Armor Investment Advisors, LLC — 13F Holdings & Portfolio
CIK 1694079 · latest 13F-HR filed 2026-04-29
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
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AUM
$277.5M
Long-equity book
Holdings
160
Distinct positions
Period
2026-03-31
Filed 2026-04-29
Q/Q Activity
+13 / −4 / ↑34 / ↓58
vs 2025-12-31
Firm Profile & Key People
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- J P MORGAN EXCHANGE TRADED F$8.9M +54.9%
- CAPITAL GROUP DIVIDEND VALUE$4.6M +102.9%
- FIDELITY COVINGTON TRUST$2.7M +19.7%
- FIDELITY MERRIMACK STR TR$2.6M +221.1%
- CAPITAL GROUP NEW GEOGRAPHY$649.8K +10.4%
Top Trims
- FIDELITY COVINGTON TRUST-$9.4M -49.0%
- DOUBLELINE ETF TRUST-$6.1M -85.6%
- ISHARES TR-$5.2M -87.1%
- VANGUARD BD INDEX FDS-$1.8M -14.1%
- FIDELITY COVINGTON TRUST-$721.3K -5.7%
New Positions
- FIDELITY COVINGTON TRUST$4.2M
- BLACKROCK ETF TRUST$4.0M
- ISHARES INC$2.0M
- BLACKROCK ETF TRUST$1.3M
- NUVEEN S&P 500 DYNAMIC OVERW$262.6K
Exited Positions
- BECTON DICKINSON & CO$339.0K
- NUVEEN S&P 500 BUY-WRITE INC$289.2K
- VANGUARD INDEX FDS$13.4K
- SCHWAB STRATEGIC TR$12.0K
All Holdings
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | ISHARES TR | IVV | 464287200 | $45.5M | 16.39% | 69,615 | SH |
| 2 | J P MORGAN EXCHANGE TRADED F | JPIE | 46641Q159 | $25.0M | 9.02% | 543,115 | SH |
| 3 | FIDELITY COVINGTON TRUST | FENI | 31609A404 | $16.2M | 5.85% | 436,059 | SH |
| 4 | FIDELITY COVINGTON TRUST | FTEC | 316092808 | $11.9M | 4.28% | 57,065 | SH |
| 5 | ISHARES TR | IUSB | 46434V613 | $11.8M | 4.27% | 256,431 | SH |
| 6 | VANGUARD BD INDEX FDS | BND | 921937835 | $11.2M | 4.05% | 152,692 | SH |
| 7 | CAPITAL GROUP GROWTH ETF | CGGR | 14020G101 | $11.2M | 4.05% | 279,581 | SH |
| 8 | FIDELITY COVINGTON TRUST | FMDE | 31609A503 | $9.8M | 3.53% | 272,493 | SH |
| 9 | CAPITAL GROUP DIVIDEND VALUE | CGDV | 14020W106 | $9.2M | 3.30% | 215,348 | SH |
| 10 | CAPITAL GROUP NEW GEOGRAPHY | CGNG | 14021N105 | $6.9M | 2.48% | 218,055 | SH |
| 11 | SCHWAB STRATEGIC TR | SCHF | 808524805 | $5.6M | 2.04% | 228,267 | SH |
| 12 | ISHARES TR | MUB | 464288414 | $5.3M | 1.90% | 49,626 | SH |
| 13 | ISHARES TR | IJH | 464287507 | $5.2M | 1.87% | 76,845 | SH |
| 14 | FIDELITY COVINGTON TRUST | FESM | 31609A206 | $4.2M | 1.52% | 111,093 | SH |
| 15 | ADVISORS INNER CIRCLE FD III | SAMT | 00775Y645 | $4.2M | 1.50% | 105,748 | SH |
| 16 | BLACKROCK ETF TRUST | DYNF | 09290C103 | $4.0M | 1.43% | 68,027 | SH |
| 17 | META PLATFORMS INC | META | 30303M102 | $3.9M | 1.41% | 6,816 | SH |
| 18 | FIDELITY MERRIMACK STR TR | FBND | 316188309 | $3.8M | 1.37% | 83,445 | SH |
