Professional Financial Advisors, LLC — 13F Holdings & Portfolio
CIK 1798221 · latest 13F-HR filed 2026-10-13
Professional Financial Advisors, LLC manages $587.9M in 13F-reported U.S. long-equity assets across 140 reported positions as of its 2026-09-30 13F-HR filing. Its largest disclosed positions are SPTM (29.45%), AGG (11.37%), NTSX (5.16%). Quarter over quarter (versus its 2026-06-30 filing) the fund opened 5 new positions and exited 11; 39 existing positions rose in reported value and 25 fell.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
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AUM
$587.9M
Long-equity book
Holdings
140
Distinct positions
Period
2026-09-30
Filed 2026-10-13
Q/Q Activity
+5 / −11 / ↑39 / ↓25
vs 2026-06-30
Portfolio charts
Latest quarter's book, what changed, and how the portfolio has evolved across filings.
Portfolio map
Q3 26SPTM29.5% · -16%AGG11.4% · +101%NTSX5.2% · +0%VXUS4.9% · +2%VTI2.3% · +1%RSSB2.2% · +2%NTSI2.1% · +3%DBMF1.9% · +5%VOO1.9% · +62%DGRO1.5% · +1%MTUM1.4% · +1%SPMO1.4% · +5%BIL1.3% · +1%SPBC1.2% · -38%MMTM1.1% · +1%RSST0.9% · -1%BRK.B0.9% · -1%IUS0.9% · +3%VEU0.8% · +3%UNP0.8% · -0%IDMO0.7% · +5%BIV0.7% · +4%DFGP0.7% · +7%MSFT0.7% · -2%GLD0.7% · -4%SSO0.6% · -3%PGRO0.6% · -4%IUSB0.6% · +24%IQLT0.5% · +2%TFLO0.5% · +32%QPX0.5% · -0%AAPL0.5% · +2%MUB0.5% · +4%FBND0.5% · +16%VSDM0.5% · +6%VXF0.5% · +5%GOOG0.5% · -2%CTAP0.5% · newQQQ0.5% · -0%META0.4% · -0%VIGI0.4% · +2%AMZN0.4% · +0%NTSE0.4% · -4%GDX0.4% · +1%CTA0.4% · +3%IMTM0.4% · +1%V0.4% · -3%CGDV0.4% · +4%MA0.3% · +1%TSM0.3% · +1%BNDW0.3% · -4%ICLR0.3% · newGAA0.3% · -1%JMOM0.3% · -1%WMT0.3% · -0%UGA0.3% · -11%GBTC0.3% · -4%NEAR0.3% · -2%USO0.3% · +6%IVE0.3% · -4%
Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.
Sector mix
% of 13F valueSectors from each company's SIC code; funds and ETFs grouped separately.
Biggest buys and sells
Q2 26 → Q3 26Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.
13F assets and positions
4 quartersTotal reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.
Top positions over time
reported valueThe eight largest current positions, valued at each quarter end.
Concentration
top 10 = 62.8%Cumulative share of the portfolio held in the largest N positions.
Firm Profile & Key People
As of the firm’s regulatory filing dated Jun 24, 2026.
