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Brand Asset Management Group, Inc. — 13F Holdings & Portfolio

CIK 1748766 · latest 13F-HR filed 2026-08-12

Backtest portfolio

Brand Asset Management Group, Inc. manages $452.4M in 13F-reported U.S. long-equity assets across 223 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are IEMG (8.89%), IJH (7.76%), VONG (4.07%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 49 new positions and exited 19; 129 existing positions rose in reported value and 14 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

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AUM
$452.4M

Long-equity book

Holdings
223

Distinct positions

Period
2026-06-30

Filed 2026-08-12

Q/Q Activity
+49 / −19 / ↑129 / ↓14

vs 2026-03-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26
IEMG8.9% · -4%IJH7.8% · -2%VONG4.1% · +5%VO3.8% · +296%DFIS3.5% · +2%SCHF3.4% · -3%IWF3.2% · +300%VONV3.1% · +1%SCHM3.0% · -2%SCHX2.8% · -1%SCHA2.7% · -2%SCHE2.6% · -2%SCZ2.5% · -3%IVV2.1% · +4%SCHV2.1% · -0%SCHC1.8% · -2%IWD1.5% · -1%VB1.4% · +1%SCHG1.2% · +3%ILCB0.9% · -0%PLTR0.8% · -5%ILCG0.8% · -1%VUG0.8% · +515%BSV0.8% · +6%AAPL0.8% · +3%IMCB0.7% · -2%MGC0.7% · 0%VWO0.7% · +6%VOO0.7% · +68%IEFA0.7% · +10%IWB0.6% · -2%SCHH0.6% · -3%VBR0.6% · -5%SPY0.6% · -0%IWM0.5% · +11%VEA0.5% · +30%NVDA0.5% · +4%SCHO0.4% · -2%SCHJ0.4% · -4%MTUM0.4% · newVTV0.4% · +5%BIL0.4% · +92%FNDX0.4% · -1%SHYG0.4% · -1%ISCB0.4% · -2%FNDF0.4% · -1%MSFT0.3% · +3%GOOGL0.3% · +40%VBK0.3% · +6%VOE0.3% · -16%DFAC0.3% · newVOT0.3% · +0%ILCV0.3% · -2%DFUV0.3% · newXCEM0.3% · -4%SPDW0.3% · -0%DFGR0.3% · +26%DUHP0.3% · newVT0.3% · +2%RWO0.3% · +0%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q1 26 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

4 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 43.7%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Feb 12, 2026.

Assets Under Management
$1.17B
Discretionary
$1.14B
Employees
22
Accounts
1,795
Address
16090 SWINGLEY RIDGE ROAD
STE 620
CHESTERFIELD, MO 63017
Phone
(636) 532-7333
Website
Name Title / Status Ownership Type
BRAND DYNASTY TRUST ControlTODD H BRAND, TRUSTEE
since Jan 2004
50–75%Domestic Entity
BRAND, TODD, HARRIS ControlPRESIDENT
since Jan 2001
Less than 5%Individual
DANIELS, PHILLIP, ANDREW ControlCHIEF OPERATING OFFICER
since May 2024
10–25%Individual
SMITH, SARA, E. ControlDIRECTOR OF OPERATIONS
since Aug 2025
Less than 5%Individual
TODD H. BRAND REVOCABLE TRUST ControlTODD H. BRAND, TRUSTEE
since Jan 2004
10–25%Domestic Entity
EGART, TIMOTHY, CEXECUTIVE VICE PRESIDENT
since Jan 2025
5–10%Individual
GREEN, RYAN, CHRISTOPHEROWNER
since Feb 2022
5–10%Individual
HIGGINS, ROSEANNCHIEF COMPLIANCE OFFICER
since Aug 2025
Less than 5%Individual
BRAND, TODD, HARRIS Control
Indirect owner via BRAND DYNASTY TRUST
TRUSTEE
since Jan 2004
75% or moreIndividual
BRAND, TODD, HARRIS Control
Indirect owner via TODD H. BRAND REVOCABLE TRUST
TRUSTEE
since Mar 2004
75% or moreIndividual
Ownership & leadership changes · 5 filings with changes since Mar 30, 2012

