Top Institutional Investors

Shakespeare Wealth Management, LLC — 13F Holdings & Portfolio

CIK 1658509 · latest 13F-HR filed 2026-07-20

Backtest portfolio

Shakespeare Wealth Management, LLC manages $377.6M in 13F-reported U.S. long-equity assets across 79 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are VOOV (20.23%), VOOG (18.36%), FBND (11.34%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 12 new positions and exited 31; 49 existing positions rose in reported value and 7 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Loading holdings…
AUM
$377.6M

Long-equity book

Holdings
79

Distinct positions

Period
2026-06-30

Filed 2026-07-20

Q/Q Activity
+12 / −31 / ↑49 / ↓7

vs 2026-03-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26
VOOV20.2% · +24%VOOG18.4% · +682%FBND11.3% · +8%SCZ6.7% · +3%VOE6.1% · -35%MDYG5.4% · -15%IEMG5.0% · -2%DISV4.6% · +3%SLYG3.8% · -34%VTI1.5% · +0%FNDX1.4% · 0%WEC0.8% · +2%AAPL0.8% · +6%SCHC0.6% · -0%IWP0.6% · -4%DFAC0.6% · -2%IWO0.5% · -3%DWM0.5% · -5%JPM0.5% · -1%PRF0.5% · 0%FNDC0.5% · -0%HBAN0.5% · 0%SPY0.4% · newNVDA0.4% · -1%RTX0.4% · -1%BND0.3% · +10%PRFZ0.3% · 0%MAR0.3% · +0%GOOGL0.3% · +56%VTEB0.3% · -25%PH0.3% · 0%SCHF0.3% · 0%NVT0.3% · +23%DFAX0.3% · -3%COFS0.2% · 0%DLS0.2% · -2%VOO0.2% · -3%VEA0.2% · 0%SCHB0.2% · 0%META0.2% · +15%MBWM0.2% · 0%LNT0.2% · +9%CARR0.2% · 0%FVD0.2% · 0%CAT0.1% · +0%SHW0.1% · 0%CSL0.1% · 0%BFC0.1% · newIWV0.1% · 0%AMZN0.1% · +86%CSCO0.1% · +21%ABBV0.1% · -5%PNR0.1% · +24%MRK0.1% · +65%TGTX0.1% · +1%SCHD0.1% · 0%QQQ0.1% · newADP0.1% · +8%IVE0.1% · -16%VIG0.1% · +12%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q1 26 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

3 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 83.1%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Jul 1, 2026.

Assets Under Management
$641.9M
Discretionary
$641.9M
Employees
9
Accounts
1,871
Address
N22 W27847 EDGEWATER DRIVE
SUITE 101
PEWAUKEE, WI 53072
Phone
(262) 814-1600
Website
Name Title / Status Ownership Type
REARDON, KEVIN, MICHAEL ControlFOUNDER & CHIEF EXECUTIVE OFFICER
since Jan 1999
Less than 5%Individual
SHAKESPEARE HOLDINGS, INC. ControlOWNER
since Nov 2020
75% or moreDomestic Entity
BULEN, ANDREA, MARGARET-SWANSBYPRESIDENT
since Jan 2024
10–25%Individual
ELLENBECKER, BRIAN, JOHNFINANCIAL ADVISOR
since Jan 2025
5–10%Individual
HINTZ, BRITTANYCHIEF COMPLIANCE OFFICER
since Jan 2024
5–10%Individual
Rink, Ryan, RobertFINANCIAL ADVISOR
since Jan 2025
Less than 5%Individual
ZIAREK, NICHOLAS, ANDREWPARTNER & FINANCIAL ADVISER
since Jan 2018
10–25%Individual
REARDON, KEVIN, MICHAEL Control
Indirect owner via SHAKESPEARE HOLDINGS, INC.
OWNER
since Oct 2020
75% or moreIndividual
Ownership & leadership changes · 5 filings with changes since Mar 14, 2012

