Brand Asset Management Group, Inc. — 13F Holdings & Portfolio
CIK 1748766 · latest 13F-HR filed 2026-05-11
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
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AUM
$384.5M
Long-equity book
Holdings
193
Distinct positions
Period
2026-03-31
Filed 2026-05-11
Q/Q Activity
+44 / −22 / ↑50 / ↓37
vs 2025-12-31
Firm Profile & Key People
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- SCHWAB STRATEGIC TR$2.4M +40.3%
- ISHARES TR$2.3M +816.6%
- VANGUARD INDEX FDS$2.0M +203.8%
- VANGUARD SCOTTSDALE FDS$1.8M +16.9%
- SCHWAB STRATEGIC TR$1.4M +45.9%
Top Trims
- ISHARES TR-$1.3M -9.2%
- INVESCO QQQ TR-$901.8K -48.1%
- PALANTIR TECHNOLOGIES INC-$792.6K -13.6%
- SCHWAB STRATEGIC TR-$693.6K -5.8%
- VANGUARD WORLD FD-$516.1K -15.1%
New Positions
- VANGUARD INDEX FDS$1.3M
- VANGUARD INDEX FDS$1.2M
- SPDR SERIES TRUST$947.2K
- ISHARES TR$942.2K
- VANGUARD ADMIRAL FDS INC$852.6K
Exited Positions
- INVESCO EXCH TRADED FD TR II$1.1M
- INVESCO EXCH TRADED FD TR II$383.7K
- VANGUARD INDEX FDS$354.8K
- GLOBAL X FDS$317.7K
- SYNCHRONY FINANCIAL$309.0K
All Holdings
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | ISHARES INC | IEMG | 46434G103 | $35.4M | 9.21% | 507,751 | SH |
| 2 | ISHARES TR | IJH | 464287507 | $31.4M | 8.16% | 464,659 | SH |
| 3 | VANGUARD INDEX FDS | VO | 922908629 | $15.5M | 4.04% | 54,114 | SH |
| 4 | VANGUARD SCOTTSDALE FDS | VONG | 92206C680 | $15.1M | 3.92% | 137,582 | SH |
| 5 | DIMENSIONAL ETF TRUST | DFIS | 25434V773 | $15.0M | 3.89% | 444,178 | SH |
| 6 | SCHWAB STRATEGIC TR | SCHF | 808524805 | $14.2M | 3.69% | 574,087 | SH |
| 7 | ISHARES TR | IWF | 464287614 | $12.6M | 3.28% | 29,560 | SH |
| 8 | VANGUARD SCOTTSDALE FDS | VONV | 92206C714 | $12.3M | 3.21% | 131,630 | SH |
| 9 | SCHWAB STRATEGIC TR | SCHM | 808524508 | $11.8M | 3.06% | 379,628 | SH |
| 10 | SCHWAB STRATEGIC TR | SCHX | 808524201 | $11.3M | 2.94% | 440,537 | SH |
| 11 | SCHWAB STRATEGIC TR | SCHE | 808524706 | $11.0M | 2.86% | 334,074 | SH |
| 12 | ISHARES TR | SCZ | 464288273 | $11.0M | 2.85% | 139,741 | SH |
| 13 | SCHWAB STRATEGIC TR | SCHA | 808524607 | $9.9M | 2.57% | 340,474 | SH |
| 14 | SCHWAB STRATEGIC TR | SCHV | 808524409 | $8.3M | 2.16% | 271,819 | SH |
| 15 | SCHWAB STRATEGIC TR | SCHC | 808524888 | $8.2M | 2.12% | 174,448 | SH |
| 16 | ISHARES TR | IVV | 464287200 | $8.0M | 2.08% | 12,217 | SH |
| 17 | ISHARES TR | IWD | 464287598 | $6.1M | 1.58% | 28,477 | SH |
| 18 | VANGUARD INDEX FDS | VB | 922908751 | $5.6M | 1.44% | 21,213 | SH |
| 19 | PALANTIR TECHNOLOGIES INC | PLTR | 69608A108 | $5.0M | 1.31% | 34,439 | SH |
