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Journey Advisory Group, LLC — 13F Holdings & Portfolio

CIK 1840085 · latest 13F-HR filed 2026-08-04

Backtest portfolio

Journey Advisory Group, LLC manages $1.31B in 13F-reported U.S. long-equity assets across 282 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are PYLD (4.85%), VEA (4.34%), AAPL (3.24%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 48 new positions and exited 8; 132 existing positions rose in reported value and 50 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

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AUM
$1.31B

Long-equity book

Holdings
282

Distinct positions

Period
2026-06-30

Filed 2026-08-04

Q/Q Activity
+48 / −8 / ↑132 / ↓50

vs 2026-03-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26
PYLD4.8% · +4%VEA4.3% · +1%AAPL3.2% · +1%MTUM2.8% · +76%MSFT2.6% · +1%GOOGL2.4% · +2%PG2.3% · +24%ILF2.2% · +4%LLY2.0% · -1%JPM1.8% · +1%IGV1.7% · newSCHO1.7% · +5%VGK1.6% · -0%USMV1.6% · +0%AVGO1.6% · -4%IBTI1.5% · +1%IBTH1.5% · -2%VIG1.4% · +4%SGOV1.4% · -72%NVDA1.4% · +18%IBTK1.3% · +6%IBTJ1.3% · +1%QUAL1.3% · -1%CRAK1.2% · +48%QQQ1.1% · +166%IJH1.0% · -9%DGRO1.0% · -1%MPC1.0% · +0%DBND0.9% · -45%ABBV0.9% · +0%XLK0.9% · -0%AMZN0.8% · +4%GE0.8% · -4%TOTL0.8% · -48%FNDF0.8% · -1%DGRW0.8% · -0%COST0.7% · +0%XLV0.7% · +7%META0.7% · +1%WMT0.7% · +1%WM0.6% · -0%AMAT0.6% · +6%LINC0.6% · +0%FXI0.6% · -3%CASY0.6% · -0%FNDX0.6% · +1%V0.6% · +7%PRF0.5% · -3%VLO0.5% · +24%TJX0.5% · -0%XMHQ0.5% · +6%IHI0.5% · newCTAS0.5% · +1%JNJ0.5% · +3%IVV0.5% · +7%GOOG0.5% · +17%CLX0.5% · newGLD0.5% · -0%CPA0.5% · +30%HD0.5% · +1%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q1 26 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

3 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 28.4%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Aug 21, 2026.

Assets Under Management
$1.65B
Discretionary
$1.63B
Employees
31
Accounts
2,113
Address
50 E. RIVERCENTER BLVD
SUITE 301
COVINGTON, KY 41011
Phone
(859) 888-0356
Website
Name Title / Status Ownership Type
LANG, ROBIN, MINTO ControlTRUSTEE OF STEPHAN LANG FAMILY TRUST
since Dec 1985
Less than 5%Individual
LANG, STEPHAN, GRAIG ControlMEMBER, TRUSTEE OF STEPHAN LANG FAMILY TRUST(SINCE 12/1985)
since Aug 2013
Less than 5%Individual
LANG, TYLER, SELBY ControlMANAGING MEMBER
since Jun 2014
50–75%Individual
MCNEELY, KATHRYN, C ControlMEMBER
since Jan 2020
Less than 5%Individual
OWENS, JAMES, WILLIAM ControlMEMBER
since Jan 2020
Less than 5%Individual
STEPHAN LANG FAMILY TRUST DATED 12/9/1985 ControlMEMBER
since Jun 2014
25–50%Domestic Entity
Verst, Tyler, James ControlCHIEF OPERATIONS OFFICER
since Aug 2026
Less than 5%Individual
Whelan, Michael, J. ControlMEMBER
since Oct 2019
Less than 5%Individual
ARMSTRONG, ANDY, JOHNCHIEF COMPLIANCE OFFICER
since Apr 2021
Less than 5%Individual
HENSON, JILL, LAURENMEMBER
since Jan 2022
Less than 5%Individual
Moschel, Laura, SuzanneMEMBER
since Jan 2022
Less than 5%Individual
Pettway, Richard, EricCHIEF INVESTMENT OFFICER, TRUSTEE OF RICHARD ERIC RANDOLPH PETTWAY TRUST
since Aug 2020
Less than 5%Individual
RICHARD ERIC R PETTWAY REV TRUST DATED 10/21/99MEMBER
since Aug 2020
Less than 5%Domestic Entity
Ownership & leadership changes · 15 filings with changes since Jun 11, 2014