Assets Under Management
$769.8M
Discretionary
$665.1M
Employees
12
Accounts
3,345
Address
1400 S DEWEY ST
SUITE 300
NORTH PLATTE, NE 69101-5311
SUITE 300
NORTH PLATTE, NE 69101-5311
Phone
(308) 534-8210
Website
Mailing Address
PO BOX 1070, NORTH PLATTE, NE, 69103-1070
| Name | Title / Status | Ownership | Type |
|---|---|---|---|
| DANA F. COLE & COMPANY, LLP Control | MEMBER since Jan 2003 | 25–50% | Domestic Entity |
| PETERSON, DOUGLAS, DE WAYNE Control | MEMBER since Jan 2003 | 25–50% | Individual |
| WERKMEISTER, MARC, WILLIAM Control | MEMBER/CHIEF COMPLIANCE OFFICER since Jan 2019 | 50–75% | Individual |
| BERAN, ROBERT, CHARLES Indirect owner via DANA F. COLE & COMPANY, LLP | GENERAL PARTNER since Jan 1998 | General partner, trustee or manager | Individual |
| BRUNS, RYAN, R. Indirect owner via DANA F. COLE & COMPANY, LLP | GENERAL PARTNER since Jan 2013 | General partner, trustee or manager | Individual |
| Bjornjeld, Amy, J Indirect owner via DANA F. COLE & COMPANY, LLP | GENERAL PARTNER since Jan 2022 | General partner, trustee or manager | Individual |
| Covalt, Seth Indirect owner via DANA F. COLE & COMPANY, LLP | GENERAL PARTNER since Jan 2023 | General partner, trustee or manager | Individual |
| GUSTAFSSON, KERRY, A Indirect owner via DANA F. COLE & COMPANY, LLP | GENERAL PARTNER since Jan 2013 | General partner, trustee or manager | Individual |
| Gorgen, Talon, M Indirect owner via DANA F. COLE & COMPANY, LLP | GENERAL PARTNER since Jan 2022 | General partner, trustee or manager | Individual |
| Hinrichs, Gary, A Indirect owner via DANA F. COLE & COMPANY, LLP | GENERAL PARTNER since Jan 2021 | General partner, trustee or manager | Individual |
| KLUTE, KENT, MICHAEL Indirect owner via DANA F. COLE & COMPANY, LLP | GENERAL PARTNER since Jan 1998 | General partner, trustee or manager | Individual |
| Keys, Amanda Indirect owner via DANA F. COLE & COMPANY, LLP | GENERAL PARTNER since Jan 2023 | General partner, trustee or manager | Individual |
| Kizzire, Dustin Indirect owner via DANA F. COLE & COMPANY, LLP | GENERAL PARTNER since Jan 2023 | General partner, trustee or manager | Individual |
| Knutson, James Indirect owner via DANA F. COLE & COMPANY, LLP | GENERAL PARTNER since Jan 2020 | General partner, trustee or manager | Individual |
| OELTJEN, JEFFREY, M. Indirect owner via DANA F. COLE & COMPANY, LLP | GENERAL PARTNER since Jul 2013 | General partner, trustee or manager | Individual |
| PEARSON, KIM, K Indirect owner via DANA F. COLE & COMPANY, LLP | GENERAL PARTNER since Jul 2013 | General partner, trustee or manager | Individual |
| POKORNY, DONITA, D Indirect owner via DANA F. COLE & COMPANY, LLP | GENERAL PARTNER since Jan 2013 | General partner, trustee or manager | Individual |
| SCOW, MICHAEI, D. Indirect owner via DANA F. COLE & COMPANY, LLP | GENERAL PARTNER since Jul 2013 | General partner, trustee or manager | Individual |
| SYLVESTER, KEVIN, C Indirect owner via DANA F. COLE & COMPANY, LLP | GENERAL PARTNER since Jul 2013 | General partner, trustee or manager | Individual |
| Tuetschmann, Susan Indirect owner via DANA F. COLE & COMPANY, LLP | GENERAL PARTNER since Jan 2024 | General partner, trustee or manager | Individual |
Ownership & leadership changes · 4 filings with changes since Mar 11, 2019
From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.
Nov 11, 2025 filing
- No longer listedAAGESEN, NANCY, J. · GENERAL PARTNER · General partner, trustee or manager · indirect via DANA F. COLE & COMPANY, LLP · listed since Jan 2013
- No longer listedHADDEN, DENNIS, LEE · GENERAL PARTNER · General partner, trustee or manager · indirect via DANA F. COLE & COMPANY, LLP · listed since Jan 1990
- No longer listedMILLER, LONNIE, G · GENERAL PARTNER · General partner, trustee or manager · indirect via DANA F. COLE & COMPANY, LLP · listed since Oct 2000
- No longer listedMURRAY, ANGELA, M. · GENERAL PARTNER · General partner, trustee or manager · indirect via DANA F. COLE & COMPANY, LLP · listed since Jan 2013
- No longer listedOBRIST, THOMAS, M · GENERAL PARTNER · General partner, trustee or manager · indirect via DANA F. COLE & COMPANY, LLP · listed since Jan 1978
