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Financial Advisory Corp — 13F Holdings & Portfolio

CIK 1813369 · latest 13F-HR filed 2026-10-14

Backtest portfolio

Financial Advisory Corp manages $784.0M in 13F-reported U.S. long-equity assets across 54 reported positions as of its 2026-09-30 13F-HR filing. Its largest disclosed positions are IVV (17.38%), IWP (13.30%), TFLO (9.78%). Quarter over quarter (versus its 2026-06-30 filing) the fund opened 0 new positions and exited 4; 12 existing positions rose in reported value and 16 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

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AUM
$784.0M

Long-equity book

Holdings
54

Distinct positions

Period
2026-09-30

Filed 2026-10-14

Q/Q Activity
+0 / −4 / ↑12 / ↓16

vs 2026-06-30

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q3 26
IVV17.4% · -0%IWP13.3% · +2%TFLO9.8% · -5%VBR7.7% · +1%VEA6.2% · -1%SCZ5.9% · -0%VTV5.0% · +0%IBTG4.6% · -0%IBTJ4.5% · +3%IBTK4.3% · +11343%IBTH4.1% · +7%IBTI4.0% · +6%XLV3.6% · +0%IYR1.9% · +2%IXC1.6% · -4%VNQ1.4% · +1%VTWV1.2% · -1%VEU0.4% · -2%AAPL0.3% · -0%VWO0.3% · -1%FXH0.3% · -0%CATH0.3% · -3%RSP0.2% · -2%SPY0.2% · -7%TPLC0.1% · +2%ISMD0.1% · -0%IBMP0.1% · +14%IBMQ0.1% · +14%IBMO0.1% · +18%IBMR0.1% · +30%VOO0.1% · -0%EFA0.1% · 0%MSFT0.1% · -3%SPHQ0.1% · +0%GOOGL0.1% · -4%IBDS0.1% · +1%TSLA0.1% · -3%IBDT0.0% · +24%HBAN0.0% · +0%IBDR0.0% · -3%IBDU0.0% · +1%SCHX0.0% · +3%JPM0.0% · +0%SYK0.0% · 0%BRK.B0.0% · 0%WTFC0.0% · +0%IWD0.0% · -19%IWR0.0% · +0%AIQ0.0% · 0%DTE0.0% · 0%IJH0.0% · -2%SCHA0.0% · +0%ISRG0.0% · -2%SPCX0.0% · +4%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q2 26 → Q3 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

4 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 78.6%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

Name Title / Status Ownership Type

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Top Adds (vs prior quarter)