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Aug 21, 2026 filing
  • AddedVerst, Tyler, James · CHIEF OPERATIONS OFFICER · Less than 5% · control person
  • ChangedWhelan, Michael, J. · title CHIEF OPERATIONS OFFICER AND MEMBER → MEMBER
Apr 1, 2026 filing
  • ChangedARMSTRONG, ANDY, JOHN · no longer a control person
Mar 27, 2023 filing
  • ChangedLANG, TYLER, SELBY · title ELECTED MANAGER → MANAGING MEMBER
  • ChangedWhelan, Michael, J. · title CHIEF FINANCIAL OFFICER AND MEMBER → CHIEF OPERATIONS OFFICER AND MEMBER
Mar 21, 2022 filing
  • AddedHENSON, JILL, LAUREN · MEMBER · Less than 5%
  • AddedMoschel, Laura, Suzanne · MEMBER · Less than 5%
Apr 12, 2021 filing
  • No longer listedRITTER, THOMAS, JAMES · DIRECTOR OF COMPLIANCE · Less than 5% · control person · listed since Feb 2019
  • AddedARMSTRONG, ANDY, JOHN · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
  • ChangedLANG, TYLER, SELBY · title ELECTED MANAGER AND CHIEF COMPLIANCE OFFICER → ELECTED MANAGER
  • ChangedPettway, Richard, Eric · title CHIEF INVESTMENT OFFICER → CHIEF INVESTMENT OFFICER, TRUSTEE OF RICHARD ERIC RANDOLPH PETTWAY TRUST
Mar 26, 2021 filing
  • AddedPettway, Richard, Eric · CHIEF INVESTMENT OFFICER · Less than 5%
  • AddedRICHARD ERIC R PETTWAY REV TRUST DATED 10/21/99 · MEMBER · Less than 5%
  • ChangedWhelan, Michael, J. · title CHIEF FINANCIAL OFFICER → CHIEF FINANCIAL OFFICER AND MEMBER
Jan 6, 2020 filing
  • No longer listedLANG ADVISORS LLC · MEMBER · 75% or more · control person · listed since Jun 2014
  • No longer listedLANG, ROBIN, MINTO · TRUSTEE · General partner, trustee or manager · indirect via STEPHAN LANG FAMILY TRUST DATED 12/9/1985 · control person · listed since Dec 1985
  • No longer listedLANG, STEPHAN, GRAIG · TRUSTEE · General partner, trustee or manager · indirect via STEPHAN LANG FAMILY TRUST DATED 12/9/1985 · control person · listed since Dec 1985
  • No longer listedLANG, TYLER, SELBY · ELECTED MANAGER AND MEMBER · 50–75% · indirect via LANG ADVISORS LLC · control person · listed since Aug 2013
  • No longer listedSTEPHAN LANG FAMILY TRUST DATED 12/9/1985 · MEMBER · 25–50% · indirect via LANG ADVISORS LLC · control person · listed since Aug 2013
  • AddedLANG, ROBIN, MINTO · TRUSTEE OF STEPHAN LANG FAMILY TRUST · Less than 5% · control person
  • AddedMCNEELY, KATHRYN, C · MEMBER · Less than 5% · control person
  • AddedOWENS, JAMES, WILLIAM · MEMBER · Less than 5% · control person
  • AddedSTEPHAN LANG FAMILY TRUST DATED 12/9/1985 · MEMBER · 25–50% · control person
  • Listed againLANG, STEPHAN, GRAIG · MEMBER, TRUSTEE OF STEPHAN LANG FAMILY TRUST(SINCE 12/1985) · Less than 5% · control person
  • ChangedLANG, TYLER, SELBY · ownership Less than 5% → 50–75%
Dec 2, 2019 filing
  • AddedWhelan, Michael, J. · CHIEF FINANCIAL OFFICER · Less than 5% · control person
Jun 19, 2019 filing
  • AddedRITTER, THOMAS, JAMES · DIRECTOR OF COMPLIANCE · Less than 5% · control person
Mar 28, 2018 filing
  • No longer listedLANG, STEPHAN, GRAIG · ELECTED MANAGER · 25–50% · control person · listed since Jun 2014
