Top Institutional Investors

SimpliFi, Inc. — 13F Holdings & Portfolio

CIK 1716983 · latest 13F-HR filed 2026-07-24

Backtest portfolio

SimpliFi, Inc. manages $253.0M in 13F-reported U.S. long-equity assets across 45 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are BND (20.37%), RSP (14.24%), VIG (9.99%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 2 new positions and exited 0; 17 existing positions rose in reported value and 4 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Loading holdings…
AUM
$253.0M

Long-equity book

Holdings
45

Distinct positions

Period
2026-06-30

Filed 2026-07-24

Q/Q Activity
+2 / −0 / ↑17 / ↓4

vs 2026-03-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26
BND20.4% · +2%RSP14.2% · -1%VIG10.0% · +1%QEFA9.4% · +2%IEF8.7% · -0%SPY6.3% · +0%DGRE5.3% · -3%VGIT4.2% · +2%BOND3.9% · +1%VTIP3.8% · +0%IWM3.6% · -3%QUAL1.6% · +0%PWZ0.8% · -0%CMF0.7% · -3%VTI0.7% · -7%AOR0.6% · +2%VZ0.5% · +1%INMU0.4% · +1%LQDI0.4% · -10%XMPT0.4% · +6%HYMB0.3% · +1%PWV0.3% · +2%AOA0.3% · +6%DSTL0.2% · +4%VXUS0.2% · -11%WMT0.2% · newPID0.2% · +1%QQQM0.2% · +0%SPYD0.2% · +1%AOM0.2% · +3%BUFR0.2% · 0%JEPI0.2% · +2%TLT0.2% · -0%LQD0.2% · +1%DFAC0.1% · 0%VT0.1% · newSRE0.1% · +1%PVI0.1% · +1%SPSB0.1% · -11%VTV0.1% · -8%BIL0.1% · +1%NOC0.1% · -9%SHY0.1% · +1%IGSB0.1% · +1%HIPS0.1% · +3%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q1 26 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

3 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 86.1%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Mar 24, 2026.

Assets Under Management
$276.1M
Discretionary
$276.1M
Employees
5
Accounts
576
Address
9666 BUSINESSPARK AVE
SUITE 111
SAN DIEGO, CA 92131
Phone
(858) 695-6600
Website
Name Title / Status Ownership Type
SIGDESTAD, ERIC, ALLEN ControlCHIEF EXECUTIVE OFFICER
since Aug 2010
75% or moreIndividual
TORRES, LAUREN, SUZANNECHIEF COMPLIANCE OFFICER
since Jan 2024
Less than 5%Individual
Ownership & leadership changes · 8 filings with changes since Mar 1, 2012

