Simplicity Wealth,LLC — 13F Holdings & Portfolio

CIK 1913243 · latest 13F-HR filed 2026-08-06

Simplicity Wealth,LLC manages $2.96B in 13F-reported U.S. long-equity assets across 1,022 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are AVUS (3.04%), AVDE (2.40%), VOO (2.38%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 309 new positions and exited 35; 531 existing positions rose in reported value and 103 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Loading holdings…
AUM
$2.96B

Long-equity book

Holdings
1,022

Distinct positions

Period
2026-06-30

Filed 2026-08-06

Q/Q Activity
+309 / −35 / ↑531 / ↓103

vs 2026-03-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q1 26 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

3 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 19.1%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Jul 8, 2026.

Assets Under Management
$4.27B
Discretionary
$4.19B
Employees
424
Accounts
14,045
Address
475 SPRINGFIELD AVE.
SUITE #1
SUMMIT, NJ 07901
Phone
(844) 220-8326
This firm reports 3 disclosure items on its registration.
Name Title / Status Ownership Type
DONALDSON, BRUCE, GEORGE ControlCHIEF EXECUTIVE OFFICER/BOARD MEMBER
since Jan 2019
Less than 5%Individual
LEIDNER, MITCHELL, MARC ControlCFO AND TREASURER/BOARD MEMBER
since Sep 2021
Less than 5%Individual
MCCANN, ERIN, BARTLETT ControlPRESIDENT
since Jan 2019
Less than 5%Individual
Parker, Christina ControlGENERAL COUNSEL
since Sep 2021
Less than 5%Individual
ROZMAN, THOMAS, JOHN ControlCHIEF INVESTMENT OFFICER
since Dec 2021
Less than 5%Individual
Raider, Scott, N ControlCHIEF COMPLIANCE OFFICER
since Feb 2025
Less than 5%Individual
SIMPLICITY FINANCIAL MARKETING HOLDINGS INC. ControlOWNER
since Jan 2019
75% or moreDomestic Entity
TINNIRELLO, PAUL, ADAMEXECUTIVE VICE PRESIDENT
since Oct 2023
Less than 5%Individual
Wickersham, Sean, DavidBOARD MEMBER
since Aug 2023
Less than 5%Individual
DRAGONEER OPPORTUNIFIES FUND VI, L.P. Control
Indirect owner via SYMMETRY INVESTOR AGGREGATOR, LP
LIMITED PARTNER
since Aug 2021
25–50%Domestic Entity
PEQUOD MIDCO INC Control
Indirect owner via SIMPLICITY FINANCIAL MARKETING GROUP HOLDINGS INC.
SHAREHOLDER
since Dec 2020
75% or moreDomestic Entity
PEQUOD TOPCO INC. Control
Indirect owner via PEQUOD MIDCO INC
SHAREHOLDER
since Dec 2020
75% or moreDomestic Entity
SIMPLICITY FINANCIAL MARKETING GROUP HOLDINGS INC. Control
Indirect owner via SIMPLICITY FINANCIAL MARKETING HOLDINGS INC.
SHAREHOLDER
since Feb 2018
75% or moreDomestic Entity
SIMPLICITY GROUP HOLDINGS, LP Control
Indirect owner via PEQUOD TOPCO INC.
SHAREHOLDER
since Dec 2020
75% or moreDomestic Entity
SKYKNIGHT CAPITAL FUND IV, L.P Control
Indirect owner via SYMMETRY INVESTOR AGGREGATOR, LP
LIMITED PARTNER
since Jan 2023
25–50%Domestic Entity
SKYKNIGHT FINANCIAL HOLDINGS, L.P Control
Indirect owner via SYMMETRY INVESTOR AGGREGATOR, LP
LIMITED PARTNER
since Jul 2024
25–50%Domestic Entity
SYMMETRY INVESTOR AGGREGATOR, LP Control
Indirect owner via SIMPLICITY GROUP HOLDINGS, LP
LIMITED PARTNER
since Dec 2024
50–75%Domestic Entity
Ownership & leadership changes · 11 filings with changes since Feb 6, 2019

