Top Institutional Investors

Brand Asset Management Group, Inc. — 13F Holdings & Portfolio

CIK 1748766 · latest 13F-HR filed 2026-08-12

Backtest portfolio

Brand Asset Management Group, Inc. manages $452.4M in 13F-reported U.S. long-equity assets across 223 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are IEMG (8.89%), IJH (7.76%), VONG (4.07%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 49 new positions, exited 19, added to 129, and trimmed 14.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Filer Information
Address
16090 SWINGLEY RIDGE ROAD
SUITE 620
CHESTERFIELD, MO 63017
Phone
(636) 532-7333
Filing Manager
Brand Asset Management Group, Inc.
CHESTERFIELD, MO
Signatory
Roseann Higgins
Chief Compliance Officer
Loading holdings…
AUM

$452.4M

Long-equity book

Holdings

223

Distinct positions

Period

2026-06-30

Filed 2026-08-12

Q/Q Activity

+49 / −19 / ↑129 / ↓14

vs 2026-03-31

Firm Profile & Key People
Name Title / Status Ownership Type

Top Adds (vs prior quarter)

  • ISHARES INC$4.8M +13.5%
  • ISHARES TR$3.7M +11.8%
  • VANGUARD SCOTTSDALE FDS$3.3M +21.9%
  • SCHWAB STRATEGIC TR$2.1M +21.4%
  • ISHARES TR$2.1M +16.5%
Show all 129 →

Top Trims

  • PALANTIR TECHNOLOGIES INC-$1.2M -24.2%
  • TESLA INC-$520.6K -40.9%
  • EATON VANCE TAX-MANAGED DIVE-$292.3K -57.8%
  • VANGUARD INDEX FDS-$178.8K -10.4%
  • PEPSICO INC-$178.3K -31.6%
Show all 14 →

New Positions

  • ISHARES TR$1.9M
  • DIMENSIONAL ETF TRUST$1.5M
  • DIMENSIONAL ETF TRUST$1.5M
  • DIMENSIONAL ETF TRUST$1.4M
  • ISHARES TR$879.3K
Show all 49 →

Exited Positions

  • TECHNIPFMC PLC$400.9K
  • GOLDMAN SACHS GROUP INC$400.0K
  • DIMENSIONAL ETF TRUST$377.2K
  • GRAYSCALE ETHEREUM STAKING$333.1K
  • BIOGEN INC$332.6K
Show all 19 →
All Holdings

