Willow Creek Wealth Management Inc. — 13F Holdings & Portfolio
CIK 1632407 · latest 13F-HR filed 2025-11-12
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
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AUM
$1.21B
Long-equity book
Holdings
180
Distinct positions
Period
2025-09-30
Filed 2025-11-12
Q/Q Activity
+34 / −9 / ↑99 / ↓25
vs 2024-09-30
Firm Profile & Key People
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- DIMENSIONAL ETF TRUST$23.8M +98.5%
- DIMENSIONAL ETF TRUST$23.7M +23.4%
- VANGUARD BD INDEX FDS$23.4M +24.6%
- DIMENSIONAL ETF TRUST$16.2M +37.7%
- SCHWAB STRATEGIC TR$14.6M +53.6%
Top Trims
- ISHARES TR-$5.0M -75.7%
- DIMENSIONAL ETF TRUST-$1.8M -16.2%
- THERMO FISHER SCIENTIFIC INC-$590.0K -21.9%
- PROCTER AND GAMBLE CO-$226.7K -25.4%
- VANGUARD BD INDEX FDS-$192.5K -13.4%
New Positions
- VANGUARD INSTL INDEX FD$5.2M
- VANGUARD INDEX FDS$1.6M
- VANGUARD WORLD FD$1.6M
- VANGUARD STAR FDS$1.2M
- VANGUARD SCOTTSDALE FDS$1.1M
Exited Positions
- SPDR SER TR$6.1M
- PLANET LABS PBC$909.0K
- FASTLY INC$775.9K
- UNITEDHEALTH GROUP INC$297.0K
- TARGET CORP$259.8K
All Holdings
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | DIMENSIONAL ETF TRUST | DFAT | 25434V609 | $125.3M | 10.32% | 2,153,099 | SH |
| 2 | VANGUARD BD INDEX FDS | BSV | 921937827 | $118.7M | 9.77% | 1,503,962 | SH |
| 3 | SPDR SERIES TRUST | SPAB | 78464A649 | $101.7M | 8.38% | 3,934,831 | SH |
| 4 | DIMENSIONAL ETF TRUST | DFUS | 25434V401 | $59.4M | 4.89% | 819,697 | SH |
| 5 | DIMENSIONAL ETF TRUST | DFUV | 25434V724 | $48.3M | 3.98% | 1,080,534 | SH |
| 6 | DIMENSIONAL ETF TRUST | DFAI | 25434V203 | $48.0M | 3.95% | 1,320,407 | SH |
| 7 | ISHARES TR | SUB | 464288158 | $45.1M | 3.71% | 421,947 | SH |
| 8 | SCHWAB STRATEGIC TR | SCHP | 808524870 | $41.7M | 3.44% | 1,548,759 | SH |
| 9 | VANGUARD BD INDEX FDS | BIV | 921937819 | $38.2M | 3.15% | 489,501 | SH |
| 10 | VANGUARD MUN BD FDS | VTEB | 922907746 | $34.0M | 2.80% | 679,977 | SH |
| 11 | DIMENSIONAL ETF TRUST | DFIV | 25434V807 | $33.8M | 2.78% | 732,358 | SH |
| 12 | SPDR SERIES TRUST | SPSB | 78464A474 | $33.6M | 2.76% | 1,107,756 | SH |
| 13 | AMERICAN CENTY ETF TR | AVLV | 025072349 | $32.1M | 2.65% | 444,586 | SH |
| 14 | DIMENSIONAL ETF TRUST | DFEM | 25434V732 | $30.9M | 2.54% | 962,189 | SH |
| 15 | AMERICAN CENTY ETF TR | AVDV | 025072802 | $26.6M | 2.19% | 299,193 | SH |
| 16 | SPDR SERIES TRUST | SPIB | 78464A375 | $23.7M | 1.95% | 699,809 | SH |
| 17 | SPDR SERIES TRUST | SPTS | 78468R101 | $21.9M | 1.80% | 745,398 | SH |
| 18 | DIMENSIONAL ETF TRUST | DFGR | 25434V658 | $17.4M | 1.44% | 638,861 | SH |