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Mar 9, 2026 filing
  • AddedELLENBECKER, BRIAN, JOHN · FINANCIAL ADVISOR · 5–10%
  • AddedRink, Ryan, Robert · FINANCIAL ADVISOR · Less than 5%
  • ChangedHINTZ, BRITTANY · ownership Less than 5% → 5–10%
  • ChangedZIAREK, NICHOLAS, ANDREW · ownership Less than 5% → 10–25%
Sep 4, 2024 filing
  • AddedREARDON, KEVIN, MICHAEL · OWNER · 75% or more · indirect via SHAKESPEARE HOLDINGS, INC. · control person
  • AddedSHAKESPEARE HOLDINGS, INC. · OWNER · 75% or more · control person
  • ChangedREARDON, KEVIN, MICHAEL · ownership 75% or more → Less than 5%
Jan 5, 2024 filing
  • ChangedBULEN, ANDREA, MARGARET-SWANSBY · title FINANCIAL PLANNER / SHAREHOLDER → PRESIDENT
  • ChangedHINTZ, BRITTANY · title PARTNER & BUSINESS OPERATIONS MANAGER → CHIEF COMPLIANCE OFFICER
  • ChangedREARDON, KEVIN, MICHAEL · title PRESIDENT & CHIEF COMPLIANCE OFFICER → FOUNDER & CHIEF EXECUTIVE OFFICER
Apr 11, 2022 filing
  • AddedHINTZ, BRITTANY · PARTNER & BUSINESS OPERATIONS MANAGER · Less than 5%
  • AddedZIAREK, NICHOLAS, ANDREW · PARTNER & FINANCIAL ADVISER · Less than 5%
Apr 20, 2021 filing
  • AddedBULEN, ANDREA, MARGARET-SWANSBY · FINANCIAL PLANNER / SHAREHOLDER · 10–25%
Mar 14, 2012 filing (earliest on record)
  • ListedREARDON, KEVIN, MICHAEL · PRESIDENT & CHIEF COMPLIANCE OFFICER · 75% or more · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Shakespeare Wealth Management, LLC Holdings (2026-06-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 VANGUARD ADMIRAL FDS INC VOOV 921932703 $76.4M 20.23% 348,545 SH
2 VANGUARD ADMIRAL FDS INC VOOG 921932505 $69.3M 18.36% 839,154 SH
3 FIDELITY MERRIMACK STR TR FBND 316188309 $42.8M 11.34% 941,225 SH
4 ISHARES TR SCZ 464288273 $25.3M 6.69% 307,098 SH
5 VANGUARD INDEX FDS VOE 922908512 $23.1M 6.12% 117,058 SH
6 SPDR SERIES TRUST MDYG 78464A821 $20.5M 5.44% 183,300 SH
7 ISHARES INC IEMG 46434G103 $18.9M 4.99% 227,592 SH
8 DIMENSIONAL ETF TRUST DISV 25434V781 $17.5M 4.64% 436,894 SH
9 SPDR SERIES TRUST SLYG 78464A201 $14.2M 3.77% 119,563 SH
10 VANGUARD INDEX FDS VTI 922908769 $5.5M 1.47% 14,982 SH
11 SCHWAB STRATEGIC TR FNDX 808524771 $5.2M 1.38% 167,354 SH
12 WEC ENERGY GROUP INC WEC 92939U106 $3.0M 0.80% 25,877 SH
13 APPLE INC AAPL 037833100 $3.0M 0.80% 10,430 SH
14 SCHWAB STRATEGIC TR SCHC 808524888 $2.3M 0.60% 47,356 SH
15 ISHARES TR IWP 464287481 $2.2M 0.59% 15,332 SH
16 DIMENSIONAL ETF TRUST DFAC 25434V708 $2.2M 0.59% 49,898 SH