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 ISHARES INC IEMG 46434G103 $40.2M 8.89% 485,371 SH
2 ISHARES TR IJH 464287507 $35.1M 7.76% 455,097 SH
3 VANGUARD SCOTTSDALE FDS VONG 92206C680 $18.4M 4.07% 143,960 SH
4 VANGUARD INDEX FDS VO 922908629 $17.3M 3.82% 214,332 SH
5 DIMENSIONAL ETF TRUST DFIS 25434V773 $15.9M 3.51% 453,219 SH
6 SCHWAB STRATEGIC TR SCHF 808524805 $15.5M 3.42% 559,279 SH
7 ISHARES TR IWF 464287614 $14.7M 3.25% 118,272 SH
8 VANGUARD SCOTTSDALE FDS VONV 92206C714 $14.1M 3.13% 133,036 SH
9 SCHWAB STRATEGIC TR SCHM 808524508 $13.7M 3.03% 371,674 SH
10 SCHWAB STRATEGIC TR SCHX 808524201 $12.8M 2.83% 435,333 SH
11 SCHWAB STRATEGIC TR SCHA 808524607 $12.0M 2.66% 332,664 SH
12 SCHWAB STRATEGIC TR SCHE 808524706 $11.9M 2.63% 328,242 SH
13 ISHARES TR SCZ 464288273 $11.1M 2.45% 134,949 SH
14 ISHARES TR IVV 464287200 $9.5M 2.10% 12,704 SH
15 SCHWAB STRATEGIC TR SCHV 808524409 $9.4M 2.08% 270,744 SH
16 SCHWAB STRATEGIC TR SCHC 808524888 $8.2M 1.82% 170,742 SH
17 ISHARES TR IWD 464287598 $6.8M 1.51% 28,171 SH
18 VANGUARD INDEX FDS VB 922908751 $6.5M 1.44% 21,466 SH
19 SCHWAB STRATEGIC TR SCHG 808524300 $5.5M 1.22% 162,537 SH
20 ISHARES TR ILCB 464287127 $4.0M 0.89% 39,027 SH
21 PALANTIR TECHNOLOGIES INC PLTR 69608A108 $3.8M 0.84% 32,737 SH
22 ISHARES TR ILCG 464287119 $3.8M 0.83% 32,117 SH
23 VANGUARD INDEX FDS VUG 922908736 $3.6M 0.79% 41,388 SH
24 VANGUARD BD INDEX FDS BSV 921937827 $3.5M 0.78% 45,114 SH
25 APPLE INC AAPL 037833100 $3.5M 0.77% 12,042 SH
26 ISHARES TR IMCB 464288208 $3.4M 0.75% 34,967 SH
27 VANGUARD WORLD FD MGC 921910873 $3.3M 0.74% 12,230 SH
28 VANGUARD INTL EQUITY INDEX F VWO 922042858 $3.2M 0.71% 53,918 SH
29 VANGUARD INDEX FDS VOO 922908363 $3.1M 0.69% 4,533 SH
30 ISHARES TR IEFA 46432F842 $3.0M 0.67% 31,199 SH
31 ISHARES TR IWB 464287622 $2.9M 0.64% 7,074 SH
32 SCHWAB STRATEGIC TR SCHH 808524847 $2.7M 0.61% 115,591 SH
33 VANGUARD INDEX FDS VBR 922908611 $2.6M 0.58% 10,707 SH
34 STATE STR SPDR S&P 500 ETF T SPY 78462F103 $2.5M 0.55% 3,347 SH
35 ISHARES TR IWM 464287655 $2.4M 0.53% 7,951 SH
36 VANGUARD TAX-MANAGED FDS VEA 921943858 $2.3M 0.50% 32,045 SH
37 NVIDIA CORPORATION NVDA 67066G104 $2.1M 0.47% 10,675 SH
38 SCHWAB STRATEGIC TR SCHO 808524862 $2.0M 0.44% 82,769 SH
39 SCHWAB STRATEGIC TR SCHJ 808524714 $2.0M 0.43% 79,747 SH
40 ISHARES TR MTUM 46432F396 $1.9M 0.42% 5,584 SH
41 VANGUARD INDEX FDS VTV 922908744 $1.8M 0.41% 8,438 SH
42 SPDR SERIES TRUST BIL 78468R663 $1.8M 0.40% 19,859 SH
43 SCHWAB STRATEGIC TR FNDX 808524771 $1.7M 0.37% 54,228 SH
44 ISHARES TR SHYG 46434V407 $1.7M 0.37% 39,652 SH
45 ISHARES TR ISCB 464288505 $1.6M 0.35% 21,119 SH
46 SCHWAB STRATEGIC TR FNDF 808524755 $1.6M 0.35% 30,218 SH
47 MICROSOFT CORP MSFT 594918104 $1.6M 0.34% 4,182 SH
48 ALPHABET INC GOOGL 02079K305 $1.5M 0.34% 4,325 SH
49 VANGUARD INDEX FDS VBK 922908595 $1.5M 0.34% 4,217 SH
50 VANGUARD INDEX FDS VOE 922908512 $1.5M 0.34% 7,792 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-08-12 $452.4M 223 0001765380-26-000353
2026-03-31 2026-05-11 $384.5M 193 0001765380-26-000198
2025-12-31 2026-02-11 $357.6M 171 0001765380-26-000102
2025-09-30 2025-11-12 $355.5M 165 0001765380-25-000474