Show all 12 →

Top Trims

Show all 16 →

New Positions

  • No new positions this quarter.
Show all 0 →

Exited Positions

Show all 4 →

Financial Advisory Corp Holdings (2026-09-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 ISHARES TR IVV 464287200 $136.3M 17.38% 177,958 SH
2 ISHARES TR IWP 464287481 $104.3M 13.30% 757,264 SH
3 ISHARES TR TFLO 46434V860 $76.7M 9.78% 1,512,829 SH
4 VANGUARD INDEX FDS VBR 922908611 $60.3M 7.70% 261,186 SH
5 VANGUARD TAX-MANAGED FDS VEA 921943858 $48.3M 6.16% 683,810 SH
6 ISHARES TR SCZ 464288273 $46.3M 5.91% 548,417 SH
7 VANGUARD INDEX FDS VTV 922908744 $39.0M 4.97% 180,377 SH
8 ISHARES TR IBTG 46436E858 $36.3M 4.63% 1,587,633 SH
9 ISHARES TR IBTJ 46436E825 $35.1M 4.48% 1,653,449 SH
10 ISHARES TR IBTK 46436E593 $33.9M 4.32% 1,783,915 SH
11 ISHARES TR IBTH 46436E841 $31.8M 4.06% 1,426,834 SH
12 ISHARES TR IBTI 46436E833 $31.3M 3.99% 1,428,624 SH
13 SELECT SECTOR SPDR TR XLV 81369Y209 $28.1M 3.58% 166,865 SH
14 ISHARES TR IYR 464287739 $14.9M 1.89% 156,312 SH
15 ISHARES TR IXC 464287341 $12.4M 1.59% 218,254 SH
16 VANGUARD INDEX FDS VNQ 922908553 $11.0M 1.40% 122,518 SH
17 VANGUARD SCOTTSDALE FDS VTWV 92206C649 $9.2M 1.17% 49,647 SH
18 VANGUARD INTL EQUITY INDEX F VEU 922042775 $3.4M 0.43% 40,805 SH
19 APPLE INC AAPL 037833100 $2.6M 0.33% 7,864 SH
20 VANGUARD INTL EQUITY INDEX F VWO 922042858 $2.5M 0.32% 42,694 SH
21 FIRST TR EXCHANGE-TRADED FD FXH 33734X143 $2.5M 0.32% 18,931 SH
22 GLOBAL X FDS CATH 37954Y889 $2.2M 0.27% 23,768 SH
23 INVESCO EXCHANGE TRADED FD T RSP 46137V357 $1.3M 0.16% 6,193 SH
24 STATE STR SPDR S&P 500 ETF T SPY 78462F103 $1.2M 0.15% 1,578 SH
25 TIMOTHY PLAN TPLC 887432359 $1.1M 0.15% 23,732 SH
26 NORTHERN LTS FD TR IV ISMD 66538H641 $912.1K 0.12% 19,678 SH
27 ISHARES TR IBMP 46435U283 $848.6K 0.11% 33,620 SH
28 ISHARES TR IBMQ 46435U325 $845.9K 0.11% 33,648 SH
29 ISHARES TR IBMO 46435U259 $842.4K 0.11% 32,853 SH
30 ISHARES TR IBMR 46436E163 $840.6K 0.11% 33,993 SH
31 VANGUARD INDEX FDS VOO 922908363 $757.0K 0.10% 1,080 SH
32 ISHARES TR EFA 464287465 $572.5K 0.07% 5,511 SH
33 MICROSOFT CORP MSFT 594918104 $488.8K 0.06% 953 SH
34 INVESCO EXCHANGE TRADED FD T SPHQ 46137V241 $433.0K 0.06% 5,150 SH
35 ALPHABET INC GOOGL 02079K305 $408.4K 0.05% 1,187 SH
36 ISHARES TR IBDS 46435UAA9 $394.1K 0.05% 16,338 SH
37 TESLA INC TSLA 88160R101 $391.0K 0.05% 1,102 SH
38 ISHARES TR IBDT 46435U515 $386.3K 0.05% 15,476 SH
39 HUNTINGTON BANCSHARES INC HBAN 446150104 $382.4K 0.05% 25,058 SH
40 ISHARES TR IBDR 46435GAA0 $336.0K 0.04% 13,859 SH
41 ISHARES TR IBDU 46436E205 $303.9K 0.04% 13,392 SH
42 SCHWAB STRATEGIC TR SCHX 808524201 $298.0K 0.04% 9,933 SH
43 JPMORGAN CHASE & CO JPM 46625H100 $255.8K 0.03% 773 SH
44 STRYKER CORPORATION SYK 863667101 $239.3K 0.03% 869 SH
45 BERKSHIRE HATHAWAY INC DEL BRK.B 084670702 $233.0K 0.03% 468 SH
46 WINTRUST FINL CORP WTFC 97650W108 $229.4K 0.03% 1,617 SH
47 ISHARES TR IWD 464287598 $220.8K 0.03% 891 SH
48 ISHARES TR IWR 464287499 $216.9K 0.03% 2,033 SH
49 GLOBAL X FDS AIQ 37954Y632 $214.5K 0.03% 3,292 SH
50 DTE ENERGY CO DTE 233331107 $208.8K 0.03% 1,714 SH
Filing History
Period Filed AUM Holdings Accession
2026-09-30 2026-10-14 $784.0M 54 0002085853-26-001164
2026-06-30 2026-07-09 $754.2M 58 0002085853-26-000681
2026-03-31 2026-04-13 $719.8M 51 0002085853-26-000355
2025-12-31 2026-01-27 $687.6M 51 0002085853-26-000103
Filer Information
Address
4251 CASCADE ROAD SE
GRAND RAPIDS, MI 49546
Phone
(616) 235-5260
Filing Manager
Financial Advisory Corp
Grand Rapids, MI
Signatory
Loran Filson
CCO