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Mar 26, 2025 filing
  • No longer listedMargolies, Jared · CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since Oct 2023
  • AddedRaider, Scott, N · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
Jan 24, 2025 filing
  • No longer listedLEE EQUITY PARTNERS III GP, LLC · GENERAL PARTNER · General partner, trustee or manager · indirect via LEP SIMPLICITY HOLDINGS, L.P. · control person · listed since Dec 2020
  • No longer listedLEP PEQUOD GP, LLC · GENERAL PARTNER · General partner, trustee or manager · indirect via LEP PEQUOD HOLDINGS LP · control person · listed since Dec 2020
  • No longer listedLEP PEQUOD HOLDINGS LP · STOCKHOLDER · 75% or more · indirect via PEQUOD TOPCO INC. · control person · listed since Dec 2020
  • No longer listedLEP SIMPLICITY HOLDINGS, L.P. · MEMBER · 75% or more · indirect via LEP PEQUOD HOLDINGS LP · control person · listed since Dec 2020
  • AddedDRAGONEER OPPORTUNIFIES FUND VI, L.P. · LIMITED PARTNER · 25–50% · indirect via SYMMETRY INVESTOR AGGREGATOR, LP · control person
  • AddedSIMPLICITY GROUP HOLDINGS, LP · SHAREHOLDER · 75% or more · indirect via PEQUOD TOPCO INC. · control person
  • AddedSKYKNIGHT CAPITAL FUND IV, L.P · LIMITED PARTNER · 25–50% · indirect via SYMMETRY INVESTOR AGGREGATOR, LP · control person
  • AddedSKYKNIGHT FINANCIAL HOLDINGS, L.P · LIMITED PARTNER · 25–50% · indirect via SYMMETRY INVESTOR AGGREGATOR, LP · control person
  • AddedSYMMETRY INVESTOR AGGREGATOR, LP · LIMITED PARTNER · 50–75% · indirect via SIMPLICITY GROUP HOLDINGS, LP · control person
  • ChangedPEQUOD MIDCO INC · indirect via SIMPLICITY FINANCIAL MARKETING GROUP HOLDINGS INC.: title STOCKHOLDER → SHAREHOLDER
  • ChangedPEQUOD TOPCO INC. · indirect via PEQUOD MIDCO INC: title STOCKHOLDER → SHAREHOLDER
  • ChangedSIMPLICITY FINANCIAL MARKETING GROUP HOLDINGS INC. · indirect via SIMPLICITY FINANCIAL MARKETING HOLDINGS INC.: title STOCKHOLDER → SHAREHOLDER; ownership General partner, trustee or manager → 75% or more
Nov 2, 2023 filing
  • AddedTINNIRELLO, PAUL, ADAM · EXECUTIVE VICE PRESIDENT · Less than 5%
Oct 20, 2023 filing
  • No longer listedLEONARD, CHRISTOPHER · CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since Jan 2022
  • Listed againMargolies, Jared · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
Aug 31, 2023 filing
  • AddedLEIDNER, MITCHELL, MARC · CFO AND TREASURER/BOARD MEMBER · Less than 5% · control person
  • AddedParker, Christina · GENERAL COUNSEL · Less than 5% · control person
  • AddedWickersham, Sean, David · BOARD MEMBER · Less than 5%
  • ChangedDONALDSON, BRUCE, GEORGE · title CHIEF EXECUTIVE OFFICER → CHIEF EXECUTIVE OFFICER/BOARD MEMBER
  • ChangedLEONARD, CHRISTOPHER · now a control person
  • ChangedROZMAN, THOMAS, JOHN · now a control person
  • ChangedSIMPLICITY FINANCIAL MARKETING GROUP HOLDINGS INC. · indirect via SIMPLICITY FINANCIAL MARKETING HOLDINGS INC.: ownership 75% or more → General partner, trustee or manager
Jan 7, 2022 filing
  • No longer listedMargolies, Jared · CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since May 2020
  • AddedLEONARD, CHRISTOPHER · CHIEF COMPLIANCE OFFICER · Less than 5%
Dec 20, 2021 filing
  • No longer listedADVISORY ALPHA, LLC · OWNER · 50–75% · control person · listed since Jan 2019
  • No longer listedOSTERINK, STEVE, MARK · CHIEF INVESTMENT OFFICER · Less than 5% · control person · listed since Jan 2019
  • AddedROZMAN, THOMAS, JOHN · CHIEF INVESTMENT OFFICER · Less than 5%
  • ChangedSIMPLICITY FINANCIAL MARKETING HOLDINGS INC. · ownership 50–75% → 75% or more
Dec 13, 2021 filing
  • No longer listedOSTERINK, STEVE, MARK · MEMBER · 75% or more · indirect via ADVISORY ALPHA, LLC · control person · listed since Jan 2019