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Mar 13, 2024 filing
  • AddedTORRES, LAUREN, SUZANNE · CHIEF COMPLIANCE OFFICER · Less than 5%
  • ChangedSIGDESTAD, ERIC, ALLEN · title CEO/CCO → CHIEF EXECUTIVE OFFICER
Jan 12, 2017 filing
  • No longer listedTHE ERIC SIGDESTAD TRUST DATED JULY 22, 2015 · SHAREHOLDER · 75% or more · control person · listed since Jul 2015
  • ChangedSIGDESTAD, ERIC, ALLEN · title CEO/CCO (SINCE 2010), TRUSTEE OF THE ERIC SIGDESTAD TRUST (SINCE 2015) → CEO/CCO
Oct 10, 2016 filing
  • No longer listedBOYD, ELIZABETH, ANN · SECRETARY, COO · Less than 5% · control person · listed since Dec 2013
Feb 29, 2016 filing
  • ChangedBOYD, ELIZABETH, ANN · title SECRETARY → SECRETARY, COO; now a control person
Aug 11, 2015 filing
  • No longer listedSIGDESTAD, DARCY, ALLISON · TRUSTEE · General partner, trustee or manager · indirect via THE SIGDESTAD FAMILY TRUST, DATED NOVEMBER 9, 2004 · control person · listed since Nov 2004
  • No longer listedSIGDESTAD, ERIC, ALLEN · TRUSTEE · General partner, trustee or manager · indirect via THE SIGDESTAD FAMILY TRUST, DATED NOVEMBER 9, 2004 · control person · listed since Nov 2004
  • No longer listedTHE SIGDESTAD FAMILY TRUST, DATED NOVEMBER 9, 2004 · SHAREHOLDER · 75% or more · control person · listed since Nov 2004
  • AddedTHE ERIC SIGDESTAD TRUST DATED JULY 22, 2015 · SHAREHOLDER · 75% or more · control person
  • ChangedSIGDESTAD, ERIC, ALLEN · title CHIEF EXECUTIVE OFFICER AND CHIEF COMPLIANCE OFFICER → CEO/CCO (SINCE 2010), TRUSTEE OF THE ERIC SIGDESTAD TRUST (SINCE 2015)
Feb 25, 2015 filing
  • ChangedSIGDESTAD, DARCY, ALLISON · indirect via THE SIGDESTAD FAMILY TRUST, DATED NOVEMBER 9, 2004: title CO-TRUSTEE → TRUSTEE; ownership 50–75% → General partner, trustee or manager; now a control person
  • ChangedSIGDESTAD, ERIC, ALLEN · ownership Less than 5% → 75% or more
  • ChangedSIGDESTAD, ERIC, ALLEN · indirect via THE SIGDESTAD FAMILY TRUST, DATED NOVEMBER 9, 2004: title CO-TRUSTEE → TRUSTEE; ownership 50–75% → General partner, trustee or manager; now a control person
  • ChangedTHE SIGDESTAD FAMILY TRUST, DATED NOVEMBER 9, 2004 · now a control person
Apr 3, 2014 filing
  • AddedSIGDESTAD, DARCY, ALLISON · CO-TRUSTEE · 50–75% · indirect via THE SIGDESTAD FAMILY TRUST, DATED NOVEMBER 9, 2004
  • AddedSIGDESTAD, ERIC, ALLEN · CO-TRUSTEE · 50–75% · indirect via THE SIGDESTAD FAMILY TRUST, DATED NOVEMBER 9, 2004
  • AddedTHE SIGDESTAD FAMILY TRUST, DATED NOVEMBER 9, 2004 · SHAREHOLDER · 75% or more
  • ChangedSIGDESTAD, ERIC, ALLEN · ownership 75% or more → Less than 5%
Mar 10, 2014 filing
  • AddedBOYD, ELIZABETH, ANN · SECRETARY · Less than 5%
Mar 1, 2012 filing (earliest on record)
  • ListedSIGDESTAD, ERIC, ALLEN · CHIEF EXECUTIVE OFFICER AND CHIEF COMPLIANCE OFFICER · 75% or more · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Top Adds (vs prior quarter)