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Aug 6, 2025 filing
  • AddedHIGGINS, ROSEANN · CHIEF COMPLIANCE OFFICER · Less than 5%
  • ChangedDANIELS, PHILLIP, ANDREW · title EXECUTIVE VICE PRESIDENT → CHIEF OPERATING OFFICER
  • ChangedEGART, TIMOTHY, C · title OWNER → EXECUTIVE VICE PRESIDENT
  • ChangedSMITH, SARA, E. · title CCO → DIRECTOR OF OPERATIONS
Mar 9, 2022 filing
  • AddedEGART, TIMOTHY, C · OWNER · 5–10%
  • AddedGREEN, RYAN, CHRISTOPHER · OWNER · 5–10%
  • ChangedBRAND, TODD, HARRIS · ownership 10–25% → Less than 5%
Jun 2, 2021 filing
  • ChangedBRAND DYNASTY TRUST · ownership 75% or more → 50–75%
  • ChangedDANIELS, PHILLIP, ANDREW · ownership Less than 5% → 10–25%
Jan 16, 2020 filing
  • No longer listedDOLNIAK, CYNTHIA, LEIGH · CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since Jun 2004
  • AddedSMITH, SARA, E. · CCO · Less than 5% · control person
Aug 9, 2013 filing
  • AddedBRAND DYNASTY TRUST · BRYAN BRAND, TRUSTEE · 75% or more
  • AddedBRAND, TODD, HARRIS · TRUSTEE · 75% or more · indirect via BRAND DYNASTY TRUST · control person
  • AddedBRAND, TODD, HARRIS · TRUSTEE · 75% or more · indirect via TODD H. BRAND REVOCABLE TRUST · control person
  • AddedTODD H. BRAND REVOCABLE TRUST · TODD H. BRAND, TRUSTEE · 10–25% · control person
  • ChangedBRAND DYNASTY TRUST · title BRYAN BRAND, TRUSTEE → TODD H BRAND, TRUSTEE; now a control person
  • ChangedBRAND, TODD, HARRIS · ownership 75% or more → 10–25%
Mar 30, 2012 filing (earliest on record)
  • ListedBRAND, TODD, HARRIS · PRESIDENT · 75% or more · control person
  • ListedDANIELS, PHILLIP, ANDREW · EXECUTIVE VICE PRESIDENT · Less than 5% · control person
  • ListedDOLNIAK, CYNTHIA, LEIGH · CHIEF COMPLIANCE OFFICER · Less than 5% · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Top Adds (vs prior quarter)

