True Link Financial Advisors, LLC — 13F Holdings & Portfolio
CIK 1846236 · latest 13F-HR filed 2026-07-31
True Link Financial Advisors, LLC manages $1.73B in 13F-reported U.S. long-equity assets across 104 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are BIV (25.31%), IVV (12.21%), BSV (11.75%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 6 new positions and exited 320; 64 existing positions rose in reported value and 14 fell.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
Long-equity book
Distinct positions
Filed 2026-07-31
vs 2026-03-31
Portfolio charts
Latest quarter's book, what changed, and how the portfolio has evolved across filings.
Portfolio map
Q2 26Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.
Sector mix
% of 13F valueSectors from each company's SIC code; funds and ETFs grouped separately.
Biggest buys and sells
Q1 26 → Q2 26Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.
13F assets and positions
2 quartersTotal reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.
Top positions over time
reported valueThe eight largest current positions, valued at each quarter end.
Concentration
top 10 = 88.4%Cumulative share of the portfolio held in the largest N positions.
As of the firm’s regulatory filing dated Mar 30, 2026.
11TH FLOOR
SAN FRANCISCO, CA 94111
| Name | Title / Status | Ownership | Type |
|---|---|---|---|
| PARKER, SCOTT, WILLIAM Control | MANAGING DIRECTOR since Jan 2022 | Less than 5% | Individual |
| ROSSMAN, JESSICA, WENDY Control | VP, GC AND CCO since Mar 2020 | Less than 5% | Individual |
| STINCHCOMBE, KAI, HEIMER Control | MANAGING MEMBER since Feb 2013 | 5–10% | Individual |
| TRUE LINK FINANCIAL INC Control | MANAGING MEMBER since Oct 2015 | 75% or more | Domestic Entity |
Ownership & leadership changes · 11 filings with changes since Oct 19, 2015
From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.
- No longer listedGUERRERO, GEORGE, EDWARD · PRINCIPAL · Less than 5% · control person · listed since Feb 2016
- ChangedSTINCHCOMBE, KAI, HEIMER · title CEO → MANAGING MEMBER
- No longer listedMCDONNELL, CLAIRE, CHRISTIE · COO · 5–10% · control person · listed since Feb 2013
- No longer listedSHEHATA, GEORGE · VP, INVESTMENT ADVISORY · Less than 5% · control person · listed since Apr 2019
- AddedPARKER, SCOTT, WILLIAM · MANAGING DIRECTOR · Less than 5% · control person
- No longer listedMCDONNELL, CLAIRE, CHRISTIE · SHAREHOLDER · 25–50% · indirect via TRUE LINK FINANCIAL INC · listed since Feb 2013
- No longer listedSTINCHCOMBE, KAI, HEIMER · SHAREHOLDER · 25–50% · indirect via TRUE LINK FINANCIAL INC · control person · listed since Feb 2013
- AddedSHEHATA, GEORGE · VP, INVESTMENT ADVISORY · Less than 5% · control person
- ChangedGUERRERO, GEORGE, EDWARD · title PRINCIPAL/CIO → PRINCIPAL
- ChangedMCDONNELL, CLAIRE, CHRISTIE · ownership Less than 5% → 5–10%
- ChangedSTINCHCOMBE, KAI, HEIMER · ownership Less than 5% → 5–10%
- ChangedROSSMAN, JESSICA, WENDY · title CCO → VP, GC AND CCO
- No longer listedhagerman, heather · CCO · Less than 5% · control person · listed since Jun 2019
- AddedROSSMAN, JESSICA, WENDY · CCO · Less than 5% · control person
- ChangedMCDONNELL, CLAIRE, CHRISTIE · ownership 25–50% → Less than 5%
- ChangedSTINCHCOMBE, KAI, HEIMER · ownership 25–50% → Less than 5%
- No longer listedAGUADA-HALLBERG, CAROL, A · CCO · Less than 5% · control person · listed since Jul 2018
- Addedhagerman, heather · CCO · Less than 5% · control person
- ChangedGUERRERO, GEORGE, EDWARD · title PRINCIPAL → PRINCIPAL/CIO
- AddedMCDONNELL, CLAIRE, CHRISTIE · SHAREHOLDER · 25–50% · indirect via TRUE LINK FINANCIAL INC
- AddedSTINCHCOMBE, KAI, HEIMER · CEO · 25–50% · control person
- Listed againMCDONNELL, CLAIRE, CHRISTIE · COO · 25–50% · control person
- AddedAGUADA-HALLBERG, CAROL, A · CCO · Less than 5% · control person
- ChangedGUERRERO, GEORGE, EDWARD · title CCO → PRINCIPAL
- No longer listedMCDONNELL, CLAIRE, CHRISTIE · CCO · Less than 5% · control person · listed since Oct 2015
- AddedGUERRERO, GEORGE, EDWARD · CCO · Less than 5% · control person
Older changes (2 more filings)
- ChangedMCDONNELL, CLAIRE, CHRISTIE · now a control person
- ListedMCDONNELL, CLAIRE, CHRISTIE · CCO · Less than 5%
- ListedSTINCHCOMBE, KAI, HEIMER · SHAREHOLDER · 25–50% · indirect via TRUE LINK FINANCIAL INC · control person
- ListedTRUE LINK FINANCIAL INC · MANAGING MEMBER · 75% or more · control person
Quarter-over-quarter changes
Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.