Show all 17 →

Top Trims

Show all 4 →

New Positions

Show all 2 →

Exited Positions

  • No exits this quarter.
Show all 0 →

SimpliFi, Inc. Holdings (2026-06-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 VANGUARD BD INDEX FDS BND 921937835 $51.5M 20.37% 702,115 SH
2 INVESCO EXCHANGE TRADED FD T RSP 46137V357 $36.0M 14.24% 169,356 SH
3 VANGUARD SPECIALIZED FUNDS VIG 921908844 $25.3M 9.99% 106,855 SH
4 SPDR INDEX SHS FDS QEFA 78463X434 $23.8M 9.41% 247,899 SH
5 ISHARES TR IEF 464287440 $21.9M 8.65% 231,514 SH
6 STATE STR SPDR S&P 500 ETF T SPY 78462F103 $15.8M 6.26% 21,215 SH
7 WISDOMTREE TR DGRE 97717W323 $13.4M 5.31% 329,152 SH
8 VANGUARD SCOTTSDALE FDS VGIT 92206C706 $10.6M 4.18% 179,233 SH
9 PIMCO ETF TR BOND 72201R775 $9.9M 3.93% 107,883 SH
10 VANGUARD MALVERN FDS VTIP 922020805 $9.5M 3.75% 188,962 SH
11 ISHARES TR IWM 464287655 $9.2M 3.62% 30,492 SH
12 ISHARES TR QUAL 46432F339 $4.0M 1.57% 18,055 SH
13 INVESCO EXCH TRADED FD TR II PWZ 46138E206 $2.1M 0.83% 85,725 SH
14 ISHARES TR CMF 464288356 $1.8M 0.73% 31,914 SH
15 VANGUARD INDEX FDS VTI 922908769 $1.8M 0.71% 4,876 SH
16 ISHARES TR AOR 464289867 $1.4M 0.57% 20,690 SH
17 VERIZON COMMUNICATIONS INC VZ 92343V104 $1.3M 0.51% 30,267 SH
18 BLACKROCK ETF TRUST II INMU 092528207 $1.1M 0.43% 44,856 SH
19 ISHARES U S ETF TR LQDI 46431W580 $955.6K 0.38% 36,360 SH
20 VANECK ETF TRUST XMPT 92189F460 $915.7K 0.36% 40,987 SH
21 SPDR SERIES TRUST HYMB 78464A284 $775.1K 0.31% 30,468 SH
22 INVESCO EXCHANGE TRADED FD T PWV 46137V738 $746.5K 0.30% 9,853 SH
23 ISHARES TR AOA 464289859 $728.7K 0.29% 7,466 SH
24 ETF SER SOLUTIONS DSTL 26922A321 $565.4K 0.22% 9,439 SH
25 VANGUARD STAR FDS VXUS 921909768 $562.4K 0.22% 6,579 SH
26 WALMART INC WMT 931142103 $539.0K 0.21% 4,759 SH
27 INVESCO EXCHANGE TRADED FD T PID 46137V548 $512.0K 0.20% 23,063 SH
28 INVESCO EXCH TRADED FD TR II QQQM 46138G649 $501.2K 0.20% 1,654 SH
29 SPDR SERIES TRUST SPYD 78468R788 $490.4K 0.19% 10,280 SH
30 ISHARES TR AOM 464289875 $465.8K 0.18% 9,337 SH
31 FIRST TR EXCHNG TRADED FD VI BUFR 33740F755 $450.8K 0.18% 12,341 SH
32 J P MORGAN EXCHANGE TRADED F JEPI 46641Q332 $449.5K 0.18% 7,959 SH
33 ISHARES TR TLT 464287432 $424.7K 0.17% 4,914 SH
34 ISHARES TR LQD 464287242 $392.7K 0.16% 3,600 SH
35 DIMENSIONAL ETF TRUST DFAC 25434V708 $377.8K 0.15% 8,516 SH
36 VANGUARD INTL EQUITY INDEX F VT 922042742 $331.2K 0.13% 2,110 SH
37 SEMPRA SRE 816851109 $307.0K 0.12% 3,311 SH
38 INVESCO EXCH TRADED FD TR II PVI 46138G862 $306.4K 0.12% 12,312 SH
39 SPDR SERIES TRUST SPSB 78464A474 $303.3K 0.12% 10,108 SH
40 VANGUARD INDEX FDS VTV 922908744 $302.1K 0.12% 1,386 SH
41 SPDR SERIES TRUST BIL 78468R663 $267.2K 0.11% 2,916 SH
42 NORTHROP GRUMMAN CORP NOC 666807102 $232.3K 0.09% 456 SH
43 ISHARES TR SHY 464287457 $222.3K 0.09% 2,707 SH
44 ISHARES TR IGSB 464288646 $220.1K 0.09% 4,199 SH
45 GRANITESHARES ETF TR HIPS 38747R306 $160.7K 0.06% 13,924 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-07-24 $253.0M 45 0001716983-26-000004
2026-03-31 2026-04-23 $238.2M 43 0001716983-26-000002
2025-12-31 2026-01-23 $236.4M 43 0001716983-26-000001
Filer Information
Address
9666 BUSINESSPARK AVE
SUITE 111
SAN DIEGO, CA 92131
Phone
(858) 695-6600
Filing Manager
SimpliFi, Inc.
SAN DIEGO, CA
Signatory
Lauren Cook
Chief Compliance Officer