Top Institutional Investors

Financial Freedom, LLC — 13F Holdings & Portfolio

CIK 1965484 · latest 13F-HR filed 2026-08-06

Backtest portfolio

Financial Freedom, LLC manages $217.9M in 13F-reported U.S. long-equity assets across 107 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are QQQ (7.99%), VCIT (7.12%), VGT (6.33%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 0 new positions and exited 319; 73 existing positions rose in reported value and 18 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Loading holdings…
AUM
$217.9M

Long-equity book

Holdings
107

Distinct positions

Period
2026-06-30

Filed 2026-08-06

Q/Q Activity
+0 / −319 / ↑73 / ↓18

vs 2026-03-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26
QQQ8.0% · -3%VCIT7.1% · +2%VGT6.3% · +676%SMH5.6% · -2%VCR3.3% · -2%IYW3.0% · -0%IMTM3.0% · -5%XLE2.9% · -0%XLV2.6% · -3%PG2.6% · -3%VFMO2.4% · +10%DTCR2.3% · -0%IGM2.1% · +1%VB2.0% · -0%XSMO2.0% · -0%VFH1.9% · -21%IWY1.8% · -2%QTUM1.7% · +2%UFOX1.6% · +0%ISCF1.6% · +12%VO1.5% · +293%AAPL1.4% · +0%VHT1.3% · -1%MGC1.3% · -2%VDE1.2% · +0%IYF1.2% · +21%AGG1.1% · +0%XLY1.0% · -0%MSFT0.9% · -0%SCHP0.9% · +1%UTES0.9% · +75%PAVE0.8% · 0%VBR0.8% · -36%IWP0.8% · +0%VTI0.8% · -3%NANR0.7% · +6%FBND0.7% · -2%XLF0.7% · -31%XMMO0.6% · +6%NVDA0.6% · -8%JNJ0.6% · +0%CORP0.6% · -0%FENI0.6% · +118%MCD0.6% · +0%FTEC0.6% · 0%XLK0.5% · +0%VOO0.5% · +0%XOM0.5% · -0%JPM0.4% · -1%PPH0.4% · +0%IMCG0.4% · +0%VIS0.4% · +0%IOO0.4% · +0%FENY0.4% · +1%ONEV0.4% · -22%IVV0.4% · +25%LLY0.3% · 0%MGK0.3% · +400%ROBO0.3% · 0%MAGS0.3% · 0%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q1 26 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

3 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 44.5%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Dec 2, 2025.

Assets Under Management
$1.90B
Discretionary
$1.90B
Employees
9
Accounts
1
Address
1200 17TH ST
STE 850
DENVER, CO 80202-5808
Phone
(303) 572-6990
Website
Name Title / Status Ownership Type
KELLY, FRED, ROSS ControlPRESIDENT / CHIEF COMPLIANCE OFFICER
since Dec 1990
Less than 5%Individual
KELLY, FRED, ROSS Control
Indirect owner via CARBON COUNTY HOLDING COMPANY
SHAREHOLDER
since Nov 1994
50–75%Individual

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Top Adds (vs prior quarter)

