Heritage Financial Services, LLC — 13F Holdings & Portfolio
CIK 1752035 · latest 13F-HR filed 2026-02-02
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
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AUM
$1.20B
Long-equity book
Holdings
126
Distinct positions
Period
2025-12-31
Filed 2026-02-02
Q/Q Activity
+6 / −14 / ↑32 / ↓38
vs 2025-09-30
Firm Profile & Key People
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- VANGUARD SCOTTSDALE FDS$47.1M +17.8%
- J P MORGAN EXCHANGE TRADED F$24.9M +23.2%
- ISHARES TR$3.7M +8.1%
- AMERICAN CENTY ETF TR$2.1M +11.6%
- DIMENSIONAL ETF TRUST$1.5M +10.1%
Top Trims
- NVIDIA CORPORATION-$3.1M -41.3%
- ISHARES TR-$970.1K -5.1%
- MICROSOFT CORP-$738.1K -15.6%
- BROADCOM INC-$625.1K -23.0%
- MCDONALDS CORP-$551.7K -31.6%
New Positions
- AMERICAN CENTY ETF TR$326.8K
- ISHARES TR$243.9K
- SELECT SECTOR SPDR TR$235.2K
- THERMO FISHER SCIENTIFIC INC$209.8K
- TEXAS INSTRS INC$202.5K
Exited Positions
- PAYCHEX INC$498.7K
- TESLA INC$382.9K
- SHERWIN WILLIAMS CO$333.4K
- QUICKLOGIC CORP$303.0K
- BOEING CO$288.6K
All Holdings
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | VANGUARD SCOTTSDALE FDS | VGIT | 92206C706 | $311.8M | 26.03% | 5,202,760 | SH |
| 2 | ISHARES TR | IDEV | 46435G326 | $270.4M | 22.57% | 3,278,313 | SH |
| 3 | DIMENSIONAL ETF TRUST | DFAC | 25434V708 | $179.0M | 14.94% | 4,520,404 | SH |
| 4 | J P MORGAN EXCHANGE TRADED F | JPIE | 46641Q159 | $131.9M | 11.01% | 2,848,628 | SH |
| 5 | DIMENSIONAL ETF TRUST | DFEM | 25434V732 | $57.6M | 4.81% | 1,741,258 | SH |
| 6 | ISHARES TR | USRT | 464288521 | $49.4M | 4.13% | 867,698 | SH |
| 7 | AMERICAN CENTY ETF TR | AVUV | 025072877 | $20.0M | 1.67% | 195,964 | SH |
| 8 | ISHARES TR | ITOT | 464287150 | $18.2M | 1.52% | 122,164 | SH |
| 9 | DIMENSIONAL ETF TRUST | DFSU | 25434V716 | $15.8M | 1.32% | 364,066 | SH |
| 10 | J P MORGAN EXCHANGE TRADED F | JPST | 46641Q837 | $12.9M | 1.08% | 255,596 | SH |
| 11 | APPLE INC | AAPL | 037833100 | $10.6M | 0.89% | 39,019 | SH |
| 12 | ISHARES TR | AGG | 464287226 | $8.3M | 0.70% | 83,382 | SH |
| 13 | DIMENSIONAL ETF TRUST | DFSI | 25434V690 | $7.6M | 0.64% | 178,466 | SH |
| 14 | DIMENSIONAL ETF TRUST | DFAI | 25434V203 | $5.1M | 0.42% | 133,568 | SH |
| 15 | NVIDIA CORPORATION | NVDA | 67066G104 | $4.5M | 0.37% | 24,012 | SH |
| 16 | MICROSOFT CORP | MSFT | 594918104 | $4.0M | 0.33% | 8,267 | SH |
| 17 | VANGUARD INDEX FDS | VTI | 922908769 | $3.8M | 0.32% | 11,466 | SH |
| 18 | ISHARES INC | IEMG | 46434G103 | $3.3M | 0.28% | 49,274 | SH |
