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SimpliFi, Inc. — 13F Holdings & Portfolio

CIK 1716983 · latest 13F-HR filed 2026-07-24

Backtest portfolio

SimpliFi, Inc. manages $253.0M in 13F-reported U.S. long-equity assets across 45 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are BND (20.37%), RSP (14.24%), VIG (9.99%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 2 new positions, exited 0, added to 17, and trimmed 4.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Filer Information
Address
9666 BUSINESSPARK AVE
SUITE 111
SAN DIEGO, CA 92131
Phone
(858) 695-6600
Filing Manager
SimpliFi, Inc.
SAN DIEGO, CA
Signatory
Lauren Cook
Chief Compliance Officer
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AUM

$253.0M

Long-equity book

Holdings

45

Distinct positions

Period

2026-06-30

Filed 2026-07-24

Q/Q Activity

+2 / −0 / ↑17 / ↓4

vs 2026-03-31

Firm Profile & Key People
Name Title / Status Ownership Type

Top Adds (vs prior quarter)

  • INVESCO EXCHANGE TRADED FD T$3.2M +9.7%
  • VANGUARD SPECIALIZED FUNDS$2.5M +11.1%
  • WISDOMTREE TR$2.2M +19.8%
  • STATE STR SPDR S&P 500 ETF T$2.1M +15.2%
  • ISHARES TR$1.4M +18.0%
Show all 17 →

Top Trims

  • VERIZON COMMUNICATIONS INC-$223.8K -14.9%
  • NORTHROP GRUMMAN CORP-$108.7K -31.9%
  • ISHARES U S ETF TR-$97.9K -9.3%
  • SPDR SERIES TRUST-$38.8K -11.3%
Show all 4 →

New Positions

  • WALMART INC$539.0K
  • VANGUARD INTL EQUITY INDEX F$331.2K
Show all 2 →

Exited Positions

  • No exits this quarter.
Show all 0 →
All Holdings

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 VANGUARD BD INDEX FDS BND 921937835 $51.5M 20.37% 702,115 SH
2 INVESCO EXCHANGE TRADED FD T RSP 46137V357 $36.0M 14.24% 169,356 SH
3 VANGUARD SPECIALIZED FUNDS VIG 921908844 $25.3M 9.99% 106,855 SH
4 SPDR INDEX SHS FDS QEFA 78463X434 $23.8M 9.41% 247,899 SH
5 ISHARES TR IEF 464287440 $21.9M 8.65% 231,514 SH
6 STATE STR SPDR S&P 500 ETF T SPY 78462F103 $15.8M 6.26% 21,215 SH
7 WISDOMTREE TR DGRE 97717W323 $13.4M 5.31% 329,152 SH
8 VANGUARD SCOTTSDALE FDS VGIT 92206C706 $10.6M 4.18% 179,233 SH
9 PIMCO ETF TR BOND 72201R775 $9.9M 3.93% 107,883 SH
10 VANGUARD MALVERN FDS VTIP 922020805 $9.5M 3.75% 188,962 SH
11 ISHARES TR IWM 464287655 $9.2M 3.62% 30,492 SH
12 ISHARES TR QUAL 46432F339 $4.0M 1.57% 18,055 SH
13 INVESCO EXCH TRADED FD TR II PWZ 46138E206 $2.1M 0.83% 85,725 SH
14 ISHARES TR CMF 464288356 $1.8M 0.73% 31,914 SH
15 VANGUARD INDEX FDS VTI 922908769 $1.8M 0.71% 4,876 SH
16 ISHARES TR AOR 464289867 $1.4M 0.57% 20,690 SH
17 VERIZON COMMUNICATIONS INC VZ 92343V104 $1.3M 0.51% 30,267 SH
18 BLACKROCK ETF TRUST II INMU 092528207 $1.1M 0.43% 44,856 SH
19 ISHARES U S ETF TR LQDI 46431W580 $955.6K 0.38% 36,360 SH
20 VANECK ETF TRUST XMPT 92189F460 $915.7K 0.36% 40,987 SH
21 SPDR SERIES TRUST HYMB 78464A284 $775.1K 0.31% 30,468 SH
22 INVESCO EXCHANGE TRADED FD T PWV 46137V738 $746.5K 0.30% 9,853 SH
23 ISHARES TR AOA 464289859 $728.7K 0.29% 7,466 SH
24 ETF SER SOLUTIONS DSTL 26922A321 $565.4K 0.22% 9,439 SH
25 VANGUARD STAR FDS VXUS 921909768 $562.4K 0.22% 6,579 SH
26 WALMART INC WMT 931142103 $539.0K 0.21% 4,759 SH
27 INVESCO EXCHANGE TRADED FD T PID 46137V548 $512.0K 0.20% 23,063 SH
28 INVESCO EXCH TRADED FD TR II QQQM 46138G649 $501.2K 0.20% 1,654 SH
29 SPDR SERIES TRUST SPYD 78468R788 $490.4K 0.19% 10,280 SH
30 ISHARES TR AOM 464289875 $465.8K 0.18% 9,337 SH
31 FIRST TR EXCHNG TRADED FD VI BUFR 33740F755 $450.8K 0.18% 12,341 SH
32 J P MORGAN EXCHANGE TRADED F JEPI 46641Q332 $449.5K 0.18% 7,959 SH
33 ISHARES TR TLT 464287432 $424.7K 0.17% 4,914 SH
34 ISHARES TR LQD 464287242 $392.7K 0.16% 3,600 SH
35 DIMENSIONAL ETF TRUST DFAC 25434V708 $377.8K 0.15% 8,516 SH
36 VANGUARD INTL EQUITY INDEX F VT 922042742 $331.2K 0.13% 2,110 SH
37 SEMPRA SRE 816851109 $307.0K 0.12% 3,311 SH
38 INVESCO EXCH TRADED FD TR II PVI 46138G862 $306.4K 0.12% 12,312 SH
39 SPDR SERIES TRUST SPSB 78464A474 $303.3K 0.12% 10,108 SH
40 VANGUARD INDEX FDS VTV 922908744 $302.1K 0.12% 1,386 SH
41 SPDR SERIES TRUST BIL 78468R663 $267.2K 0.11% 2,916 SH
42 NORTHROP GRUMMAN CORP NOC 666807102 $232.3K 0.09% 456 SH
43 ISHARES TR SHY 464287457 $222.3K 0.09% 2,707 SH
44 ISHARES TR IGSB 464288646 $220.1K 0.09% 4,199 SH
45 GRANITESHARES ETF TR HIPS 38747R306 $160.7K 0.06% 13,924 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-07-24 $253.0M 45 0001716983-26-000004
2026-03-31 2026-04-23 $238.2M 43 0001716983-26-000002
2025-12-31 2026-01-23 $236.4M 43 0001716983-26-000001