| 19 | SPDR SERIES TRUST | SPTI | 78464A672 | $17.2M | 1.41% | 593,737 | SH |
| 20 | DIMENSIONAL ETF TRUST | DFAU | 25434V104 | $16.7M | 1.38% | 365,649 | SH |
| 21 | SPDR SERIES TRUST | SPIP | 78464A656 | $16.3M | 1.34% | 620,526 | SH |
| 22 | AMERICAN CENTY ETF TR | AVSD | 025072299 | $15.6M | 1.28% | 217,469 | SH |
| 23 | APPLE INC | AAPL | 037833100 | $15.5M | 1.27% | 60,737 | SH |
| 24 | COSTCO WHSL CORP NEW | COST | 22160K105 | $15.0M | 1.23% | 16,174 | SH |
| 25 | AMERICAN CENTY ETF TR | AVUV | 025072877 | $14.5M | 1.20% | 146,054 | SH |
| 26 | DIMENSIONAL ETF TRUST | DFSU | 25434V716 | $13.9M | 1.14% | 326,933 | SH |
| 27 | DIMENSIONAL ETF TRUST | DFSI | 25434V690 | $10.5M | 0.87% | 257,374 | SH |
| 28 | DIMENSIONAL ETF TRUST | DFAX | 25434V880 | $9.4M | 0.77% | 299,035 | SH |
| 29 | DIMENSIONAL ETF TRUST | DFAR | 25434V823 | $9.3M | 0.77% | 391,044 | SH |
| 30 | AMERICAN CENTY ETF TR | AVSE | 025072315 | $8.7M | 0.72% | 137,460 | SH |
| 31 | CISCO SYS INC | CSCO | 17275R102 | $7.4M | 0.61% | 107,615 | SH |
| 32 | DIMENSIONAL ETF TRUST | DFAC | 25434V708 | $6.9M | 0.57% | 179,208 | SH |
| 33 | DIMENSIONAL ETF TRUST | DFSE | 25434V682 | $6.8M | 0.56% | 165,745 | SH |
| 34 | VANGUARD INDEX FDS | VNQ | 922908553 | $6.8M | 0.56% | 74,034 | SH |
| 35 | AMERICAN CENTY ETF TR | AVSU | 025072281 | $6.6M | 0.55% | 89,985 | SH |
| 36 | DIMENSIONAL ETF TRUST | DFAE | 25434V302 | $6.2M | 0.51% | 195,526 | SH |
| 37 | VANGUARD INSTL INDEX FD | VBIL | 922040845 | $5.2M | 0.43% | 68,843 | SH |
| 38 | MANAGER DIRECTED PORTFOLIOS | VGSR | 56170L695 | $5.1M | 0.42% | 474,258 | SH |
| 39 | ISHARES TR | ESML | 46435U663 | $4.9M | 0.41% | 109,292 | SH |
| 40 | DIMENSIONAL ETF TRUST | DISV | 25434V781 | $4.4M | 0.36% | 123,895 | SH |
| 41 | VANGUARD INDEX FDS | VOO | 922908363 | $3.1M | 0.26% | 5,128 | SH |
| 42 | ALPHABET INC | GOOG | 02079K107 | $3.1M | 0.26% | 12,790 | SH |
| 43 | ALPHABET INC | GOOGL | 02079K305 | $3.0M | 0.25% | 12,412 | SH |
| 44 | DIMENSIONAL ETF TRUST | DFIC | 25434V799 | $2.9M | 0.24% | 87,194 | SH |
| 45 | ISHARES TR | IJH | 464287507 | $2.8M | 0.23% | 42,223 | SH |
| 46 | BERKLEY W R CORP | WRB | 084423102 | $2.5M | 0.21% | 33,010 | SH |
| 47 | INTUIT | INTU | 461202103 | $2.5M | 0.20% | 3,591 | SH |
| 48 | MICROSOFT CORP | MSFT | 594918104 | $2.5M | 0.20% | 4,730 | SH |
| 49 | DIMENSIONAL ETF TRUST | DFAS | 25434V500 | $2.4M | 0.20% | 35,742 | SH |
| 50 | ISHARES TR | IVV | 464287200 | $2.1M | 0.18% | 3,208 | SH |
Filing History
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2025-09-30 | 2025-11-12 | $1.21B | 180 | 0001580642-25-007208 |
| 2024-09-30 | 2025-07-25 | $951.3M | 155 | 0001580642-25-004472 |