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Curtis Advisory Group, LLC — 13F Holdings & Portfolio

CIK 1664656 · latest 13F-HR filed 2026-07-29

Backtest portfolio

Curtis Advisory Group, LLC manages $514.9M in 13F-reported U.S. long-equity assets across 117 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are NVDA (11.29%), SPY (9.19%), SCHG (8.27%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 6 new positions and exited 7; 66 existing positions rose in reported value and 16 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

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AUM
$514.9M

Long-equity book

Holdings
117

Distinct positions

Period
2026-06-30

Filed 2026-07-29

Q/Q Activity
+6 / −7 / ↑66 / ↓16

vs 2026-03-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26
NVDA11.3% · -0%SPY9.2% · -0%SCHG8.3% · +5%AMZN5.3% · -0%VGT4.3% · +732%IWF3.8% · +297%SPYM3.5% · -11%QQQ2.3% · -4%PKW2.2% · -1%JEPI2.1% · -23%HELO2.0% · +1%AIQ1.8% · -0%SCHD1.8% · -0%CLIP1.7% · -16%SHYG1.7% · +17%VCSH1.5% · +2%SCHV1.4% · -2%VONG1.4% · +2%VONV1.4% · +2%DIA1.3% · -0%BRK.B1.2% · +2%JAAA1.2% · +2%SCHZ1.2% · -9%GOOG1.1% · +1%DYNF1.0% · +11%SCHF1.0% · +1%COST1.0% · +4%VXF1.0% · -3%PTLC0.9% · +2%JEPQ0.8% · +869%MSFT0.8% · -2%VTWO0.8% · +6%AAPL0.8% · 0%CGDV0.7% · +2%AVGO0.7% · +1%USMV0.7% · -41%BNDX0.6% · +401%FNDF0.6% · +10%FESM0.6% · +465%HD0.6% · -5%JPM0.5% · 0%AVLV0.5% · +2%VBK0.5% · -6%META0.5% · -0%FNDX0.5% · +698%VTI0.5% · -0%QQQM0.5% · newVBR0.5% · -1%XLG0.4% · newV0.4% · 0%NFLX0.4% · 0%AMGN0.4% · 0%XOM0.3% · 0%DBEF0.3% · -5%VUG0.3% · +493%CMF0.3% · +3%CVX0.3% · 0%NULG0.3% · -16%ASML0.3% · 0%AVDV0.3% · -1%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q1 26 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

3 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 52.2%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Apr 15, 2026.

Assets Under Management
$573.7M
Discretionary
$572.4M
Employees
3
Accounts
548
Address
735 STATE STREET
SUITE 214
SANTA BARBARA, CA 93101
Phone
(805) 963-6181
Website
Name Title / Status Ownership Type
CURTIS, RYAN, EARL ControlMANAGING MEMBER/PRINCIPAL
since Aug 2009
50–75%Individual
HAYES, JOSHUA, D ControlMEMBER/CCO
since Jan 2021
50–75%Individual
Ownership & leadership changes · 3 filings with changes since Feb 26, 2015