  • ChangedLANG, ROBIN, MINTO · indirect via STEPHAN LANG FAMILY TRUST DATED 12/9/1985: title TRUSTEE OF STEPHAN LANG FAMILY TRUST → TRUSTEE; ownership 75% or more → General partner, trustee or manager
  • ChangedLANG, STEPHAN, GRAIG · indirect via STEPHAN LANG FAMILY TRUST DATED 12/9/1985: title TRUSTEE OF STEPHAN LANG FAMILY TRUST → TRUSTEE; ownership 75% or more → General partner, trustee or manager
  • ChangedLANG, TYLER, SELBY · ownership 50–75% → Less than 5%
Older changes (6 more filings)
Mar 30, 2017 filing
  • No longer listedLANG, STEPHAN, GRAIG · MEMBER · 25–50% · indirect via LANG ADVISORS LLC · control person · listed since Aug 2013
  • AddedLANG, ROBIN, MINTO · TRUSTEE OF STEPHAN LANG FAMILY TRUST · 75% or more · indirect via STEPHAN LANG FAMILY TRUST DATED 12/9/1985 · control person
  • AddedLANG, STEPHAN, GRAIG · TRUSTEE OF STEPHAN LANG FAMILY TRUST · 75% or more · indirect via STEPHAN LANG FAMILY TRUST DATED 12/9/1985 · control person
  • AddedSTEPHAN LANG FAMILY TRUST DATED 12/9/1985 · MEMBER · 25–50% · indirect via LANG ADVISORS LLC · control person
Jun 9, 2016 filing
  • ChangedLANG, STEPHAN, GRAIG · title MANAGING DIRECTOR → ELECTED MANAGER
  • ChangedLANG, STEPHAN, GRAIG · indirect via LANG ADVISORS LLC: title MANAGING DIRECTOR → MEMBER
  • ChangedLANG, TYLER, SELBY · title MANAGING DIRECTOR AND CHIEF COMPLIANCE OFFICER → ELECTED MANAGER AND CHIEF COMPLIANCE OFFICER
  • ChangedLANG, TYLER, SELBY · indirect via LANG ADVISORS LLC: title MANAGING DIRECTOR → ELECTED MANAGER AND MEMBER
Mar 29, 2016 filing
  • No longer listedLANG, EVAN, BRYAN · MANAGING DIRECTOR · 25–50% · control person · listed since Jun 2014
  • No longer listedLANG, EVAN, BRYAN · MANAGING DIRECTOR · 25–50% · indirect via LANG ADVISORS LLC · control person · listed since Nov 2013
  • ChangedLANG, TYLER, SELBY · ownership 25–50% → 50–75%
  • ChangedLANG, TYLER, SELBY · indirect via LANG ADVISORS LLC: ownership 25–50% → 50–75%
Jul 15, 2015 filing
  • No longer listedBREWER, MICHAEL, PATRICK · MANAGING DIRECTOR, MEMBER · 25–50% · control person · listed since Jun 2014
Jan 2, 2015 filing
  • ChangedLANG, EVAN, BRYAN · ownership 10–25% → 25–50%
  • ChangedLANG, STEPHAN, GRAIG · ownership 10–25% → 25–50%
  • ChangedLANG, TYLER, SELBY · ownership 10–25% → 25–50%
Jun 11, 2014 filing (earliest on record)
  • ListedBREWER, MICHAEL, PATRICK · MANAGING DIRECTOR, MEMBER · 25–50% · control person
  • ListedLANG ADVISORS LLC · MEMBER · 75% or more · control person
  • ListedLANG, EVAN, BRYAN · MANAGING DIRECTOR · 10–25% · control person
  • ListedLANG, EVAN, BRYAN · MANAGING DIRECTOR · 25–50% · indirect via LANG ADVISORS LLC · control person
  • ListedLANG, STEPHAN, GRAIG · MANAGING DIRECTOR · 10–25% · control person
  • ListedLANG, STEPHAN, GRAIG · MANAGING DIRECTOR · 25–50% · indirect via LANG ADVISORS LLC · control person
  • ListedLANG, TYLER, SELBY · MANAGING DIRECTOR AND CHIEF COMPLIANCE OFFICER · 10–25% · control person
  • ListedLANG, TYLER, SELBY · MANAGING DIRECTOR · 25–50% · indirect via LANG ADVISORS LLC · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Top Adds (vs prior quarter)