| 19 | DIMENSIONAL ETF TRUST | DFAE | 25434V302 | $3.2M | 0.27% | 98,200 | SH |
| 20 | DIMENSIONAL ETF TRUST | DFEV | 25434V740 | $2.8M | 0.23% | 82,590 | SH |
| 21 | DIMENSIONAL ETF TRUST | DFSE | 25434V682 | $2.5M | 0.21% | 59,733 | SH |
| 22 | VANGUARD INDEX FDS | VOO | 922908363 | $2.4M | 0.20% | 3,828 | SH |
| 23 | ISHARES TR | IVV | 464287200 | $2.3M | 0.20% | 3,422 | SH |
| 24 | VANGUARD INDEX FDS | VUG | 922908736 | $2.3M | 0.19% | 4,617 | SH |
| 25 | ISHARES TR | IVW | 464287309 | $2.1M | 0.18% | 17,172 | SH |
| 26 | BROADCOM INC | AVGO | 11135F101 | $2.1M | 0.17% | 6,035 | SH |
| 27 | PROCTER AND GAMBLE CO | PG | 742718109 | $2.0M | 0.17% | 14,271 | SH |
| 28 | ISHARES TR | IWV | 464287689 | $2.0M | 0.17% | 5,232 | SH |
| 29 | SPDR S&P 500 ETF TR | SPY | 78462F103 | $2.0M | 0.17% | 2,928 | SH |
| 30 | ELI LILLY & CO | LLY | 532457108 | $1.9M | 0.16% | 1,800 | SH |
| 31 | ISHARES TR | IWF | 464287614 | $1.8M | 0.15% | 3,854 | SH |
| 32 | JOHNSON & JOHNSON | JNJ | 478160104 | $1.8M | 0.15% | 8,783 | SH |
| 33 | ISHARES TR | IVE | 464287408 | $1.8M | 0.15% | 8,411 | SH |
| 34 | INTERNATIONAL BUSINESS MACHS | IBM | 459200101 | $1.7M | 0.14% | 5,630 | SH |
| 35 | EXXON MOBIL CORP | XOM | 30231G102 | $1.5M | 0.12% | 12,384 | SH |
| 36 | COCA COLA CO | KO | 191216100 | $1.5M | 0.12% | 20,995 | SH |
| 37 | BERKSHIRE HATHAWAY INC DEL | BRK.B | 084670702 | $1.4M | 0.12% | 2,829 | SH |
| 38 | ALPHABET INC | GOOG | 02079K107 | $1.4M | 0.12% | 4,428 | SH |
| 39 | AMAZON COM INC | AMZN | 023135106 | $1.3M | 0.11% | 5,503 | SH |
| 40 | COSTCO WHSL CORP NEW | COST | 22160K105 | $1.3M | 0.10% | 1,458 | SH |
| 41 | VANGUARD TAX-MANAGED FDS | VEA | 921943858 | $1.2M | 0.10% | 19,673 | SH |
| 42 | MCDONALDS CORP | MCD | 580135101 | $1.2M | 0.10% | 3,913 | SH |
| 43 | APPLIED MATLS INC | AMAT | 038222105 | $1.2M | 0.10% | 4,517 | SH |
| 44 | AMERICAN CENTY ETF TR | AVUS | 025072885 | $1.1M | 0.09% | 9,459 | SH |
| 45 | TJX COS INC NEW | TJX | 872540109 | $1.0M | 0.09% | 6,662 | SH |
| 46 | VANGUARD BD INDEX FDS | BND | 921937835 | $1.0M | 0.08% | 13,655 | SH |
| 47 | VANGUARD MUN BD FDS | VTEB | 922907746 | $970.7K | 0.08% | 19,303 | SH |
| 48 | ALPHABET INC | GOOGL | 02079K305 | $958.1K | 0.08% | 3,061 | SH |
| 49 | NEXTERA ENERGY INC | NEE | 65339F101 | $948.2K | 0.08% | 11,811 | SH |
| 50 | JPMORGAN CHASE & CO. | JPM | 46625H100 | $852.6K | 0.07% | 2,646 | SH |
Filing History
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2025-12-31 | 2026-02-02 | $1.20B | 126 | 0001172661-26-000428 |
| 2025-09-30 | 2025-10-30 | $1.11B | 134 | 0001172661-25-004494 |