- No longer listedOLSON, LORI, L · GENERAL PARTNER · General partner, trustee or manager · indirect via DANA F. COLE & COMPANY, LLP · listed since Jan 1994
- No longer listedZACH, DANIEL, M · GENERAL PARTNER · General partner, trustee or manager · indirect via DANA F. COLE & COMPANY, LLP · listed since Jan 1990
- AddedBjornjeld, Amy, J · GENERAL PARTNER · General partner, trustee or manager · indirect via DANA F. COLE & COMPANY, LLP
- AddedCovalt, Seth · GENERAL PARTNER · General partner, trustee or manager · indirect via DANA F. COLE & COMPANY, LLP
- AddedGorgen, Talon, M · GENERAL PARTNER · General partner, trustee or manager · indirect via DANA F. COLE & COMPANY, LLP
- AddedHinrichs, Gary, A · GENERAL PARTNER · General partner, trustee or manager · indirect via DANA F. COLE & COMPANY, LLP
- AddedKeys, Amanda · GENERAL PARTNER · General partner, trustee or manager · indirect via DANA F. COLE & COMPANY, LLP
- AddedKizzire, Dustin · GENERAL PARTNER · General partner, trustee or manager · indirect via DANA F. COLE & COMPANY, LLP
- AddedKnutson, James · GENERAL PARTNER · General partner, trustee or manager · indirect via DANA F. COLE & COMPANY, LLP
- AddedTuetschmann, Susan · GENERAL PARTNER · General partner, trustee or manager · indirect via DANA F. COLE & COMPANY, LLP
Jun 25, 2020 filing
- ChangedPETERSON, DOUGLAS, DE WAYNE · title MEMBER/CHIEF COMPLIANCE OFFICER → MEMBER
- ChangedWERKMEISTER, MARC, WILLIAM · title MEMBER → MEMBER/CHIEF COMPLIANCE OFFICER
Mar 5, 2020 filing
- ChangedDANA F. COLE & COMPANY, LLP · title MANAGING MEMBER → MEMBER; ownership 50–75% → 25–50%
- ChangedPETERSON, DOUGLAS, DE WAYNE · title MANAGING MEMBER/CHIEF COMPLIANCE OFFICER → MEMBER/CHIEF COMPLIANCE OFFICER
- ChangedWERKMEISTER, MARC, WILLIAM · title MANAGING MEMBER → MEMBER
Oct 2, 2019 filing
- AddedWERKMEISTER, MARC, WILLIAM · MANAGING MEMBER · 50–75% · control person
Mar 11, 2019 filing (earliest on record)
- ListedAAGESEN, NANCY, J. · GENERAL PARTNER · General partner, trustee or manager · indirect via DANA F. COLE & COMPANY, LLP
- ListedBERAN, ROBERT, CHARLES · GENERAL PARTNER · General partner, trustee or manager · indirect via DANA F. COLE & COMPANY, LLP
- ListedBRUNS, RYAN, R. · GENERAL PARTNER · General partner, trustee or manager · indirect via DANA F. COLE & COMPANY, LLP
- ListedDANA F. COLE & COMPANY, LLP · MANAGING MEMBER · 50–75% · control person
- ListedGUSTAFSSON, KERRY, A · GENERAL PARTNER · General partner, trustee or manager · indirect via DANA F. COLE & COMPANY, LLP
- ListedHADDEN, DENNIS, LEE · GENERAL PARTNER · General partner, trustee or manager · indirect via DANA F. COLE & COMPANY, LLP
- ListedKLUTE, KENT, MICHAEL · GENERAL PARTNER · General partner, trustee or manager · indirect via DANA F. COLE & COMPANY, LLP
- ListedMILLER, LONNIE, G · GENERAL PARTNER · General partner, trustee or manager · indirect via DANA F. COLE & COMPANY, LLP
- ListedMURRAY, ANGELA, M. · GENERAL PARTNER · General partner, trustee or manager · indirect via DANA F. COLE & COMPANY, LLP
- ListedOBRIST, THOMAS, M · GENERAL PARTNER · General partner, trustee or manager · indirect via DANA F. COLE & COMPANY, LLP
- ListedOELTJEN, JEFFREY, M. · GENERAL PARTNER · General partner, trustee or manager · indirect via DANA F. COLE & COMPANY, LLP
- ListedOLSON, LORI, L · GENERAL PARTNER · General partner, trustee or manager · indirect via DANA F. COLE & COMPANY, LLP
- ListedPEARSON, KIM, K · GENERAL PARTNER · General partner, trustee or manager · indirect via DANA F. COLE & COMPANY, LLP
- ListedPETERSON, DOUGLAS, DE WAYNE · MANAGING MEMBER/CHIEF COMPLIANCE OFFICER · 25–50% · control person
- ListedPOKORNY, DONITA, D · GENERAL PARTNER · General partner, trustee or manager · indirect via DANA F. COLE & COMPANY, LLP
- ListedSCOW, MICHAEI, D. · GENERAL PARTNER · General partner, trustee or manager · indirect via DANA F. COLE & COMPANY, LLP
- ListedSYLVESTER, KEVIN, C · GENERAL PARTNER · General partner, trustee or manager · indirect via DANA F. COLE & COMPANY, LLP
- ListedZACH, DANIEL, M · GENERAL PARTNER · General partner, trustee or manager · indirect via DANA F. COLE & COMPANY, LLP
Quarter-over-quarter changes
Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.