Show all 132 →

Top Trims

Show all 50 →

New Positions

Show all 48 →

Exited Positions

Show all 8 →

Journey Advisory Group, LLC Holdings (2026-06-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 PIMCO ETF TR PYLD 72201R585 $63.4M 4.85% 2,392,375 SH
2 VANGUARD TAX-MANAGED FDS VEA 921943858 $56.8M 4.34% 796,992 SH
3 APPLE INC AAPL 037833100 $42.3M 3.24% 146,313 SH
4 ISHARES TR MTUM 46432F396 $37.3M 2.85% 108,657 SH
5 MICROSOFT CORP MSFT 594918104 $33.5M 2.56% 89,712 SH
6 ALPHABET INC GOOGL 02079K305 $31.1M 2.38% 87,041 SH
7 PROCTER & GAMBLE CO PG 742718109 $29.8M 2.28% 203,435 SH
8 ISHARES TR ILF 464287390 $28.2M 2.15% 834,982 SH
9 ELI LILLY & CO LLY 532457108 $25.7M 1.97% 21,437 SH
10 JPMORGAN CHASE & CO JPM 46625H100 $23.5M 1.79% 71,743 SH
11 ISHARES TR IGV 464287515 $22.3M 1.70% 246,014 SH
12 SCHWAB STRATEGIC TR SCHO 808524862 $21.7M 1.66% 900,961 SH
13 VANGUARD INTL EQUITY INDEX F VGK 922042874 $21.4M 1.63% 241,195 SH
14 ISHARES TR USMV 46429B697 $21.2M 1.62% 219,463 SH
15 BROADCOM INC AVGO 11135F101 $21.0M 1.61% 55,706 SH
16 ISHARES TR IBTI 46436E833 $19.5M 1.49% 878,742 SH
17 ISHARES TR IBTH 46436E841 $19.1M 1.46% 853,470 SH
18 VANGUARD SPECIALIZED FUNDS VIG 921908844 $18.3M 1.40% 77,346 SH
19 ISHARES TR SGOV 46436E718 $18.2M 1.39% 180,525 SH
20 NVIDIA CORPORATION NVDA 67066G104 $18.0M 1.38% 90,065 SH
21 ISHARES TR IBTK 46436E593 $17.6M 1.35% 902,785 SH
22 ISHARES TR IBTJ 46436E825 $17.5M 1.34% 808,737 SH
23 ISHARES TR QUAL 46432F339 $17.4M 1.33% 79,363 SH
24 VANECK ETF TRUST CRAK 92189F585 $15.9M 1.22% 345,669 SH
25 INVESCO QQQ TR QQQ 46090E103 $13.8M 1.05% 18,731 SH
26 ISHARES TR IJH 464287507 $13.7M 1.04% 177,072 SH
27 ISHARES TR DGRO 46434V621 $13.3M 1.02% 175,501 SH
28 MARATHON PETE CORP MPC 56585A102 $12.6M 0.96% 49,105 SH
29 DOUBLELINE ETF TRUST DBND 25861R105 $12.4M 0.95% 272,062 SH
30 ABBVIE INC ABBV 00287Y109 $11.9M 0.91% 47,472 SH
31 SELECT SECTOR SPDR TR XLK 81369Y803 $11.3M 0.86% 59,168 SH
32 AMAZON COM INC AMZN 023135106 $11.0M 0.84% 46,055 SH
33 GE AEROSPACE GE 369604301 $10.6M 0.81% 28,296 SH
34 SSGA ACTIVE ETF TR TOTL 78467V848 $10.5M 0.81% 267,195 SH
35 SCHWAB STRATEGIC TR FNDF 808524755 $10.3M 0.79% 195,847 SH
36 WISDOMTREE TR DGRW 97717X669 $10.1M 0.77% 105,286 SH
37 COSTCO WHOLESALE CORPORATION COST 22160K105 $9.7M 0.74% 10,329 SH
38 SELECT SECTOR SPDR TR XLV 81369Y209 $9.2M 0.70% 57,962 SH
39 META PLATFORMS INC META 30303M102 $8.9M 0.68% 15,849 SH
40 WALMART INC WMT 931142103 $8.7M 0.67% 77,182 SH
41 WASTE MGMT INC DEL WM 94106L109 $8.2M 0.62% 36,678 SH
42 APPLIED MATLS INC AMAT 038222105 $8.1M 0.62% 11,263 SH
43 LINCOLN EDL SVCS CORP LINC 533535100 $7.8M 0.60% 156,179 SH
44 ISHARES TR FXI 464287184 $7.6M 0.58% 241,893 SH
45 CASEYS GEN STORES INC CASY 147528103 $7.4M 0.56% 9,261 SH
46 SCHWAB STRATEGIC TR FNDX 808524771 $7.3M 0.56% 234,993 SH
47 VISA INC V 92826C839 $7.2M 0.55% 21,110 SH
48 INVESCO EXCHANGE TRADED FD T PRF 46137V613 $7.1M 0.54% 130,768 SH
49 VALERO ENERGY CORP VLO 91913Y100 $7.0M 0.53% 26,775 SH
50 TJX COS INC NEW TJX 872540109 $6.8M 0.52% 44,917 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-08-04 $1.31B 282 0001765380-26-000267
2026-03-31 2026-05-05 $1.17B 244 0001765380-26-000165
2025-12-31 2026-01-27 $1.19B 263 0001765380-26-000040
Filer Information
Address
50 E RIVERCENTER BLVD
SUITE 301
COVINGTON, KY 41011
Phone
(859) 888-0356
Filing Manager
Journey Advisory Group, LLC
COVINGTON, KY
Signatory
Andy Armstrong
Compliance Consultant