Financial Advisory Corp — 13F Holdings & Portfolio

CIK 1813369 · latest 13F-HR filed 2026-07-09

Financial Advisory Corp manages $754.2M in 13F-reported U.S. long-equity assets across 58 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are IVV (17.68%), IWP (14.44%), TFLO (10.67%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 8 new positions, exited 1, added to 31, and trimmed 5.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Filer Information
Address
4251 CASCADE ROAD SE
GRAND RAPIDS, MI 49546
Phone
(616) 235-5260
Filing Manager
Financial Advisory Corp
Grand Rapids, MI
Signatory
Loran Filson
CCO
Loading holdings…
AUM

$754.2M

Long-equity book

Holdings

58

Distinct positions

Period

2026-06-30

Filed 2026-07-09

Q/Q Activity

+8 / −1 / ↑31 / ↓5

vs 2026-03-31

Firm Profile & Key People
Name Title / Status Ownership Type

Top Adds (vs prior quarter)

  • ISHARES TR$13.3M +11.1%
  • ISHARES TR$8.6M +8.6%
  • ISHARES TR$4.8M +6.4%
  • ISHARES TR$2.8M +10.2%
  • ISHARES TR$2.3M +8.4%
Show all 31

Top Trims

  • VANGUARD INDEX FDS-$3.7M -8.6%
  • ISHARES TR-$1.7M -13.3%
  • VANGUARD INDEX FDS-$819.7K -6.5%
  • ISHARES TR-$110.1K -14.3%
  • INTUITIVE SURGICAL INC-$29.2K -12.5%
Show all 5

New Positions

  • ISHARES TR$266.0K
  • CATERPILLAR INC$234.4K
  • SCHWAB STRATEGIC TR$229.0K
  • SPACE EXPLORATION TECHN CORP$218.2K
  • GLOBAL X FDS$216.0K
Show all 8

Exited Positions

  • MCDONALDS CORP$212.0K
Show all 1
All Holdings

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 ISHARES TR IVV 464287200 $133.4M 17.68% 178,067 SH
2 ISHARES TR IWP 464287481 $108.9M 14.44% 743,948 SH
3 ISHARES TR TFLO 46434V860 $80.5M 10.67% 1,590,060 SH
4 VANGUARD INDEX FDS VBR 922908611 $62.8M 8.33% 258,499 SH
5 VANGUARD TAX-MANAGED FDS VEA 921943858 $49.1M 6.51% 688,765 SH
6 ISHARES TR SCZ 464288273 $45.3M 6.00% 550,184 SH
7 VANGUARD INDEX FDS VTV 922908744 $39.2M 5.20% 179,938 SH
8 ISHARES TR IBTG 46436E858 $36.4M 4.83% 1,591,146 SH
9 ISHARES TR IBTJ 46436E825 $34.6M 4.59% 1,598,459 SH
10 ISHARES TR IBTI 46436E833 $29.8M 3.95% 1,347,199 SH
11 ISHARES TR IBTH 46436E841 $29.8M 3.95% 1,331,948 SH
12 SELECT SECTOR SPDR TR XLV 81369Y209 $26.4M 3.51% 166,691 SH
13 ISHARES TR IYR 464287739 $15.6M 2.07% 152,940 SH
14 VANGUARD INDEX FDS VNQ 922908553 $11.7M 1.55% 121,596 SH
15 ISHARES TR IXC 464287341 $11.1M 1.47% 226,108 SH
16 VANGUARD SCOTTSDALE FDS VTWV 92206C649 $9.8M 1.30% 50,160 SH
17 VANGUARD INTL EQUITY INDEX F VEU 922042775 $3.5M 0.46% 41,811 SH
18 VANGUARD INTL EQUITY INDEX F VWO 922042858 $2.6M 0.34% 43,021 SH
19 FIRST TR EXCHANGE-TRADED FD FXH 33734X143 $2.3M 0.31% 18,978 SH
20 APPLE INC AAPL 037833100 $2.3M 0.30% 7,875 SH
21 GLOBAL X FDS CATH 37954Y889 $2.2M 0.29% 24,420 SH
22 INVESCO EXCHANGE TRADED FD T RSP 46137V357 $1.3M 0.18% 6,297 SH
23 STATE STR SPDR S&P 500 ETF T SPY 78462F103 $1.3M 0.17% 1,700 SH
24 TIMOTHY PLAN TPLC 887432359 $1.2M 0.16% 23,230 SH
25 NORTHERN LTS FD TR IV ISMD 66538H641 $984.8K 0.13% 19,696 SH
26 ISHARES TR IBMQ 46435U325 $754.9K 0.10% 29,511 SH
27 ISHARES TR IBMP 46435U283 $746.3K 0.10% 29,360 SH
28 VANGUARD INDEX FDS VOO 922908363 $742.1K 0.10% 1,081 SH
29 ISHARES TR IBMO 46435U259 $714.8K 0.09% 27,877 SH
30 ISHARES TR IBMR 46436E163 $661.8K 0.09% 26,067 SH
31 ISHARES TR EFA 464287465 $572.5K 0.08% 5,511 SH
32 TESLA INC TSLA 88160R101 $478.6K 0.06% 1,138 SH
33 INVESCO EXCHANGE TRADED FD T SPHQ 46137V241 $463.2K 0.06% 5,141 SH
34 ALPHABET INC GOOGL 02079K305 $444.1K 0.06% 1,243 SH
35 HUNTINGTON BANCSHARES INC HBAN 446150104 $443.9K 0.06% 25,037 SH
36 ISHARES TR IBDS 46435UAA9 $391.6K 0.05% 16,166 SH
37 MICROSOFT CORP MSFT 594918104 $367.7K 0.05% 986 SH
38 ISHARES TR IBDR 46435GAA0 $345.3K 0.05% 14,253 SH
39 ISHARES TR IBDT 46435U515 $314.2K 0.04% 12,443 SH
40 ISHARES TR IBDU 46436E205 $306.8K 0.04% 13,245 SH
41 ISHARES TR IBTK 46436E593 $304.6K 0.04% 15,590 SH
42 SCHWAB STRATEGIC TR SCHX 808524201 $285.0K 0.04% 9,683 SH
43 STRYKER CORPORATION SYK 863667101 $273.6K 0.04% 869 SH
44 ISHARES TR IWD 464287598 $266.0K 0.04% 1,097 SH
45 DTE ENERGY CO DTE 233331107 $261.2K 0.03% 1,714 SH
46 WINTRUST FINL CORP WTFC 97650W108 $259.0K 0.03% 1,612 SH
47 JPMORGAN CHASE & CO JPM 46625H100 $252.8K 0.03% 772 SH
48 CATERPILLAR INC CAT 149123101 $234.4K 0.03% 220 SH
49 BERKSHIRE HATHAWAY INC DEL BRK.B 084670702 $234.2K 0.03% 468 SH
50 SCHWAB STRATEGIC TR SCHA 808524607 $229.0K 0.03% 6,339 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-07-09 $754.2M 58 0002085853-26-000681
2026-03-31 2026-04-13 $719.8M 51 0002085853-26-000355
2025-12-31 2026-01-27 $687.6M 51 0002085853-26-000103