Top Adds (vs prior quarter)
- ISHARES TR$32.0M +91.7%
- VANGUARD INDEX FDS$4.4M +65.6%
- ISHARES TR$1.3M +600.6%
- IM GLOBAL PARTNER FUNDS$1.2M +11.5%
- MICROSOFT CORP$1.1M +35.0%
Top Trims
- SPDR SERIES TRUST-$30.6M -15.0%
- ISHARES INC-$650.0K -55.8%
- ISHARES TR-$565.8K -6.3%
- APPLIED MATLS INC-$304.6K -29.2%
- WISDOMTREE TR-$237.7K -9.2%
New Positions
- ICON PUB LTD CO$2.0M
- PUTNAM ETF TRUST$386.2K
- VANGUARD INTL EQUITY INDEX F$260.0K
- SHOPIFY INC$206.9K
- FIRST TR EXCHANGE-TRADED FD$200.7K
Exited Positions
- ISHARES TR$3.8M
- CAPITAL ONE FINL CORP$1.9M
- INVESCO EXCHANGE TRADED FD T$1.6M
- INVESCO EXCHANGE TRADED FD T$279.9K
- LAM RESEARCH CORP$258.3K
Professional Financial Advisors, LLC Holdings (2026-09-30)
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | SPDR SERIES TRUST | SPTM | 78464A805 | $173.2M | 29.45% | 1,881,168 | SH |
| 2 | ISHARES TR | AGG | 464287226 | $66.9M | 11.37% | 707,145 | SH |
| 3 | WISDOMTREE TR | NTSX | 97717Y790 | $30.4M | 5.16% | 519,335 | SH |
| 4 | VANGUARD STAR FDS | VXUS | 921909768 | $28.9M | 4.92% | 340,574 | SH |
| 5 | VANGUARD INDEX FDS | VTI | 922908769 | $13.3M | 2.26% | 35,533 | SH |
| 6 | TIDAL TRUST II | RSSB | 88636J204 | $13.1M | 2.22% | 440,417 | SH |
| 7 | WISDOMTREE TR | NTSI | 97717Y634 | $12.2M | 2.08% | 266,766 | SH |
| 8 | IM GLOBAL PARTNER FUNDS | DBMF | 53700T827 | $11.5M | 1.95% | 352,142 | SH |
| 9 | VANGUARD INDEX FDS | VOO | 922908363 | $11.0M | 1.87% | 15,710 | SH |
| 10 | ISHARES TR | DGRO | 46434V621 | $8.8M | 1.50% | 116,831 | SH |
| 11 | ISHARES TR | MTUM | 46432F396 | $8.5M | 1.44% | 26,704 | SH |
| 12 | INVESCO EXCH TRADED FD TR II | SPMO | 46138E339 | $8.2M | 1.39% | 53,779 | SH |
| 13 | SPDR SERIES TRUST | BIL | 78468R663 | $7.4M | 1.26% | 80,883 | SH |
| 14 | SIMPLIFY EXCHANGE TRADED FUN | SPBC | 82889N848 | $6.8M | 1.16% | 136,705 | SH |
| 15 | SPDR SERIES TRUST | MMTM | 78468R705 | $6.6M | 1.13% | 21,691 | SH |
| 16 | TIDAL TRUST II | RSST | 88636J816 | $5.5M | 0.93% | 154,835 | SH |
| 17 | BERKSHIRE HATHAWAY INC DEL | BRK.B | 084670702 | $5.3M | 0.91% | 10,691 | SH |
| 18 | INVESCO EXCH TRD SLF IDX FD | IUS | 46138J742 | $5.3M | 0.90% | 78,413 | SH |
| 19 | VANGUARD INTL EQUITY INDEX F | VEU | 922042775 | $5.0M | 0.85% | 59,983 | SH |
| 20 | UNION PAC CORP | UNP | 907818108 | $5.0M | 0.84% | 18,240 | SH |
| 21 | INVESCO EXCH TRADED FD TR II | IDMO | 46138E222 | $4.4M | 0.75% | 72,112 | SH |
| 22 | VANGUARD BD INDEX FDS | BIV | 921937819 | $4.4M | 0.74% | 59,866 | SH |
| 23 | DIMENSIONAL ETF TRUST | DFGP | 25434V583 | $4.2M | 0.71% | 80,555 | SH |
