Center for Financial Planning, Inc. — 13F Holdings & Portfolio

CIK 1803557 · latest 13F-HR filed 2026-05-04

Center for Financial Planning, Inc. manages $958.0M in 13F-reported U.S. long-equity assets across 663 reported positions as of its 2026-03-31 13F-HR filing. Its largest disclosed positions are VOO (33.94%), AGG (10.90%), SPDW (7.68%). Quarter over quarter (versus its 2025-12-31 filing) the fund opened 34 new positions, exited 78, added to 182, and trimmed 258.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Loading holdings…
AUM

$958.0M

Long-equity book

Holdings

663

Distinct positions

Period

2026-03-31

Filed 2026-05-04

Q/Q Activity

+34 / −78 / ↑182 / ↓258

vs 2025-12-31

Firm Profile & Key People
Name Title / Status Ownership Type

Top Adds (vs prior quarter)

  • SPDR INDEX SHS FDS$73.6M +1335713.3%
  • EXXON MOBIL CORP$759.0K +40.2%
  • CHEVRON CORPORATION$662.5K +35.2%
  • JOHNSON & JOHNSON$577.0K +17.4%
  • NEXTERA ENERGY INC$416.3K +14.6%
Show all 182

Top Trims

  • ISHARES TR-$59.0M -60.0%
  • MICROSOFT CORP-$1.8M -15.2%
  • APPLE INC-$621.9K -7.1%
  • AMAZON COM INC-$555.9K -9.7%
  • ALPHABET INC-$526.5K -8.6%
Show all 258

New Positions

  • RBB FUND TRUST$133.7K
  • ISHARES TR$125.8K
  • ASTRAZENECA PLC$104.1K
  • WISDOMTREE TR$56.6K
  • NVR INC$52.7K
Show all 34

Exited Positions

  • FISERV INC$112.9K
  • ASTRAZENECA PLC$97.2K
  • MSCI INC$83.2K
  • MFS MUN INCOME TR$81.5K
  • RESMED INC$72.3K
Show all 78
All Holdings

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 VANGUARD INDEX FDS VOO 922908363 $325.2M 33.94% 544,143 SH
2 ISHARES TR AGG 464287226 $104.5M 10.90% 1,052,352 SH
3 SPDR INDEX SHS FDS SPDW 78463X889 $73.6M 7.68% 1,611,462 SH
4 VANGUARD INDEX FDS VB 922908751 $66.9M 6.98% 255,355 SH
5 VANGUARD INDEX FDS VO 922908629 $48.2M 5.03% 167,774 SH
6 ISHARES TR IEFA 46432F842 $39.4M 4.12% 435,634 SH
7 VANGUARD INTL EQUITY INDEX F VWO 922042858 $31.2M 3.26% 578,050 SH
8 ISHARES TR QUAL 46432F339 $17.4M 1.81% 90,570 SH
9 BERKSHIRE HATHAWAY INC DEL BRK.A 084670108 $13.6M 1.42% 19 SH
10 VANGUARD INDEX FDS VBR 922908611 $12.1M 1.26% 55,764 SH
11 VANGUARD STAR FDS VXUS 921909768 $10.1M 1.06% 131,262 SH
12 MICROSOFT CORP MSFT 594918104 $9.8M 1.02% 26,463 SH
13 APPLE INC AAPL 037833100 $8.1M 0.84% 31,828 SH
14 BERKSHIRE HATHAWAY INC DEL BRK.B 084670702 $7.2M 0.76% 15,114 SH
15 ALPHABET INC GOOG 02079K107 $5.6M 0.59% 19,542 SH
16 AMAZON COM INC AMZN 023135106 $5.2M 0.54% 24,805 SH
17 JPMORGAN CHASE & CO JPM 46625H100 $5.1M 0.53% 17,355 SH
18 VANGUARD INTL EQUITY INDEX F VSS 922042718 $4.2M 0.43% 28,525 SH
19 JOHNSON & JOHNSON JNJ 478160104 $3.9M 0.41% 15,914 SH
20 VANGUARD INDEX FDS VUG 922908736 $3.9M 0.41% 8,899 SH
21 ABBVIE INC ABBV 00287Y109 $3.8M 0.40% 17,400 SH
22 ISHARES TR IJH 464287507 $3.3M 0.35% 49,512 SH
23 FIRST TR EXCHANGE-TRADED FD LMBS 33739Q200 $3.3M 0.35% 66,511 SH
24 NEXTERA ENERGY INC NEE 65339F101 $3.3M 0.34% 35,209 SH
25 VANGUARD INDEX FDS VBK 922908595 $3.2M 0.33% 10,516 SH
26 BROADCOM INC AVGO 11135F101 $3.0M 0.32% 9,752 SH
27 MCKESSON CORP MCK 58155Q103 $2.8M 0.30% 3,277 SH
28 VANGUARD WORLD FD VGT 92204A702 $2.8M 0.30% 4,060 SH
29 STATE STR SPDR S&P 500 ETF T SPY 78462F103 $2.8M 0.30% 4,352 SH
30 RAYMOND JAMES FINL INC RJF 754730109 $2.8M 0.29% 19,124 SH
31 PROCTER & GAMBLE CO PG 742718109 $2.7M 0.28% 18,434 SH
32 EXXON MOBIL CORP XOM 30231G102 $2.6M 0.28% 15,596 SH
33 CHEVRON CORPORATION CVX 166764100 $2.5M 0.27% 12,308 SH
34 VANGUARD INDEX FDS VTI 922908769 $2.5M 0.27% 7,931 SH
35 FIRST TR EXCHNG TRADED FD VI BUFR 33740F755 $2.5M 0.26% 74,114 SH
36 FIRST TR EXCHANGE-TRADED FD FSIG 33738D804 $2.5M 0.26% 131,770 SH
37 MOTOROLA SOLUTIONS INC MSI 620076307 $2.2M 0.23% 5,136 SH
38 VANGUARD INDEX FDS VTV 922908744 $2.2M 0.23% 11,342 SH
39 PEPSICO INC PEP 713448108 $2.1M 0.22% 13,329 SH
40 ISHARES TR EAGG 46435U549 $2.1M 0.22% 43,460 SH
41 THERMO FISHER SCIENTIFIC INC TMO 883556102 $1.9M 0.20% 3,967 SH
42 AMERICAN EXPRESS CO AXP 025816109 $1.9M 0.20% 6,414 SH
43 NVIDIA CORPORATION NVDA 67066G104 $1.9M 0.20% 10,792 SH
44 COLGATE PALMOLIVE CO CL 194162103 $1.8M 0.19% 21,512 SH
45 ABBOTT LABORATORIES ABT 002824100 $1.8M 0.19% 17,660 SH
46 COCA COLA CO KO 191216100 $1.8M 0.19% 23,419 SH
47 SALESFORCE INC CRM 79466L302 $1.8M 0.18% 9,470 SH
48 VANGUARD INDEX FDS VV 922908637 $1.7M 0.18% 5,776 SH
49 STRYKER CORPORATION SYK 863667101 $1.7M 0.17% 5,070 SH
50 MCDONALDS CORP MCD 580135101 $1.6M 0.17% 5,300 SH
Filing History
Period Filed AUM Holdings Accession
2026-03-31 2026-05-04 $958.0M 663 0001803557-26-000003
2025-12-31 2026-02-05 $961.1M 712 0001803557-26-000001