Apr 21, 2021 filing
  • No longer listedAQUILINE CAPITAL PARTNERS GP (OFFSHORE) LTD. · GENERAL PARTNER · General partner, trustee or manager · indirect via AQUILINE FINANCIAL SERVICES FUND (OFFSHORE) L.P. · control person · listed since Jun 2006
  • No longer listedAQUILINE CAPITAL PARTNERS GP LLC · GENERAL PARTNER · General partner, trustee or manager · indirect via AQUILINE FINANCIAL SERVICES FUND L.P. · control person · listed since Nov 2005
  • No longer listedAQUILINE FINANCIAL SERVICES FUND (OFFSHORE) L.P. · UNIT HOLDER CLASS A · 25–50% · indirect via FUTURITY FIRST FUNDING, LLC · control person · listed since Jan 2008
  • No longer listedAQUILINE FINANCIAL SERVICES FUND L.P. · UNIT HOLDER CLASS A · 50–75% · indirect via FUTURITY FIRST FUNDING, LLC · control person · listed since Jan 2008
  • No longer listedFUTURITY FIRST FUNDING, LLC · STOCKHOLDER · 75% or more · indirect via SIMPLICITY FINANCIAL MARKETING GROUP HOLDINGS INC. · control person · listed since Feb 2018
  • AddedDONALDSON, BRUCE, GEORGE · CHIEF EXECUTIVE OFFICER · Less than 5% · control person
  • AddedLEE EQUITY PARTNERS III GP, LLC · GENERAL PARTNER · General partner, trustee or manager · indirect via LEP SIMPLICITY HOLDINGS, L.P. · control person
  • AddedLEP PEQUOD GP, LLC · GENERAL PARTNER · General partner, trustee or manager · indirect via LEP PEQUOD HOLDINGS LP · control person
  • AddedLEP PEQUOD HOLDINGS LP · STOCKHOLDER · 75% or more · indirect via PEQUOD TOPCO INC. · control person
  • AddedLEP SIMPLICITY HOLDINGS, L.P. · MEMBER · 75% or more · indirect via LEP PEQUOD HOLDINGS LP · control person
  • AddedMCCANN, ERIN, BARTLETT · PRESIDENT · Less than 5% · control person
  • AddedPEQUOD MIDCO INC · STOCKHOLDER · 75% or more · indirect via SIMPLICITY FINANCIAL MARKETING GROUP HOLDINGS INC. · control person
  • AddedPEQUOD TOPCO INC. · STOCKHOLDER · 75% or more · indirect via PEQUOD MIDCO INC · control person
  • ChangedOSTERINK, STEVE, MARK · ownership 75% or more → Less than 5%
May 1, 2020 filing
  • No longer listedKoeman, Katie, Lyn · CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since Jan 2019
  • AddedMargolies, Jared · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
Older changes (2 more filings)
Nov 18, 2019 filing
  • AddedOSTERINK, STEVE, MARK · CHIEF INVESTMENT OFFICER · 75% or more · control person
Feb 6, 2019 filing (earliest on record)
  • ListedADVISORY ALPHA, LLC · OWNER · 50–75% · control person
  • ListedAQUILINE CAPITAL PARTNERS GP (OFFSHORE) LTD. · GENERAL PARTNER · General partner, trustee or manager · indirect via AQUILINE FINANCIAL SERVICES FUND (OFFSHORE) L.P. · control person
  • ListedAQUILINE CAPITAL PARTNERS GP LLC · GENERAL PARTNER · General partner, trustee or manager · indirect via AQUILINE FINANCIAL SERVICES FUND L.P. · control person
  • ListedAQUILINE FINANCIAL SERVICES FUND (OFFSHORE) L.P. · UNIT HOLDER CLASS A · 25–50% · indirect via FUTURITY FIRST FUNDING, LLC · control person
  • ListedAQUILINE FINANCIAL SERVICES FUND L.P. · UNIT HOLDER CLASS A · 50–75% · indirect via FUTURITY FIRST FUNDING, LLC · control person
  • ListedFUTURITY FIRST FUNDING, LLC · STOCKHOLDER · 75% or more · indirect via SIMPLICITY FINANCIAL MARKETING GROUP HOLDINGS INC. · control person
  • ListedKoeman, Katie, Lyn · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
  • ListedOSTERINK, STEVE, MARK · MEMBER · 75% or more · indirect via ADVISORY ALPHA, LLC · control person
  • ListedSIMPLICITY FINANCIAL MARKETING GROUP HOLDINGS INC. · STOCKHOLDER · 75% or more · indirect via SIMPLICITY FINANCIAL MARKETING HOLDINGS INC. · control person
  • ListedSIMPLICITY FINANCIAL MARKETING HOLDINGS INC. · OWNER · 50–75% · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Top Adds (vs prior quarter)