Show all 73 →

Top Trims

Show all 18 →

New Positions

  • No new positions this quarter.
Show all 0 →

Exited Positions

Show all 319 →

Financial Freedom, LLC Holdings (2026-06-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 INVESCO QQQ TR QQQ 46090E103 $17.4M 7.99% 23,645 SH
2 VANGUARD SCOTTSDALE FDS VCIT 92206C870 $15.5M 7.12% 187,578 SH
3 VANGUARD WORLD FD VGT 92204A702 $13.8M 6.33% 115,421 SH
4 VANECK ETF TRUST SMH 92189F676 $12.3M 5.64% 18,728 SH
5 VANGUARD WORLD FD VCR 92204A108 $7.1M 3.28% 18,014 SH
6 ISHARES TR IYW 464287721 $6.6M 3.04% 26,237 SH
7 ISHARES TR IMTM 46434V449 $6.6M 3.02% 123,503 SH
8 SELECT SECTOR SPDR TR XLE 81369Y506 $6.3M 2.90% 118,822 SH
9 SELECT SECTOR SPDR TR XLV 81369Y209 $5.6M 2.59% 35,507 SH
10 PROCTER &GAMBLE CO PG 742718109 $5.6M 2.56% 37,971 SH
11 VANGUARD WELLINGTON FD VFMO 921935508 $5.3M 2.42% 21,091 SH
12 GLOBAL X FDS DTCR 37954Y236 $5.1M 2.32% 166,382 SH
13 ISHARES TR IGM 464287549 $4.6M 2.09% 27,847 SH
14 VANGUARD INDEX FDS VB 922908751 $4.3M 1.98% 14,252 SH
15 INVESCO EXCHANGE TRADED FD T XSMO 46137V498 $4.3M 1.96% 45,532 SH
16 VANGUARD WORLD FD VFH 92204A405 $4.2M 1.91% 31,625 SH
17 ISHARES TR IWY 464289438 $4.0M 1.84% 13,821 SH
18 ETF SER SOLUTIONS QTUM 26922A420 $3.8M 1.73% 22,745 SH
19 ETF SER SOLUTIONS UFOX 26922A289 $3.5M 1.62% 37,201 SH
20 ISHARES TR ISCF 46434V266 $3.5M 1.60% 80,592 SH
21 VANGUARD INDEX FDS VO 922908629 $3.3M 1.50% 40,667 SH
22 APPLE INC AAPL 037833100 $3.1M 1.40% 10,550 SH
23 VANGUARD WORLD FD VHT 92204A504 $2.8M 1.29% 9,421 SH
24 VANGUARD WORLD FD MGC 921910873 $2.7M 1.25% 9,959 SH
25 VANGUARD WORLD FD VDE 92204A306 $2.7M 1.23% 17,854 SH
26 ISHARES TR IYF 464287788 $2.6M 1.17% 20,056 SH
27 ISHARES TR AGG 464287226 $2.4M 1.12% 24,670 SH
28 SELECT SECTOR SPDR TR XLY 81369Y407 $2.2M 1.02% 18,857 SH
29 MICROSOFT CORP MSFT 594918104 $2.0M 0.92% 5,393 SH
30 SCHWAB STRATEGIC TR SCHP 808524870 $1.9M 0.89% 73,385 SH
31 ETFIS SER TR I UTES 26923G806 $1.9M 0.89% 23,634 SH
32 GLOBAL X FDS PAVE 37954Y673 $1.8M 0.81% 29,934 SH
33 VANGUARD INDEX FDS VBR 922908611 $1.7M 0.80% 7,193 SH
34 ISHARES TR IWP 464287481 $1.7M 0.79% 11,726 SH
35 VANGUARD INDEX FDS VTI 922908769 $1.7M 0.76% 4,470 SH
36 SPDR INDEX SHS FDS NANR 78463X152 $1.5M 0.71% 20,479 SH
37 FIDELITY MERRIMACK STR TR FBND 316188309 $1.5M 0.69% 33,051 SH
38 SELECT SECTOR SPDR TR XLF 81369Y605 $1.5M 0.68% 27,781 SH
39 INVESCO EXCHANGE TRADED FD T XMMO 46137V464 $1.4M 0.64% 8,165 SH
40 NVIDIA CORPORATION NVDA 67066G104 $1.4M 0.63% 6,893 SH
41 JOHNSON &JOHNSON JNJ 478160104 $1.3M 0.59% 5,097 SH
42 PIMCO ETF TR CORP 72201R817 $1.3M 0.59% 13,246 SH
43 FIDELITY COVINGTON TRUST FENI 31609A404 $1.3M 0.59% 31,880 SH
44 MCDONALDS CORP MCD 580135101 $1.3M 0.58% 4,695 SH
45 FIDELITY COVINGTON TRUST FTEC 316092808 $1.3M 0.58% 4,388 SH
46 SELECT SECTOR SPDR TR XLK 81369Y803 $1.2M 0.54% 6,192 SH
47 VANGUARD INDEX FDS VOO 922908363 $1.1M 0.52% 1,654 SH
48 EXXON MOBIL CORP XOM 30231G102 $1.1M 0.49% 7,753 SH
49 JPMORGAN CHASE &CO JPM 46625H100 $964.6K 0.44% 2,947 SH
50 VANECK ETF TRUST PPH 92189F692 $953.9K 0.44% 8,723 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-08-06 $217.9M 107 0001965484-26-000003
2026-03-31 2026-04-30 $200.8M 426 0001965484-26-000002
2025-12-31 2026-02-17 $201.5M 340 0001965484-26-000001
Filer Information
Address
8044 MONTGOMERY ROAD SUITE 700
CINCINNATI, OH 45236
Phone
(513) 697-6400
Filing Manager
Financial Freedom, LLC
CINCINNATI, OH
Signatory
Michael Curran
Compliance Consultant