BCR Wealth Strategies, LLC — 13F Holdings & Portfolio
CIK 1908380 · latest 13F-HR filed 2026-11-06
BCR Wealth Strategies, LLC manages $355.8M in 13F-reported U.S. long-equity assets across 32 reported positions as of its 2026-09-30 13F-HR filing. Its largest disclosed positions are AVUS (24.62%), DXUV (14.74%), AVDE (9.83%). Quarter over quarter (versus its 2026-06-30 filing) the fund opened 2 new positions and exited 2; 6 existing positions rose in reported value and 10 fell.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
Long-equity book
Distinct positions
Filed 2026-11-06
vs 2026-06-30
Portfolio charts
Latest quarter's book, what changed, and how the portfolio has evolved across filings.
Portfolio map
Q3 26Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.
Sector mix
% of 13F valueSectors from each company's SIC code; funds and ETFs grouped separately.
Biggest buys and sells
Q2 26 → Q3 26Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.
13F assets and positions
4 quartersTotal reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.
Top positions over time
reported valueThe eight largest current positions, valued at each quarter end.
Concentration
top 10 = 95.8%Cumulative share of the portfolio held in the largest N positions.
As of the firm’s regulatory filing dated Sep 28, 2026.
VESTAVIA, AL 35242-2594
| Name | Title / Status | Ownership | Type |
|---|---|---|---|
| RATHMELL, MARSHALL, PETER Control | MANAGING MEMBER since Sep 2011 | 75% or more | Individual |
| Birchfield, Lindsay, Walker | MEMBER AND CHIEF COMPLIANCE OFFICER since Jul 2022 | Less than 5% | Individual |
| CLEVELAND, SANDRA, MITCHELL | MEMBER since Sep 2011 | Less than 5% | Individual |
| JONES, TIMOTHY, ROBERT | MEMBER since Jan 2025 | Less than 5% | Individual |
Ownership & leadership changes · 10 filings with changes since Mar 24, 2012
From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.
- AddedJONES, TIMOTHY, ROBERT · MEMBER · Less than 5%
- ChangedBirchfield, Lindsay, Walker · title CHIEF COMPLIANCE OFFICER → MEMBER AND CHIEF COMPLIANCE OFFICER
- ChangedCLEVELAND, SANDRA, MITCHELL · title MANAGING MEMBER → MEMBER; ownership 10–25% → Less than 5%; no longer a control person
- No longer listedClayton, Kristie, M · CHIEF COMPLIANCE OFFICER · Less than 5% · listed since Apr 2018
- AddedBirchfield, Lindsay, Walker · CHIEF COMPLIANCE OFFICER · Less than 5%
- ChangedCLEVELAND, SANDRA, MITCHELL · ownership 25–50% → 10–25%
- ChangedRATHMELL, MARSHALL, PETER · ownership 50–75% → 75% or more
- ChangedCLEVELAND, SANDRA, MITCHELL · ownership 50–75% → 25–50%
- No longer listedBERK, NORMAN, MARK · MANAGING MEMBER · 10–25% · control person · listed since Mar 2002
- ChangedCLEVELAND, SANDRA, MITCHELL · ownership 25–50% → 50–75%
- ChangedRATHMELL, MARSHALL, PETER · ownership 25–50% → 50–75%
- No longer listedMCGOWAN, JAY, HALLOWES · CHIEF COMPLIANCE OFFICER · Less than 5% · listed since Aug 2015
- AddedClayton, Kristie, M · CHIEF COMPLIANCE OFFICER · Less than 5%
- AddedMCGOWAN, JAY, HALLOWES · CHIEF COMPLIANCE OFFICER · Less than 5%
- ChangedRATHMELL, MARSHALL, PETER · title MANAGING MEMBER/CHIEF COMPLIANCE OFFICER → MANAGING MEMBER
- ChangedCLEVELAND, SANDRA, MITCHELL · title MEMBER → MANAGING MEMBER
- ChangedRATHMELL, MARSHALL, PETER · title MEMBER/CHIEF COMPLIANCE OFFICER → MANAGING MEMBER/CHIEF COMPLIANCE OFFICER
- ChangedBERK, NORMAN, MARK · ownership 50–75% → 10–25%
- ChangedRATHMELL, MARSHALL, PETER · ownership 10–25% → 25–50%
- ChangedBERK, NORMAN, MARK · title MANAGING MEMBER/CHIEF COMPLIANCE OFFICER → MANAGING MEMBER
- ChangedRATHMELL, MARSHALL, PETER · title MEMBER → MEMBER/CHIEF COMPLIANCE OFFICER
Older changes (1 more filing)
- ListedBERK, NORMAN, MARK · MANAGING MEMBER/CHIEF COMPLIANCE OFFICER · 50–75% · control person
- ListedCLEVELAND, SANDRA, MITCHELL · MEMBER · 25–50% · control person
- ListedRATHMELL, MARSHALL, PETER · MEMBER · 10–25% · control person
Quarter-over-quarter changes
Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.