| 19 | DIMENSIONAL ETF TRUST | DFAS | 25434V500 | $3.5M | 1.27% | 49,701 | SH |
| 20 | ISHARES TR | SOXX | 464287523 | $2.7M | 0.96% | 8,094 | SH |
| 21 | MICROSOFT CORP | MSFT | 594918104 | $2.6M | 0.93% | 6,988 | SH |
| 22 | ALPHABET INC | GOOGL | 02079K305 | $2.4M | 0.86% | 8,307 | SH |
| 23 | FIDELITY COVINGTON TRUST | FHLC | 316092600 | $2.2M | 0.79% | 31,343 | SH |
| 24 | VISA INC | V | 92826C839 | $2.2M | 0.78% | 7,168 | SH |
| 25 | JPMORGAN CHASE & CO | JPM | 46625H100 | $2.2M | 0.78% | 7,364 | SH |
| 26 | DIGITAL RLTY TR INC | DLR | 253868103 | $2.1M | 0.76% | 11,686 | SH |
| 27 | SCHWAB STRATEGIC TR | SCHD | 808524797 | $2.1M | 0.74% | 67,137 | SH |
| 28 | ISHARES INC | IEMG | 46434G103 | $2.0M | 0.74% | 29,353 | SH |
| 29 | LOWES COS INC | LOW | 548661107 | $2.0M | 0.72% | 8,511 | SH |
| 30 | SOUTHERN CO | SO | 842587107 | $1.9M | 0.70% | 20,129 | SH |
| 31 | WALMART INC | WMT | 931142103 | $1.9M | 0.70% | 15,551 | SH |
| 32 | T ROWE PRICE ETF INC | TBUX | 87283Q701 | $1.9M | 0.68% | 37,913 | SH |
| 33 | VANGUARD WHITEHALL FDS | VYM | 921946406 | $1.8M | 0.65% | 12,119 | SH |
| 34 | DUKE ENERGY CORP NEW | DUK | 26441C204 | $1.8M | 0.64% | 13,633 | SH |
| 35 | NVIDIA CORPORATION | NVDA | 67066G104 | $1.6M | 0.58% | 9,177 | SH |
| 36 | SELECT SECTOR SPDR TR | XLK | 81369Y803 | $1.6M | 0.57% | 11,989 | SH |
| 37 | J P MORGAN EXCHANGE TRADED F | JEPI | 46641Q332 | $1.5M | 0.55% | 27,136 | SH |
| 38 | DEERE & CO | DE | 244199105 | $1.5M | 0.54% | 2,669 | SH |
| 39 | STATE STR SPDR S&P 500 ETF T | SPY | 78462F103 | $1.4M | 0.52% | 2,204 | SH |
| 40 | ELI LILLY & CO | LLY | 532457108 | $1.4M | 0.52% | 1,557 | SH |
| 41 | PGIM ETF TR | PAAA | 69344A800 | $1.4M | 0.51% | 34,404 | SH |
| 42 | SCHWAB STRATEGIC TR | SCHE | 808524706 | $1.4M | 0.51% | 42,724 | SH |
| 43 | BLACKROCK ETF TRUST | BAI | 09290C780 | $1.3M | 0.48% | 40,536 | SH |
| 44 | VANGUARD ADMIRAL FDS INC | VOOG | 921932505 | $1.2M | 0.42% | 2,850 | SH |
| 45 | EXXON MOBIL CORP | XOM | 30231G102 | $1.1M | 0.41% | 6,724 | SH |
| 46 | ISHARES TR | ICVT | 46435G102 | $1.1M | 0.40% | 11,005 | SH |
| 47 | PROGRESSIVE CORP | PGR | 743315103 | $1.1M | 0.39% | 5,442 | SH |
| 48 | ASML HLDG NV | ASML | N07059210 | $1.1M | 0.39% | 814 | SH |
| 49 | DOUBLELINE ETF TRUST | CAPE | 25861R204 | $1.0M | 0.37% | 33,476 | SH |
| 50 | SCHWAB STRATEGIC TR | SCHA | 808524607 | $995.9K | 0.36% | 34,248 | SH |
Filing History
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-03-31 | 2026-04-29 | $277.5M | 160 | 0001398344-26-007604 |
| 2025-12-31 | 2026-02-05 | $271.9M | 151 | 0001398344-26-002321 |