Shakespeare Wealth Management, LLC — 13F Holdings & Portfolio
CIK 1658509 · latest 13F-HR filed 2026-07-20
Shakespeare Wealth Management, LLC manages $377.6M in 13F-reported U.S. long-equity assets across 79 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are VOOV (20.23%), VOOG (18.36%), FBND (11.34%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 12 new positions, exited 31, added to 49, and trimmed 7.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
SUITE 101
PEWAUKEE, WI 53072
$377.6M
Long-equity book
79
Distinct positions
2026-06-30
Filed 2026-07-20
+12 / −31 / ↑49 / ↓7
vs 2026-03-31
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- VANGUARD ADMIRAL FDS INC$25.6M +58.5%
- VANGUARD ADMIRAL FDS INC$18.9M +33.0%
- FIDELITY MERRIMACK STR TR$3.1M +7.8%
- ISHARES INC$2.7M +16.7%
- ISHARES TR$1.9M +8.3%
Top Trims
- VANGUARD INDEX FDS-$10.3M -30.7%
- SPDR SERIES TRUST-$3.4M -19.1%
- VANGUARD MUN BD FDS-$343.5K -24.1%
- YUM CHINA HLDGS INC-$57.5K -16.2%
- ISHARES TR-$41.7K -9.8%
New Positions
- STATE STR SPDR S&P 500 ETF T$1.6M
- RTX CORPORATION$1.5M
- BANK FIRST CORP$521.9K
- INVESCO QQQ TR$399.4K
- APPLIED MATLS INC$352.1K
Exited Positions
- Vanguard Small Cap Value$24.9M
- iShares MSCI EAFE Value$23.1M
- iShares MSCI EAFE Growth$20.1M
- Nasdaq 100 Equal Weight$4.4M
- Pepsico Incorporated$3.1M
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | VANGUARD ADMIRAL FDS INC | VOOV | 921932703 | $76.4M | 20.23% | 348,545 | SH |
| 2 | VANGUARD ADMIRAL FDS INC | VOOG | 921932505 | $69.3M | 18.36% | 839,154 | SH |
| 3 | FIDELITY MERRIMACK STR TR | FBND | 316188309 | $42.8M | 11.34% | 941,225 | SH |
| 4 | ISHARES TR | SCZ | 464288273 | $25.3M | 6.69% | 307,098 | SH |
| 5 | VANGUARD INDEX FDS | VOE | 922908512 | $23.1M | 6.12% | 117,058 | SH |
| 6 | SPDR SERIES TRUST | MDYG | 78464A821 | $20.5M | 5.44% | 183,300 | SH |
| 7 | ISHARES INC | IEMG | 46434G103 | $18.9M | 4.99% | 227,592 | SH |
| 8 | DIMENSIONAL ETF TRUST | DISV | 25434V781 | $17.5M | 4.64% | 436,894 | SH |
| 9 | SPDR SERIES TRUST | SLYG | 78464A201 | $14.2M | 3.77% | 119,563 | SH |
| 10 | VANGUARD INDEX FDS | VTI | 922908769 | $5.5M | 1.47% | 14,982 | SH |
| 11 | SCHWAB STRATEGIC TR | FNDX | 808524771 | $5.2M | 1.38% | 167,354 | SH |
| 12 | WEC ENERGY GROUP INC | WEC | 92939U106 | $3.0M | 0.80% | 25,877 | SH |
| 13 | APPLE INC | AAPL | 037833100 | $3.0M | 0.80% | 10,430 | SH |
| 14 | SCHWAB STRATEGIC TR | SCHC | 808524888 | $2.3M | 0.60% | 47,356 | SH |
| 15 | ISHARES TR | IWP | 464287481 | $2.2M | 0.59% | 15,332 | SH |
| 16 | DIMENSIONAL ETF TRUST | DFAC | 25434V708 | $2.2M | 0.59% | 49,898 | SH |
| 17 | ISHARES TR | IWO | 464287648 | $2.0M | 0.54% | 5,194 | SH |
| 18 | WISDOMTREE TR | DWM | 97717W703 | $1.9M | 0.52% | 26,612 | SH |