Show all 531 →

Top Trims

Show all 103 →

Simplicity Wealth,LLC Holdings (2026-06-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 AMERICAN CENTY ETF TR AVUS 025072885 $89.9M 3.04% 702,241 SH
2 AMERICAN CENTY ETF TR AVDE 025072703 $71.0M 2.40% 795,696 SH
3 VANGUARD INDEX FDS VOO 922908363 $70.6M 2.38% 102,799 SH
4 APPLE INC AAPL 037833100 $57.1M 1.93% 197,173 SH
5 NVIDIA CORPORATION NVDA 67066G104 $55.4M 1.87% 276,909 SH
6 ISHARES TR IVV 464287200 $54.9M 1.85% 73,317 SH
7 AMERICAN CENTY ETF TR AVIG 025072562 $53.2M 1.79% 1,283,956 SH
8 SPDR SERIES TRUST SPYM 78464A854 $40.5M 1.37% 461,034 SH
9 ALPHABET INC GOOGL 02079K305 $38.9M 1.31% 108,957 SH
10 AMERICAN CENTY ETF TR AVEM 025072604 $34.6M 1.17% 358,301 SH
11 AMERICAN CENTY ETF TR AVSF 025072687 $34.5M 1.17% 741,461 SH
12 AMERICAN CENTY ETF TR AVLC 025072158 $34.2M 1.15% 380,366 SH
13 MICROSOFT CORP MSFT 594918104 $32.0M 1.08% 85,761 SH
14 CATERPILLAR INC CAT 149123101 $29.4M 0.99% 27,639 SH
15 BROADCOM INC AVGO 11135F101 $27.3M 0.92% 72,395 SH
16 AMAZON COM INC AMZN 023135106 $26.6M 0.90% 111,492 SH
17 ISHARES TR TLT 464287432 $24.8M 0.84% 287,153 SH
18 STERLING CAP FDS SCNM 85917K470 $24.5M 0.83% 973,736 SH
19 SPDR INDEX SHS FDS SPDW 78463X889 $24.2M 0.82% 479,774 SH
20 COSTCO WHOLESALE CORPORATION COST 22160K105 $22.9M 0.77% 24,449 SH
21 DIMENSIONAL ETF TRUST DFAC 25434V708 $21.6M 0.73% 487,697 SH
22 TESLA INC TSLA 88160R101 $21.5M 0.72% 51,056 SH
23 WALMART INC WMT 931142103 $20.9M 0.70% 184,119 SH
24 SPDR SERIES TRUST SPYG 78464A409 $20.6M 0.70% 173,137 SH
25 ABBVIE INC ABBV 00287Y109 $20.6M 0.69% 81,682 SH
26 ISHARES INC IEMG 46434G103 $20.3M 0.68% 244,727 SH
27 BLACKROCK ETF TRUST DYNF 09290C103 $19.8M 0.67% 290,863 SH
28 ISHARES TR IWY 464289438 $19.1M 0.65% 65,838 SH