Top Adds (vs prior quarter)
- DIMENSIONAL ETF TRUST$1.4M +6.2%
- ISHARES TR$306.0K +6.6%
- APPLE INC$112.6K +18.1%
- NVIDIA CORPORATION$101.1K +21.1%
- EMERSON ELEC CO$46.3K +8.9%
Top Trims
- VANGUARD INDEX FDS-$856.6K -5.7%
- LAM RESEARCH CORP-$222.3K -24.1%
- SOUTHERN CO-$106.5K -16.6%
- LOWES COS INC-$54.0K -17.7%
- VANGUARD INDEX FDS-$52.6K -5.9%
BCR Wealth Strategies, LLC Holdings (2026-09-30)
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | AMERICAN CENTY ETF TR | AVUS | 025072885 | $87.6M | 24.62% | 683,968 | SH |
| 2 | DFA INVT DIMENSIONS GROUP IN | DXUV | 25239Y154 | $52.5M | 14.74% | 781,783 | SH |
| 3 | AMERICAN CENTY ETF TR | AVDE | 025072703 | $35.0M | 9.83% | 388,207 | SH |
| 4 | AMERICAN CENTY ETF TR | AVIG | 025072562 | $34.7M | 9.76% | 881,405 | SH |
| 5 | DIMENSIONAL ETF TRUST | DFCF | 25434V872 | $34.2M | 9.62% | 853,163 | SH |
| 6 | VANGUARD MALVERN FDS | VCRB | 922020748 | $29.2M | 8.22% | 397,087 | SH |
| 7 | DIMENSIONAL ETF TRUST | DFEM | 25434V732 | $25.1M | 7.04% | 631,114 | SH |
| 8 | DIMENSIONAL ETF TRUST | DXIV | 25434V542 | $23.6M | 6.64% | 328,186 | SH |
| 9 | VANGUARD INDEX FDS | VNQ | 922908553 | $14.1M | 3.97% | 157,451 | SH |
| 10 | ISHARES TR | ICSH | 46434V878 | $4.9M | 1.39% | 98,075 | SH |
| 11 | STATE STR SPDR S&P 500 ETF T | SPY | 78462F103 | $2.8M | 0.78% | 3,620 | SH |
| 12 | AMERICAN CENTY ETF TR | AVTM | 02507A606 | $1.5M | 0.41% | 26,974 | SH |
| 13 | AMERICAN CENTY ETF TR | AVEM | 025072604 | $1.0M | 0.28% | 10,716 | SH |
| 14 | DIMENSIONAL ETF TRUST | DFAT | 25434V609 | $850.6K | 0.24% | 12,802 | SH |
| 15 | VANGUARD INDEX FDS | VXF | 922908652 | $839.4K | 0.24% | 3,624 | SH |
| 16 | APPLE INC | AAPL | 037833100 | $735.6K | 0.21% | 2,209 | SH |
| 17 | VANGUARD INTL EQUITY INDEX F | VT | 922042742 | $716.8K | 0.20% | 4,541 | SH |
| 18 | LAM RESEARCH CORP | LRCX | 512807306 | $699.7K | 0.20% | 2,130 | SH |
| 19 | DEERE & CO | DE | 244199105 | $631.9K | 0.18% | 941 | SH |
| 20 | SERVISFIRST BANCSHARES INC | SFBS | 81768T108 | $620.6K | 0.17% | 15,522 | SH |
| 21 | NVIDIA CORPORATION | NVDA | 67066G104 | $581.1K | 0.16% | 2,545 | SH |
| 22 | EMERSON ELEC CO | EMR | 291011104 | $568.3K | 0.16% | 3,664 | SH |
| 23 | SOUTHERN CO | SO | 842587107 | $534.5K | 0.15% | 6,449 | SH |
| 24 | AMERICAN CENTY ETF TR | AVUV | 025072877 | $446.5K | 0.13% | 3,791 | SH |
| 25 | AMERICAN CENTY ETF TR | AVGE | 025072232 | $421.9K | 0.12% | 4,290 | SH |
| 26 | VANGUARD MUN BD FDS | VTEB | 922907746 | $385.0K | 0.11% | 8,130 | SH |
| 27 | VANGUARD INDEX FDS | VBR | 922908611 | $329.2K | 0.09% | 1,425 | SH |
| 28 | WELLS FARGO & CO | WFC | 949746101 | $275.3K | 0.08% | 3,439 | SH |
| 29 | PIMCO ETF TR | BOND | 72201R775 | $251.7K | 0.07% | 2,893 | SH |
| 30 | LOWES COS INC | LOW | 548661107 | $251.0K | 0.07% | 1,362 | SH |
| 31 | SPDR GOLD TR | GLD | 78463V107 | $249.8K | 0.07% | 656 | SH |
| 32 | ENCOMPASS HEALTH CORP | EHC | 29261A100 | $215.2K | 0.06% | 1,771 | SH |
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-09-30 | 2026-11-06 | $355.8M | 32 | 0001908380-26-000005 |
| 2026-06-30 | 2026-07-31 | $355.9M | 32 | 0001908380-26-000003 |
| 2026-03-31 | 2026-05-01 | $319.1M | 36 | 0001908380-26-000002 |
| 2025-12-31 | 2026-01-23 | $301.6M | 37 | 0001908380-26-000001 |
VESTAVIA, AL 35173