| 19 | JPMORGAN CHASE & CO | JPM | 46625H100 | $1.9M | 0.50% | 5,821 | SH |
| 20 | INVESCO EXCHANGE TRADED FD T | PRF | 46137V613 | $1.9M | 0.50% | 34,894 | SH |
| 21 | SCHWAB STRATEGIC TR | FNDC | 808524748 | $1.8M | 0.49% | 37,856 | SH |
| 22 | HUNTINGTON BANCSHARES INC | HBAN | 446150104 | $1.8M | 0.46% | 98,749 | SH |
| 23 | STATE STR SPDR S&P 500 ETF T | SPY | 78462F103 | $1.6M | 0.42% | 2,131 | SH |
| 24 | NVIDIA CORPORATION | NVDA | 67066G104 | $1.5M | 0.40% | 7,561 | SH |
| 25 | RTX CORPORATION | RTX | 75513E101 | $1.5M | 0.39% | 7,797 | SH |
| 26 | VANGUARD BD INDEX FDS | BND | 921937835 | $1.3M | 0.34% | 17,669 | SH |
| 27 | INVESCO EXCHANGE TRADED FD T | PRFZ | 46137V597 | $1.3M | 0.34% | 23,098 | SH |
| 28 | MARRIOTT INTL INC NEW | MAR | 571903202 | $1.3M | 0.33% | 3,386 | SH |
| 29 | ALPHABET INC | GOOGL | 02079K305 | $1.2M | 0.32% | 3,380 | SH |
| 30 | VANGUARD MUN BD FDS | VTEB | 922907746 | $1.1M | 0.29% | 21,338 | SH |
| 31 | PARKER-HANNIFIN CORP | PH | 701094104 | $1.1M | 0.28% | 1,096 | SH |
| 32 | SCHWAB STRATEGIC TR | SCHF | 808524805 | $1.0M | 0.27% | 37,098 | SH |
| 33 | NVENT ELEC PLC | NVT | G6700G107 | $997.0K | 0.26% | 5,878 | SH |
| 34 | DIMENSIONAL ETF TRUST | DFAX | 25434V880 | $977.8K | 0.26% | 26,541 | SH |
| 35 | CHOICEONE FINANCIA | COFS | 170386106 | $924.7K | 0.24% | 27,198 | SH |
| 36 | WISDOMTREE TR | DLS | 97717W760 | $837.5K | 0.22% | 9,995 | SH |
| 37 | VANGUARD INDEX FDS | VOO | 922908363 | $778.8K | 0.21% | 1,134 | SH |
| 38 | VANGUARD TAX-MANAGED FDS | VEA | 921943858 | $736.9K | 0.20% | 10,343 | SH |
| 39 | SCHWAB STRATEGIC TR | SCHB | 808524102 | $726.6K | 0.19% | 25,089 | SH |
| 40 | META PLATFORMS INC | META | 30303M102 | $688.1K | 0.18% | 1,222 | SH |
| 41 | MERCANTILE BK CORP | MBWM | 587376104 | $664.6K | 0.18% | 11,574 | SH |
| 42 | ALLIANT ENERGY CORP | LNT | 018802108 | $644.8K | 0.17% | 8,452 | SH |
| 43 | CARRIER GLOBAL CORPORATION | CARR | 14448C104 | $607.7K | 0.16% | 8,285 | SH |
| 44 | FIRST TR EXCHANGE-TRADED FD | FVD | 33734H106 | $579.6K | 0.15% | 12,029 | SH |
| 45 | CATERPILLAR INC | CAT | 149123101 | $554.6K | 0.15% | 521 | SH |
| 46 | SHERWIN WILLIAMS CO | SHW | 824348106 | $527.5K | 0.14% | 1,532 | SH |
| 47 | CARLISLE COS INC | CSL | 142339100 | $524.5K | 0.14% | 1,446 | SH |
| 48 | BANK FIRST CORP | BFC | 06211J100 | $521.9K | 0.14% | 3,518 | SH |
| 49 | ISHARES TR | IWV | 464287689 | $493.8K | 0.13% | 1,158 | SH |
| 50 | AMAZON COM INC | AMZN | 023135106 | $492.9K | 0.13% | 2,068 | SH |
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-06-30 | 2026-07-20 | $377.6M | 79 | 0001104659-26-084986 |
| 2026-03-31 | 2026-04-30 | $422.3M | 100 | 0001104659-26-052530 |
| 2025-12-31 | 2026-02-06 | $452.5M | 108 | 0001104659-26-011375 |