| 20 | SCHWAB STRATEGIC TR | SCHG | 808524300 | $4.6M | 1.19% | 157,585 | SH |
| 21 | ISHARES TR | ILCB | 464287127 | $3.5M | 0.92% | 39,160 | SH |
| 22 | VANGUARD BD INDEX FDS | BSV | 921937827 | $3.3M | 0.86% | 42,382 | SH |
| 23 | ISHARES TR | ILCG | 464287119 | $3.1M | 0.81% | 32,557 | SH |
| 24 | ISHARES TR | IMCB | 464288208 | $3.0M | 0.77% | 35,698 | SH |
| 25 | APPLE INC | AAPL | 037833100 | $3.0M | 0.77% | 11,670 | SH |
| 26 | VANGUARD INDEX FDS | VUG | 922908736 | $2.9M | 0.76% | 6,730 | SH |
| 27 | VANGUARD WORLD FD | MGC | 921910873 | $2.9M | 0.75% | 12,230 | SH |
| 28 | VANGUARD INTL EQUITY INDEX F | VWO | 922042858 | $2.7M | 0.71% | 50,821 | SH |
| 29 | ISHARES TR | IEFA | 46432F842 | $2.6M | 0.67% | 28,369 | SH |
| 30 | ISHARES TR | IWB | 464287622 | $2.6M | 0.67% | 7,179 | SH |
| 31 | SCHWAB STRATEGIC TR | SCHH | 808524847 | $2.6M | 0.66% | 118,780 | SH |
| 32 | VANGUARD INDEX FDS | VBR | 922908611 | $2.5M | 0.64% | 11,308 | SH |
| 33 | STATE STR SPDR S&P 500 ETF T | SPY | 78462F103 | $2.2M | 0.57% | 3,355 | SH |
| 34 | SCHWAB STRATEGIC TR | SCHJ | 808524714 | $2.1M | 0.54% | 83,313 | SH |
| 35 | SCHWAB STRATEGIC TR | SCHO | 808524862 | $2.0M | 0.53% | 84,422 | SH |
| 36 | NVIDIA CORPORATION | NVDA | 67066G104 | $1.8M | 0.47% | 10,304 | SH |
| 37 | ISHARES TR | IWM | 464287655 | $1.8M | 0.46% | 7,191 | SH |
| 38 | VANGUARD INDEX FDS | VOE | 922908512 | $1.7M | 0.45% | 9,326 | SH |
| 39 | ISHARES TR | SHYG | 46434V407 | $1.7M | 0.44% | 40,022 | SH |
| 40 | VANGUARD INDEX FDS | VOO | 922908363 | $1.6M | 0.42% | 2,696 | SH |
| 41 | VANGUARD INDEX FDS | VTV | 922908744 | $1.6M | 0.41% | 8,068 | SH |
| 42 | VANGUARD TAX-MANAGED FDS | VEA | 921943858 | $1.6M | 0.41% | 24,613 | SH |
| 43 | SCHWAB STRATEGIC TR | FNDX | 808524771 | $1.5M | 0.40% | 54,995 | SH |
| 44 | MICROSOFT CORP | MSFT | 594918104 | $1.5M | 0.39% | 4,073 | SH |
| 45 | SCHWAB STRATEGIC TR | FNDF | 808524755 | $1.5M | 0.39% | 30,491 | SH |
| 46 | ISHARES TR | ISCB | 464288505 | $1.4M | 0.36% | 21,528 | SH |
| 47 | ISHARES TR | ILCV | 464288109 | $1.4M | 0.36% | 14,959 | SH |
| 48 | TESLA INC | TSLA | 88160R101 | $1.3M | 0.33% | 3,428 | SH |
| 49 | SPDR INDEX SHS FDS | SPDW | 78463X889 | $1.3M | 0.33% | 27,674 | SH |
| 50 | VANGUARD INDEX FDS | VOT | 922908538 | $1.3M | 0.33% | 4,877 | SH |
Filing History
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-03-31 | 2026-05-11 | $384.5M | 193 | 0001765380-26-000198 |
| 2025-12-31 | 2026-02-11 | $357.6M | 171 | 0001765380-26-000102 |
| 2025-09-30 | 2025-11-12 | $355.5M | 165 | 0001765380-25-000474 |