Show all 129 →

Top Trims

Show all 14 →

New Positions

Show all 49 →

Exited Positions

Show all 19 →

Brand Asset Management Group, Inc. Holdings (2026-06-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 ISHARES INC IEMG 46434G103 $40.2M 8.89% 485,371 SH
2 ISHARES TR IJH 464287507 $35.1M 7.76% 455,097 SH
3 VANGUARD SCOTTSDALE FDS VONG 92206C680 $18.4M 4.07% 143,960 SH
4 VANGUARD INDEX FDS VO 922908629 $17.3M 3.82% 214,332 SH
5 DIMENSIONAL ETF TRUST DFIS 25434V773 $15.9M 3.51% 453,219 SH
6 SCHWAB STRATEGIC TR SCHF 808524805 $15.5M 3.42% 559,279 SH
7 ISHARES TR IWF 464287614 $14.7M 3.25% 118,272 SH
8 VANGUARD SCOTTSDALE FDS VONV 92206C714 $14.1M 3.13% 133,036 SH
9 SCHWAB STRATEGIC TR SCHM 808524508 $13.7M 3.03% 371,674 SH
10 SCHWAB STRATEGIC TR SCHX 808524201 $12.8M 2.83% 435,333 SH
11 SCHWAB STRATEGIC TR SCHA 808524607 $12.0M 2.66% 332,664 SH
12 SCHWAB STRATEGIC TR SCHE 808524706 $11.9M 2.63% 328,242 SH
13 ISHARES TR SCZ 464288273 $11.1M 2.45% 134,949 SH
14 ISHARES TR IVV 464287200 $9.5M 2.10% 12,704 SH
15 SCHWAB STRATEGIC TR SCHV 808524409 $9.4M 2.08% 270,744 SH
16 SCHWAB STRATEGIC TR SCHC 808524888 $8.2M 1.82% 170,742 SH
17 ISHARES TR IWD 464287598 $6.8M 1.51% 28,171 SH
18 VANGUARD INDEX FDS VB 922908751 $6.5M 1.44% 21,466 SH
19 SCHWAB STRATEGIC TR SCHG 808524300 $5.5M 1.22% 162,537 SH
20 ISHARES TR ILCB 464287127 $4.0M 0.89% 39,027 SH
21 PALANTIR TECHNOLOGIES INC PLTR 69608A108 $3.8M 0.84% 32,737 SH
22 ISHARES TR ILCG 464287119 $3.8M 0.83% 32,117 SH
23 VANGUARD INDEX FDS VUG 922908736 $3.6M 0.79% 41,388 SH
24 VANGUARD BD INDEX FDS BSV 921937827 $3.5M 0.78% 45,114 SH
25 APPLE INC AAPL 037833100 $3.5M 0.77% 12,042 SH
26 ISHARES TR IMCB 464288208 $3.4M 0.75% 34,967 SH
27 VANGUARD WORLD FD MGC 921910873 $3.3M 0.74% 12,230 SH
28 VANGUARD INTL EQUITY INDEX F VWO 922042858 $3.2M 0.71% 53,918 SH
29 VANGUARD INDEX FDS VOO 922908363 $3.1M 0.69% 4,533 SH
30 ISHARES TR IEFA 46432F842 $3.0M 0.67% 31,199 SH
31 ISHARES TR IWB 464287622 $2.9M 0.64% 7,074 SH
32 SCHWAB STRATEGIC TR SCHH 808524847 $2.7M 0.61% 115,591 SH
33 VANGUARD INDEX FDS VBR 922908611 $2.6M 0.58% 10,707 SH
34 STATE STR SPDR S&P 500 ETF T SPY 78462F103 $2.5M 0.55% 3,347 SH
35 ISHARES TR IWM 464287655 $2.4M 0.53% 7,951 SH
36 VANGUARD TAX-MANAGED FDS VEA 921943858 $2.3M 0.50% 32,045 SH
37 NVIDIA CORPORATION NVDA 67066G104 $2.1M 0.47% 10,675 SH
38 SCHWAB STRATEGIC TR SCHO 808524862 $2.0M 0.44% 82,769 SH
39 SCHWAB STRATEGIC TR SCHJ 808524714 $2.0M 0.43% 79,747 SH
40 ISHARES TR MTUM 46432F396 $1.9M 0.42% 5,584 SH
41 VANGUARD INDEX FDS VTV 922908744 $1.8M 0.41% 8,438 SH
42 SPDR SERIES TRUST BIL 78468R663 $1.8M 0.40% 19,859 SH
43 SCHWAB STRATEGIC TR FNDX 808524771 $1.7M 0.37% 54,228 SH
44 ISHARES TR SHYG 46434V407 $1.7M 0.37% 39,652 SH
45 ISHARES TR ISCB 464288505 $1.6M 0.35% 21,119 SH
46 SCHWAB STRATEGIC TR FNDF 808524755 $1.6M 0.35% 30,218 SH
47 MICROSOFT CORP MSFT 594918104 $1.6M 0.34% 4,182 SH
48 ALPHABET INC GOOGL 02079K305 $1.5M 0.34% 4,325 SH
49 VANGUARD INDEX FDS VBK 922908595 $1.5M 0.34% 4,217 SH
50 VANGUARD INDEX FDS VOE 922908512 $1.5M 0.34% 7,792 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-08-12 $452.4M 223 0001765380-26-000353
2026-03-31 2026-05-11 $384.5M 193 0001765380-26-000198
2025-12-31 2026-02-11 $357.6M 171 0001765380-26-000102
2025-09-30 2025-11-12 $355.5M 165 0001765380-25-000474
Filer Information
Address
16090 SWINGLEY RIDGE ROAD
SUITE 620
CHESTERFIELD, MO 63017
Phone
(636) 532-7333
Filing Manager
Brand Asset Management Group, Inc.
CHESTERFIELD, MO
Signatory
Roseann Higgins
Chief Compliance Officer