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Mar 12, 2026 filing
  • ChangedHAYES, JOSHUA, D · ownership 25–50% → 50–75%
Mar 7, 2023 filing
  • ChangedCURTIS, RYAN, EARL · title MANAGING MEMBER/PRINCIPAL/CCO → MANAGING MEMBER/PRINCIPAL
  • ChangedHAYES, JOSHUA, D · title MEMBER → MEMBER/CCO
Mar 22, 2022 filing
  • AddedHAYES, JOSHUA, D · MEMBER · 25–50% · control person
  • ChangedCURTIS, RYAN, EARL · ownership 75% or more → 50–75%
Feb 26, 2015 filing (earliest on record)
  • ListedCURTIS, RYAN, EARL · MANAGING MEMBER/PRINCIPAL/CCO · 75% or more · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Curtis Advisory Group, LLC Holdings (2026-06-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 NVIDIA CORPORATION NVDA 67066G104 $58.1M 11.29% 290,601 SH
2 STATE STR SPDR S&P 500 ETF T SPY 78462F103 $47.3M 9.19% 63,354 SH
3 SCHWAB STRATEGIC TR SCHG 808524300 $42.6M 8.27% 1,258,702 SH
4 AMAZON COM INC AMZN 023135106 $27.2M 5.27% 113,913 SH
5 VANGUARD WORLD FD VGT 92204A702 $22.1M 4.29% 184,664 SH
6 ISHARES TR IWF 464287614 $19.7M 3.83% 158,913 SH
7 SPDR SERIES TRUST SPYM 78464A854 $17.9M 3.47% 203,168 SH
8 INVESCO QQQ TR QQQ 46090E103 $11.6M 2.26% 15,785 SH
9 INVESCO EXCHANGE TRADED FD T PKW 46137V308 $11.5M 2.24% 81,437 SH
10 J P MORGAN EXCHANGE TRADED F JEPI 46641Q332 $10.8M 2.10% 191,292 SH
11 J P MORGAN EXCHANGE TRADED F HELO 46654Q724 $10.2M 1.99% 151,272 SH
12 GLOBAL X FDS AIQ 37954Y632 $9.4M 1.82% 142,798 SH
13 SCHWAB STRATEGIC TR SCHD 808524797 $9.1M 1.76% 285,569 SH
14 GLOBAL X FDS CLIP 37960A438 $8.7M 1.70% 86,990 SH
15 ISHARES TR SHYG 46434V407 $8.7M 1.69% 205,212 SH
16 VANGUARD SCOTTSDALE FDS VCSH 92206C409 $7.8M 1.51% 98,116 SH
17 SCHWAB STRATEGIC TR SCHV 808524409 $7.3M 1.43% 210,894 SH
18 VANGUARD SCOTTSDALE FDS VONG 92206C680 $7.3M 1.41% 56,834 SH
19 VANGUARD SCOTTSDALE FDS VONV 92206C714 $7.0M 1.36% 65,985 SH
20 STATE STR SPDR DOW JONES IND DIA 78467X109 $6.7M 1.30% 12,826 SH
21 BERKSHIRE HATHAWAY INC DEL BRK.B 084670702 $6.3M 1.22% 12,537 SH
22 JANUS DETROIT STR TR JAAA 47103U845 $6.2M 1.21% 123,384 SH
23 SCHWAB STRATEGIC TR SCHZ 808524839 $6.1M 1.18% 262,624 SH
24 ALPHABET INC GOOG 02079K107 $5.6M 1.09% 15,816 SH
25 BLACKROCK ETF TRUST DYNF 09290C103 $5.4M 1.04% 79,012 SH
26 SCHWAB STRATEGIC TR SCHF 808524805 $5.4M 1.04% 193,154 SH
27 COSTCO WHOLESALE CORPORATION COST 22160K105 $5.0M 0.97% 5,317 SH
28 VANGUARD INDEX FDS VXF 922908652 $4.9M 0.95% 19,923 SH
29 PACER FDS TR PTLC 69374H105 $4.8M 0.93% 82,068 SH
30 J P MORGAN EXCHANGE TRADED F JEPQ 46654Q203 $4.2M 0.81% 68,005 SH
31 MICROSOFT CORP MSFT 594918104 $4.0M 0.78% 10,722 SH
32 VANGUARD SCOTTSDALE FDS VTWO 92206C664 $4.0M 0.77% 32,853 SH
33 APPLE INC AAPL 037833100 $3.9M 0.76% 13,563 SH
34 CAPITAL GROUP DIVIDEND VALUE CGDV 14020W106 $3.5M 0.68% 71,394 SH
35 BROADCOM INC AVGO 11135F101 $3.5M 0.68% 9,243 SH
36 ISHARES TR USMV 46429B697 $3.4M 0.65% 34,772 SH
37 VANGUARD CHARLOTTE FDS BNDX 92203J407 $3.3M 0.65% 68,589 SH
38 SCHWAB STRATEGIC TR FNDF 808524755 $3.0M 0.59% 57,335 SH
39 FIDELITY COVINGTON TRUST FESM 31609A206 $2.9M 0.57% 60,402 SH
40 HOME DEPOT INC HD 437076102 $2.8M 0.55% 8,029 SH
41 JPMORGAN CHASE & CO JPM 46625H100 $2.8M 0.54% 8,500 SH
42 AMERICAN CENTY ETF TR AVLV 025072349 $2.8M 0.54% 30,467 SH
43 VANGUARD INDEX FDS VBK 922908595 $2.6M 0.51% 7,165 SH
44 META PLATFORMS INC META 30303M102 $2.6M 0.50% 4,604 SH
45 SCHWAB STRATEGIC TR FNDX 808524771 $2.5M 0.49% 81,603 SH
46 VANGUARD INDEX FDS VTI 922908769 $2.5M 0.49% 6,809 SH
47 INVESCO EXCH TRADED FD TR II QQQM 46138G649 $2.5M 0.49% 8,273 SH
48 VANGUARD INDEX FDS VBR 922908611 $2.3M 0.45% 9,529 SH
49 INVESCO EXCHANGE TRADED FD T XLG 46137V233 $2.2M 0.42% 35,698 SH
50 VISA INC V 92826C839 $2.1M 0.41% 6,130 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-07-29 $514.9M 117 0001664656-26-000004
2026-03-31 2026-05-08 $464.0M 118 0001664656-26-000003
2025-12-31 2026-01-23 $476.7M 116 0001664656-26-000002
Filer Information
Address
735 STATE STREET
SUITE 214
SANTA BARBARA, CA 93101
Phone
(805) 963-6181
Filing Manager
Curtis Advisory Group, LLC
SANTA BARBARA, CA
Signatory
Joshua D. Hayes
CCO