQ | 46090E103 | $34.4M | 4.36% | 46,514 | SH |
| 8 | VANGUARD SCOTTSDALE FDS | VCIT | 92206C870 | $32.3M | 4.09% | 412,140 | SH |
| 9 | VANGUARD TAX-MANAGED FDS | VEA | 921943858 | $26.5M | 3.36% | 375,670 | SH |
| 10 | ISHARES TR | IUSG | 464287671 | $24.9M | 3.15% | 128,299 | SH |
| 11 | ISHARES TR | ILTB | 464289479 | $21.7M | 2.74% | 483,152 | SH |
| 12 | ISHARES TR | IOO | 464287572 | $15.5M | 1.96% | 107,690 | SH |
| 13 | BERKSHIRE HATHAWAY INC DEL | BRK.B | 084670702 | $14.4M | 1.83% | 28,999 | SH |
| 14 | SELECT SECTOR SPDR TR | XLRE | 81369Y860 | $13.9M | 1.76% | 340,165 | SH |
| 15 | VICTORY PORTFOLIOS II | VFLO | 92647X830 | $13.1M | 1.65% | 254,979 | SH |
| 16 | VANECK ETF TRUST | SMH | 92189F676 | $12.4M | 1.57% | 20,384 | SH |
| 17 | SPDR SERIES TRUST | SPTL | 78464A664 | $11.9M | 1.51% | 498,478 | SH |
| 18 | APPLE INC | AAPL | 037833100 | $11.3M | 1.43% | 33,859 | SH |
| 19 | VANGUARD INDEX FDS | VOO | 922908363 | $9.5M | 1.20% | 13,512 | SH |
| 20 | ISHARES TR | SHYG | 46434V407 | $7.9M | 1.00% | 191,704 | SH |
| 21 | J P MORGAN EXCHANGE TRADED F | JPST | 46641Q837 | $7.8M | 0.99% | 154,615 | SH |
| 22 | ISHARES TR | ITOT | 464287150 | $7.6M | 0.96% | 45,789 | SH |
| 23 | NYLIM ACTIVE ETF TR | MMIT | 45409F827 | $7.2M | 0.91% | 314,151 | SH |
| 24 | JPMORGAN CHASE & CO | JPM | 46625H100 | $6.9M | 0.87% | 20,809 | SH |
| 25 | EXXONMOBIL HOLDINGS CORP | XOM | 30233Q108 | $6.7M | 0.85% | 41,061 | SH |
| 26 | ISHARES TR | AGG | 464287226 | $6.6M | 0.83% | 69,726 | SH |
| 27 | MORGAN STANLEY ETF TRUST | XAGG | 61774R817 | $6.4M | 0.81% | 133,433 | SH |
| 28 | CATERPILLAR INC | CAT | 149123101 | $6.4M | 0.81% | 7,884 | SH |
| 29 | CITIZENS FINL SVCS INC | CZFS | 174615104 | $6.3M | 0.79% | 79,603 | SH |
| 30 | MICROSOFT CORP | MSFT | 594918104 | $6.2M | 0.78% | 12,081 | SH |
| 31 | NVIDIA CORPORATION | NVDA | 67066G104 | $6.0M | 0.75% | 26,070 | SH |
| 32 | BLACKROCK ETF TRUST | PMMF | 09290C756 | $4.5M | 0.58% | 45,357 | SH |
| 33 | MERCK & CO INC | MRK | 58933Y105 | $4.5M | 0.57% | 31,114 | SH |
| 34 | TIDAL TRUST III | POW | 45259A837 | $4.4M | 0.56% | 169,167 | SH |
| 35 | INVESCO EXCH TRADED FD TR II | PZA | 46138E537 | $4.3M | 0.54% | 199,621 | SH |
| 36 | INVESCO EXCHANGE TRADED FD T | SPGP | 46137V431 | $4.3M | 0.54% | 35,808 | SH |
| 37 | SCHWAB STRATEGIC TR | SCHD | 808524797 | $4.2M | 0.53% | 129,444 | SH |
| 38 | CHEVRON CORPORATION | CVX | 166764100 | $4.1M | 0.52% | 20,243 | SH |
| 39 | ISHARES TR | SHY | 464287457 | $4.0M | 0.51% | 49,261 | SH |
| 40 | ISHARES TR | IGV | 464287515 | $3.9M | 0.49% | 36,458 | SH |
| 41 | WISDOMTREE TR | DEW | 97717W877 | $3.6M | 0.46% | 52,148 | SH |
| 42 | ELI LILLY & CO | LLY | 532457108 | $3.5M | 0.45% | 3,062 | SH |
| 43 | JOHNSON & JOHNSON | JNJ | 478160104 | $3.5M | 0.44% | 13,115 | SH |
| 44 | M & T BK CORP | MTB | 55261F104 | $3.0M | 0.38% | 13,891 | SH |
| 45 | PROCTER & GAMBLE CO | PG | 742718109 | $2.8M | 0.36% | 19,372 | SH |
| 46 | STATE STR SPDR DOW JONES IND | DIA | 78467X109 | $2.8M | 0.35% | 5,422 | SH |
| 47 | BLACKSTONE INC | BX | 09260D107 | $2.6M | 0.33% | 22,929 | SH |
| 48 | NORTHWEST BANCSHARES INC | NWBI | 667340103 | $2.5M | 0.32% | 170,732 | SH |
| 49 | COCA COLA CO | KO | 191216100 | $2.4M | 0.31% | 28,277 | SH |
| 50 | AMAZON COM INC | AMZN | 023135106 | $2.4M | 0.31% | 9,753 | SH |
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-09-30 | 2026-10-14 | $789.5M | 225 | 0001172661-26-004533 |
| 2026-06-30 | 2026-07-31 | $781.1M | 217 | 0001172661-26-002963 |
| 2026-03-31 | 2026-05-13 | $679.7M | 200 | 0001172661-26-001770 |
| 2025-12-31 | 2026-02-12 | $678.7M | 194 | 0001172661-26-000648 |
| 2025-09-30 | 2025-10-24 | $658.4M | 199 | 0001172661-25-004414 |
SUITE 200
WILLIAMSPORT, PA 17701