Top Adds (vs prior quarter)
- ISHARES CORE S&P 500 ETF$27.5M +15.0%
- VANGUARD INTERMEDIATE-TERM BOND ETF$24.1M +5.8%
- DIMENSIONAL EMERGING CORE EQUITY MARKET ETF$12.9M +20.9%
- ISHARES CORE S&P TOTAL U.S. STOCK MARKET ETF$9.8M +9.3%
- ISHARES MSCI USA QUALITY FACTOR ETF$9.5M +15.5%
Top Trims
- VANGUARD VALUE ETF-$1.0M -40.5%
- ISHARES 0-3 MONTH TREASURY BOND ETF-$793.7K -21.4%
- ISHARES IBONDS DEC 2026 TERM TREASURY ETF-$748.6K -20.4%
- ISHARES RUSSELL MID-CAP GROWTH ETF-$560.0K -56.5%
- WISDOMTREE U.S. MIDCAP DIVIDEND FUND-$550.0K -54.3%
New Positions
- OVERLAY SHARES SHORT TERM BOND ETF$513.1K
- EXXONMOBIL HOLDINGS CORP COM SHS$383.6K
- OVERLAY SHARES LARGE CAP EQUITY ETF$266.9K
- OVERLAY SHARES CORE BOND ETF$249.8K
- OVERLAY SHARES FOREIGN EQUITY ETF$244.0K
Exited Positions
- EXXON MOBIL CORP COM$442.1K
- ISHARES ESG AWARE MSCI USA ETF$197.8K
- SUNCOR ENERGY INC NEW COM$197.1K
- XCEL ENERGY INC COM$193.6K
- STATE STREET FINANCIAL SELECT SECTOR SPDR ETF$183.6K
True Link Financial Advisors, LLC Holdings (2026-06-30)
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | VANGUARD INTERMEDIATE-TERM BOND ETF | BIV | 921937819 | $437.7M | 25.31% | 5,706,056 | SH |
| 2 | ISHARES CORE S&P 500 ETF | IVV | 464287200 | $211.2M | 12.21% | 282,065 | SH |
| 3 | VANGUARD SHORT-TERM BOND ETF | BSV | 921937827 | $203.2M | 11.75% | 2,608,375 | SH |
| 4 | DIMENSIONAL CORE FIXED INCOME ETF | DFCF | 25434V872 | $187.2M | 10.83% | 4,435,777 | SH |
| 5 | ISHARES CORE S&P TOTAL U.S. STOCK MARKET ETF | ITOT | 464287150 | $115.6M | 6.69% | 703,778 | SH |
| 6 | ISHARES CORE MSCI EAFE ETF | IEFA | 46432F842 | $86.0M | 4.97% | 890,181 | SH |
| 7 | VANGUARD SHORT-TERM INFLATION-PROTECTED SECURITIES ETF | VTIP | 922020805 | $76.6M | 4.43% | 1,525,646 | SH |
| 8 | DIMENSIONAL EMERGING CORE EQUITY MARKET ETF | DFAE | 25434V302 | $74.5M | 4.31% | 1,851,959 | SH |
| 9 | ISHARES MSCI USA QUALITY FACTOR ETF | QUAL | 46432F339 | $71.0M | 4.11% | 323,641 | SH |
| 10 | VANGUARD DIVIDEND APPRECIATION ETF | VIG | 921908844 | $65.6M | 3.79% | 277,358 | SH |
| 11 | DIMENSIONAL INTERNATIONAL VALUE ETF | DFIV | 25434V807 | $59.7M | 3.45% | 1,105,949 | SH |
| 12 | ISHARES CORE INTERNATIONAL AGGREGATE BOND ETF | IAGG | 46435G672 | $47.2M | 2.73% | 933,341 | SH |
| 13 | DIMENSIONAL U.S. SMALL CAP ETF | DFAS | 25434V500 | $18.2M | 1.05% | 220,656 | SH |
| 14 | ISHARES CORE MSCI EUROPE ETF | IEUR | 46434V738 | $9.6M | 0.56% | 127,792 | SH |
| 15 | ISHARES RUSSELL 1000 GROWTH ETF | IWF | 464287614 | $4.6M | 0.27% | 37,424 | SH |
| 16 | ISHARES MSCI EAFE ETF | EFA | 464287465 | $4.2M | 0.25% | 40,810 | SH |
| 17 | WISDOMTREE U.S. LARGECAP DIVIDEND FUND | DLN | 97717W307 | $3.7M | 0.21% | 38,123 | SH |
| 18 | ISHARES IBONDS DEC 2026 TERM TREASURY ETF | IBTG | 46436E858 | $2.9M | 0.17% | 127,979 | SH |
| 19 | ISHARES 0-3 MONTH TREASURY BOND ETF | SGOV | 46436E718 | $2.9M | 0.17% | 29,000 | SH |
| 20 | LOCKHEED MARTIN CORP COM | LMT | 539830109 | $2.4M | 0.14% | 4,697 | SH |