17 ISHARES TR IWO 464287648 $2.0M 0.54% 5,194 SH
18 WISDOMTREE TR DWM 97717W703 $1.9M 0.52% 26,612 SH
19 JPMORGAN CHASE & CO JPM 46625H100 $1.9M 0.50% 5,821 SH
20 INVESCO EXCHANGE TRADED FD T PRF 46137V613 $1.9M 0.50% 34,894 SH
21 SCHWAB STRATEGIC TR FNDC 808524748 $1.8M 0.49% 37,856 SH
22 HUNTINGTON BANCSHARES INC HBAN 446150104 $1.8M 0.46% 98,749 SH
23 STATE STR SPDR S&P 500 ETF T SPY 78462F103 $1.6M 0.42% 2,131 SH
24 NVIDIA CORPORATION NVDA 67066G104 $1.5M 0.40% 7,561 SH
25 RTX CORPORATION RTX 75513E101 $1.5M 0.39% 7,797 SH
26 VANGUARD BD INDEX FDS BND 921937835 $1.3M 0.34% 17,669 SH
27 INVESCO EXCHANGE TRADED FD T PRFZ 46137V597 $1.3M 0.34% 23,098 SH
28 MARRIOTT INTL INC NEW MAR 571903202 $1.3M 0.33% 3,386 SH
29 ALPHABET INC GOOGL 02079K305 $1.2M 0.32% 3,380 SH
30 VANGUARD MUN BD FDS VTEB 922907746 $1.1M 0.29% 21,338 SH
31 PARKER-HANNIFIN CORP PH 701094104 $1.1M 0.28% 1,096 SH
32 SCHWAB STRATEGIC TR SCHF 808524805 $1.0M 0.27% 37,098 SH
33 NVENT ELEC PLC NVT G6700G107 $997.0K 0.26% 5,878 SH
34 DIMENSIONAL ETF TRUST DFAX 25434V880 $977.8K 0.26% 26,541 SH
35 CHOICEONE FINANCIA COFS 170386106 $924.7K 0.24% 27,198 SH
36 WISDOMTREE TR DLS 97717W760 $837.5K 0.22% 9,995 SH
37 VANGUARD INDEX FDS VOO 922908363 $778.8K 0.21% 1,134 SH
38 VANGUARD TAX-MANAGED FDS VEA 921943858 $736.9K 0.20% 10,343 SH
39 SCHWAB STRATEGIC TR SCHB 808524102 $726.6K 0.19% 25,089 SH
40 META PLATFORMS INC META 30303M102 $688.1K 0.18% 1,222 SH
41 MERCANTILE BK CORP MBWM 587376104 $664.6K 0.18% 11,574 SH
42 ALLIANT ENERGY CORP LNT 018802108 $644.8K 0.17% 8,452 SH
43 CARRIER GLOBAL CORPORATION CARR 14448C104 $607.7K 0.16% 8,285 SH
44 FIRST TR EXCHANGE-TRADED FD FVD 33734H106 $579.6K 0.15% 12,029 SH
45 CATERPILLAR INC CAT 149123101 $554.6K 0.15% 521 SH
46 SHERWIN WILLIAMS CO SHW 824348106 $527.5K 0.14% 1,532 SH
47 CARLISLE COS INC CSL 142339100 $524.5K 0.14% 1,446 SH
48 BANK FIRST CORP BFC 06211J100 $521.9K 0.14% 3,518 SH
49 ISHARES TR IWV 464287689 $493.8K 0.13% 1,158 SH
50 AMAZON COM INC AMZN 023135106 $492.9K 0.13% 2,068 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-07-20 $377.6M 79 0001104659-26-084986
2026-03-31 2026-04-30 $422.3M 100 0001104659-26-052530
2025-12-31 2026-02-06 $452.5M 108 0001104659-26-011375
Filer Information
Address
N22 W27847 EDGEWATER DR.
SUITE 101
PEWAUKEE, WI 53072
Phone
(262) 814-1600
Filing Manager
Shakespeare Wealth Management, LLC
Pewaukee, WI
Signatory
Kevin Reardon
President & Chief Compliance Officer