| 24 | MICROSOFT CORP | MSFT | 594918104 | $4.1M | 0.70% | 8,019 | SH |
| 25 | SPDR GOLD TR | GLD | 78463V107 | $4.0M | 0.69% | 10,583 | SH |
| 26 | PROSHARES TR | SSO | 74347R107 | $3.5M | 0.59% | 49,794 | SH |
| 27 | PUTNAM ETF TRUST | PGRO | 746729409 | $3.4M | 0.58% | 71,145 | SH |
| 28 | ISHARES TR | IUSB | 46434V613 | $3.4M | 0.57% | 76,142 | SH |
| 29 | ISHARES TR | IQLT | 46434V456 | $3.2M | 0.55% | 65,162 | SH |
| 30 | ISHARES TR | TFLO | 46434V860 | $3.2M | 0.54% | 62,534 | SH |
| 31 | ADVISORSHARES TR | QPX | 00768Y438 | $3.1M | 0.53% | 64,991 | SH |
| 32 | APPLE INC | AAPL | 037833100 | $3.1M | 0.53% | 9,269 | SH |
| 33 | ISHARES TR | MUB | 464288414 | $3.1M | 0.52% | 30,369 | SH |
| 34 | FIDELITY MERRIMACK STR TR | FBND | 316188309 | $3.0M | 0.51% | 69,892 | SH |
| 35 | VANGUARD MUN BD FDS | VSDM | 922907696 | $3.0M | 0.51% | 40,610 | SH |
| 36 | VANGUARD INDEX FDS | VXF | 922908652 | $2.8M | 0.47% | 11,887 | SH |
| 37 | ALPHABET INC | GOOG | 02079K107 | $2.7M | 0.46% | 7,985 | SH |
| 38 | SIMPLIFY EXCHANGE TRADED FUN | CTAP | 82889N228 | $2.7M | 0.46% | 91,635 | SH |
| 39 | INVESCO QQQ TR | QQQ | 46090E103 | $2.7M | 0.45% | 3,605 | SH |
| 40 | META PLATFORMS INC | META | 30303M102 | $2.6M | 0.44% | 3,599 | SH |
| 41 | VANGUARD WHITEHALL FDS | VIGI | 921946810 | $2.5M | 0.43% | 26,828 | SH |
| 42 | AMAZON COM INC | AMZN | 023135106 | $2.5M | 0.42% | 9,992 | SH |
| 43 | WISDOMTREE TR | NTSE | 97717Y642 | $2.3M | 0.40% | 50,946 | SH |
| 44 | VANECK ETF TRUST | GDX | 92189F106 | $2.3M | 0.39% | 26,387 | SH |
| 45 | SIMPLIFY EXCHANGE TRADED FUN | CTA | 82889N699 | $2.3M | 0.39% | 79,755 | SH |
| 46 | ISHARES TR | IMTM | 46434V449 | $2.2M | 0.37% | 41,357 | SH |
| 47 | VISA INC | V | 92826C839 | $2.1M | 0.36% | 5,829 | SH |
| 48 | CAPITAL GROUP DIVIDEND VALUE | CGDV | 14020W106 | $2.1M | 0.35% | 42,284 | SH |
| 49 | MASTERCARD INCORPORATED | MA | 57636Q104 | $2.1M | 0.35% | 3,729 | SH |
| 50 | TAIWAN SEMICONDUCTOR MANUFAC | TSM | 874039100 | $2.0M | 0.35% | 4,489 | SH |
Filing History
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-09-30 | 2026-10-13 | $587.9M | 140 | 0001754960-26-000844 |
| 2026-06-30 | 2026-07-09 | $578.1M | 146 | 0001754960-26-000450 |
| 2026-03-31 | 2026-04-13 | $491.1M | 137 | 0001754960-26-000220 |
| 2025-12-31 | 2026-01-15 | $489.6M | 130 | 0001754960-26-000073 |
Filer Information
Address
1400 S DEWEY STSUITE 300
NORTH PLATTE, NE 69101
Phone
(308) 534-8210
Filing Manager
Professional Financial Advisors, LLC
NORTH PLATTE, NE
Signatory
Aryn Sands
Agent