29 ISHARES TR IUSB 46434V613 $18.5M 0.62% 400,169 SH
30 SPDR SERIES TRUST SPYV 78464A508 $18.4M 0.62% 301,939 SH
31 INVESCO QQQ TR QQQ 46090E103 $18.2M 0.61% 24,680 SH
32 AMERICAN CENTY ETF TR AVUV 025072877 $17.7M 0.60% 142,111 SH
33 RTX CORPORATION RTX 75513E101 $17.7M 0.60% 93,099 SH
34 JOHN HANCOCK EXCHANGE TRADED JHML 47804J107 $17.4M 0.59% 195,142 SH
35 ALPHABET INC GOOG 02079K107 $16.9M 0.57% 47,833 SH
36 SCHWAB STRATEGIC TR SCHG 808524300 $16.9M 0.57% 498,343 SH
37 AMERICAN CENTY ETF TR AVSC 025072323 $16.4M 0.56% 224,294 SH
38 GOLDMAN SACHS GROUP INC GS 38141G104 $16.2M 0.55% 16,051 SH
39 JPMORGAN CHASE & CO JPM 46625H100 $16.1M 0.54% 49,181 SH
40 JOHN HANCOCK EXCHANGE TRADED JHMD 47804J859 $16.1M 0.54% 361,672 SH
41 CAPITOL SER TR SCEC 14064D444 $16.0M 0.54% 639,079 SH
42 SELECT SECTOR SPDR TR XLK 81369Y803 $15.8M 0.53% 83,069 SH
43 ADVANCED MICRO DEVICES INC AMD 007903107 $15.5M 0.52% 26,737 SH
44 DIMENSIONAL ETF TRUST DFSB 25434V674 $15.1M 0.51% 290,108 SH
45 DIMENSIONAL ETF TRUST DFSU 25434V716 $14.9M 0.50% 319,712 SH
46 META PLATFORMS INC META 30303M102 $14.4M 0.49% 25,554 SH
47 STATE STR SPDR S&P 500 ETF T SPY 78462F103 $14.2M 0.48% 20,058 SH
48 SPDR SERIES TRUST SPAB 78464A649 $13.9M 0.47% 546,014 SH
49 CHEVRON CORPORATION CVX 166764100 $13.6M 0.46% 82,222 SH
50 VANGUARD WHITEHALL FDS VYM 921946406 $13.6M 0.46% 86,122 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-08-06 $2.96B 1,022 0001062993-26-004075
2026-03-31 2026-04-30 $1.76B 748 0001062993-26-002226
2025-12-31 2026-01-30 $1.68B 700 0001062993-26-000496
Filer Information
Address
475 SPRINGFIELD AVENUE
SUMMIT, NJ 07901
Phone
(844) 220-8326
Filing Manager
Simplicity Wealth,LLC
SUMMIT, NJ
Signatory
ERIN MCCANN
PRESIDENT