| 21 | VANGUARD FTSE ALL-WORLD EX-US INDEX FUND | VEU | 922042775 | $2.4M | 0.14% | 28,556 | SH |
| 22 | VANGUARD INTERMEDIATE-TERM CORPORATE BOND ETF | VCIT | 92206C870 | $2.1M | 0.12% | 24,892 | SH |
| 23 | VANGUARD VALUE ETF | VTV | 922908744 | $1.5M | 0.09% | 7,016 | SH |
| 24 | ISHARES SHORT-TERM NATIONAL MUNI BOND ETF | SUB | 464288158 | $1.4M | 0.08% | 13,535 | SH |
| 25 | SCHWAB SHORT-TERM US TREASURY ETF | SCHO | 808524862 | $1.4M | 0.08% | 58,937 | SH |
| 26 | SCHWAB INTERMEDIATE-TERM US TREASURY ETF | SCHR | 808524854 | $1.3M | 0.08% | 53,016 | SH |
| 27 | APPLE INC COM | AAPL | 037833100 | $1.2M | 0.07% | 4,279 | SH |
| 28 | NVIDIA CORPORATION COM | NVDA | 67066G104 | $1.0M | 0.06% | 5,119 | SH |
| 29 | AMAZON COM INC COM | AMZN | 023135106 | $1.0M | 0.06% | 4,285 | SH |
| 30 | STATE STREET SPDR S&P 500 ETF | SPY | 78462F103 | $1.0M | 0.06% | 1,350 | SH |
| 31 | ISHARES CALIFORNIA MUNI BOND ETF | CMF | 464288356 | $988.8K | 0.06% | 17,154 | SH |
| 32 | MICROSOFT CORP COM | MSFT | 594918104 | $986.3K | 0.06% | 2,644 | SH |
| 33 | VANGUARD TOTAL STOCK MARKET ETF | VTI | 922908769 | $919.9K | 0.05% | 2,486 | SH |
| 34 | GE AEROSPACE COM NEW | GE | 369604301 | $904.4K | 0.05% | 2,420 | SH |
| 35 | JPMORGAN CHASE & CO COM | JPM | 46625H100 | $796.7K | 0.05% | 2,434 | SH |
| 36 | VANGUARD TOTAL BOND MARKET ETF | BND | 921937835 | $711.6K | 0.04% | 9,694 | SH |
| 37 | GE VERNOVA INC COM | GEV | 36828A101 | $675.5K | 0.04% | 575 | SH |
| 38 | DIMENSIONAL CALIFORNIA MUNICIPAL BOND ETF | DFCA | 25434V633 | $667.9K | 0.04% | 13,310 | SH |
| 39 | VANGUARD LARGE-CAP ETF | VV | 922908637 | $654.8K | 0.04% | 1,904 | SH |
| 40 | ISHARES CORE S&P MID-CAP ETF | IJH | 464287507 | $626.5K | 0.04% | 8,125 | SH |
| 41 | ALPHABET INC CAP STK CL A | GOOGL | 02079K305 | $600.4K | 0.03% | 1,680 | SH |
| 42 | ALPHABET INC CAP STK CL C | GOOG | 02079K107 | $578.4K | 0.03% | 1,637 | SH |
| 43 | HEWLETT PACKARD ENTERPRISE CO COM | HPE | 42824C109 | $577.4K | 0.03% | 12,800 | SH |
| 44 | FIDELITY MSCI INFORMATION TECHNOLOGY INDEX ETF | FTEC | 316092808 | $567.4K | 0.03% | 1,987 | SH |
| 45 | VANGUARD S&P 500 ETF | VOO | 922908363 | $553.6K | 0.03% | 806 | SH |
| 46 | ISHARES CORE MSCI EMERGING MARKETS ETF | IEMG | 46434G103 | $540.6K | 0.03% | 6,526 | SH |
| 47 | INTERNATIONAL BUSINESS MACHS COM | IBM | 459200101 | $515.2K | 0.03% | 1,832 | SH |
| 48 | OVERLAY SHARES SHORT TERM BOND ETF | OVT | 53656F573 | $513.1K | 0.03% | 23,510 | SH |
| 49 | VISA INC COM CL A | V | 92826C839 | $512.9K | 0.03% | 1,495 | SH |
| 50 | KEYSIGHT TECHNOLOGIES INC COM | KEYS | 49338L103 | $510.8K | 0.03% | 1,459 | SH |
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-06-30 | 2026-07-31 | $1.73B | 104 | 0001846236-26-000006 |
| 2026-06-30 | 2026-07-31 | $21.8M | 104 | 0001846236-26-000005 |
| 2026-03-31 | 2026-04-29 | $1.62B | 418 | 0001846236-26-000003 |
| 2026-03-31 | 2026-04-29 | $1.62B | 418 | 0001846236-26-000002 |
SAN FRANCISCO, CA 94104